Corporate Information Travel

What Corporate Information Travel does

Corporate Information Travel Sdn. Bhd. (CIT) is a Malaysian privately held travel management company founded in 1985 and headquartered at Northpoint Offices, Mid Valley City, Kuala Lumpur. It operates a hybrid corporate and leisure travel business serving Malaysian enterprises and consumers across B2B corporate travel management, leisure holiday packages, inbound tourism, student travel, and Muslim-friendly travel. Named corporate clients span Malaysian banks (CIMB, RHB, UOB, Alliance Bank), insurers (AIG, Liberty General), the regulator Securities Commission Malaysia, and corporates such as Top Glove, Hoya, Malton, Mesiniaga, and Omya. The company employs 11–50 staff across three Malaysia offices (Mid Valley City and Bukit Jalil in Kuala Lumpur plus a by-appointment Johor Bahru branch).

CIT monetizes primarily through transaction fees on airline ticketing across more than 130 airlines worldwide, per-package leisure tour sales (Insight Vacations, Trafalgar, National Geographic Journeys, G Adventures, Club Med, Malaysia Airlines cruises, Disney Cruise Line, Avalon Waterways), and quote-based corporate travel management contracts scoped to annual travel spend (Below RM100,000 to Above RM5,000,000) and employee headcount. A new standalone RM200-per-request 24/7 emergency support service, effective 1 February 2025, monetizes disruption handling as a discrete revenue line across corporate, FIT, group, and student travelers. Distribution combines direct B2B field sales, a Visa Cardholders Travel Desk, AIG Malaysia insurance co-distribution, bank-card co-marketing with Maybank and HSBC, tourism-board co-marketing (HKTB, Tourism Western Australia, Queensland), and the proprietary Pick A Trip web and mobile booking platform integrated with Visa Checkout.

Technology architecture centers on a proprietary Pick A Trip platform (Play Store and App Store distribution), virtual card-based corporate payment infrastructure, integrated corporate self-booking tools, and an in-progress migration to the Amadeus Travel Platform announced 16 September 2025 to modernize the GDS stack and unlock NDC content. The company holds a registered Pick A Trip trademark, complies with the Malaysian PDPA 2010, MACC Act 2009 (anti-bribery and corruption), and Companies Act 2016, and is privately held with no disclosed external funding or parent company.

Name

Corporate Information Travel

Legal name

Corporate Information Travel Sdn. Bhd.

Website

https://cit.travel

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Corporate Information Travel is a Malaysian private travel management firm delivering B2B corporate travel (ticketing across 130+ airlines, virtual card payments, 24/7 support) and leisure tour packages to enterprise and consumer clients from Kuala Lumpur via its Pick A Trip platform.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTHAKAMAN

Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

SECONDARYTHALAGAD

Online Booking Tools (OBT) & Corporate Booking UX

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

Keywords

• Corporate travel management
• Airline ticketing services
• Leisure tour packages
• MICE event management
• Travel insurance distribution

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Airline Ticketing & Reservation Fees: Revenue earned through airline reservation and ticketing services across more than 130 airlines worldwide, including corporate ticketing facilities and promotional fare sales; supplemented by first/business class air ticket offers to premier bank cardholders.
2. Holiday & Tour Package Sales: Sales of inbound, outbound, leisure, Muslim-friendly, golf, student, and luxury holiday packages (e.g., Insight Vacations, Trafalgar, National Geographic Journeys, G Adventures, Club Med) on a per-package basis with destination-specific pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Corporate Information Travel (CIT) is a Malaysian travel management company that sells airline ticketing and reservations across 130+ airlines, corporate business travel management (with virtual card payment, corporate booking tools, 24/7 emergency support and MICE event services), and consumer leisure packages (inbound Malaysia tours, outbound holidays, Muslim-friendly, student and luxury guided vacations) through its Pick A Trip web/mobile platform, three Malaysia offices, and partner distribution. Revenue is generated primarily via ticketing/reservation transaction fees, package sales, and commissions on travel insurance and partner products.

Differentiator

Problem solved

Functional benefit

Brands

• Pick A Trip: A mobile and web all-in-one travel booking platform offering instant searching and booking of airfare, accommodation, and tour activities; enhanced with Visa Checkout. Owned and operated by Corporate Information Travel Sdn. Bhd.

