What Earwig Academic Reporting does

Earwig Academic Reporting Ltd is a private UK software company founded in 2013 and headquartered in Ripley, Surrey. It operates a cloud-based SaaS platform purpose-built for UK special schools, Special Educational Needs Coordinators (SENCOs), and multi-academy trusts (MATs). The platform unifies four functional areas — Earwig Evidence (mobile-first teaching-evidence capture in closed user groups), Earwig Assessment (tracking against 400+ frameworks including a unique editable EHCP framework), Earwig Reporting & Analytics (Ofsted-ready reports, annual reviews, group-wide analytics) and Parent Access/Observations — alongside optional modules for portfolios, blogs and the forthcoming Accreditation Module for formal qualifications (AQA, OCR, ASDAN, GCSE). The system runs on AWS London data centres with 128-bit AES encryption, automates nightly synchronisation with school MIS platforms (SIMS, Scholarpack, iSAMS) via Groupcall Xporter, and is GDPR-compliant, UK ICO registered, Cyber Essentials certified and SafeSupplier accredited.

The company monetises primarily through annual subscription licences structured in three productised tiers — Bronze (self-managed, under £400/year, for small SEND units and therapists), Silver (for special schools under 50 pupils with consultant setup support) and Gold (full-service with a named Earwig Consultant, all frameworks, and bundled conferences) — plus a Trust Package for multi-school groups offering centralised billing, single sign-on and group-wide analytics. Supplementary revenue streams include one-off setup/training and customisation fees, paid Bitesized Webinars (£45/school), paid conferences (national £360, regional £180–220), parent image/print sales with schools taking commission, and the Parent Plus upgrade (£12/year). The platform serves 300+ UK special schools representing approximately 30,000 pupils and 10,000 teachers, with more than 10 million cumulative pupil achievement records. Distribution is via named consultants, self-serve Bronze signup, and a channel partnership with RM Education through the Unify portal.

The company is founder-led by CEO Peter Gelardi alongside Customer Services Director Mark Hindmarsh and Marketing Director Emilie-Kate Owen, with Alex Hurle as Head of Education. It has historically been capitalised via two Crowdcube raises (~£219.7k in 2014 and ~£389k in 2015) rather than institutional venture capital, and has no disclosed parent or subsidiary structure. A 14-feature AI roadmap branded 'Earwig Academic Intelligence' is being rolled out through 2025+, and strategic partnerships include the Parents In Need charity (2026) and Professor Rose Luckin (UCL/EDUCATE Ventures). Strategic direction is anchored on productising AI-driven SEND analytics, expanding into formal-accreditation tracking, and broadening the Trust/MAT footprint.

Name

Earwig Academic Reporting

Legal name

Earwig Academic Reporting Ltd

Website

https://earwigacademic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Earwig Academic Reporting provides a cloud-based SaaS platform for UK special schools, SENCOs and multi-academy trusts, combining teaching evidence capture, framework-based pupil assessment, parent engagement and Ofsted-ready reporting across 300+ schools.

Ownership category

akta.pro rank

Product category

Special Education Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Special education software
• SEND assessment platform
• Pupil progress tracking
• Teaching evidence capture
• EHCP reporting software

Headquarters

HQ city

Ripley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Software Licence Fees: Schools pay an annual licence fee for access to the Earwig platform, with pricing tiers (Bronze, Silver, Gold) and optional add-on modules. The contract auto-renews annually unless notice is given 60 days before renewal. Multi-year contracts (3 or 5 years) are available with discount. Trusts can negotiate centrally billed contracts.
2. Setup and Training Fees: One-off fees charged for system setup, staff training, curriculum customisation and other commissioned work. Setup and training are included for Gold accounts; Silver accounts include one setup support meeting.
3. Parent Image Sales: Parents can purchase high-resolution image downloads, prints, and video downloads. Parents also have the option to upgrade to Parent Plus for £12/year for unlimited high-resolution downloads. Schools receive commission on image sales.
4. Customisation and Framework Design: Earwig constructs customised curricula, assessment frameworks and reports for schools on request, charged at published rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Earwig Academic Reporting provides a cloud-based SaaS platform that combines teaching evidence capture, framework-based pupil assessment, parent engagement, and reporting/analytics into a single system designed for UK special schools, SENCOs, and SEND professionals. It includes an Editable EHCP Framework, a library of 400+ assessment frameworks, automated MIS data synchronisation, and dedicated modules for evidence, assessment, reporting, parent access, and portfolio creation. The platform is delivered under tiered annual subscriptions (Bronze, Silver, Gold) with a separate Trust Package for multi-academy trusts.

