Field Van
Field Van is a family-owned custom camper van conversion company founded in 1989, building bespoke overland, off-road, and government/municipal fleet vans on Mercedes, Ford, Ram, and Chevy chassis. It serves adventure consumers and public-sector agencies via direct showrooms in Fresno and Reno.
- Company typePrivate
- Founded1989
- HeadquartersFresno, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Field Van does
Field Van, Inc. is a family-owned custom camper van conversion company founded by the Feld family in 1989 and headquartered in Fresno, California. The company designs and builds bespoke van conversions on chassis supplied by Mercedes-Benz (Sprinter 2500/3500), Ford (Transit and E-Series), Dodge/Ram (ProMaster), and Chevrolet, serving two primary customer segments: individual adventure enthusiasts seeking overlanding and van-life vehicles, and government/municipal agencies requiring specialized fleet conversions such as search-and-rescue, mobile outreach, and SWAT deployment vehicles. Its product portfolio spans four predefined conversion lines (Summit S1/S2/S3, Tide, Canyon, Meadow), a fully custom Range Series, the exclusive Ford Classic 4x4 off-road camper, and the dealer-oriented SHYFT model, supplemented by pop-top add-ons, parts and accessories via shop.fieldvan.com, and a Try Before You Buy rental program.
The business operates a build-to-order model from a 60,000+ square foot Fresno factory staffed by 50+ production employees, with a 75+ total workforce. Pricing is not publicly disclosed; pre-owned inventory ranges from $45,000 to $190,000, with new SHYFT models listed at $199,950, and accessories priced from $5 to $1,400. A 5-year unlimited-mile warranty is included with new builds. Distribution is primarily direct through Fresno and Reno showrooms (Reno also functions as a service center), with the first external dealer partnership with Warner Vans in Utah (January 2026) extending reach into the Mountain West; the company currently serves customers in 10+ states plus Wyoming. Notable enterprise customers include the government of Qatar (18-vehicle search-and-rescue fleet), Madera County Workforce, and San Francisco County. Field Van is privately held with no disclosed external investment and is led by CEO Jonathan Feld.
Field Van firmographics
Firmographics- Name
- Field Van
- Legal name
- Field Van, Inc.
- Website
- https://fieldvan.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Field Van is a family-owned custom camper van conversion company founded in 1989, building bespoke overland, off-road, and government/municipal fleet vans on Mercedes, Ford, Ram, and Chevy chassis. It serves adventure consumers and public-sector agencies via direct showrooms in Fresno and Reno.
- Ownership category
- akta.pro rank
Field Van industry classification
Industry- Product category
- Custom Camper Van Conversions
- NAICS
- Motor Home Manufacturing (336213), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Motor Homes (3716), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Campervan Rentals (Class B / Converted Vans) (THADAIAA)
- akta.pro secondary industry
- Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH)
Keywords
Where Field Van is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Field Van business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Van Conversions: One-time purchase of custom-built camper vans. Customers select from predetermined model lines (Summit, Tide, Canyon, Meadow) or build fully custom vans. Long production wait times indicate strong demand with pricing varying by customization level and chassis choice.
- Parts and Accessories: E-commerce store selling van parts, accessories, and gear. Products include Skeeter Beater window screens ($57), Headrest Safe ($400), CAV STOP-STAY door safety system, awnings, tire carriers, ladders, and lifestyle accessories. Online storefront at shop.fieldvan.com.
- Service and Maintenance: Vehicle service and maintenance at Reno location. Includes repair work, upgrades, and parts installation services for existing customers and other van owners.
- Van Rentals: Try Before You Buy rental program allowing customers to rent Field Vans for adventures. Supports customer acquisition by letting prospects experience the product before purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Build Consultation |
| One time/ perpetual license | Pay-as-you-go | Pre-owned Van Sales |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Usage-based | Pay-as-you-go | Rental Program |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Field Van product offering
Product offeringCore offering
Field Van designs and builds custom camper van conversions on Mercedes-Benz Sprinter, Ford Transit/E-Series, Chevrolet, and Ram ProMaster chassis. Its portfolio includes four preset conversion series (Summit, Tide, Canyon, Meadow), a fully custom Range Series, and the exclusive Ford Classic off-road camper with a proprietary 4x4 system. The company also produces specialty fleet vehicles (mobile outreach, search-and-rescue, SWAT, drone command, ADA-compliant resource centers) and runs a Try Before You Buy rental program.
