Reichel Foods

What Reichel Foods does

Reichel Foods, Inc. is a privately held, founder-owned US food manufacturer founded in 1997 by Craig Reichel in Rochester, Minnesota, operating two consumer brands — Dippin' Stix (fresh produce paired with dips such as caramel, peanut butter, ranch, and cookies 'n' crème) and PRO2snax (produce combined with protein) — both targeted at busy families, on-the-go consumers, and increasingly children and active adults. The company's core capability is fresh, refrigerated, portion-controlled packaging that pairs perishable produce with shelf-stable dips or protein inclusions in grab-and-go formats, supported by a proprietary Master Production Scheduling System designed to improve manufacturing efficiency and reduce utility consumption. Reichel Foods monetizes exclusively through one-time product sales to retail grocery partners in the United States, with products distributed through national mass (Walmart, Albertsons) and regional banners (Meijer, Kwik Trip, Food Lion, Giant Eagle, Jewel-Osco, Giant Food Stores, Ingles Markets, Schnucks) and positioned in refrigerated fresh snack sections. The company employs 251-500 people, operates a single headquarters and manufacturing facility at 3706 Enterprise Drive SW, Rochester, MN, and supports community outreach by donating approximately 100,000 trays of Dippin' Stix annually to schools, fundraisers, and non-profits. All packaging is described as 100% recyclable, and the company recycles roughly 186 tons of plastic and corrugated material each year. There is no public listing, no external funding history, and no disclosed AI/ML capability.

Name

Reichel Foods

Legal name

Reichel Foods, Inc.

Website

https://dippinstix.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Reichel Foods is a privately held US fresh-snack manufacturer founded in 1997, producing portion-controlled produce-and-dip (Dippin' Stix) and produce-plus-protein (PRO2snax) products for busy families and on-the-go consumers through national and regional grocery retailers.

Ownership category

akta.pro rank

Product category

Refrigerated Fresh Snack Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Fresh snack manufacturing
• Produce and dip packaging
• Grab-and-go snacks
• Refrigerated snack foods
• Portion-controlled snacks

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Snack Product Sales: Reichel Foods generates revenue through the manufacture and sale of fresh, refrigerated snack products under the Dippin' Stix and PRO2snax brands. Products are sold through retail grocery chains nationwide. The company produces meat and cheese snack combinations as well as fresh produce paired with dips.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

Reichel Foods manufactures and sells fresh, refrigerated snack products under two in-house brands: Dippin' Stix (pre-sliced apples and baby carrots paired with dips such as caramel, peanut butter, ranch, and cookies 'n' crème) and PRO2snax (produce combined with protein). All products are produced at the company's Rochester, Minnesota manufacturing facility and distributed nationwide through major grocery retailers as grab-and-go, portion-controlled snacks.

Product overview

Reichel Foods operates as a food manufacturing company offering two distinct brands under its portfolio: Dippin' Stix and PRO2snax. Dippin' Stix is the company's flagship fresh produce brand featuring pre-sliced apples and baby carrots paired with various dips (caramel, peanut butter, ranch, and cookies 'n' crème). PRO2snax is the company's second brand combining produce with protein for balanced nutrition. Both brands target on-the-go consumers seeking convenient, nutritious snack alternatives. The company sells through major retail chains nationwide including Walmart, Meijer, Kwik Trip, and others, with all packaging being 100% recyclable.

Differentiator

Problem solved

Functional benefit

Brands

• Dippin' Stix: Fresh produce paired with delicious dips for convenient, on-the-go snacking.
• PRO2snax

Products and services

• Dippin' Stix Flagship brand of fresh produce paired with dips (such as apple slices with caramel or peanut butter, and baby carrots with ranch) sold as grab-and-go refrigerated snacks through major grocery retailers.
• PRO2snax Brand of snacks that pair produce with protein, intended for active, health-conscious consumers seeking balanced, convenient nutrition on-the-go.
• Sliced Apples & Caramel Crisp apple slices paired with rich, creamy caramel in a portion-controlled, ready-to-eat grab-and-go fresh snack requiring no preparation.
• Sliced Apples & Peanut Butter Crisp apple slices paired with smooth peanut butter in a portion-controlled, ready-to-eat grab-and-go fresh snack providing protein for on-the-go lifestyles.
• Baby Carrots & Ranch Dip Fresh, crunchy baby carrots paired with smooth ranch dip in a portion-controlled refrigerated grab-and-go vegetable snack.
• Sweet Apples & Caramel Extra-sweet, crisp apple slices paired with rich, creamy caramel, delivering a more indulgent, dessert-like fresh fruit snack in portion-controlled packaging.
• Sweet Apples & Cookies 'n' Crème Extra-sweet apple slices paired with cookies 'n' crème dip for a decadent, indulgent fresh fruit snack in portion-controlled packaging.

Quantifiable outcome

• 30% reduction in packaging waste through use of 12-count shipper that doubles as display carton
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crunch Pak: Crunch Pak is one of the leading producers of pre-sliced fresh apple snacks sold through US grocery retail, the closest comparable to Dippin' Stix in fresh produce grab-and-go snacking. Both compete for the same refrigerated produce-snack shelf space at major retailers.
• Litehouse Foods: Litehouse is a US manufacturer of refrigerated dips, dressings and sauces sold through grocery retailers, directly overlapping with the dip component of Dippin' Stix products and the same refrigerated set. It is comparable on the dip-manufacturing and retail-merchandising axis.
• Stemilt Growers: Stemilt produces fresh apples, pears and value-added fresh fruit snacks for US retail under the Lil Snappers and Stemilt brand. Directly comparable to Dippin' Stix sliced apple SKUs.

Broad incumbents

• Taylor Farms: Taylor Farms is one of the largest US fresh-prepared produce manufacturers (salads, vegetables, snack packs) sold across grocery and foodservice. It competes for the same refrigerated set and consumer occasion and offers a useful benchmark for scale in fresh packaged produce.
• Ready Pac Foods (Bonduel): Ready Pac is a US producer of fresh-cut fruits, vegetables and ready-to-eat meal salads sold in retail and foodservice. Comparable to Reichel on fresh produce processing and refrigerated packaged formats.
• Mann Packing (Del Monte Fresh): Mann's is a US fresh vegetable producer (broccoli, carrots, sugar snap peas) supplying retail and foodservice with bagged and value-added vegetable snack formats. Overlaps with Reichel's fresh-cut vegetable and snack-pack offerings.
• Fresh Express: Fresh Express is the leading US packaged salad and fresh-cut produce brand, with deep retail penetration and refrigerated set presence comparable to Reichel's national distribution footprint.
• Hillshire Snacking (Hillshire Brands / Tyson): Hillshire Snacking (from Tyson/Hillshire Brands) makes protein-based grab-and-go meat and cheese snack packs sold across US grocery, closely paralleling PRO2snax and Reichel's original meat-and-cheese product format.
• Sabra Dipping Company: Sabra is a leading US refrigerated hummus and dip brand distributed through grocery retail. Comparable as a co-resident refrigerated dip brand frequently merchandised with sliced produce and crudité packs in the same store set.

Emerging players

• Brands Within Reach / Taylor Fresh Foods: Taylor Fresh Foods produces fresh-cut produce, snack packs and ready-to-eat vegetable snacking items for retail and foodservice, comparable on fresh-cut refrigerated snacking formats and on the produce-with-pairing occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReichelFoods
• Instagraminstagram.com/dippin_stix
• LinkedInlinkedin.com/company/reichel-foods-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichel Foods