Product overview

Earwig Academic Reporting provides a cloud-based SaaS platform designed specifically for special schools, SENCOs, and SEND professionals across the UK. The platform is built around a core unified system combining four main functional areas: Earwig Evidence (teaching evidence capture via app and web), Earwig Assessment (framework-based pupil tracking with access to 400+ frameworks including a unique Editable EHCP Framework), Earwig Reporting and Analytics (vivid pupil reports, annual review prep, one-click analytics), and Parent Access/Observations (parent engagement via curated timelines). These core modules are delivered through three named pricing tiers — Bronze (self-managed, under £400/year), Silver (supported setup, 300+ frameworks), and Gold (full service with named consultant and all features) — plus a Trust Package for multi-school groups. Additional offerings include the Earwig Framework Library (400+ assessment frameworks), the Portfolio Module (student evidence creation), Blog facility, Parent Plus paid upgrade (£12/year for hi-res downloads), Bitesized Webinars (15-min training at £45/session), and Earwig Conferences (annual national and regional events). Earwig Academic Intelligence represents planned AI features including generative commentary, facial recognition, report writing, and EHCP target automation. The platform integrates with school MIS platforms (SIMS, Scholarpack, iSAMS, Groupcall) for automated daily data synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Earwig Academic Platform Unified cloud platform combining teaching evidence capture, framework-based pupil assessment, parent engagement, and school reporting for special schools, SENCOs, and SEND professionals in the UK.
• Earwig Evidence App and web-based software to capture and manage teaching evidence (documents, images, audio, video) presented as secure timelines to a closed user group of pupils, parents, staff and education authorities.
• Earwig Assessment Software allowing staff to attach media evidence to assessment frameworks, grade, document and track pupil progress across 400+ framework options or custom-built structures.
• Earwig Reporting and Analytics Software that produces vivid pupil reports, prepares annual reviews, enables one-click analytics and supports Ofsted-ready reporting using configurable templates including Alpha and Beta evidence report templates.
• Earwig Parent Access Allows parents approved by the school to access images and video of their children, curated by school staff, via a password-protected timeline and gallery.
• Earwig Parent Observations Facility for parents to add their own observations backed by images, documents or video to the data held by the school on their children.
• Editable EHCP Framework A unique framework enabling schools to replicate EHCP required outcomes for each pupil, build detailed target sets over time, track progress with evolving targets and produce reports matching each local authority's specification on the pupil's Annual Review cycle.
• Earwig Framework Library Collection of over 400 assessment structures, curricula and frameworks oriented towards UK SEND requirements, including statutory curricula, proprietary packages, and bespoke school-created frameworks.
• Earwig Portfolio Module Software to allow students to create, manage and present their own academic evidence under supervision from teaching staff.
• Parent Plus Premium parent account at £12 per year providing unlimited downloads of high-resolution images and video and access to approved records from whenever records were first created.
• Earwig Curated Staff Accounts Limited user accounts for staff whose work is overseen by senior staff. Curated staff can only see data related to records they have themselves created.
• Earwig Blog Facility Facility to create a blog from media acquired via Earwig Evidence, modified by school staff for consumption outside the closed user group.
• Earwig Bitesized Webinars Short 15-minute training webinars on specific aspects of the Earwig system followed by 10 minutes of Q&A, hosted by Head of Education Alex Hurle. First webinar free.
• Evidence Report Templates (Alpha and Beta) Two new visual pupil report templates introduced in 2025 — Template Alpha with pre-set format and limited commentary per curriculum area, and Template Beta with looser format and unlimited commentary. Both configurable by school administrators.
• Compare Years of School Performance Analytics Analytics capability added in 2025 enabling comparison of school performance across multiple years.

