M16 Marketing
M16 Marketing is a privately held, Atlanta-based full-service digital marketing agency founded in 2013, serving enterprise and mid-market clients across 12 regulated and B2B verticals through eight U.S. offices, powered by its proprietary PIEARM Marketing Operating System and recurring monthly retainer engagements.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M16 Marketing does
M16 Marketing, LLC is a privately held, full-service digital marketing agency founded in 2013 by Don Dodds and headquartered in Atlanta, Georgia. The firm operates across at least eight U.S. office locations (Atlanta, Dallas, Houston, Los Angeles, Miami, Washington DC, Phoenix, and New York) and serves enterprise and mid-market clients in 12 regulated and B2B verticals including Banking & Lending, Wealth Management, Healthcare, Legal, Manufacturing, Telecommunications, Technology, eCommerce, Franchise, Home Services, Government, and Nonprofit. Client roster includes BankSouth Mortgage, Amerisave, AT&T, State of Georgia, Georgia Tech, Accuwright Mechanical, Mitchell Metals, and The King Center, among 700+ cumulative clients with a stated 95%+ retention rate.
The company's core product is PIEARM (Plan, Implement, Execute, Analyze, Report, Measure), a proprietary Marketing Operating System that unifies SEO, Answer Engine Optimization (AEO), paid media, content, social, and analytics under a single workflow, including an AI Visibility Tracker that monitors brand mentions in real time across ChatGPT, Google AI Overviews, Perplexity, and Gemini (totaling 2,543+ tracked mentions). M16 delivers nine integrated service lines: Digital Marketing Strategy, Local/National/AI SEO (including AEO), Social Media Marketing, Web Design & Development (WordPress, WooCommerce, headless, custom), Google Ads Management, Content Marketing, AI Strategy Consulting, and WordPress Website Hosting.
M16 generates revenue primarily through recurring monthly service retainers billed month-to-month with 30-day cancellation terms. Pricing is tiered: Local SEO from $2,400/mo, Growth SEO from $4,800/mo, and Enterprise SEO from $10,000+/mo, with custom enterprise scoping for national brands. The company combines a sales-led motion (free 30-minute strategy call, dedicated account teams) with an enterprise field sales motion for national accounts. M16 holds a USPTO-registered trademark (Reg. No. 7436406), is BBB A+ accredited, and has earned 100+ industry awards and 200+ verified 5-star reviews.
M16 Marketing firmographics
Firmographics- Name
- M16 Marketing
- Legal name
- M16 Marketing, LLC
- Website
- https://m16marketing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M16 Marketing is a privately held, Atlanta-based full-service digital marketing agency founded in 2013, serving enterprise and mid-market clients across 12 regulated and B2B verticals through eight U.S. offices, powered by its proprietary PIEARM Marketing Operating System and recurring monthly retainer engagements.
- Ownership category
- akta.pro rank
M16 Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where M16 Marketing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
M16 Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Service Retainers: Recurring monthly retainer engagements for digital marketing services including SEO, AEO, web design, paid media, and social marketing. Pricing tiers range from $2,400/month for local SEO to $10,000+/month for enterprise-level engagements. Month-to-month basis with optional 30-day cancellation notice. Revenue is recurring and driven by client retention rate of 95%+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local SEO starting at $2,400/mo for single-location and local businesses |
| Subscription | Monthly | Growth SEO starting at $4,800/mo for multi-location and competitive markets |
| Subscription | Monthly | Enterprise SEO starting at $10,000/mo for national brands and high-volume sites |
| Subscription | Monthly | SEO pricing packages starting at $1,200 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
M16 Marketing product offering
Product offeringCore offering
M16 Marketing is a full-service digital marketing agency that plans, executes, and measures strategy-first growth campaigns for businesses across the U.S. Its core deliverable combines digital marketing strategy, local/national/AI search optimization (SEO + AEO), paid media management, social media marketing, conversion-engineered web design and development, content marketing, and AI strategy consulting, all coordinated through PIEARM, a proprietary Marketing Operating System. Engagements run on recurring monthly retainers delivered to enterprise, mid-market, and SMB clients from six U.S. offices.
Product overview
M16 Marketing offers a unified digital marketing platform centered on PIEARM, a proprietary Marketing Operating System that connects AI, automation, SEO, AEO, analytics, and audience insights. This core platform powers a comprehensive suite of nine integrated service offerings: Digital Marketing Strategy, Local/National/AI SEO (including AEO and GEO), Social Media Marketing, Web Design & Development (WordPress, WooCommerce, headless, custom), Google Ads Management, Content Marketing, AI Strategy Consulting, and WordPress Website Hosting. All services operate through a single strategy framework, enabling search, local, and AI visibility to compound together across paid, organic, and AI-driven discovery channels.
Differentiator
Problem solved
Functional benefit
Brands
- PIEARM: Proprietary Marketing Operating System that connects AI, automation, SEO, AEO, analytics, and audience insights in one platform. Stands for Plan, Implement, Execute, Analyze, Report, Measure.
Products and services
- PIEARM Marketing Operating System Proprietary Marketing Operating System connecting AI, automation, SEO, AEO, analytics, and audience insights under a Plan, Implement, Execute, Analyze, Report, Measure framework. Powers every M16 client campaign and powers the AI Visibility Tracker that monitors brand mentions across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
- Digital Marketing Strategy Strategy-first growth consulting producing revenue-focused marketing roadmaps scoped to business goals, resources, and market realities. Includes free 30-minute strategy call, strategic audit, growth roadmap, and honest investment estimate.
