TXODDS
TXODDS is a UK-based B2B sports data provider founded in 2000, delivering real-time sports betting odds feeds via low-latency JSON APIs to sportsbooks, platform providers, and quantitative trading teams globally.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What TXODDS does
TXODDS is a UK-headquartered B2B sports data provider, incorporated as TxODDS (UK) Ltd and founded in 2000, specializing in the aggregation and global distribution of real-time sports betting odds. The company serves sportsbooks, online gambling operators, platform providers, quantitative trading teams, prediction markets, and DFS platforms across 17+ countries spanning Europe, North America, South East Asia, Africa, South America, and Oceania. Named enterprise customers include bet365, Flutter Entertainment, Entain, Caesars Sportsbook, Fanatics, William Hill, Betway, 188BET, TAB, HK Jockey Club, La Liga, OpenBet, and betISN.
The company operates a portfolio of seven products delivered via JSON APIs under a unified low-latency data infrastructure with a 100% uptime SLA. Tx FUSION ODDS delivers live odds updates in 8-10 milliseconds; Tx SCORES provides scout-verified in-venue play-by-play data for US college football and basketball; Tx LAB offers a historical archive of 5M+ fixtures spanning three decades for backtesting; Tx SOCCER ELITE, powered by a strategic partnership with Lacerta Sports Limited, covers 350+ soccer leagues; Tx ALL SPORTED integrates horse and greyhound racing data; Tx LINE provides blockchain-ready immutable odds with on-chain audit trails; and Tx CRICKET ELITE delivers ball-by-ball cricket pricing. Underlying capabilities include consensus pricing from multiple sources, AI-assisted pricing models for emerging formats, and developer-ready API documentation targeting quants, developers, and trading teams.
Revenue is generated through custom enterprise contracts with multi-year terms, scoped by sports coverage, data volumes, delivery method, and service level. The go-to-market combines direct B2B enterprise field sales with a developer-first API strategy and event-driven marketing at major industry conferences (SBC, SiGMA, G2E, iGB). The company maintains offices in London (HQ) and Chicago, with 251-500 employees and no disclosed external funding, suggesting a founder- or management-owned, cash-generative operating profile.
TXODDS firmographics
Firmographics- Name
- TXODDS
- Legal name
- TxODDS (UK) Ltd
- Website
- https://txodds.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TXODDS is a UK-based B2B sports data provider founded in 2000, delivering real-time sports betting odds feeds via low-latency JSON APIs to sportsbooks, platform providers, and quantitative trading teams globally.
- Ownership category
- akta.pro rank
TXODDS industry classification
Industry- Product category
- Sports Betting Data Feeds
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports Data Feeds & Integrity Monitoring (MPAEACAE), Odds, Trading & Risk Management Services (MPAEACAD), Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where TXODDS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TXODDS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Sports Data API Feeds: Subscription-based or usage-based access to real-time odds, scores, and historical data feeds delivered via JSON APIs. Pricing based on sports coverage, data volumes, delivery method, and service level.
- Historical Data Access: Access to Tx LAB archive for backtesting and model development, likely tiered by data depth and historical range.
- Enterprise Data Partnerships: Custom data integrations and strategic consultancy for trading and operational performance, scoped to deliver maximum value for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on requirements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
TXODDS product offering
Product offeringCore offering
TXODDS aggregates, curates and globally distributes real-time sports betting odds, scores and historical sports data as API-delivered feeds for sportsbooks, betting operators, trading teams and prediction-market platforms. Its core deliverables are six products — Tx FUSION ODDS (8–10ms live odds), Tx SCORES (in-venue US college data), Tx LAB (5M+ historical fixtures), Tx SOCCER ELITE (Lacerta-powered soccer pricing), Tx ALL SPORTED (horse and greyhound racing) and Tx LINE (blockchain-ready odds) — all consumed through a unified JSON API under custom enterprise contracts.