Products and services

• Airline Reservation & Ticketing Airline booking and ticketing services across 130+ airlines worldwide, including corporate ticketing facilities, promotional fares and first/business class air ticket offers; serves both corporate clients and leisure travellers via Pick A Trip, retail counters and inside sales.
• Corporate Travel Management (Corporate Travel Department) End-to-end managed corporate travel programme for Malaysian enterprises of every size, covering airline, hotel, ground transport and visa arrangements, with dedicated account managers, virtual card payment, MICE event services and 24/7 emergency support.
• Virtual Card Payment for Corporate Travel Virtual card-based payment infrastructure that securely handles business travel expense transactions for corporate clients, streamlining expense payment and policy compliance.
• 24/7 Emergency Support Service Round-the-clock emergency travel assistance backed by dedicated travel consultants reachable via a 24/7 hotline (+603-9212-0016) and email ([email protected]), handling flight changes, rebooking, cancellations, urgent ticketing, lost/stolen documents and travel disruptions for corporate, FIT and group travellers (RM200 per request, non-refundable once processed).
• Pick A Trip Online and Mobile Booking Platform Proprietary all-in-one travel booking platform (web and mobile app, www.pickatrip.com.my) offering instant search and booking of flights, accommodation deals and tour activities in a single checkout, integrated with Visa Checkout; also embeds corporate self-booking tools for business travellers.
• Corporate Booking Tools Self-booking tools for corporate clients integrated with the Pick A Trip platform that streamline business travel arrangements, support travel policy compliance and enable virtual card payment.
• Corporate Event Organiser (MICE) MICE event services for corporate clients covering product launches, gala dinners, award nights, theme parties and golf tournaments; delivered by the Corporate Travel Department.
• Holiday & Tour Packages (Leisure / FIT) Outbound and inbound leisure tour packages sold per-package with destination-specific pricing, covering luxury guided vacations (Insight Vacations, Trafalgar, National Geographic Journeys, G Adventures), Club Med all-inclusive resorts, cruises and destination itineraries across six continents.
• Inbound Malaysia Tour Packages Destination management services for inbound tourists to Malaysia, offering FIT, incentive groups and tailored domestic tours (KL, Melaka, Cameron, Penang, diving, golf, hiking) with published tiered pricing in MYR per person.
• Muslim-Friendly Tour Packages Tour packages to popular destinations that include Halal meal arrangements and prayer-friendly itineraries for Muslim leisure and corporate travellers.
• Student Travel Study-abroad travel services for students aged 18-30 with a valid education institution acceptance letter, including discounted student fares with extended baggage allowance (40-46kg), hotel and tour reservations, pre-departure briefing and Student Assist travel insurance via AIG.
• Travel Insurance Distribution (AIG Travel Guard and Student Assist) Distribution of co-branded travel insurance products underwritten by AIG Malaysia, including group corporate travel insurance (Travel Guard) and Student Assist for outbound students; marketed to CIT's leisure, student and corporate customers.
• Cruise Packages (Malaysia Airlines Fly & Cruise, Disney Cruise Line, Avalon Waterways) Cruise packages distributed via CIT including Malaysia Airlines Fly & Cruise bundles, Disney Cruise Line (Disney Adventure) and Avalon Waterways river cruises, with co-marketed RM100 off flight + extra 10kg baggage promotions.
• Golf Tour Packages Golf-themed leisure tour packages, including inbound Malaysia golf itineraries and outbound golf destinations, distributed through CIT's retail, online and corporate channels.

Quantifiable outcome

• 130+ airline partnerships providing competitive airfares worldwide
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship / core, core, secondary and minor.