- Local + National + AI SEO (including AEO) Search optimization covering traditional SEO for Google ranking (keyword research, content strategy, on-page, link building, technical SEO, Core Web Vitals) plus Answer Engine Optimization for visibility in ChatGPT, Gemini, Perplexity, and Google AI Overviews via schema, structured data, and conversational content. Priced at Local $2,400/mo, Growth $4,800/mo, and Enterprise $10,000/mo.
- Social Media Marketing Brand-building and demand generation across Facebook, Instagram, LinkedIn, TikTok, and X with platform-specific strategy, organic content calendars, engagement playbooks, and audience growth.
- Web Design & Development Conversion-engineered website design and development built for speed, Core Web Vitals, and measurable revenue growth. Includes WordPress, WooCommerce, headless architectures, and custom builds, with WCAG 2.2 AA and HIPAA-aware options for regulated clients.
- Google Ads Management Conversion-focused paid campaigns across Google, YouTube, display, and programmatic, with intent segmentation, funnel matching, and a reported 4:1 average ROAS. Includes search ads, shopping and Performance Max, and retargeting.
- Content Marketing Engaging content strategies that build trust, drive engagement, and fuel growth. Includes topic clusters, SEO-driven blogs, AEO-ready content tuned to earn AI citations, thought leadership, industry guides, and case studies.
- AI Strategy Consulting Practical AI implementation covering agentic AI workflows integrated with CRM and analytics stacks, content production automation, and customer experience optimization.
- WordPress Website Hosting Managed WordPress hosting providing fast, secure performance for client websites built and supported by M16.
Quantifiable outcome
- $1B+ in client revenue driven across organic growth and M&A
- +11 more outcomes
Companies that use M16 Marketing
Customer profileNamed customers14 records
Segments12 records
Ideal customer profiles9 records
M16 Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
M16 Marketing partnerships and signals
Strategic signalScale indicators15 records
Recent moves7 records
Expansion highlights5 records
M16 Marketing competitors and assessment
Company assessmentDirect peers
- KlientBoost: Digital marketing agency specializing in PPC, paid social, and conversion rate optimization with a strong content and SEO offering. Comparable in agency model and recurring retainer pricing, though more conversion-focused than M16's regulated-vertical emphasis.
- WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content services to mid-market and enterprise clients across the U.S. Closely comparable in service breadth, recurring retainer model, and SMB-to-enterprise targeting.
- Coalition Technologies: SEO-led digital marketing agency offering web design, PPC, and eCommerce-focused services. Comparable in agency model, SEO expertise, and recurring retainer engagement structure.
- HigherVisibility: SEO and digital marketing agency offering paid media, web design, and content services. Comparable in agency model, SEO focus, and SMB-to-mid-market client base across multiple U.S. regions.
- Directive: B2B and SaaS-focused digital marketing agency specializing in SEO, paid media, and content strategy. Comparable in vertical specialization and enterprise client orientation, though more SaaS-concentrated than M16's regulated-vertical mix.
- SmartSites: Full-service digital marketing agency offering SEO, web design, PPC, and organic social. Comparable in full-service positioning, multi-vertical client base, and Google Premier Partner status.
- Disruptive Advertising: Digital marketing agency offering paid media, SEO, and lifecycle marketing services with a strong focus on ROAS measurement. Comparable in agency model, paid media emphasis, and mid-market client targeting.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and social media services. Comparable in agency model, service breadth, and multi-vertical client targeting with a strong U.S. presence.
- Ignite Visibility: Full-service digital marketing agency specializing in SEO, paid media, social, and email with a multi-channel strategy approach. Comparable in service portfolio, agency-of-record positioning, and recurring retainer pricing.
Broad incumbents
- Publicis Groupe: Global marketing and communications holding company with extensive digital, media, and creative capabilities across multiple agency brands. Comparable in offering portfolio (SEO, paid media, content, web, analytics) but operates at vastly larger scale and broader scope than M16's mid-sized agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
M16 Marketing social profiles
Digital presenceM16 Marketing compliance and trust
Trust signalCompliance7 records
M16 Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
M16 Marketing leadership team
Management profileNumber of profiles
Profiles1 record
M16 Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M16 Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M16 Marketing
What does M16 Marketing do?
M16 Marketing is a full-service digital marketing agency that plans, executes, and measures strategy-first growth campaigns for businesses across the U.S. Its core deliverable combines digital marketing strategy, local/national/AI search optimization (SEO + AEO), paid media management, social media marketing, conversion-engineered web design and development, content marketing, and AI strategy consulting, all coordinated through PIEARM, a proprietary Marketing Operating System. Engagements run on recurring monthly retainers delivered to enterprise, mid-market, and SMB clients from six U.S. offices.
Is M16 Marketing a public or private company?
M16 Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M16 Marketing founded?
M16 Marketing was founded in 2013. It employs 11 to 50 people.
Where is M16 Marketing based?
M16 Marketing is headquartered in Atlanta, United States, in the North America region.
How does M16 Marketing make money?
One revenue line is on record: monthly Service Retainers.
Who are M16 Marketing's main competitors?
Direct peers on record are KlientBoost, WebFX, Coalition Technologies, HigherVisibility, Directive, SmartSites, Disruptive Advertising, Thrive Internet Marketing Agency and Ignite Visibility. Publicis Groupe is listed as a broad incumbent.
Does M16 Marketing have an API?
No public API is recorded for M16 Marketing.
What industry is M16 Marketing in?
M16 Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.