HollaEx
HollaEx is an open-source, white-label crypto exchange platform that enables fintechs, brokers, token projects, and crypto startups to launch branded digital asset exchanges with built-in liquidity sharing, KYC, and Ethereum-based staking economics.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HollaEx does
HollaEx is a private, bootstrapped software company that operates an open-source, white-label crypto exchange platform. Founded by co-founders Adrian Pollard and Ali Beck and operated through HLX Global Ltd (incorporated in Saint Vincent and the Grenadines), the company enables fintechs, brokers, token projects, and crypto startups to launch branded digital asset exchanges on their own domains without building matching-engine infrastructure from scratch. The core product, HollaEx Kit, is distributed as open-source software on GitHub and includes a ReactJS web client, React Native mobile app, an automated trade-matching engine, an operator control panel, and a CLI for Docker/Kubernetes deployment. The platform is CCXT-standard compliant and exposes a RESTful API with a JavaScript SDK (hollaex-node-lib).
The business monetizes through multiple streams: subscription-based licensing of the exchange software (annual billing, tiered), revenue share on operator trading fees, coin and market listing fees (paid in XHT via the shared HollaEx Pool), professional services for custom development, and the XHT utility token economy itself. Operators access the platform via cloud dashboard (dash.hollaex.com), CLI deployment, or one-click deployment on AWS, DigitalOcean, and OVHcloud marketplaces. The HollaEx Network connects 100+ exchange operators into a shared liquidity pool, and XHT — an ERC-20 token with a 200M maximum supply — is used as digital fuel for feature activation, staking rewards, and consensus-based governance. Pre-integrated partners include Sumsub and iDenfy for KYC, Chainlink for price oracles, and Octobot for automated market making.
The go-to-market combines product-led growth (GitHub, CLI, cloud marketplace, interactive demo) with sales-assisted enterprise motion (Schedule a Demo CTA). Customer segments span fintechs launching new exchanges, token projects seeking distribution, crypto ATM operators going digital, developers building on CCXT-compatible APIs, and compliance-focused operators in regulated markets. The company maintains an active developer community across Discord, Telegram, forum, and Reddit, and has earned industry recognition including placement on Finance Magnates' Top White Label Crypto Exchange Providers list for 2026. Pricing is not publicly disclosed and requires sales contact or dashboard signup.
HollaEx firmographics
Firmographics- Name
- HollaEx
- Legal name
- HLX Global Ltd
- Website
- https://hollaex.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HollaEx is an open-source, white-label crypto exchange platform that enables fintechs, brokers, token projects, and crypto startups to launch branded digital asset exchanges with built-in liquidity sharing, KYC, and Ethereum-based staking economics.
- Ownership category
- akta.pro rank
HollaEx industry classification
Industry- Product category
- Crypto Exchange Software (Exchange-as-a-Service)
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD)
- akta.pro secondary industries
- Token Listings, Launchpads & IEO Platforms (FSADAAAJ), Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)
Keywords
Where HollaEx is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
HollaEx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- White-Label Exchange Software Licensing: HollaEx licenses its exchange software (HollaEx Kit) to businesses wanting to launch branded crypto exchanges. Pricing is subscription-based with tiered plans. Operators can customize and rebrand the software on their own domain. Cloud hosting via dashboard or local deployment via CLI.
- Trading Fee Revenue Share: Exchange operators set their own trading fees (maker/taker) per market and user tier. HollaEx takes a portion of trading fees collected from the operator's users as a network fee (revenue sharing mechanism). Operators retain fees above the base network fee.
- Coin and Market Listing Fees: Fees charged for listing new coins/tokens on exchanges. Requires XHT donation to the HollaEx Pool (Pot) and consensus among XHT stakers. Additional XHT required for activating new trading pairs.
- XHT Token Utility Economics: XHT token serves as digital fuel required to unlock exchange features. Token demand is driven by new exchange activations, coin listings, market pair creation, and trading fees within the HollaEx Network. Early unstaking penalties (10% slash) also flow to the pool.
- Professional Services & Custom Development: Custom exchange feature development and custom development services mentioned as separate service offerings. Provides white-glove setup support for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription tiers with escalating features and network fee benefits |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
HollaEx product offering
Product offeringCore offering
HollaEx provides open-source, white-label crypto exchange software (HollaEx Kit) that lets businesses launch and operate fully branded cryptocurrency exchanges on their own domain — locally or in the cloud — with custom coins, markets, and trading pairs. The platform is complemented by the HollaEx Network (an interconnected liquidity-sharing network of exchange nodes), the HollaEx Pro flagship exchange, the HollaEx Token (XHT) utility token on Ethereum, and pre-integrated KYC, Chainlink oracle, and Octobot market-making services. Operators manage deployments via a cloud dashboard or CLI tool, with subscription-based licensing and a network-fee revenue share on trading activity.