Product overview
TXODDS is a comprehensive sports data platform providing six integrated products for sportsbooks and betting operators. The portfolio centers on Tx FUSION ODDS (ultra-low-latency live odds at 8-10ms), supplemented by Tx SCORES (verified US college sports data), Tx LAB (historical odds archive with 5M+ fixtures), Tx SOCCER ELITE (Lacerta-powered soccer pricing across 350+ leagues), Tx ALL SPORTED (horse and greyhound racing integration), and Tx LINE (blockchain-verified betting data). The platform also includes Tx CRICKET ELITE for cricket pricing. Built around a unified API architecture delivering real-time and historical sports data, the products share JSON-based integration standards and are designed for trading desks, quant teams, and sportsbook operators requiring mission-critical data speed and accuracy across soccer, college sports, racing, and cricket markets.
Differentiator
Problem solved
Functional benefit
Brands
- Tx LINE: Blockchain-ready betting data with immutable odds feeds and on-chain audit trails.
- Tx FUSION ODDS
- Tx SCORES
- Tx LAB
- Tx SOCCER ELITE
- Tx ALL SPORTED
Products and services
- Tx FUSION ODDS Ultra-low-latency live odds feed delivering real-time betting data updates in 8–10 milliseconds for sportsbook trading teams and operators needing the fastest possible market response.
- Tx SCORES Verified, scout-attended in-venue play-by-play data feed for US college football and basketball, providing unmatched accuracy and speed for NCAA sportsbooks.
- Tx LAB Historical sports-betting data archive containing more than 5 million fixtures and three decades of verified betting model data, delivered via API for back-testing, quantitative analysis and model development.
- Tx SOCCER ELITE Lacerta-powered soccer pricing feed covering 350+ leagues globally with low-latency delivery, supporting true-price or fully marginated live trading models for soccer-focused sportsbooks.
- Tx ALL SPORTED Integrated horse and greyhound racing data solution combining odds, live updates and pre-race content in a single ultra-fast feed for racing-focused operators.
- Tx LINE Blockchain-ready betting data platform with immutable odds feeds and on-chain audit trails, enabling provably fair betting infrastructure for operators building decentralised or settlement-grade products.
- Tx CRICKET ELITE Ball-by-ball cricket pricing feed designed to minimise market suspensions and deliver comprehensive coverage for cricket betting markets.
Quantifiable outcome
- 8-10ms average feed latency for live odds updates
- +3 more outcomes
Companies that use TXODDS
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
TXODDS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TXODDS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Lacerta Sports LimitedcoreStrategic technology partnership for Tx SOCCER ELITE product. Lacerta powers the soccer pricing feed across 350+ leagues, providing first-mover advantage and elite margin optimization. This collaboration strengthens offerings for B2B sports book operators in soccer, cricket, and basketball markets.
- Elevations Exhibition and Design LimitedminorEvent design and exhibition partner that brought TxODDS's 'Trev's Bar' vision to life at SBC Summit Americas. Provided booth design and execution services for the event presence.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TXODDS competitors and assessment
Company assessmentDirect peers
- Sportradar: Sportradar is the largest global sports data company, providing real-time odds, scores, and sports content to sportsbooks, media, and tech companies. It is the most direct competitor to TXODDS, with a similar B2B enterprise go-to-market and a significantly broader product portfolio across data, content, and technology.
- Genius Sports: Genius Sports is a leading sports data and technology company supplying real-time odds, scores, and official data feeds to sportsbooks globally. It is a direct competitor to TXODDS, with overlapping enterprise sportsbook customers and a particular focus on official data partnerships with major leagues.
- Stats Perform: Stats Perform is a sports data and AI company providing live data feeds, odds, and advanced analytics to sportsbooks, media, and leagues. It is a direct peer to TXODDS, with comparable B2B distribution, deep sports coverage, and an emphasis on AI-driven sports content.