Quantifiable outcome

• More special schools chose Earwig in the 2020s than any other SEND software package
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Parents In NeedcoreOthers · 19 April 2026Parents In Need is a UK charity that helps families of children with special needs ensure they get appropriate education. The charity funds specialist assessments (educational psychology, speech and language, occupational therapy) for low-income families. Earwig Academic is proud to collaborate with Parents In Need, and Emilie-Kate Owen, one of Earwig's directors, is a trustee of the charity. The collaboration is described as a shared mission: ensuring every child has access to education that meets their needs.
• Professor Rose Luckin / EDUCATE Ventures Research LtdminorStrategic or Co-development Partner · 31 January 2025Professor Rose Luckin of UCL and EDUCATE Ventures Research Ltd served as the keynote speaker at Earwig's AI in SEND Education Conference at the Science Museum in January 2025. She is a leading expert in AI for education and provided input into Earwig's AI development strategy, helping shape Earwig's plans for fourteen AI-powered features.
• RM EducationcoreChannel Partner/ Reseller/ DistributorRM Education is the largest reseller of software to schools in the UK. They recommend Earwig and provide it through their Unify portal, giving Earwig access to their extensive UK school customer base. This channel partnership extends Earwig's reach beyond its direct sales force.
• Educational App StorecoreGTM or Marketing PartnerThe Educational App Store is described as the 'Which? Magazine' for educational apps. It has given Earwig its highest five-star rating and recommends it as a trusted resource, providing third-party validation for schools evaluating Earwig.
• EdTech ImpactminorGTM or Marketing PartnerEdTech Impact is an independent review platform for EdTech designed to help educators find the best products. Earwig scores 94% on the platform, providing social proof and peer validation for prospective customers.
• Arts Award (Trinity College London)minorStrategic or Co-development PartnerArts Award is managed by Trinity College London in association with Arts Council England. Earwig actively integrates with the Arts Award framework, and Arts Award actively encourages teachers to use Earwig with their framework for evidence collection and progression tracking across five levels.
• Skills BuilderminorStrategic or Co-development PartnerSkills Builder's Universal Framework is integrated with Earwig to track and measure progress against eight essential skills (Listening, Speaking, Problem Solving, Creativity, Staying Positive, Aiming High, Leadership, Teamwork) using 16 measurable steps. Earwig is featured as an ideal tool for the framework.
• Rebound Therapy (ReboundTherapy.org)minorStrategic or Co-development PartnerRebound Therapy works in partnership with Earwig to enable trampoline coaches and Rebound Therapy practitioners to use the Earwig Bronze account to manage assessments, student progress notes and records. Earwig gives a 25% discount off the usual Bronze price for five years to Rebound Therapy practitioners who use the code 'Rebounders'.
• Play MattersminorStrategic or Co-development PartnerThe Play Matters framework emphasises play in early childhood development. Earwig integrates with this framework as a tool for tracking progress, with Play Matters encouraging use of Earwig for evidence-based assessment.
• Maths 4 LifeminorStrategic or Co-development PartnerMaths 4 Life is a differentiated mathematics learning programme for students who find the standard curriculum challenging. Earwig integrates with this framework as an evidence and tracking tool.
• SOSSENminorOthersSOSSEN (Support for Special Educational Needs) is referenced as a sister charity to Parents In Need, providing advice and resources for families navigating the SEND system.
• Groupcall (Xporter)coreTechnology or IntegrationGroupcall Xporter is used to synchronise pupil and staff data between school MIS systems (SIMS, Scholarpack, iSAMS or other databases) and the Earwig platform. This automated data synchronisation ensures Earwig data is always current without manual entry. If schools don't already have Groupcall Xporter, Earwig provides it.

Scale indicators7 records

Recent moves6 records

Expansion highlights9 records

Direct peers

• B Squared: UK SEND-focused assessment and tracking software provider that competes directly with Earwig for special school assessment budgets. Both vendors target SENCOs and special schools with framework-based progress tracking.
• Connecting Steps: UK SEND assessment and progress-tracking platform serving special schools and SENCOs. Competes head-to-head with Earwig in P-levels and pre-key-stage assessment and reporting for SEND pupils.

Broad incumbents

• SIMS (Capita): The dominant UK school management information system with broad SEND data capture. While not SEND-specialised, its scale and MIS integration with Earwig make it both a data source and a potential future competitor if it deepens SEND functionality.
• RM Education: Largest UK reseller of school software; currently a channel partner via the Unify portal, but its portfolio breadth could see it build or distribute competing SEND tooling, creating channel conflict risk.
• Pearson Education: Global education and assessment incumbent with UK SEND and school assessment products. Could compete for SEND assessment budgets or partner with Earwig; its scale and AI investment capacity dwarf Earwig's.

Emerging players

• Arbor Education: Cloud-based UK school MIS used by MATs and increasingly by special schools. Competes with Earwig for trust-wide data and reporting budgets and overlaps on parent engagement and reporting functionality.
• Bromcom: Cloud-native UK school MIS with growing SEND and MAT functionality. Increasingly competing with Earwig for the same trust and special school buyers on consolidated reporting and analytics.
• ClassDojo: Widely adopted UK and global parent engagement and classroom communication platform. Overlaps with Earwig's Parent Access module and represents a competitive threat to Earwig's parent engagement layer if it adds evidence capture.

Regional players

• Tapestry: UK-developed online learning journal for early years with parent engagement, assessment and evidence-capture features. Comparable product surface to Earwig Evidence but focused on early years rather than SEND/special schools.

Others

• Groupcall: UK school data integration and parental communication provider whose Xporter product Earwig uses for MIS synchronisation. Adjacent rather than competing — a critical technology partner whose terms could affect Earwig's integration economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/earwigacademic
• Xx.com/EarwigAcademic
• LinkedInlinkedin.com/company/earwig-academic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earwig Academic Reporting