Cherry Creek Golf Club

What Cherry Creek Golf Club does

Cherry Creek Golf Club is a non-profit, privately operated public golf and event venue founded in 1995 in Shelby Township, Michigan. Its core asset is an 18-hole championship golf course designed by PGA Tour professionals Lanny Wadkins and Mike Bylen, featuring four sets of tees ranging from 4,729 to 6,833 yards and one of Metro Detroit's largest practice facilities (50-station driving range, 7 target greens, 2 putting greens, 3 practice greens with bunkers). The club operates year-round with seasonal dining and serves three primary customer segments: individual public golfers booking tee times through a dynamic-pricing online system, couples and event hosts using the clubhouse as a wedding and banquet venue (capacity 40-500 guests), and corporate and nonprofit organizations holding golf outings and fundraising events. Ancillary offerings include adult and junior golf instruction programs (PGA Jr. League, Tiny Tees, Junior Golf 101/201/Elite, Girls Golf, private lessons), the on-site Ryder Cup Grille restaurant, banquet catering, corporate golf partnerships spanning three affiliated courses (Cherry Creek, Pine Trace, Shepherd's Hollow), Stay & Play golf packages via MI Stay & Play, and digital gift cards.

Revenue is generated through seven distinct streams: usage-based green fees with dynamic pricing, one-time wedding packages priced $3,000 (intimate) to $49,000+ (standard), banquets and corporate event venue rentals, transaction-based food and beverage (restaurant and catering), golf instruction fees (including $550 PGA Jr. League seasons and $150 specialty clinics), corporate golf outing packages, and e-gift card sales. GTM is direct-to-consumer across both golf (self-serve online booking, 14-day advance window, 3% credit card convenience fee) and events (sales-team-led inquiry forms for weddings and corporate outings). Distribution is multi-channel: WeddingWire and The Knot marketplace listings for weddings, Constant Contact-driven email club for retention, and MI Stay & Play channel partnerships for destination golf packages. The club has collected multiple best-in-class recognitions including Hour Magazine Best Public Golf Course and consecutive WeddingWire Couples' Choice and Knot Best of Weddings awards in 2024 and 2025.

The business is regionally anchored in Southeast Michigan, with no disclosed institutional ownership, funding history, or M&A activity. There are no management team or leadership profiles disclosed in the public source material, and there is no evidence of AI/ML, proprietary software, or technology platform beyond conventional SaaS tools (Wix site, Constant Contact, online tee time booking system). Contact infrastructure includes a dedicated golf outings sales lead (Nicole Moore), a dedicated instruction/tee times lead (Ben Roznowski), and separate phone lines for general inquiries versus wedding/banquet inquiries, suggesting a functionally specialized small commercial organization within the 101-250 employee range.

Name

Cherry Creek Golf Club

Legal name

Cherry Creek Golf Club

Website

https://cherrycreekgolf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Cherry Creek Golf Club is a Shelby Township, Michigan non-profit public 18-hole championship golf club serving individual golfers, couples, and corporate clients through tee-time play, wedding and banquet hosting (40-500 guests), golf instruction, on-site dining, and multi-course corporate golf partnerships.

Ownership category

akta.pro rank

Product category

Public Golf Course & Event Venue

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Wedding venue
• Banquet facilities
• Golf instruction
• Corporate golf outings

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees and Tee Times: Public golf access through paid green fees with dynamic pricing based on demand, time of day, and seasonality. 14-day advance booking window with online reservation system.
2. Wedding and Banquet Packages: Full-service wedding and event venue hosting ceremonies and receptions. Packages range from $19,000 to $49,000+ for standard weddings, with intimate packages starting at $3,000. Includes catering, service, and venue rental.
3. Food and Beverage (Ryder Cup Grille): On-site restaurant serving the public and golf patrons. Restaurant open for 2026 season with grill menu available. Also provides catering for events and banquets.
4. Golf Instruction Programs: Private lessons, group classes, junior development programs, and adult player development. Includes PGA Jr. League at $550 per season and various specialty classes.
5. e-Gift Cards: Digital gift cards for golf and dining purchased through online portal. Gift cards for goods and services sold by Cherry Creek Golf Club.
6. Golf Outings and Corporate Events: Professionally organized golf outings for corporations, charities, and organizations. Includes corporate golf partnerships across three affiliated courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cherry Creek Golf Club operates an 18-hole championship public golf course and event venue offering daily-fee tee times, private and group golf instruction, wedding and banquet hosting, corporate and charity golf outings, on-site dining, and a junior golf program. The property functions as an integrated recreation and special-event facility serving individual golfers, couples, families, and local organizations.

Product overview

Cherry Creek Golf Club operates as a championship public golf facility and event venue in Shelby Township, MI. The club offers a unified suite of services centered around its 18-hole championship golf course (designed by Lanny Wadkins and Mike Bylen), complemented by comprehensive golf instruction programs (Adult Player Development, Junior Player Development, and Private Instruction), event hosting services (weddings, banquets, corporate events, golf outings), on-site dining at Ryder Cup Grille, and Stay & Play packages across affiliated courses. The club also provides e-Gift Cards and maintains an online tee time booking system with dynamic pricing. Key affiliated courses include Pine Trace (Rochester Hills) and Shepherd's Hollow (Clarkston).

Differentiator

Problem solved

Functional benefit

Brands

• Ryder Cup Grille: On-site restaurant at Cherry Creek Golf Club serving the 2026 season.

Products and services

• Public Golf (18-Hole Championship Course)
• Golf Instruction
• Wedding and Banquet Venue
• Corporate and Charity Golf Outings
• Junior Golf Program
• Restaurant and Bar

Quantifiable outcome

• Wedding packages range from $19,000 to $49,000+ with capacity for 40-500 guests
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• MI Stay & PlayminorGTM or Marketing PartnerCollaborative marketing partnership for bundled golf getaway packages. Book your next golf getaway with Cherry Creek, Pine Trace, and Shepherd's Hollow Golf Clubs through the MI Stay & Play platform.
• Pine Trace Golf ClubminorOthersSister course in Rochester Hills, MI. Part of corporate golf partnership program offering access to three premiere courses.
• Shepherd's Hollow Golf ClubminorOthersSister course in Clarkston, MI. Part of corporate golf partnership program offering access to three premiere courses.
• The KnotminorChannel Partner/ Reseller/ DistributorWedding marketplace listing platform where couples can discover and inquire about Cherry Creek as a wedding venue.
• WeddingWireminorChannel Partner/ Reseller/ DistributorWedding marketplace listing platform where couples can discover and inquire about Cherry Creek as a wedding venue. Award recipient for Couples' Choice Awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indianwood Golf & Country Club: Historic golf facility in Orion Township, MI, offering both public play and event hosting. Directly comparable as a Michigan public golf and event venue with similar banquet/wedding capabilities.
• Shepherd's Hollow Golf Club: Affiliated sister course in Clarkston, MI, completing Cherry Creek's three-course corporate partnership bundle. Premium public golf course in the same Metro Detroit region with comparable corporate-outing positioning.
• The Orchards Golf Club: Public-access championship golf club in Washington Township, MI, serving the northern Metro Detroit market. Directly comparable as a public golf course competing for the same regional rounds and corporate-outing demand.
• The Inn at St. John's: Plymouth, MI venue combining a golf course with extensive banquet, wedding, and corporate event facilities. Comparable as a Michigan golf-and-event venue competing for the same wedding and corporate-outing segments.
• Pine Trace Golf Club: Affiliated sister course in Rochester Hills, MI, part of Cherry Creek's three-course corporate partnership program. Directly comparable as a public-access Metro Detroit championship course bundled for corporate entertainment.

Broad incumbents

• KemperSports: Third-party management company operating a national portfolio of golf courses, country clubs, and event venues. Comparable as a broad incumbent that owns/manages many direct competitors to Cherry Creek and consolidates scale advantages.
• Arcis Golf: Large owner/operator of private, resort, and public golf clubs across the U.S. Comparable as a broad incumbent aggregator of golf properties that competes for corporate partnerships and event revenue at scale.
• TPC Michigan: PGA Tour-affiliated premier public course in Dearborn, MI. Comparable as a higher-end championship public course competing for premium green-fee and corporate-outing demand in Southeast Michigan.

Emerging players

• Topgolf: National golf-entertainment concept combining tech-driven ranges with food, beverage, and event venues. Comparable as an emerging adjacent format competing for casual golfer entertainment dollars and corporate event bookings.

Others

• MI Stay & Play: Michigan-based golf-getaway packaging and marketing platform that bundles Cherry Creek, Pine Trace, and Shepherd's Hollow into Stay & Play packages. Comparable as a channel partner/distribution ecosystem relevant to Cherry Creek's tourism and bundled-product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cherrycreekgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Creek Golf Club