Product overview
Field Van is a family-owned custom camper van conversion business operating since 1989, offering four predefined conversion model series (Summit, Tide, Canyon, Meadow) as its core products, supplemented by fully custom Range Series conversions. The company specializes exclusively in van conversions, partnering with Mercedes-Benz, Ford, Chevrolet, GM, and Ram chassis manufacturers. Core offerings include the Summit Series (available in S1, S2, S3 tiers), the flexible Tide Series with convertible layouts, Canyon Series for rugged use, and Meadow Series. Unique offerings include the Ford Classic—an exclusive off-road camper with custom 4×4 system—and the SHYFT dealer model. The company also provides Pop Top Conversions as add-on modules, custom fleet solutions for specialized applications (search and rescue, mobile offices, SWAT deployment, drone command centers, homeless outreach), and a Try Before You Buy rental program. A 5-year unlimited-mile warranty underscores product quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Summit Series (S1, S2, S3) Premium preset camper van conversion offered in three tiers (S1, S2, S3) with predetermined layouts, kitchens, seating, bedroom, and integrated power and plumbing systems for adventure travelers.
- Tide Series Versatile preset conversion model with removable seating and flexible layouts that easily converts from a passenger van to a camper or cargo van.
- Canyon Series Preset conversion model designed for rugged terrain and outdoor adventure use, part of Field Van's standard conversion lineup.
- Meadow Series Preset conversion model in Field Van's standard conversion lineup alongside Summit, Tide, and Canyon series.
- Range Series Fully custom conversion series allowing customers to design personalized floor plans and configurations, used for individualized builds as well as specialized commercial and fleet builds.
- Ford Classic Off-Road Camper Iconic off-road camper exclusive to Field Van featuring a custom-designed 4x4 system with unmatched capability for rugged mountain exploration, built on the Ford E-Series chassis.
- SHYFT Camper van model built on the Mercedes Sprinter 2500 platform, sold through the Warner Vans dealer network with AWD configurations and pop-top options.
- Pop Top Conversions Top-only conversion service adding pop-top functionality to existing vans, providing additional headroom and sleeping capacity.
- Custom Fleet Conversions Bespoke conversion services for specialized fleet applications including search-and-rescue vehicles, mobile offices, SWAT team deployment units, drone command centers, homeless outreach vans, canine transport, and event vehicles.
- Van Rental Program Try Before You Buy rental program allowing prospective customers to rent Field Van vehicles for trips and adventures prior to purchase.
- Parts and Accessories Store E-commerce storefront at shop.fieldvan.com selling van parts, accessories, and gear including screens, safes, awnings, tire carriers, ladders, and lifestyle products.
- Vehicle Service and Maintenance Vehicle service and maintenance at the Reno location covering repair work, upgrades, and parts installation for existing customers and other van owners.
Quantifiable outcome
- 100,000+ miles with 500+ nights spent in van
- +1 more outcomes
Companies that use Field Van
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Field Van technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Field Van partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Warner VanscoreFirst external dealer partnership for Field Van, with Warner Vans located in West Valley City, Utah. This partnership marks Field Van's first expansion beyond California and Nevada, specifically targeting the Mountain West region. The partnership sells the SHYFT model camper van built on the Mercedes Sprinter 2500 platform.
- Madera County WorkforcecorePartnership to create a custom mobile outreach van for workforce development programs. The van serves as a fully functional mobile workspace for career counseling, job placement assistance, and community outreach services throughout California's Central Valley.
- San Francisco CountycorePartnership to design and build an ADA-compliant mobile resource center van focused on serving the local homeless population. The custom Ford Transit outreach van conversion functions as a mobile resource center for outreach teams.
- Moterra CampervansminorJoint marketing partnership for the Ultimate Adventure Getaway sweepstakes. Moterra provides rental prizes (6-night trips valued at $2,300-$5,399) while Field Van co-sponsors the promotion. Part of customer acquisition and brand awareness marketing.
- Mercedes-BenzcorePrimary chassis partner for camper van conversions. Field Van works with Mercedes to offer Sprinter-based conversions including 2500 and 3500 models, 144 and 170 wheelbases, and various configurations.
