SureFire CPR
SureFire CPR is an AHA-approved emergency healthcare training company offering BLS, ACLS, PALS, MAB, HFS, and EKG certifications via a hybrid online-plus-in-person model across 15 U.S. states, serving medical professionals, individual consumers, and enterprise clients.
- Company typePrivate
- Founded2009
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SureFire CPR does
SureFire CPR is an American Heart Association–approved emergency healthcare training provider headquartered in Newport Beach, California, operating across 15 U.S. states. The company delivers certification courses for BLS, ACLS, PALS, MAB, Hospital Fire Safety, and a four-level EKG program to medical professionals, individual consumers, and corporate/organizational customers. Its core technical offering is a hybrid training model combining a LearnWorlds-powered adaptive online learning platform (courses.surefirecpr.com) with a physical network of 24/7/365 CPR Verification Stations that handle the mandatory hands-on skills assessment component, enabling same-day digital certification e-card issuance upon course completion.
The product portfolio spans six core certifications plus modular EKG levels, taught by instructors drawn from active and former firefighters, paramedics, nurses, and EMTs. The company has cumulatively certified over 200,000 students, holds a 5.0 rating across 12,959 customer reviews, and reports a 99.9% student pass rate, supported by a 100% compliance guarantee. Enterprise customers disclosed on the company website include Costco, Providence Health, Nike, Adventist Health, and Zillow, addressed through a dedicated group training sales motion in addition to self-serve individual class booking.
Revenue is generated primarily through one-time fees per certification course, with individual classes priced between $60 and $150 depending on course type and location. Distribution is multi-channel: a self-serve website and LMS for individual and SMB buyers, inside sales for enterprise group training, and location-specific SEO pages across 15 states driving organic acquisition. The company is privately held, founder-led by Zack Zarrilli (a 15-year former firefighter and paramedic), and operates as SureFire CPR, LLC with no disclosed outside funding or parent entity.
SureFire CPR firmographics
Firmographics- Name
- SureFire CPR
- Legal name
- SureFire CPR, LLC
- Website
- https://surefirecpr.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SureFire CPR is an AHA-approved emergency healthcare training company offering BLS, ACLS, PALS, MAB, HFS, and EKG certifications via a hybrid online-plus-in-person model across 15 U.S. states, serving medical professionals, individual consumers, and enterprise clients.
- Ownership category
- akta.pro rank
SureFire CPR industry classification
Industry- Product category
- Emergency Healthcare Certification Training
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where SureFire CPR is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SureFire CPR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Certification Courses: One-time fees for certification courses including BLS, ACLS, PALS, MAB, EKG, and Hospital Fire Safety. Both online coursework and in-person skills sessions available.
- Hybrid Training: Self-paced adaptive online learning combined with self-guided skills sessions at local AHA CPR Verification Stations. Multiple certifications can be completed in a single visit.
- Continuing Education (CE) Units: CE units provided upon course completion for license renewal. MAB course approved for 4.0 contact hours through CA Board of Registered Nursing and OCEMS for CA EMS Providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPR Certification Classes - range by location |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SureFire CPR product offering
Product offeringCore offering
SureFire CPR is an American Heart Association-approved emergency healthcare training company that delivers BLS, ACLS, PALS, MAB, EKG, and Hospital Fire Safety certification courses through a hybrid model combining self-paced adaptive online learning with brief hands-on skills verification at 24/7 CPR Verification Stations. Training is taught by active and former firefighters, paramedics, nurses, and EMTs, and students receive same-day certification e-cards upon completion. The company also provides customized group training programs for businesses and organizations across 15 U.S. states.
Product overview
SureFire CPR is an emergency healthcare training company offering a hybrid certification model combining self-paced adaptive online learning with hands-on skills verification at CPR Verification Stations. The core product portfolio includes CPR and life support certifications (BLS, ACLS, PALS), specialized healthcare training (MAB, Hospital Fire Safety), and multi-level EKG certification programs. The company offers courses through its online LMS (courses.surefirecpr.com) with same-day certification available. All programs are American Heart Association aligned and include a 100% satisfaction and compliance guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- American Heart Association Approved: Training programs approved by the American Heart Association
Products and services
- Basic Life Support (BLS) Certification Basic Life Support certification training for healthcare providers covering high-quality CPR, AED use, and team-based response; includes same-day certification e-card upon completion.
- Advanced Cardiac Life Support (ACLS) Certification Advanced cardiac life support certification building on CPR fundamentals with advanced airway management, cardiac rhythms, and medication protocols; intended for healthcare professionals.
- Pediatric Advanced Life Support (PALS) Certification Pediatric emergency certification focusing on infant and child emergencies with age-specific CPR techniques and protocols; intended for healthcare professionals.
- Management of Assaultive Behavior (MAB) Certification Violence prevention and de-escalation training for healthcare workers required in emergency rooms and psychiatric departments; meets AB-508 and SB-1299 California requirements and provides 4.0 CE contact hours.