• Amadeusflagship / coreTechnology or Integration · 16 September 2025Amadeus was selected by CIT as its digital transformation partner. CIT is migrating its business to the Amadeus Travel Platform to modernize its tech stack, improve content offerings including NDC, and enable scalable, efficient systems. The deal underscores Amadeus' role in powering travel-agency digital transformation across Asia Pacific. (Straits Times, 16 Sept 2025)
• AIG Malaysia (American International Group)coreStrategic or Co-development PartnerCIT has partnered with AIG Malaysia to distribute co-branded travel insurance products including group corporate travel insurance (Travel Guard) and Student Assist for studying overseas. Underwriting through AIG with up to 25% commission.
• Visa (Visa Cardholders Travel Desk)coreGTM or Marketing PartnerCIT operates a dedicated Travel Desk for Visa Cardholders, including 'Visa Exclusive' promotions and Visa Checkout integrated into the Pick A Trip platform for secure payment.
• National Geographic JourneyscoreChannel Partner/ Reseller/ DistributorCIT is the Preferred Agent (Malaysia) for National Geographic Journeys small-group tours on safaris and expeditions.
• Insight VacationscoreChannel Partner/ Reseller/ DistributorCIT is the representative in Malaysia for Insight Vacations' premium guided vacations across Europe and North America.
• G AdventurescoreChannel Partner/ Reseller/ DistributorCIT is the representative in Malaysia for G Adventures small-group adventure travel.
• TrafalgarsecondaryChannel Partner/ Reseller/ DistributorCIT lists Trafalgar among its represented guided-vacation brands on the navigation menu of cit.travel.
• Club MedsecondaryChannel Partner/ Reseller/ DistributorCIT distributes Club Med air-inclusive packages (Bali, Bintan, Borneo Kota Kinabalu, Cherating, Maldives Kani/Finolhu, China resorts, Japan Kiroro/Sahoro/Tomamu, etc.) with a co-marketed Maybank-exclusive RM100 off flight promotion.
• MaybanksecondaryGTM or Marketing PartnerCo-branded cardholder promotions: RM100 off flight when booking Club Med + flights via CIT (Maybank Debit, Credit & Charge Cards) and Fly & Cruise with Malaysia Airlines exclusive to Maybank cards.
• HSBC Bank / HSBC AmanahsecondaryGTM or Marketing Partner20% OFF the 2nd person on Western Australia travel packages, exclusively for HSBC Bank / HSBC Amanah Credit and Debit Card/-i holders, via cit.travel/our-promotions.
• Malaysia AirlinessecondaryStrategic or Co-development PartnerCo-marketed 'Fly & Cruise with Malaysia Airlines' promotion (RM100 off flight + extra 10kg baggage when booking cruise + MH flights together via CIT).
• Hong Kong Tourism Board (HKTB)secondaryGTM or Marketing PartnerHKTB co-marketed '3D2N Wonderful Hong Kong' package featured on CIT homepage banner with UTM-tracked campaign attribution.
• Tourism Western AustraliasecondaryGTM or Marketing PartnerCo-promoted '7D6N The Wildflower Wanderer' and HSBC 20%-off Western Australia travel packages via CIT promotional banners.
• Tourism and Events QueenslandsecondaryGTM or Marketing PartnerCo-promoted 'Australia's Holiday Feeling - Queensland' campaign with 20% OFF the 2nd person on Queensland travel packages.
• Disney Cruise LinesecondaryChannel Partner/ Reseller/ DistributorLead-generation banner for Disney Adventure cruises on CIT homepage with UTM-tracked Disney Cruise Line campaign.
• Avalon WaterwayssecondaryChannel Partner/ Reseller/ DistributorCIT promotes Avalon Waterways river cruise packages to MATTA audiences with a dedicated homepage banner campaign.
• Air IndiaminorGTM or Marketing PartnerAir India 'ENJOY 105 SAVINGS' campaign banner displayed on CIT homepage as a partner promotion.
• Malayan Banking Berhad (Maybank) — card paymentsminorOthersMaybank is also listed as the banker for CIT Travel Products, receiving MYR/USD/Euro settlements into Corporate Information Travel Sdn. Bhd. accounts at Malayan Banking Berhad.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mayflower Holidays (Naza TTDI Travel & Tours): Long-established Malaysian travel agency offering corporate ticketing, leisure packages, and inbound tours, directly comparable in customer segments and product mix to CIT.
• Corporate Travel Management (CTM): Australian-listed global TMC with strong Asia-Pacific growth, serving similar SME-to-enterprise corporate clients with a comparable mix of self-booking tools, account management, and leisure ancillaries.
• Boustead Travel Services: Malaysian corporate and leisure travel agency of similar heritage and headcount profile, competing head-on with CIT for Malaysian corporate accounts and outbound leisure packages.

Regional players

• Traveloka: Leading Southeast Asian online travel platform headquartered in Indonesia with a large Malaysian user base; competes with CIT on flights, hotels, and leisure packages, though its business model is OTA-led rather than corporate TMC.

Broad incumbents

• CWT (formerly Carlson Wagonlit Travel): Major global TMC with established Asia-Pacific operations, directly comparable in corporate travel management services, account management, and 24/7 traveller support to CIT's enterprise offering.
• Trip.com Group: Global online travel group operating Ctrip, Trip.com, Skyscanner and corporate travel products; overlaps with CIT on outbound Malaysian leisure demand and increasingly on corporate bookings in Asia.
• FCM Travel Solutions (Flight Centre Travel Group): Global corporate travel management brand with a strong Asia-Pacific footprint; competes with CIT for mid-market and enterprise Malaysian corporate accounts while offering a much broader global network.
• BCD Travel: Global corporate travel management company operating in Asia-Pacific, comparable to CIT in serving multinational and large enterprise clients with corporate booking tools and reporting.
• American Express Global Business Travel (Amex GBT): World's largest TMC by corporate travel spend, with growing presence across Southeast Asia; competes with CIT for large Malaysian enterprise contracts with deeper technology and content investment.

Emerging players

• Klook: Asia-focused activities and attractions booking platform; overlaps with CIT's inbound Malaysia and activities product (e.g., day tours, experiences) and competes for the same leisure traveller wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cit.travel
• LinkedInlinkedin.com/company/corporate-information-travel
• Instagraminstagram.com/cit.travel
• Xx.com/corpinfotravel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Information Travel