- Ford Motor CompanycoreChassis partner providing Transit and E-Series platforms. Field Van offers the exclusive Ford Classic with custom-designed 4x4 system, a unique differentiator in the market.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Field Van competitors and assessment
Company assessmentDirect peers
- Storyteller Overland: Modern Class B camper van brand built on Mercedes Sprinter with off-grid focused layouts. Competes with Field Van in the same premium adventure-van category with shorter lead times and broader dealer presence.
- Sportsmobile: Long-established custom van converter offering Class B camper vans on Ford, Sprinter, and Chevy chassis with multiple conversion tiers. Field Van's pricing pages explicitly reference Sportsmobile pre-owned models as competitive benchmarks.
- Outside Van: Custom Sprinter, Transit, and ProMaster conversion specialist offering build-to-order camper vans with a similar premium adventure-van focus and direct-to-consumer showroom model.
- Sync Vans: Custom van conversion specialist working primarily on Ford Transit and Mercedes Sprinter platforms. Competes in the same premium adventure-van category with similar direct-to-consumer showroom approach.
- Advanced RV: Boutique custom Sprinter van conversion builder focused on high-end off-grid Class B motorhomes with bespoke electrical and mechanical systems. Comparable build-to-order premium model targeting adventure enthusiasts.
Broad incumbents
- Airstream: Iconic RV manufacturer owned by Thor Industries offering the Interstate Class B touring coach on Mercedes Sprinter chassis. Overlaps with Field Van in the premium van life segment but operates from a much broader product portfolio.
- Thor Motor Coach: Subsidiary of Thor Industries producing Class B and Class C motorhomes including the Tellaro and Sequence Sprinter-based camper vans that compete directly with Field Van's premium adventure positioning.
- Winnebago: Large publicly traded RV manufacturer with the Revel Class B adventure van directly competing with Field Van. Winnebago brings brand scale, dealer network reach, and capital that small custom converters must compete against.
- Coachmen: Established RV manufacturer under Forest River offering Class B camper vans including the Beyond and Nova Sprinter-based models. Represents the larger-volume competitor that Field Van must differentiate against.
Others
- Mercedes-Benz: Primary chassis supplier for Field Van's Sprinter-based conversions. Not a direct competitor but a critical enabling partner whose Sprinter availability, pricing, and product roadmap materially shape Field Van's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Field Van social profiles
Digital presenceField Van financial estimates
Financial estimateRevenue estimate
Valuation estimate
Field Van leadership team
Management profileNumber of profiles
Profiles1 record
Field Van funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Field Van M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Field Van
What does Field Van do?
Field Van designs and builds custom camper van conversions on Mercedes-Benz Sprinter, Ford Transit/E-Series, Chevrolet, and Ram ProMaster chassis. Its portfolio includes four preset conversion series (Summit, Tide, Canyon, Meadow), a fully custom Range Series, and the exclusive Ford Classic off-road camper with a proprietary 4x4 system. The company also produces specialty fleet vehicles (mobile outreach, search-and-rescue, SWAT, drone command, ADA-compliant resource centers) and runs a Try Before You Buy rental program.
Is Field Van a public or private company?
Field Van is a private company. It is classified as family owned and is currently operating.
When was Field Van founded?
Field Van was founded in 1989. It employs 51 to 100 people.
Where is Field Van based?
Field Van is headquartered in Fresno, United States, in the North America region.
How does Field Van make money?
Four revenue lines are on record. Custom Van Conversions are the primary driver. The others are parts and Accessories, service and Maintenance and van Rentals.
Who are Field Van's main competitors?
Direct peers on record are Storyteller Overland, Sportsmobile, Outside Van, Sync Vans and Advanced RV. Broad incumbents are Airstream, Thor Motor Coach, Winnebago and Coachmen. Mercedes-Benz is listed as an others.
Does Field Van have an API?
No public API is recorded for Field Van.
What industry is Field Van in?
Field Van's product category is Custom Camper Van Conversions. Its primary akta.pro industry code is THADAIAA, Campervan Rentals (Class B / Converted Vans), with a secondary code of THADAIAH, Off-Road / 4x4 Camper Rentals (Overland Rigs). Its NAICS code is 336213 and its SIC code is 3716.