- EKG Pro Package Comprehensive 100% online ECG/EKG certification bundle covering all four skill levels for healthcare professionals seeking EKG interpretation proficiency.
Quantifiable outcome
- 99.9% of students pass their certification exams
- +3 more outcomes
Companies that use SureFire CPR
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SureFire CPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SureFire CPR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- American Heart AssociationcoreSureFire CPR is an officially approved American Heart Association (AHA) training provider, authorized to conduct BLS, ACLS, and PALS certification courses. The training modules align with AHA guidelines and standards.
- LearnWorldscoreLearnWorlds is the online learning management system (LMS) platform powering courses.surefirecpr.com. It provides the course delivery, student accounts, enrollment management, and certification tracking infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SureFire CPR competitors and assessment
Company assessmentBroad incumbents
- American Red Cross: Largest US provider of CPR, first aid, AED, and BLS training across both consumer and enterprise audiences. Comparable because it sells the same AHA-aligned and ARC-branded certifications, but operates as a broad humanitarian incumbent rather than a niche hybrid-training specialist.
- American Heart Association (Training Network): Owns the BLS/ACLS/PALS curricula that SureFire CPR teaches. Comparable as the standards-setter and direct training provider in the same certification categories; AHA's own training centers overlap with SureFire CPR's product set.
- HealthStream: Enterprise healthcare workforce training and credentialing platform used by hospitals and health systems. Comparable in selling compliance and certification training to the same medical-professional buyer (Providence, Adventist), but delivered as enterprise SaaS rather than per-seat certification.
- Relias: Healthcare and behavioral-health workforce training platform serving hospitals and payers. Comparable in selling required compliance training (including BLS-related content) to enterprise healthcare buyers, but at much broader scope and enterprise SaaS model.
Direct peers
- ProTrainings: Online-first CPR, first aid, BLS, and healthcare compliance training provider with blended learning options. Closely comparable business model — AHA-aligned certifications sold via online LMS with in-person skills verification — and a similar target buyer (healthcare professionals and employers).
- National CPR Foundation: Online CPR and first-aid certification provider targeting healthcare workers and laypeople. Comparable as a direct competitor in online AHA-aligned certification, though lighter on in-person skills verification and enterprise contracts.
- HSS (Health & Safety Solutions): Healthcare-focused training and compliance provider offering BLS, ACLS, PALS, and related certifications with on-site and online options. Comparable customer base (medical professionals, hospitals) and product portfolio including MAB-style workplace safety training.
- EMS Safety Services: National CPR, AED, first aid, and bloodborne pathogens training organization serving workplaces, schools, and healthcare. Comparable AHA-equivalent curriculum delivery, group-training sales motion, and target verticals.
Regional players
- CPR Heart Center (AHA-aligned regional providers): Regional AHA-approved training centers offering BLS, ACLS, PALS, and CPR classes. Comparable niche and product set, but operate at single-state scale versus SureFire CPR's 15-state footprint.
Emerging players
- MedBridge: Continuing-education and compliance training platform for healthcare professionals, including BLS/ACLS-style content. Comparable buyer (licensed clinicians needing CEUs), but with a SaaS delivery model rather than a physical-station hybrid model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SureFire CPR social profiles
Digital presenceSureFire CPR compliance and trust
Trust signalCompliance5 records
SureFire CPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureFire CPR leadership team
Management profileNumber of profiles
Profiles1 record
SureFire CPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureFire CPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureFire CPR
What does SureFire CPR do?
SureFire CPR is an American Heart Association-approved emergency healthcare training company that delivers BLS, ACLS, PALS, MAB, EKG, and Hospital Fire Safety certification courses through a hybrid model combining self-paced adaptive online learning with brief hands-on skills verification at 24/7 CPR Verification Stations. Training is taught by active and former firefighters, paramedics, nurses, and EMTs, and students receive same-day certification e-cards upon completion. The company also provides customized group training programs for businesses and organizations across 15 U.S. states.
Is SureFire CPR a public or private company?
SureFire CPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SureFire CPR founded?
SureFire CPR was founded in 2009. It employs 11 to 50 people.
Where is SureFire CPR based?
SureFire CPR is headquartered in Orange, United States, in the North America region.
How does SureFire CPR make money?
Three revenue lines are on record. Certification Courses are the primary driver. The others are hybrid Training and continuing Education (CE) Units.
Who are SureFire CPR's main competitors?
Broad incumbents on record are American Red Cross, American Heart Association (Training Network), HealthStream and Relias. Direct peers are ProTrainings, National CPR Foundation, HSS (Health & Safety Solutions) and EMS Safety Services. CPR Heart Center (AHA-aligned regional providers) is listed as a regional player. MedBridge is listed as an emerging player.
Does SureFire CPR have an API?
No public API is recorded for SureFire CPR.
What industry is SureFire CPR in?
SureFire CPR's product category is Emergency Healthcare Certification Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of EDAAAFAJ, Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness). Its NAICS code is 611430 and its SIC code is 8200.