Longbranch Recovery and Wellness

What Longbranch Recovery and Wellness does

Longbranch Recovery and Wellness is a private, multi-site addiction treatment operator founded in 2016 and headquartered in Louisiana. The company delivers a continuum of care across residential (ASAM Level 3.7), day treatment / intensive outpatient (Level 3.5 and 3.1), and outpatient programs for adults with substance use disorders, with a specialized N.O.R.A. House clinical track for military veterans. Its Gulf South footprint includes facilities in Abita Springs, Metairie, Covington, and Jonesboro, Arkansas, marking its first out-of-state site in 2025. The organization holds Joint Commission accreditation and is contracted in-network with major commercial payers including UnitedHealthcare and Cigna, with additional volume sourced through Employee Assistance Program partnerships.

The treatment model combines medically supervised detox and residential stays with evidence-based psychotherapies (CBT, DBT, EMDR, 12-step integration) and family programming. A continuous relapse monitoring tool, ViviHealth, is integrated into alumni care to extend engagement beyond acute episodes. Third-party recognitions include the Inc. 5000 list in 2025, Newsweek Best Addiction Treatment Centers in 2024, and Best of St. Tammany in 2025.

The business model is fee-for-service addiction treatment reimbursed primarily through commercial health insurance and EAP contracts. Revenue scales with residential bed occupancy, IOP enrollment, and the breadth of in-network payer contracts. Geographic expansion, payer network growth, and clinical program diversification (veterans care, alumni monitoring) are the principal drivers of growth, while regulatory accreditation (Joint Commission, ASAM) functions as the entry barrier that makes payer contracting possible.

Name

Longbranch Recovery and Wellness

Legal name

LONGBRANCH RETREAT & RECOVERY CENTER LLC

Website

https://longbranchrecovery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Longbranch Recovery and Wellness is a Joint Commission-accredited, multi-site addiction treatment operator in Louisiana and Arkansas serving adults with substance use disorders across residential, IOP, and outpatient levels of care, with a specialized veterans program.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Nursing and Residential Care Facilities (623), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Geriatric Rehabilitation Programs (HLADAJAL), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Residential rehabilitation
• Intensive outpatient programs
• Substance abuse treatment
• Dual diagnosis treatment

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Episode-of-Care Treatment Revenue: Revenue generated through residential (inpatient), intensive outpatient (IOP), and aftercare programs billed as episodes of care. Payments are primarily received from insurance providers including Blue Cross Blue Shield, TRICARE, Aetna, Cigna, Humana, Optum, and other major carriers. The company is in-network with multiple insurance plans.
2. Insurance Reimbursement: As an in-network provider with multiple insurance carriers (Aetna, Beacon/Carelon, Blue Cross Blue Shield, Cigna, First Health, Gilsbar, Humana, Magellan, Optum, TRICARE, TRPN, Zelis), the majority of revenue is derived from insurance claim reimbursements for covered treatment services.
3. Self-Pay / Out-of-Pocket Payments: Clients without sufficient insurance coverage or who prefer private pay arrangements fund treatment directly. The company provides Good Faith Estimates as required under the No Surprises Act.
4. Employee Assistance Program (EAP) Services: Services provided to employers under EAP contracts, offering addiction and mental health treatment resources for their employees and/or executives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Longbranch Recovery and Wellness is a privately held addiction treatment and behavioral health provider operating a full continuum of care including medically supervised drug and alcohol detox, residential treatment, intensive outpatient programs (IOP), mental health IOP, dual-diagnosis treatment, and a specialized N.O.R.A. House veterans extended-care program, delivered across its Louisiana locations (Abita Springs, Covington, Metairie) and Jonesboro, Arkansas through evidence-based clinical therapies combined with a 360° wellness approach.

Product overview

Longbranch Recovery and Wellness is a healthcare services provider offering a comprehensive continuum of addiction treatment and mental health services in Louisiana. The core portfolio consists of Detox (Drug and Alcohol), Residential Treatment, Intensive Outpatient Programs (IOP), and Mental Health IOP, supported by specialized programs for Veterans (N.O.R.A. House), Dual-Diagnosis care, and Family therapy. These services are delivered across multiple locations (Abita Springs for detox/residential, Metairie and Covington for IOP) with a whole-person approach incorporating evidence-based therapies (CBT, DBT, EMDR, 12-Step Integration), holistic wellness (360° Wellness Program with yoga, mindfulness, nutrition), and technology-enabled monitoring (ViviHealth platform). The treatment model is personalized and gender-specific, serving men, women, veterans, active duty military, professionals, and families.

Differentiator

Problem solved

Functional benefit

Brands

• NORA House (No One Recovers Alone): Veterans extended care and residential treatment program for substance abuse and mental health

