Henderson Products

Name

Henderson Products

Legal name

Henderson Products, Inc.

Website

https://henderson-mfg.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Henderson Products designs, manufactures, and upfits heavy-duty snow and ice control equipment — including plows, dump bodies, spreaders, and brine systems — for Class 8 trucks, serving municipal government customers through a dealer network across six U.S. states as a division of Douglas Dynamics (NYSE: PLOW).

Ownership category

akta.pro rank

Product category

Snow and Ice Control Equipment

NAICS

Motor Vehicle Body and Trailer Manufacturing (3362), Material Handling Equipment Manufacturing (33392)

SIC

Truck & Bus Bodies (3713), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

Keywords

• Snow and ice control equipment
• Municipal snow removal
• Brine production systems
• Heavy-duty truck equipment
• Plow and spreader manufacturing

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of snow and ice control equipment including plows, wings, scrapers, dump bodies, combination bodies, spreaders, and liquid application systems primarily to municipal government customers.
2. Parts Sales: Replacement parts and components for Henderson equipment, supported through dedicated parts sales and support services.
3. Service and Support: Technical support, truck equipment sales and support, and warranty services for installed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Henderson Products designs, manufactures, and up-fits heavy-duty snow and ice control equipment for Class 8 municipal work trucks. Its product portfolio includes plows, wings, scrapers, hitches, dump bodies, combination bodies, spreaders, and liquid ice control and brine production systems, sold and supported through an authorized dealer network across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• BrineXtreme: Brine machine and truck fill stations for liquid ice control applications
• BlackBelt Maxx

Products and services

• BrineXtreme Brine machine and truck fill stations for producing and applying brine solution for liquid ice control on municipal roads, including the BrineXtreme Advantage model with proprietary Flex Pro Controls for precise brine application management.
• Liquid Ice Control Systems Liquid ice control and pre-treatment application systems used by municipal departments for de-icing and anti-icing on public roads.
• Class 8 Dump Bodies Heavy-duty Class 8 dump bodies for commercial truck applications, designed for material handling related to snow and ice control operations, including the BlackBelt Maxx line featuring poly tanks.
• Class 8 Plows, Wings, Scrapers & Hitches Class 8 plows, leveling wings, scrapers, and hitches designed for snow removal operations on municipal trucks.
• Class 8 Combination Bodies & Spreaders Combination bodies and spreaders designed for Class 8 trucks, enabling versatile snow and ice control operations such as material spreading and hauling in a single unit.
• Green Products Environmentally focused snow and ice control products for sustainable municipal operations, supporting reduced environmental impact of winter road maintenance.
• Turnkey Truck Packages Complete pre-configured truck packages integrating Henderson snow and ice control equipment on chassis, ready for immediate municipal deployment.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Direct peers

• Western Products: Western Products is a sister division of Henderson under Douglas Dynamics and a leading manufacturer of snow plows and ice control equipment for both commercial and light-duty municipal customers. Direct overlap in product category (plows, hitches, snow/ice attachments) and shared distribution through a dealer network makes it Henderson's closest operational comparable.
• Monroe Truck Equipment: Monroe Truck Equipment upfits medium- and heavy-duty trucks with snow plows, dump bodies, and refuse equipment for municipal and contractor customers across the Midwest. Directly comparable in product mix (plow/body upfits), customer base (state/county DOTs and municipalities), and dealer-driven go-to-market.
• Viking-Cives Group: Viking-Cives manufactures snow plows, wing systems, and municipal bodies for highways and airports in North America. Competes head-to-head with Henderson on municipal snow removal equipment, especially in northeastern snow-belt states.
• Hiniker Company: Hiniker produces snowplows, spreaders, and ice control attachments for commercial and municipal vehicles. Comparable product portfolio (plows, liquid systems, controls) and similar focus on the municipal/government snow and ice segment.
• SnowEx (Douglas Dynamics): SnowEx is a Douglas Dynamics-owned brand of ice and snow control equipment including salt spreaders and drop-style hoppers. Overlaps with Henderson on ice-control product lines and shared parent ensures comparable distribution economics.
• Dejana Truck & Utility Equipment: Dejana designs, manufactures, and installs commercial truck equipment including utility bodies, van bodies, and snow/ice attachments for fleet and municipal customers. Comparable as a multi-brand commercial vehicle upfitter serving municipal and contractor end markets.
• TrynEx International: TrynEx International makes snow and ice control equipment, including SnowEx and Swenson branded spreaders, pre-wet systems, and brine equipment for municipal and commercial fleets. Overlaps with Henderson on ice-control equipment, especially brine and spreader product lines.

Broad incumbents

• Boss Snowplow: Boss Snowplow, owned by The Toro Company, is a large-scale manufacturer of snow and ice control equipment primarily for light- and medium-duty trucks. It operates in the same municipal/contractor snow equipment category but with a wider distribution and broader consumer footprint than Henderson's heavy-duty focus.
• Meyer Products: Meyer Products manufactures snow plows and salt spreaders sold through a broad North American dealer network. Adjacent competitor in the snow and ice equipment market with stronger consumer/light-truck presence and a smaller commercial Class 8 municipal book.

Others

• Heil Environmental: Heil Environmental is a sister division of Henderson under Douglas Dynamics and the leading manufacturer of refuse collection bodies for municipal and private haulers. Overlaps on chassis upfitting expertise and municipal procurement channels even though it addresses a different end-application.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Products