Pine Trace Golf Club

What Pine Trace Golf Club does

Pine Trace Golf Club is a privately held, public-access 18-hole championship golf course located at 3600 Pine Trace Blvd in Rochester Hills, Michigan, Oakland County. Founded in 1989 and designed by architect Arthur Hills, the Par 72 layout offers five tee options ranging from 6,574 yards (Championship) to 3,941 yards (New Tee) and serves golfers of all skill levels. The club operates as a direct-to-consumer facility: individuals and groups reserve tee times through a ClubCaddie-powered online booking system with dynamic, real-time pricing, or by phone through the Pro Shop. A GPS-based pace-of-play monitoring system is used operationally.

The company's revenue model is built on multiple transaction-based streams: green fees (with dynamic pricing), golf cart and rider fees, on-site food and beverage at the Grille Room restaurant, e-gift cards, and Stay & Play packages that bundle tee times with sister properties Shepherd's Hollow Golf Club and Cherry Creek Golf Club for groups of eight or more. The marketing footprint is primarily local, leveraging a website, Constant Contact email newsletter (e-club), and Facebook and Instagram social channels to drive tee-time and dining demand.

In September 2024, Pine Trace closed for a comprehensive ground-up renovation — rebuilding all greens and tees, redesigning 40 bunkers, installing new irrigation, re-grassing fairways, and updating cart paths — and reopened on June 12, 2026. Further capex is scheduled through 2028: a new banquet venue for weddings and corporate events (construction starting mid-late Spring 2027, opening Summer/Fall 2028) and a full clubhouse renovation (Spring 2027 to Spring 2028). These initiatives reposition the asset as a full-service golf and event destination in Southeast Michigan.

Name

Pine Trace Golf Club

Legal name

Pine Trace Golf Club

Website

https://pinetrace.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pine Trace Golf Club is a privately held public 18-hole Arthur Hills-designed championship golf course in Rochester Hills, Michigan, serving golfers of all skill levels via dynamic-priced online tee time booking, on-site dining, and Stay & Play packages with sister courses.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf tee times
• Golf course dining
• Stay and play packages
• Golf practice facility

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Tee Times: Revenue from green fees charged to golfers for 18-hole or 9-hole rounds using dynamic pricing model that varies by demand, time, and season.
2. Food and Beverage: Restaurant dining revenue from the Grille Room, offering lunch and dinner service with views of the course. Terrace outdoor dining available in warmer months.
3. Gift Cards: E-gift cards sold online, redeemable for golf, dining, and merchandise purchases.
4. Golf Cart and Rider Fees: Fees for golf cart rental and rider fees for non-playing guests ($35 for 18 holes, $20 for 9 holes).
5. Stay & Play Packages: Bundled golf packages offered with Shepherd's Hollow and Cherry Creek Golf Clubs for groups of 8 or more golfers, including tee times and accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pine Trace Golf Club operates a public 18-hole Arthur Hills-designed championship golf course (Par 72) in Rochester Hills, Michigan, offering tee times with dynamic pricing, on-site lunch and dinner dining at The Grille Room restaurant, a multi-component practice facility, electronic gift cards, and multi-course Stay & Play packages that bundle play with sister courses Shepherd's Hollow and Cherry Creek for groups of 8 or more golfers.

