What Shoppster does

Shoppster d.o.o. is a privately held Serbian e-commerce company headquartered in Belgrade, operating the online retail platform shoppster.rs. Founded in 2020 (per the website footer copyright range 2020–2025), the company employs 101–250 people and serves individual Serbian households as a direct-to-consumer e-tailer, self-positioning as the "Najveća online prodavnica" (largest online store in Serbia). Its product surface spans 15+ horizontal categories — large and small home appliances, computers and mobile devices, TVs and audio, DIY and garden tools, fashion, baby and children products, pet supplies, beauty and health, automotive, sports, food and beverage, and home goods — distributed through brands including Apple, Samsung, Bosch, Philips, Xiaomi, LG, Hisense, Midea, Gree, Vivax, Tesla, Gorenje, Vox, Karcher, and Calvin Klein, among many others.

The platform is built on standard web-based e-commerce infrastructure with category-driven navigation, brand-specific landing pages, and structured product detail pages showing specifications, promotional pricing, stock indicators, and delivery estimates. Media is served via CDN (cdn-cgi/image), payments are processed through WSPay alongside Visa, Mastercard, Dina Card, and Banka Intesa rails, and the site is eTrustmark-certified under the verify.etrustmark.rs program. In addition to its role as a direct retailer (Shoppster d.o.o.), the platform aggregates competing offers from third-party sellers (e.g., Innovio doo, Marko Borenović PR Wincado) in a hybrid retailer-plus-marketplace model. Adjacent service offerings include the Shoppster Smart loyalty/service program and Finspot Digital Factoring.

The business model is unit-pricing-based retail: revenue derives from the margin between wholesale procurement cost and retail selling price, augmented by heavy promotional discounting (observed discounts of 15–68% across categories). Go-to-market is via the proprietary e-commerce storefront supported by promotional banners ("Akcije," "Top ponuda meseca"), seasonal campaigns ("Smart Izbor," "Sve za leto," "Ponuda za navijače"), an affiliate program, and a YouTube channel (@ShoppsterSrbija). Payment flexibility is a core conversion lever: "administrativna zabrana" (12-month employer-deduction installments) and Raiffeisen Banka web credit (12 or 24 installments) are prominently featured across product pages, alongside free over-threshold delivery for large appliances. No subscription fee, third-party marketplace presence, or disclosed revenue figures are indicated.

Name

Shoppster

Legal name

Shoppster d.o.o.

Website

https://shoppster.rs

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Shoppster d.o.o. is a private Serbian e-commerce company that operates shoppster.rs, a direct-to-consumer online retail platform serving Serbian households with 15+ product categories including appliances, electronics, fashion, and home goods, augmented by multi-seller marketplace aggregation and installment financing partnerships.

Ownership category

akta.pro rank

Product category

Online Retail Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Online retail marketplace
• Consumer electronics ecommerce
• Home appliances retail
• Multibrand online store
• Installment payment retail

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product sales (online retail): Shoppster generates revenue primarily through direct online sales of consumer goods. Consumers purchase products at listed prices, which include promotional discounts. The platform aggregates offers from multiple sellers (ponude prodavaca) for certain products, where Shoppster d.o.o. and third-party sellers (e.g., Innovio doo, Marko Borenović PR Wincado) compete on the same product page. Revenue is derived from the margin between wholesale procurement cost and retail selling price, plus promotional pricing strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shoppster operates shoppster.rs, a Serbian online retail marketplace selling a broad assortment of consumer goods across electronics, home appliances, fashion, sports, DIY, beauty, baby, and automotive categories. Products are sold directly by Shoppster d.o.o. and, for select items, aggregated alongside offers from third-party sellers, with promotional pricing, installment payment options (administrativna zabrana, Raiffeisen web credit), and free over-threshold delivery for large appliances.

