UNC Medical Center

What UNC Medical Center does

UNC Medical Center (operating as UNC Hospitals) is a public academic medical center headquartered in Chapel Hill, North Carolina, established in 1952 as N.C. Memorial Hospital and now operating as part of the UNC Health system under the University of North Carolina Board of Governors. The institution comprises seven wholly owned hospital entities — N.C. Memorial Hospital, N.C. Children's Hospital, N.C. Neurosciences Hospital, N.C. Women's Hospital, N.C. Cancer Hospital, N.C. Jaycee Burn Center, and the Hillsborough Campus — collectively providing more than 1,000 beds and serving over 800,000 patients annually across 261 locations statewide, including more than 37,000 inpatients, 30,000+ surgical procedures across 40+ operating rooms, 200,000+ cancer visits, and 3,500+ births.

The underlying technology stack is built on Epic electronic medical records with the My UNC Chart patient portal and EpicCare Link provider portal for care coordination, supplemented by the UNC Health mobile app for wayfinding and virtual care, surgical robotics including CyberKnife stereotactic radiosurgery and robotic-assisted platforms, and telehealth infrastructure. Clinical differentiation is anchored on credentialed status: one of only 49 NCI-designated Comprehensive Cancer Centers with an 'exceptional' rating, three-time ANCC Magnet Recognition for nursing excellence, Medicare Certified Transplant Center status, Blue Distinction Center+ for cardiac care, and a kidney transplant program ranked #1 nationally for one-year survival.

The revenue model is grounded in fee-for-service patient care reimbursed through Medicare, Medicaid, and commercial insurance plans — including Blue Cross Blue Shield, Aetna, OPTUM, Cigna Lifesource, and Life Trac, for which UNC holds Center of Excellence designations — supplemented by financial assistance programs for uninsured patients and revenue from professional education including residency, fellowship, and continuing medical education programs. Distribution runs through direct care delivery at the Chapel Hill and Hillsborough campuses, a statewide network of community clinics and specialty centers, a dedicated physician referral system, and 24/7 Carolina Air Care ground and air transport.

Name

UNC Medical Center

Legal name

UNC Medical Center

Website

https://uncmedicalcenter.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UNC Medical Center is a public academic medical center in Chapel Hill, NC, operating 1,000+ beds across 261 statewide locations and serving over 800,000 patients annually with specialty programs in cancer, transplant, cardiovascular, and neurosciences care.

Ownership category

akta.pro rank

Product category

Academic Medical Center / Hospital and Specialty Clinical Services

NAICS

General Medical and Surgical Hospitals (62211), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA)

akta.pro secondary industries

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA), Public Research Universities with Academic Medical Centers (AMCs) (EDAHAAAC), Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Academic medical center
• Hospital patient care
• Specialty healthcare services
• Organ transplant programs
• Cancer treatment services

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including inpatient stays, outpatient procedures, emergency care, surgical services, and specialty care across multiple disciplines
2. Insurance Reimbursement: Revenue from Medicare, Medicaid, and commercial insurance plans including Blue Cross Blue Shield, Aetna, OPTUM, Cigna Lifesource. Medicare Certified Transplant Center and national Center of Excellence for multiple commercial insurance plans
3. Financial Assistance Programs: Financial navigation services and assistance programs for uninsured or underinsured patients to help cover medical expenses

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

UNC Medical Center is a public academic medical center that delivers acute and specialty hospital care, outpatient clinical services, organ transplantation, and digital patient access tools across 261 locations in North Carolina. It operates flagship programs in oncology, cardiovascular care, transplant medicine, neurosurgery, women's health, and pediatrics, supported by digital products such as My UNC Chart, UNC CareLink, and the UNC Health wayfinding app.