Product overview
HollaEx is an open-source, Exchange-as-a-Service platform providing a complete crypto exchange ecosystem. The core offering consists of the HollaEx Kit (open-source exchange software suite), the HollaEx Pro exchange platform, and the HollaEx White Label Exchange solution for branded deployments. These are supported by add-on modules including Coin & Market Listing, Tokenization, Market Making (via Octobot integration), and KYC & User Verification (via Sumsub and iDenfy). The ecosystem is powered by the HollaEx Network — an interconnected network of exchange nodes sharing liquidity — and the XHT utility token (ERC-20 on Ethereum). Exchange operators interact via the HollaEx Dashboard (cloud control panel) or the HollaEx CLI, while developers can build custom interfaces using the HollaEx Node Lib JavaScript SDK. The platform is available for cloud hosting or local deployment.
Differentiator
Problem solved
Functional benefit
Brands
- HollaEx Token (XHT): The native utility token of the HollaEx ecosystem, based on Ethereum blockchain (ERC-20), used as digital fuel for exchange features and staking rewards.
Products and services
- HollaEx Kit
Quantifiable outcome
- Exchange launch time reduced from months to hours/minutes — as reported by users: 'Only takes us a few hours and a bit of back and forth with our clients to get things up and running, while if you were to do it from scratch... it'd take months and significantly more capital'
- +2 more outcomes
Companies that use HollaEx
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
HollaEx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature12 records
HollaEx partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- AWS (Amazon Web Services)coreHollaEx is listed on AWS Marketplace and is 'Highly reviewed on AWS.' Sellers profile ID: c9318383-8b03-41e4-8b4c-158513e207ae. Enables one-click exchange deployment on AWS infrastructure for enterprise clients. AWS is a primary deployment target for HollaEx Kit.
- DigitalOceancoreHollaEx Kit (listed as 'hollaex-kit') is available on the DigitalOcean Marketplace. Provides accessible cloud VPS deployment option for developers and small businesses. Featured in DigitalOcean's 'Latest Products and Features' blog.
- OVHcloudsecondaryOVHcloud partnership provides privacy-first cloud infrastructure for multi-region exchange operations. Positioned as an alternative cloud option for operators requiring European data residency or privacy-focused deployment.
- iDenfycoreiDenfy is a pre-integrated KYC provider for HollaEx exchanges. Operators can enable automatic identity verification through the iDenfy plugin, meeting compliance requirements for user onboarding. The partnership logo appears in the deployment and associations section of the website.
- SumsubcoreSumsub is a pre-integrated KYC/user verification provider alongside iDenfy. Both KYC providers are available as plugin options for exchange operators to meet compliance requirements.
- ChainlinkcoreHollaEx is integrating Chainlink price feeds to bring trusted, tamper-resistant price data to white-label exchange solutions. This ensures accurate and reliable market data across the HollaEx Network. Chainlink integration is highlighted in the media mentions section.
- OctobotsecondaryOctobot provides automated market making capabilities integrated with HollaEx exchanges. Enables bootstrap liquidity from day one with configurable quoting strategies, tighter spreads, and depth targets. Referenced in the Market Making use case section.
- INATBA (International Association for Trusted Blockchain Applications)minorHollaEx is listed as a member of INATBA — a global blockchain association promoting trusted blockchain applications. Membership signals commitment to industry standards and provides networking within the blockchain ecosystem.
- Australian Chamber of Commerce KoreaminorHollaEx gained membership to the Australian Chamber of Commerce Korea. This membership supports business development and partnerships in the Korean and Australian markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HollaEx competitors and assessment
Company assessmentDirect peers
- AlphaPoint: AlphaPoint is a white-label digital asset exchange and blockchain infrastructure platform serving enterprises, brokers, and tokenization issuers. It directly competes with HollaEx in the Exchange-as-a-Service category, offering matching engines, custody, and operator dashboards.
- B2Broker: B2Broker provides white-label trading platform and liquidity solutions for crypto, FX, and CFD brokers. It targets the same B2B fintech and broker customer base as HollaEx, offering turnkey exchange technology with multi-asset trading infrastructure.
