Engagement Health Group

What Engagement Health Group does

Engagement Health Group (EHG) is a US-based B2B health and well-being provider that sells year-round corporate wellness programs primarily to employers operating self-funded health plans. The company operates a delivery model organized around three pillars — Behavioral Health Coaching, Condition Management, and Critical Care Management — supplemented by Mental Well-Being services and offered through five tiers (Pathfinder, Pulse, Pivot, Prevail, Prima) plus add-on modules including Targeted Diabetes Coaching, Targeted Intervention Coaching, and Group Coaching Classes.

The core technology is a Health and Well-Being Platform that supports engagement, education, tracking, and reward mechanics for healthy behaviors through challenges, seminars, videos, and wearable integrations, layered over a predictive analytics engine that ingests biometric screenings, healthcare claims, and other health data to identify high-risk members and forecast chronic disease progression. Programs are delivered by certified health coaches, including pharmacists who coordinate with employees' primary care providers, enabling care team–driven interventions rather than purely digital touchpoints. Documentation indicates HIPAA-compliant handling of member health information.

EHG generates revenue through annual B2B subscription contracts priced per employer based on package tier, organizational size, and scope of services, with entry pricing referenced as low as $10,000 per year for smaller employers and a tiered menu extending to the comprehensive Prima package. The go-to-market is a consultative sales-led motion with dedicated program managers and client success teams, supported by benefits broker and advisor partnerships, targeting HR and benefits decision-makers at mid-market and enterprise employers across the United States. Customer segments span local government, utilities, engineering, manufacturing, heavy equipment distribution, and dealerships.

Name

Engagement Health Group

Legal name

Engagement Health Group

Website

https://ehg-inc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Engagement Health Group is a US-based B2B wellness provider that delivers year-round health coaching, condition management, and critical care management programs to self-funded employer health plans through tiered subscription packages and a digital well-being platform integrated with wearables.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Corporate wellness programs
• Employee health coaching
• Chronic disease management
• Behavioral health coaching
• Workplace well-being services

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Wellness Program Services: B2B employer contracts for health and well-being programs. Services are sold as customizable packages (Pathfinder, Pulse, Pivot, Prevail, Prima) with varying levels of commitment and corresponding results. Programs include program management, health coaching, platform access, health screenings, and condition management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Engagement Health Group provides B2B employee wellness and condition management programs to employers across the United States. Its offerings span the full health spectrum—from behavioral health coaching for healthy and moderately healthy employees, to pharmacist-led Condition Management for chronic disease, to Critical Care Management (second opinions, Centers of Excellence, legal navigation) for acute cases. Services are bundled into tiered subscription packages (Pathfinder, Pulse, Pivot, Prevail, Prima) supported by a digital Health and Well-Being Platform with wearables integration and predictive analytics.

Product overview

Engagement Health Group offers a single-solution employee wellness platform with multiple packages and modular capabilities. The core offering includes Behavioral Health Coaching, Condition Management, Critical Care Management, Mental Well-Being services, and a Health and Well-Being Platform. These are organized into five tiers: Pathfinder (foundation), Pulse (preventive screening), Pivot (behavioral coaching emphasis), Prevail (disease management), and Prima (comprehensive full-spectrum). Add-on capabilities include Targeted Diabetes Coaching, Targeted Intervention Coaching, and Group Coaching Classes. The products work together to address employees across the health spectrum—from healthy and moderately healthy employees needing coaching support, to those with chronic disease requiring clinical guidance, to those with acute/severe conditions needing Critical Care Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Coaching Year-round, personalized one-on-one health coaching that provides motivation, planning, education, accountability, and support to help employees adopt healthier lifestyle habits. Sold to employers as part of their wellness benefits offering.
• Condition Management Pharmacist-managed chronic condition management program using biometric screenings, claims data, and predictive analytics to identify uncontrolled chronic disease members. Forms care teams with health coaches, pharmacists, and primary care providers to close gaps in care. Sold to employers seeking to manage chronic-disease-driven healthcare costs.
• Critical Care Management (CCM) Concierge clinical care team service for members with severe and complicated health conditions, providing Case Management plus Second Opinions, Centers of Excellence connections, and Legal Navigation. Targets the 5% of members typically driving 60% of healthcare plan costs. Sold to employers as a standalone or bundled offering.
• Mental Well-Being Mental health support services including unlimited inbound coaching, targeted intervention coaching, group coaching series, and Mental Health First Aid certification for employees. Sold to employers as part of an integrated wellness program.
• Health and Well-Being Platform Digital wellness platform with desktop and mobile access offering Health Assessment, biometric data tracking, health coaching records, goals & trackers, educational initiatives, incentive administration, self-help programs, challenges, seminars, videos, and motivational content. Integrates with popular wearables. Sold to employers as the technology backbone of their wellness program.
• Pathfinder Package Entry-level subscription wellness package establishing program fundamentals: health and well-being platform, dedicated program manager, year-round health promotion, unlimited on-demand health coaching, reporting, and communications. Sold to employers as the foundation tier.
• Pulse Package

Quantifiable outcome

• 89% average participation rate across Prima program clients
• +10 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CuruscoreStrategic or Co-development Partner · 3 March 2023Strategic partnership where Curus joined with Engagement Health Group to offer Critical Case Management for the most at-risk employees. The partnership combines EHG's comprehensive wellness and care management capabilities with Curus's services to provide enhanced support for employees requiring critical care interventions.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Limeade: Employee well-being and engagement platform for mid-market and enterprise employers, providing health risk assessments, biometric screening integration, and well-being programs — closely overlaps with EHG's coaching and platform offering.
• Castlight Health: Health navigation and benefits engagement platform for self-funded employers, providing analytics-driven personalization and care guidance — overlapping with EHG's predictive analytics and care coordination capabilities.
• Virgin Pulse (now Personify Health): Largest dedicated employer wellness platform, offering health coaching, biometric screenings, condition management, and a robust app-based engagement platform. Direct competitor to EHG's full-spectrum employer wellness offering.
• Health Advocate (TELUS Health): Employee assistance, care navigation, and advocacy services for employers and health plans. Strong overlap with EHG's Critical Care Management and care navigation capabilities.
• Wellworks For You: Corporate wellness provider offering biometric screenings, health coaching, chronic disease management, and incentive programs to employers — similar service mix and target customer profile as EHG.

Emerging players

• Wellable: Wellness platform serving small to mid-market employers with biometric integrations, wellness challenges, and content libraries. Comparable to EHG's Pulse and Pathfinder tiers.
• Wondr Health: Digital behavior-change platform focused on metabolic health, weight management, and chronic disease prevention for employers and health plans. Closely comparable to EHG's Targeted Diabetes Coaching and Weight Management modules.
• Preventure: Provider of biometric screenings and population health risk assessments for employer wellness programs — comparable to EHG's Health Screening and Pulse tier offerings.

Broad incumbents

• WebMD Health Services: Well-established employer wellness vendor offering coaching, condition management, and population health analytics. Broader content library and larger scale than EHG, but similar target market of self-funded employers.
• Rally Health (UnitedHealth Group): Consumer-facing digital health platform owned by UnitedHealth Group offering wellness, incentive management, and care navigation to employer-sponsored populations. Larger scale but overlapping functionality with EHG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/engagement-health-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engagement Health Group