Product overview

UNC Medical Center is a public academic medical center offering a portfolio of clinical service lines rather than a single software product. The core patient-facing digital products are the UNC Health App (mobile wayfinding and care access), My UNC Chart (patient portal for records and scheduling), and UNC CareLink (provider portal). These are complemented by an extensive array of hospital and specialty clinical programs including Cancer Care (N.C. Cancer Hospital), Heart & Vascular, Neurosurgery, Surgical Services (with robotic surgery), Transplant Care, Women's Health, Kidney Transplant, Anesthesiology, Integrative Medicine, and Substance Treatment and Recovery (STAR). The institution operates as part of UNC Health across multiple campuses (Chapel Hill, Hillsborough, and affiliated sites) and serves as a referral center for the state of North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• UNC Health App Mobile application providing turn-by-turn navigation within UNC Medical Center and UNC Health Rex, parking reminders, point-of-interest search, provider search, Urgent Care wait times with spot reservation, and connectivity to My UNC Chart and UNC Virtual Care for patients and visitors.
• My UNC Chart Secure online patient portal allowing UNC Health patients to access portions of their electronic medical record, view test results, schedule or manage appointments, review clinic visit summaries and hospital admission records, request medical records, pay bills, and communicate with providers.
• UNC CareLink Provider-facing portal enabling referring and affiliated physicians to view detailed patient medical records (including historical WebCIS and Cerner data), secure messaging with UNC Health Care providers, appointment access, medication and allergy lists, outpatient and inpatient notes, online referrals, and CMS Meaningful Use and patient-centered medical home reporting tools.
• Kidney Transplant Program Kidney and kidney-pancreas transplant program offering living donor transplants, National Kidney Registry paired exchange, blood type incompatible transplants, and hepatitis C positive donor transplants; ranked #1 in the United States for one-year survival rate per SRTR data, with over 2,300 kidney and kidney-pancreas transplants completed since 1968.
• UNC Cancer Care (N.C. Cancer Hospital) Comprehensive adult and pediatric oncology services delivered at the N.C. Cancer Hospital (an NCI-designated Comprehensive Cancer Center with an 'exceptional' rating), encompassing medical management, hormone therapy, immunotherapy, chemotherapy, radiation therapy (including CyberKnife, IMRT, TomoTherapy, IORT), robotic and laparoscopic surgery, and access to 250+ clinical trials.
• Heart & Vascular Care Full-spectrum cardiovascular services including prevention, diagnostics, arrhythmia care, interventional cardiology, structural heart and valve care (including TAVR), heart failure care, cardiac surgery, heart transplant, vascular surgery, and cardiac rehabilitation; recognized as a Blue Distinction Center+ for cardiac care and a Comprehensive Stroke Center.
• Neurosurgery Neurosurgical services covering brain tumors, deep brain stimulation for movement disorders, epilepsy surgery, hydrocephalus treatment, pediatric neurosurgery, skull base surgery, spinal surgery, Level 1 trauma care, and neurovascular procedures.
• Surgical Services Broad surgical program performing over 30,000 procedures annually across subspecialties including abdominal transplant, burn care, cardiothoracic surgery, gastrointestinal surgery, ophthalmology, orthopaedics, otolaryngology, pediatric surgery, plastic and reconstructive surgery, surgical oncology, trauma surgery, urology, vascular surgery, and robotic-assisted surgery across 40+ operating rooms at four different locations.
• Women's Health Comprehensive women's health services including gynecology, pregnancy and birth care at the N.C. Women's Hospital, breast health and mammography, fertility and reproductive care, midwifery, obstetric care, and behavioral health services such as the Postpartum Depression Clinic.
• Transplant Care (Comprehensive) Full-spectrum transplant program for adults and children including bone marrow and stem cell, heart, lung, liver, kidney, pancreas, and combined organ transplants; recognized as a Medicare Certified Transplant Center and Center of Excellence for multiple commercial insurers (Blue Cross Blue Shield, Aetna, OPTUM, Cigna Lifesource, and Life Trac).
• Integrative Medicine Holistic healthcare program incorporating complementary and alternative medicine techniques including acupuncture, biofeedback, nutrition counseling, massage therapy, mindfulness training, yoga, and tai chi alongside conventional medicine, including a dedicated Mindfulness Program line (919-966-8586).
• Blood Donation Center Hospital-based blood donation center accepting plasma and platelet donations from eligible donors to supply patients in need, with eligibility requirements and donation type information provided for donors.
• Anesthesiology Anesthesia care providing services to approximately 70,000 patients annually across outpatient surgeries, elective surgeries, pain management, inpatient procedures, intensive care, and emergencies, with subspecialties in pediatric, obstetric, cardiac, neurosurgical, vascular, transplant, and critical care anesthesia; supported by an Enhanced Recovery After Surgery (ERAS) program and a PreCare Clinic.
• Substance Treatment and Recovery (STAR) Outpatient substance use disorder treatment program offering individual and group therapy, evidence-based treatment models including CBT, DBT, and mindfulness, DWI assessment, adolescent treatment, and trauma-informed care for alcohol and substance abuse.
• Mobile Cochlear Implant Unit (UNC Children's Pediatric Audiology) Mobile pediatric audiology unit delivering hearing care and cochlear implant services directly to families who cannot travel to UNC audiology clinics, expanding geographic access to pediatric hearing care across North Carolina.

Quantifiable outcome

• #1 kidney transplant program in the nation for one year survival rate
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• National Kidney RegistrycoreStrategic or Co-development PartnerUNC Hospitals was the first in North Carolina to participate in the National Kidney Registry, which matches incompatible living donors with better-matched paired donors and recipients through the paired exchange program
• Blue Cross Blue Shield (as Center of Excellence)coreChannel Partner/ Reseller/ DistributorDesignated as national Center of Excellence for transplant care by Blue Cross Blue Shield, recognized for proven track record delivering better results with fewer complications and readmissions
• Aetna (as Center of Excellence)coreChannel Partner/ Reseller/ DistributorDesignated as national Center of Excellence for transplant care by Aetna insurance
• OPTUM (as Center of Excellence)coreChannel Partner/ Reseller/ DistributorDesignated as national Center of Excellence for transplant care by OPTUM
• Cigna Lifesource (as Center of Excellence)coreChannel Partner/ Reseller/ DistributorDesignated as national Center of Excellence for transplant care by Cigna Lifesource
• Life Trac (as Center of Excellence)minorChannel Partner/ Reseller/ DistributorDesignated as national Center of Excellence for transplant care by Life Trac insurance
• UNC Kidney CentercoreStrategic or Co-development PartnerClose collaboration with UNC Kidney Center specialists for comprehensive kidney care and transplant services
• UNC Health PardeeminorStrategic or Co-development PartnerPartnership with UNC Health Pardee allowing western North Carolina residents to receive pre- and post-transplant kidney care at Pardee Hospital facilities
• Dialysis Centers Throughout North CarolinaminorChannel Partner/ Reseller/ DistributorRelationships with dialysis centers throughout the state for patients waiting for kidney transplants
• UNC Lineberger Comprehensive Cancer CentercoreStrategic or Co-development PartnerOne of 49 NCI-designated Comprehensive Cancer Centers; campus-based cancer hospital offering full spectrum of cancer services with groundbreaking clinical trials
• National Clinical Trials GroupscoreStrategic or Co-development PartnerClinical trial affiliations with national clinical trials groups providing access to the latest treatments developed nationally
• NC State University (Biomedical Engineering)coreStrategic or Co-development PartnerJoint biomedical engineering department with NC State University sharing state-of-the-art facilities for innovative medical research and education
• NC TraCS InstitutecoreStrategic or Co-development PartnerClinical and Translational Science Award program working to accelerate research discoveries from lab to clinic
• SECU Family HouseminorOthersPartnership with SECU Family House providing affordable housing and healing environment for adult patients and caregivers/families during treatment
• Ronald McDonald House of Chapel HillminorOthersPartnership providing home-away-from-home housing for families of children receiving care at UNC Hospitals

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duke University Hospital: Adjacent academic medical center in Durham, NC, affiliated with Duke University School of Medicine; competes head-to-head with UNC for tertiary referrals, NIH research funding, and transplant volumes across the Research Triangle.
• Atrium Health Wake Forest Baptist Medical Center: Winston-Salem-based academic medical center and NCI-designated Comprehensive Cancer Center operating as part of Atrium Health; directly comparable as another NC-based AMC with research, teaching, and complex care missions.
• Vanderbilt University Medical Center: Nashville-based academic medical center with NCI-designated cancer center, large transplant program, and Magnet nursing designation; comparable in scope of quaternary services, research footprint, and patient catchment model.
• Emory University Hospital: Atlanta-based academic medical center affiliated with Emory University School of Medicine; shares a southeastern US catchment, large transplant and cancer programs, and a public-AMC operating model.
• University of Virginia Health System: Charlottesville-based public academic medical center affiliated with UVA School of Medicine; comparable in state-university governance structure, NCI cancer center designation, and multi-site community clinic network.
• Atrium Health (Carolinas Medical Center): Charlotte-based flagship of the Atrium Health system, the largest hospital system in North Carolina; directly competes with UNC across the Charlotte/Wake/Orange county footprints for tertiary and quaternary referrals.
• Johns Hopkins Hospital: Top-ranked academic medical center in Baltimore with broad quaternary services, NCI cancer center, and Magnet nursing designation; benchmark peer for research output, ranking, and tertiary referral economics.
• UCSF Medical Center: San Francisco-based academic medical center affiliated with UCSF School of Medicine, NCI-designated Comprehensive Cancer Center, and large transplant program; comparable as a public-affiliated research-driven AMC pursuing destination care.

Regional players

• WakeMed Health & Hospitals: Raleigh-area health system with a Level 1 Trauma Center and growing specialty footprint; competes with UNC for Wake County tertiary patients and physician referrals.
• Novant Health: Winston-Salem-headquartered multi-state system with significant North Carolina hospital footprint; competes with UNC on community-based primary and specialty care across shared NC counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uncmedcenter
• YouTubeyoutube.com/user/uncmedicine
• Facebookfacebook.com/UNCHospitals
• LinkedInlinkedin.com/company/unchospitals
• Instagraminstagram.com/unchealth

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNC Medical Center