Product overview

Pine Trace Golf Club operates as a public golf destination offering a single, comprehensive golfing experience centered on its 18-hole Arthur Hills-designed championship course. The core product portfolio consists of the golf course itself (with online tee time booking as the primary reservation channel), paired with on-site dining at The Grille Room restaurant. Additional offerings include Stay & Play vacation packages linking Pine Trace with sister properties Shepherd's Hollow and Cherry Creek, a practice facility (opening in phases through 2026), and gift cards redeemable across golf, dining, and merchandise. The club is undergoing a multi-year transformation with announced future expansion of banquet and event facilities and a clubhouse renovation, positioning the property as a full-service golf and events destination.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Arthur Hills-designed 18-hole championship golf course with Par 72 layout, offering five tee options ranging from 6,574 yards (Championship tees) down to 3,941 yards (New Tee option) so the same course can be played by serious competitors, recreational players, and new golfers. Open to the public via online tee time booking with dynamic pricing based on demand, time of day, and weather, and via Pro Shop phone reservations.
• The Grille Room Restaurant On-site full-service restaurant at Pine Trace serving lunch and dinner daily from 11:00 AM, featuring indoor seating, terrace outdoor dining with views of the course, and a newly redesigned American menu. Open to golfers and walk-in diners; gift cards are redeemable here.
• Stay & Play Packages Multi-course bundled golf packages for groups of 8 or more golfers, packaging tee times at Pine Trace with sister properties Shepherd's Hollow Golf Club and Cherry Creek Golf Club for multi-day or multi-course golf getaways, including corporate outings and group events in Southeast Michigan.
• Gift Cards Electronic gift cards redeemable across golf (green fees and cart fees), dining at The Grille Room restaurant, and merchandise. Purchased and delivered electronically through the ClubCaddie online platform.
• Practice Facility Multi-component practice complex at Pine Trace featuring a practice putting green, full-service driving range with small and large bucket options, chipping green, and a dedicated short game area, available to golfers warming up before a round or for dedicated practice sessions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Shepherd's Hollow Golf ClubcoreStrategic or Co-development PartnerSister course part of the same golf network. Located at 9085 Big Lake Rd, Clarkston, MI 48346. Combined with Pine Trace for Stay & Play packages offering three distinct courses for golf getaways.
• Cherry Creek Golf ClubcoreStrategic or Co-development PartnerSister course part of the same golf network. Combined with Pine Trace for Stay & Play packages offering three distinct courses for golf getaways in Southeast Michigan.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Shepherd's Hollow Golf Club: Sister course in the same Southeast Michigan golf network, jointly marketed via Stay & Play packages. Directly comparable in customer base, geography, and premium public-golf positioning.
• Cherry Creek Golf Club: Third course in the Pine Trace golf network, offering Stay & Play multi-course packages. Directly comparable premium public golf course serving the same Southeast Michigan market.

Regional players

• Detroit Golf Club: Established Michigan golf club serving the greater Detroit market. Comparable as a regional golf and event destination competing for corporate outings and tournament-host business in Southeast Michigan.
• Wabeek Country Club: Private Michigan country club serving the suburban Detroit market. Comparable as a regional golf, dining, and event venue competing for the same Southeast Michigan member and outing customers.
• Indianwood Golf & Country Club: Historic Oakland County golf property offering both private and public-access play. Directly comparable regional Michigan golf course competing for the same Southeast Michigan golfer and event market.

Broad incumbents

• Troon Golf: Largest third-party manager of golf courses in the world, operating daily-fee, private, and resort facilities. Comparable as a broad incumbent in golf operations, agronomy, and hospitality services.
• KemperSports: Golf course management and hospitality company operating daily-fee, private, and resort courses across the U.S. Comparable as a broad incumbent in golf management services and course operations.
• American Golf Corporation: One of the largest operators of public and private golf courses in the U.S. Comparable as a broad incumbent in multi-course public golf operations, retail, and instruction.
• Arcis Golf: One of the largest U.S. owners and operators of private, resort, and daily-fee golf courses. Comparable as a broad incumbent in golf facility operation, with significantly greater scale and capital access than Pine Trace.
• Invited (formerly ClubCorp): Large owner-operator of private golf and country clubs across the U.S. Comparable as a broad incumbent in golf and club operations, particularly relevant for the planned Pine Trace banquet/event expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinetracegolfclub
• Instagraminstagram.com/pinetracegolfclub
• LinkedInlinkedin.com/company/pine-trace-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Trace Golf Club