- OpenDAX (Coinsquare): OpenDAX is an open-source white-label crypto exchange platform offered by Coinsquare. It competes directly with HollaEx Kit as an open-source Exchange-as-a-Service solution with similar operator dashboards and liquidity features.
- Peatio (open-source): Peatio is a long-standing open-source crypto exchange framework written in Ruby on Rails. It is comparable to HollaEx Kit as an open-source exchange software suite that operators can self-host and customize, targeting similar fintech and crypto startup customers.
- BTSE: BTSE is a white-label digital asset exchange and OTC trading platform serving institutional and enterprise clients. It competes with HollaEx in the white-label exchange infrastructure space, offering matching engine, custody, and liquidity services.
- XBTO: XBTO provides white-label crypto exchange technology, liquidity, and custody services to financial institutions. It is comparable to HollaEx in serving enterprises and fintechs that need turnkey exchange infrastructure with regulatory and compliance support.
- PayBito: PayBito offers white-label crypto exchange software, brokerage platforms, and trading technology for businesses and brokers. It targets the same enterprise and broker segment as HollaEx, with a similar turnkey exchange model.
Broad incumbents
- Coinbase Prime: Coinbase Prime is the institutional prime brokerage arm of Coinbase, offering white-label trading, custody, and liquidity to institutional clients. It serves a similar B2B financial institution customer base as HollaEx but as part of a much broader, well-capitalized platform.
Regional players
- Coinsquare: Coinsquare is a Canadian regulated crypto exchange platform that also offers the OpenDAX white-label exchange product. It is comparable to HollaEx in the white-label space but its primary market is Canada, with regional regulatory positioning.
Others
- Chainalysis (ecosystem relevance): Chainalysis provides blockchain analytics, KYC/AML, and compliance tools used by crypto exchanges. It is relevant to HollaEx as an ecosystem partner candidate similar to Sumsub and iDenfy, supporting compliance on white-label exchange deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HollaEx social profiles
Digital presenceHollaEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
HollaEx leadership team
Management profileNumber of profiles
Profiles2 records
HollaEx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HollaEx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HollaEx
What does HollaEx do?
HollaEx provides open-source, white-label crypto exchange software (HollaEx Kit) that lets businesses launch and operate fully branded cryptocurrency exchanges on their own domain — locally or in the cloud — with custom coins, markets, and trading pairs. The platform is complemented by the HollaEx Network (an interconnected liquidity-sharing network of exchange nodes), the HollaEx Pro flagship exchange, the HollaEx Token (XHT) utility token on Ethereum, and pre-integrated KYC, Chainlink oracle, and Octobot market-making services. Operators manage deployments via a cloud dashboard or CLI tool, with subscription-based licensing and a network-fee revenue share on trading activity.
Is HollaEx a public or private company?
HollaEx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HollaEx founded?
HollaEx was founded in -1. It employs 1 to 10 people.
Where is HollaEx based?
HollaEx is headquartered in Singapore, Singapore, in the Asia region.
How does HollaEx make money?
Five revenue lines are on record. White-Label Exchange Software Licensing is the primary driver. The others are trading Fee Revenue Share, coin and Market Listing Fees, XHT Token Utility Economics and professional Services & Custom Development.
Who are HollaEx's main competitors?
Direct peers on record are AlphaPoint, B2Broker, OpenDAX (Coinsquare), Peatio (open-source), BTSE, XBTO and PayBito. Coinbase Prime is listed as a broad incumbent. Coinsquare is listed as a regional player. Chainalysis (ecosystem relevance) is listed as an others.
Does HollaEx have an API?
Yes. HollaEx provides a RESTful API for exchange operations, documented via Swagger/OpenAPI. The API is used for managing user accounts, authentication, trading through the HollaEx Network, and real-time websocket streaming. Documentation available at docs.hollaex.com. A JavaScript/Node.js SDK library (hollaex-node-lib) is publicly available on npm for developer abstraction of API and Stream channels. HMAC signature authentication is used for secure third-party service communication. Developer documentation is at docs.hollaex.com/developers/api-guide.
What industry is HollaEx in?
HollaEx's product category is Crypto Exchange Software (Exchange-as-a-Service). Its primary akta.pro industry code is FSADACAD, Wallet Infrastructure (SDKs, Wallet-as-a-Service), with a secondary code of FSADAAAJ, Token Listings, Launchpads & IEO Platforms. Its NAICS code is 54151 and its SIC code is 7371.