Products and services

• Drug Detox Medically supervised drug detox program delivered at the Abita Springs residential facility (ASAM Level 3.7) to safely manage withdrawal symptoms from opioids, heroin, cocaine, meth, benzodiazepines, prescription medications, and other substances. Targeted at adults needing a clinically managed start to the addiction treatment continuum.
• Alcohol Detox Medically supervised alcohol detox program providing safe withdrawal management and the clinical entry point into Longbranch's residential treatment program. Targeted at adults with alcohol use disorder.
• Residential Treatment Program (RTC) Comprehensive inpatient addiction treatment program at the Abita Springs facility, providing around-the-clock care that addresses mind, body, spirit, and family. Combines evidence-based clinical therapies with the 360° wellness program. Targeted at adults needing immersive residential care.
• Intensive Outpatient Program (IOP) Outpatient treatment program with sessions meeting five nights per week at the Covington or Metairie locations, allowing clients to receive intensive addiction care while maintaining daily responsibilities such as work or family obligations.
• Mental Health IOP Intensive outpatient program specifically designed for mental health conditions including anxiety, depression, and PTSD, delivered at Covington or Metairie locations. Targeted at individuals needing structured outpatient mental health care.
• Veterans Addiction & Mental Health Treatment Program (N.O.R.A. House) Extended residential care and substance abuse/mental health treatment program specifically designed for veterans, including dedicated men's and women's N.O.R.A. (No One Recovers Alone) House facilities near Greater New Orleans. Accepts TRICARE and VA Community Care.
• Men's Addiction Rehab Gender-specific addiction treatment program designed for men, addressing male-specific triggers, societal pressures, and trauma-related addiction within a residential/IOP framework.
• Women's Addiction Rehab Gender-specific addiction treatment program designed for women, addressing trauma (including PTSD from abuse), family obligations, and co-occurring disorders within a residential/IOP framework.
• Executive Rehab / Professionals Program Discreet, flexible-schedule addiction treatment designed for professionals and executives, offering IOP scheduling that accommodates work responsibilities and EAP-based access through employer partnerships.

Quantifiable outcome

• IOP programs are successful in helping up to 70% of graduates stay clean and sober for the long term.

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreOthersIn-network insurance provider relationship. Blue Cross Blue Shield is one of the largest health insurers in the U.S., providing coverage for addiction treatment services at Longbranch Recovery for BCBS members.
• TRICAREcoreOthersIn-network insurance provider for active duty military and veterans. TRICARE-covered addiction treatment programs at Longbranch include dedicated landing pages and marketing campaigns for TRICARE beneficiaries.
• AetnacoreOthersIn-network insurance provider relationship. Aetna members have access to covered addiction treatment services at Longbranch Recovery.
• CignacoreOthersIn-network relationship announced in 2024. Cigna-covered addiction treatment programs at Longbranch Recovery for in-network members.
• HumanacoreOthersIn-network insurance provider. Humana members have in-network access to Longbranch Recovery's addiction and mental health treatment programs.
• OptumcoreOthersIn-network insurance provider under the UnitedHealth Group umbrella. Optum members covered for addiction treatment at Longbranch Recovery.
• Beacon / Carelon Behavioral HealthcoreOthersIn-network behavioral health insurance provider. Beacon Health Options / Carelon Behavioral Health provides coverage for mental health and addiction treatment services.
• UnitedHealthcarecoreOthersIn-network relationship for residential addiction treatment announced for UnitedHealthcare members.
• ViviHealthcoreTechnology or IntegrationViviHealth monitoring platform is integrated into Longbranch Recovery's aftercare and alumni program to help prevent relapse and improve long-term recovery outcomes.
• MagellancoreOthersIn-network insurance provider relationship. Magellan Health members have access to covered addiction and mental health treatment at Longbranch.
• GilsbarcoreOthersIn-network Louisiana-based insurance provider offering coverage for addiction treatment programs at Longbranch Recovery.
• First HealthcoreOthersIn-network insurance provider relationship. First Health-covered addiction treatment services at Longbranch Recovery.
• ZeliscoreOthersIn-network insurance provider relationship. Zelis-covered addiction treatment services at Longbranch Recovery.
• TRPN (Tandem-Rx Network)coreOthersIn-network insurance provider relationship for addiction treatment coverage.
• ComPsychcoreOthersIn-network EAP and behavioral health provider relationship. ComPsych provides employee assistance program services with Longbranch as a network provider.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Acadiana Treatment Center: Louisiana-based addiction treatment provider offering residential and outpatient services in the same regional market as Longbranch, with overlapping insurance networks and patient segments.
• Lake Wellness Center: Louisiana-based multi-location addiction treatment operator with residential detox, IOP, and outpatient services targeting similar patient demographics and payers.
• River Oaks Treatment Center: Greater New Orleans area addiction treatment facility offering residential and outpatient programs, directly competing for the same regional patient base and insurance referrals.
• Woodlake Addiction Recovery Center: Louisiana-based residential and outpatient addiction treatment provider in a similar geographic market, with comparable insurance contracts and clinical programming.

Broad incumbents

• American Addiction Centers: Large publicly-traded national operator of addiction treatment facilities offering residential, detox, and IOP services across multiple states — a scaled incumbent that competes for referrals and insurance contracts.
• Recovery Centers of America: National chain of inpatient and outpatient addiction treatment facilities with strong brand and marketing infrastructure, representing a larger-scale competitor with broader geographic reach.
• Cumberland Heights: Established Tennessee-based addiction treatment provider with residential, IOP, and aftercare programs, comparable in clinical modality mix and patient demographic focus.
• Bradford Health Services: Multi-state addiction treatment operator with residential and outpatient programs across the Southeast, overlapping Longbranch's geographic and clinical footprint.

Direct peers

• Townsend Treatment Centers: Louisiana-based addiction treatment provider offering residential and outpatient programs with similar evidence-based clinical model and insurance network participation.

Emerging players

• New England Recovery & Wellness: Multi-state addiction and mental health treatment provider with comparable holistic wellness programming and dual-diagnosis capabilities, representing an emerging peer scaling a similar model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@longbranchrecovery
• Facebookfacebook.com/LongbranchRecovery
• LinkedInlinkedin.com/company/longbranchrecovery
• Instagraminstagram.com/longbranchrecovery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longbranch Recovery and Wellness