- Enetpulse: Enetpulse is a European sports data provider offering live scores, odds, and fixtures data to sportsbooks and media. It is a direct peer to TXODDS, competing in the same B2B data feed market with a similar focus on API delivery and multi-sport coverage.
- OddsMatrix: OddsMatrix is a sportsbook software and data provider offering odds feeds, risk management, and trading tools to operators. It is a direct peer to TXODDS, competing in the same B2B odds and data feed market with similar API-first delivery and multi-sport coverage.
- BetGenius: BetGenius (now part of OddsChecker) is a sports data and content provider offering real-time odds, scores, and trading tools to sportsbook operators. It is a direct peer to TXODDS, with comparable B2B enterprise customers and overlapping data feed and pricing product offerings.
Emerging players
- OpticOdds: OpticOdds is a newer sports data and odds API provider focused on low-latency feeds and developer-friendly integration for sportsbooks and DFS operators. It is an emerging direct peer to TXODDS, overlapping heavily on the real-time odds feed use case with a more modern API-first positioning.
- FeedConstruct: FeedConstruct is a global sports data provider delivering live odds, scores, and sports content via API to sportsbooks and media. It is an emerging direct peer to TXODDS, with comparable B2B sports data offerings and a focus on expanding coverage into emerging sports markets.
- Abios (now part of Esports Data): Abios is a sports and esports data provider delivering real-time odds, scores, and tournament data via API. It is an emerging peer to TXODDS, with overlap in B2B data feed delivery and a particular focus on esports and emerging verticals where TXODDS has less coverage.
Broad incumbents
- Kambi: Kambi is a leading B2B sportsbook platform provider offering turnkey technology, trading, and risk management services to operators. It is a broad incumbent adjacent to TXODDS — both serve sportsbook operators with trading-critical infrastructure, but Kambi's offering is a full platform while TXODDS provides upstream data feeds that Kambi could integrate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
TXODDS social profiles
Digital presenceTXODDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TXODDS leadership team
Management profileNumber of profiles
Profiles3 records
TXODDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TXODDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TXODDS
What does TXODDS do?
TXODDS aggregates, curates and globally distributes real-time sports betting odds, scores and historical sports data as API-delivered feeds for sportsbooks, betting operators, trading teams and prediction-market platforms. Its core deliverables are six products — Tx FUSION ODDS (8–10ms live odds), Tx SCORES (in-venue US college data), Tx LAB (5M+ historical fixtures), Tx SOCCER ELITE (Lacerta-powered soccer pricing), Tx ALL SPORTED (horse and greyhound racing) and Tx LINE (blockchain-ready odds) — all consumed through a unified JSON API under custom enterprise contracts.
Is TXODDS a public or private company?
TXODDS is a private company. It is classified as management employee owned and is currently operating.
When was TXODDS founded?
TXODDS was founded in 2000. It employs 251 to 500 people.
Where is TXODDS based?
TXODDS is headquartered in London, United Kingdom, in the Europe region.
How does TXODDS make money?
Three revenue lines are on record. Sports Data API Feeds are the primary driver. The others are historical Data Access and enterprise Data Partnerships.
Who are TXODDS's main competitors?
Direct peers on record are Sportradar, Genius Sports, Stats Perform, Enetpulse, OddsMatrix and BetGenius. Emerging players are OpticOdds, FeedConstruct and Abios (now part of Esports Data). Kambi is listed as a broad incumbent.
Does TXODDS have an API?
Yes. Developer-ready sports data APIs delivering real-time and historical sports data including sports odds API, live trading feeds, and verified in-play data. Data is delivered via JSON format with clean, fast integration designed for sportsbooks, exchanges, trading platforms, and custom technology stacks. Supports historical odds for backtesting and model development. Developer documentation is at txodds.net/developer-hub.
What industry is TXODDS in?
TXODDS's product category is Sports Betting Data Feeds. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 5132 and its SIC code is 7370.