Miosalon

What Miosalon does

Miosalon (legally Waffor Inc., Delaware, with operating subsidiary Waffor Retail Solutions (P) Ltd in Chennai, India) is a cloud-based salon and spa management SaaS platform serving small and mid-sized beauty and wellness businesses globally. The platform is built around a core appointment scheduling, point-of-sale, inventory management, and client relationship management system, supplemented by specialized modules for loyalty (reward points, membership, prepaid, gift vouchers), marketing automation (SMS, email, WhatsApp campaigns), staff and incentive management, multi-location operations, consent forms, and business intelligence dashboards. The technology stack is cloud-native, hosted on Google Cloud and AWS infrastructure with a 95% uptime warranty, and integrates with Google Calendar, Google Reserve, Facebook, and WhatsApp Business to extend booking and reminder workflows into external channels.

Name

Miosalon

Legal name

Waffor Inc.

Website

https://miosalon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Miosalon is a cloud-based SaaS platform that provides appointment scheduling, POS, inventory, client management, and marketing automation for 3,000+ SMB salons, spas, and med spas across 50+ countries, operated by Waffor Inc.

Ownership category

akta.pro rank

Product category

Salon and Spa Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Salon management software
• Spa management software
• Appointment scheduling software
• Salon point of sale
• Beauty business software

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: MioSalon operates on a subscription model billed monthly or annually per store/outlet. The service is non-refundable with automatic renewal for subsequent periods unless terminated with 30 days written notice. Enterprise customers may arrange alternate billing via purchase orders.
2. Per-Store Licensing: Subscription fees are charged for each store or outlet, meaning multi-location salon operators pay per location. This creates a land-and-expand revenue dynamic as customers add more locations.
3. Prepaid Cards and Packages: Sale of prepaid cards, packages, and bundled services that guarantee upfront revenue and increase customer lifetime value through prepayment and repeat visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MioSalon provides a cloud-based, all-in-one salon and spa management SaaS platform delivered on a per-store subscription basis. The platform unifies appointment scheduling, point-of-sale, retail and consumable inventory tracking, client and staff management, marketing automation via SMS/Email/WhatsApp, loyalty and prepaid programs, consent forms, multi-location dashboards, and analytics. It is offered with a 14-day free trial (no credit card required) and sold through a self-serve model supplemented by demo and enterprise contract motions.

Product overview

MioSalon is a cloud-based salon and spa management platform offered as a unified SaaS product by Waffor Inc. The platform consists of a core management system with integrated modules for appointment scheduling (Appointment & Booking Management), online booking (Online Booking Mini-Website), point of sale (Point of Sale), marketing automation (Marketing, WhatsApp Campaign), inventory management (Retail Product Inventory, Track Internal Product Consumption), client engagement (Client Management, Reward Points, Membership, Prepaid, Package, Gift Vouchers, Discount Coupon, Greetings), staff management (Staff Management, Incentive Management), and business intelligence (Reporting, Analytics & Dashboard, Consent Form, Multi-Location Management, Security). The platform also encompasses a related online booking platform called Welns.io. MioSalon offers industry-specific solutions including Hair Salon, Beauty Salon, Bridal Salon, Nail Salon, Barbershop, Tanning Salon, Spa, Massage Therapy, Med Spa, and Aesthetic Clinic software. Additional resources include Salon Academy, SMS/Email templates, and e-books for marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• MioSalon Cloud-based all-in-one salon and spa management SaaS platform for hair, beauty, nail, barber, tanning, spa, massage, med spa, bridal, and aesthetic clinic businesses; sold as a monthly or annual subscription per store/outlet with a 14-day free trial.
• Welns.io

Quantifiable outcome

• Increase customer satisfaction by 5 times of Industry standard
• +5 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• GooglecoreTechnology or IntegrationGoogle integration enables appointment synchronization with Google Calendar, automatic reminders to clients, and Google Business Profile booking functionality. MioSalon shares limited booking information (customer name, appointment time, selected service) with Google to process booking requests. Data is used solely for scheduling and confirmation, not for advertising purposes.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting infrastructure provider. Waffor/MioSalon built its automatic data backup solution on Amazon's cloud infrastructure alongside Google Cloud, ensuring 95% uptime and data reliability.
• FacebookstrategicTechnology or IntegrationFacebook integration enables clients to book appointments directly through salon's Facebook Business Page via MioSalon's booking widget, enhancing online visibility and social media engagement.
• WhatsAppcoreTechnology or IntegrationWhatsApp Business integration for sending automated appointment confirmations, reminders, cancellation notifications, and marketing campaigns via WhatsApp. Enables OTP verification for secure client login and prepaid redemption.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vagaro: Vagaro is a leading salon, spa, and fitness management platform offering appointment scheduling, POS, marketing, and multi-location tools — the closest direct competitor to MioSalon across overlapping SMB salon customer segments.
• Fresha: Fresha is a global salon and spa software platform with a marketplace component and a freemium model, competing head-to-head with MioSalon for independent beauty and wellness businesses worldwide.
• Phorest: Phorest is a salon and spa management software provider focused on hair and beauty businesses, offering scheduling, client management, and marketing — directly comparable to MioSalon's hair and beauty salon verticals.
• Booksy: Booksy is a booking and business management platform for barbers, stylists, and beauty professionals, competing with MioSalon in barbershop and salon verticals with a strong mobile-first booking experience.
• Boulevard: Boulevard provides salon and spa management software with a focus on premium client experience and self-service booking, targeting the same end markets as MioSalon with overlapping appointment and POS functionality.
• Salon Iris: Salon Iris is a long-standing salon software provider offering scheduling, POS, and client management for hair and beauty salons — a direct comparable to MioSalon's hair and beauty salon software solutions.

Broad incumbents

• Mindbody: Mindbody is an established, well-capitalized software platform serving salons, spas, fitness, and wellness businesses. It overlaps with MioSalon's core scheduling and POS capabilities but serves a broader portfolio of verticals.
• Zenoti: Zenoti is a cloud-based software platform for spas, salons, and medspas with strong enterprise capabilities. It competes with MioSalon's med spa and aesthetic clinic offerings while serving larger multi-location chains.
• Square Appointments: Square Appointments is the scheduling component of Block's broader commerce ecosystem. It competes with MioSalon in SMB salon scheduling and POS but is part of a much larger horizontal payments and software suite.

Emerging players

• GlossGenius: GlossGenius is a venture-backed salon and beauty business management platform targeting independent stylists and small salons, with overlapping booking, POS, and client management features that compete with MioSalon's SMB-focused modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waffor-retail-solutions-private-limited
• Xx.com/MioSalon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miosalon