Product overview

Shoppster is an e-commerce marketplace and online retailer operating in Serbia, offering products across 15+ major categories including electronics (computers, mobile phones, TVs), home appliances (large appliances like refrigerators and washing machines, small appliances like air fryers and coffee makers), climate control (air conditioners, heaters), DIY tools, fashion, children's products, sports equipment, and automotive goods. The platform operates a multi-brand marketplace model, selling products from major international brands (Apple, Samsung, Xiaomi, Bosch, Philips, LG, Vivax, Tesla) alongside its own Shoppster Smart service. Additional services include Finspot digital factoring for business customers and an affiliate program. The company offers multiple payment methods including administrative ban (employer-based installments), credit cards, and bank financing through Raiffeisen.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• eTrustmark (Serbian e-commerce trust certification)minorOthersShoppster displays the eTrustmark trust certification badge (verify.etrustmark.rs) on its website, indicating participation in a Serbian e-commerce trust and safety program that verifies the legitimacy of online retailers.
• WSPay (Web Secure Payment Gateway)coreTechnology or IntegrationWSPay (Web Secure Payment Gateway) is listed as an accepted payment method, indicating Shoppster uses WSPay's secure payment processing infrastructure for online card transactions.
• Brand partners (Samsung, Apple, Philips, Bosch, Xiaomi, Vivax, Tesla, Gorenje, Vox, LG, Karcher, Hisense, Midea, Gree, Ninja, Electrolux, Daewoo, Daewoo Electronics, Calvin Klein, Jacobs, etc.)coreChannel Partner/ Reseller/ DistributorShoppster distributes products from numerous global and regional brands. Featured brands with dedicated storefront pages include Samsung, Apple, Philips, Bosch, Xiaomi, Vivax, Tesla, Gorenje, Vox, Karcher, Calvin Klein, and Jacobs. The platform also carries LG, Hisense, Midea, Gree, Ninja, Electrolux, TCL, Daewoo, Daewoo Electronics, Beko, Grundig, Hyundai, Linea, Quantek, Ardes, Ariete, Arzum, Bauer, Beper, Heinner, ECG, Fram, Honor, Sokany, Xplorer, Raf, and many more. These brands authorize Shoppster as an authorized reseller of their products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• eMAG: eMAG operates eMAG.rs as a leading multi-category online retailer in Serbia, directly competing with Shoppster across electronics, appliances, and general consumer goods with similar installment-payment options and aggressive promotional pricing.
• Ananas: Ananas is a Serbian multi-category online retailer (formerly AnanasEcommerce) selling electronics, appliances, and home goods directly competing with Shoppster across overlapping SKUs and promotional campaigns.
• Tehnomanija: Tehnomanija is a Serbian consumer electronics and home appliance retailer (online plus physical showrooms) that competes directly with Shoppster's Bela tehnika, TV/audio, and mobile categories.
• WinWin: WinWin is a Serbian electronics and appliance retailer with online and offline presence, overlapping directly with Shoppster's large and small appliance, computer, and mobile categories.
• Tehnomedia: Tehnomedia is a Serbian online and offline electronics retailer competing with Shoppster on consumer electronics, IT equipment, and home appliance categories.
• Kupindo: Kupindo is a Serbian online marketplace for new and used goods, overlapping with Shoppster's broader assortment approach and serving similar Serbian consumers.

Regional players

• Allegro: Allegro is the dominant Central European online marketplace (Poland-headquartered) that has expanded regionally and represents a comparable marketplace model, although its primary market is outside Serbia.
• Njuskalo: Njuskalo is the leading Croatian classifieds/marketplace platform and serves as a regional comparable to Shoppster's marketplace-style aggregation model, though focused on the Croatian market.

Broad incumbents

• Amazon: Amazon is the global broad incumbent in e-commerce, representing the structural ceiling and competitive threat in online retail with vastly greater scale, logistics, and technology investment than Shoppster.

Others

• OLX Serbia: OLX Serbia is a classifieds platform adjacent to Shoppster's marketplace aggregation, providing alternative listing channels for Serbian consumers and third-party sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ShoppsterSrbija
• Instagraminstagram.com/shoppster.rs
• Facebookfacebook.com/shoppstersrbija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppster