Johanna Foods

What Johanna Foods does

Johanna Foods, Inc. is a privately held food manufacturer founded in 1995 and headquartered in Flemington, New Jersey. The company produces a diversified portfolio of branded yogurt, juice, and refrigerated drink products — including La Yogurt (its flagship yogurt brand with a leading market share in the New York metropolitan market), Tree Ripe premium and organic juices, Ssips drinks and aseptic drink boxes, Earth Wise natural juice beverages, and the Sabor Latino sub-brand targeting Hispanic consumers. Products are formulated with proprietary probiotic cultures (La Yogurt carries the National Yogurt Association Live & Active Cultures seal at ≥10 million beneficial bacteria per gram) and are manufactured in facilities certified to SQF Level 2, FDA Grade A, and HACCP standards. The company describes its refrigerated juice processing plant as the most modern and technologically advanced in the United States and is mid-build on a 65,000-square-foot expansion that will nearly double yogurt manufacturing capacity.

The company operates a dual business model spanning branded retail sales and private label / co-pack manufacturing for "numerous leading retailers and brands." Branded products are distributed primarily on the East Coast — from New England to Florida — through supermarkets, warehouse clubs, convenience stores, wholesalers, dairy distributors, independent grocery stores, and food service organizations; select Midwest and Southeast accounts extend reach beyond the core Northeast. Customer logos include Walmart, ShopRite, A&P, Pathmark, Publix, Price Chopper, Giant, Safeway, Weis Markets, and Woodman's. The business is led by Founder, Owner, President and CEO Robert A. Facchina, with Jeff West as CFO/CIO, and is supported by 500+ employees. Pricing is not publicly disclosed; products are positioned as high-quality at competitive price points (Tree Ripe Organic is priced comparably to conventional Tree Ripe, roughly half the price of competing organic brands).

Name

Johanna Foods

Legal name

Johanna Foods, Inc.

Website

https://johannafoods.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Johanna Foods is a privately held, Flemington, NJ-based food manufacturer producing branded and private-label yogurt, juices, and refrigerated drinks (La Yogurt, Tree Ripe, Ssips, Earth Wise, Sabor Latino) for U.S. East Coast retailers and food service customers, operating with 500+ employees and the most modern refrigerated juice processing plant in the country.

Ownership category

akta.pro rank

Product category

Yogurt and Juice Manufacturing

NAICS

Dairy Product Manufacturing (3115), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

Keywords

• Yogurt manufacturing
• Fruit juice production
• Private label beverages
• Co-packing dairy
• Refrigerated juice processing

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded Product Sales: Sales of proprietary branded products including La Yogurt, Tree Ripe juices, Ssips drinks, Earth Wise beverages distributed through retail channels on the East Coast
2. Private Label Manufacturing: Private label and co-pack juice and yogurt production for numerous leading retailers and brands
3. Food Service Distribution: Distribution to food service organizations

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Johanna Foods manufactures and distributes branded yogurt, fruit juices, and beverages under brands including La Yogurt, Sabor Latino, Tree Ripe, Earth Wise, and Ssips, sold primarily on the U.S. East Coast through supermarkets, warehouse clubs, convenience stores, and food service channels. The company also operates a private label and co-pack juice and yogurt manufacturing business, producing products for numerous leading retailers and brands. Operations run from a state-of-the-art facility in Flemington, New Jersey, supported by over 500 employees.

Product overview

Johanna Foods is a state-of-the-art food manufacturer producing a diversified portfolio of branded yogurt and juice products. The company's core offerings include La Yogurt (flagship yogurt brand with multiple varieties including Lowfat, Nonfat Probiotic, Enriched, Rich & Creamy, and Sabor Latino), Tree Ripe premium juices (Not From Concentrate Orange Juice and Organic line), Ssips refrigerated drinks and aseptic juice boxes (including Sabor Latino variants), and Earth Wise natural juice beverages. Additionally, Johanna Foods operates a significant private label and co-pack manufacturing business producing yogurt and juice products for leading retailers and brands. Products are distributed primarily on the East Coast with expanding Midwest and Southeast presence through supermarkets, warehouse clubs, convenience stores, and food service organizations.

Differentiator

Problem solved

Functional benefit

Brands

• La Yogurt: Flagship yogurt brand sold in retail grocery stores from New England to Florida with leading market share in the New York metropolitan market. Available in Lowfat, Nonfat Probiotic, Enriched with Calcium & Vitamins, Rich & Creamy and Sabor Latino varieties.
• Tree Ripe
• Ssips
• Earth Wise
• Sabor Latino

Products and services

• La Yogurt
• Tree Ripe Juices
• Tree Ripe Organic Juice
• Earth Wise Juice Beverages
• Ssips Drinks
• Ssips Aseptic Drink Boxes
• Private Label / Co-Pack Manufacturing

Quantifiable outcome

• 500+ skilled employees
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• CBS (Facing Hunger: Feeding America)minorGTM or Marketing Partner · 30 April 2008Johanna Foods donated more than $30,000 worth of Ssips drink boxes (160,000 drink boxes / two tractor trailer loads) to CBS's Facing Hunger: Feeding America food drive. The donation was broadcast during a special segment on CBS's Early Show.
• America's Second HarvestminorOthersDonated foods from the CBS Facing Hunger event distributed by America's Second Harvest, the largest domestic hunger relief network in the United States. The organization annually helps over 25 million Americans in all 50 states, Washington D.C., and Puerto Rico.
• National Immunotherapy Cancer Research Foundation (NICRF)coreOthersChief among the community outreach programs Johanna Foods sponsors is the National Immunotherapy Cancer Research Foundation. 100% of NICRF's net revenues go directly into cancer research. Johanna Foods contributes annually to NICRF and underwrites the major fundraiser, the Johanna Foods, Inc. Golf Classic.
• Center for Educational Advancement (CEA)coreOthersJohanna Foods is the major sponsor of the Flemington, NJ Turkey Trot, a 5K run/2 mile fitness walk held on Thanksgiving Day. All proceeds go to CEA, a not-for-profit organization dedicated to assisting and guiding people with disabilities into employment.
• The Hole in the Wall GangminorOthersJohanna Foods works with The Hole in the Wall Gang, a charitable organization for children.
• Special Olympics of NJminorOthersJohanna Foods supports Special Olympics of New Jersey through charitable contributions and employee participation.
• American Heart AssociationminorOthersJohanna Foods supports the American Heart Association through charitable contributions.
• Local Food BanksminorOthersJohanna Foods supports local food banks through product donations and charitable contributions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Müller (Müller Quaker Dairy): Diversified dairy manufacturer producing yogurt and dairy desserts for the US market with a multi-format product range comparable to La Yogurt and Sabor Latino.
• Tropicana (PepsiCo): National refrigerated and shelf-stable juice manufacturer whose premium orange juice positioning is comparable to Johanna Foods' Tree Ripe Not-From-Concentrate line.
• Ocean Spray Cranberries: Large-scale juice and juice drink cooperative with multi-format products in retail and foodservice; comparable to Johanna Foods' Ssips drink and juice portfolio.
• The Dannon Company: One of the largest yogurt manufacturers in the US with extensive branded and private label offerings; overlaps directly with Johanna Foods' yogurt portfolio across retail and foodservice.
• Yoplait (General Mills): National yogurt brand with broad SKU range and significant shelf presence; competes with La Yogurt in mainstream grocery and competes for private label shelf space.

Regional players

• Turkey Hill Dairy: Privately held regional dairy and beverage manufacturer with branded ice cream, iced tea, and juice products; comparable mid-size private food manufacturer operating a similar branded-plus-private-label model.
• Kemps (HP Hood): Upper Midwest dairy manufacturer with branded fluid milk, cultured products, and ice cream; relevant peer for Johanna Foods' regional dairy manufacturing and distribution model.

Direct peers

• Stonyfield Farm: Organic and probiotic yogurt manufacturer with branded retail products and co-manufacturing capabilities, directly comparable to Johanna Foods' La Yogurt and private label yogurt operations.
• Chobani: National Greek and probiotic yogurt leader with broad retail distribution and private label operations; competes head-to-head with La Yogurt in the refrigerated yogurt category.

Emerging players

• siggi's: Premium Icelandic-style yogurt brand with strong growth in natural and conventional grocery channels; competes for the same probiotic yogurt consumer as La Yogurt's Nonfat Probiotic line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/johanna-foods-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johanna Foods