Brandbassador
Brandbassador is a SaaS platform founded in 2015 and headquartered in Oslo, Norway, that enables eCommerce and direct-to-consumer brands to recruit, manage, and reward brand ambassadors and micro-influencers at scale. The platform combines ambassador management, user-generated content creation, affiliate tracking, and loyalty programs in a single subscription-based dashboard.
- Company typePrivate
- Founded2015
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Brandbassador does
Brandbassador, founded in 2015 and headquartered in Oslo, Norway, operates a SaaS platform that enables eCommerce and direct-to-consumer (DTC) brands to recruit, manage, and reward brand ambassadors, micro-influencers, and customer advocates at scale. The platform combines ambassador management, user-generated content (UGC) creation, affiliate tracking, and loyalty program functionality within a single dashboard. The company's product surface is organized across eight modules: Engage (mission creation, push notifications, content library, social boost), Communicate (community wall), Affiliate (discount code engine, tracking links), Insights (ROI dashboard), Manager (user profiles, segmentation), Loyalty (tier builder, level-up mechanics), Recruit (auto-recruit, web embed), and Solution. Notable technical components include Mission Maker with 100+ ready-to-go templates, automated onboarding workflows, eCommerce integrations (Shopify and others), and native iOS and Android apps for ambassadors. The platform is designed to manage hundreds to thousands of active ambassadors from a single dashboard.
The company operates a subscription-based revenue model with pricing scaled to the number of active ambassadors and missions, positioned as more cost-effective than traditional influencer marketing campaigns. Its go-to-market combines enterprise field sales (driven by 'Book a demo' calls-to-action) with a community-led growth (CLG) self-serve motion, where customers and micro-influencers are recruited as ambassadors who in turn drive referrals and UGC. Brandbassador is led by founders Thomas Adams (CEO) and Ole Fjelberg (COO & co-founder), with a workforce of 101-250 employees.
The platform serves brands across at least eight verticals: fashion and accessories, hair and beauty, health and wellness, home and lifestyle, food and beverage, parent and baby, sports and fitness, and pets and animals. Named enterprise customers include Samsung, Celsius, Daniel Wellington, Fabletics, NAKD, Onepiece, Huel, Desigual, Popsockets, Just Fab, and Cocunat, among others. Distribution channels include direct enterprise sales, a web-based brand dashboard, iOS and Android ambassador apps, and embedded eCommerce integrations. The company maintains a core technology partnership with Shopify and uses a multi-channel marketing mix spanning content marketing (Club Magazine), SEO, organic social, ROI calculator tools, case studies, and demo booking. Brandbassador operates in markets projected to expand at 31-33% CAGR, including the global influencer marketing platform market (USD 17.0 billion in 2024 to USD 216.9 billion by 2033) and the global UGC platform market (USD 4.7 billion in 2022 to USD 71.3 billion by 2032).
Brandbassador firmographics
Firmographics- Name
- Brandbassador
- Legal name
- Brandbassador
- Website
- https://brandbassador.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brandbassador is a SaaS platform founded in 2015 and headquartered in Oslo, Norway, that enables eCommerce and direct-to-consumer brands to recruit, manage, and reward brand ambassadors and micro-influencers at scale. The platform combines ambassador management, user-generated content creation, affiliate tracking, and loyalty programs in a single subscription-based dashboard.
- Ownership category
- akta.pro rank
Brandbassador industry classification
Industry- Product category
- Brand Ambassador Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Field Sales & Brand Ambassador Programs (MPAAAJAG)
- akta.pro secondary industry
- Apparel, Footwear & Accessories DTC (CRAFACAA)
Keywords
Where Brandbassador is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Brandbassador business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Platform Fees: Subscription-based pricing model scaled to the number of active ambassadors and missions. Platform costs vary by brand size with plans scaled to the number of active ambassadors and missions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ambassador program platform with variable pricing based on scale |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Brandbassador product offering
Product offeringCore offering
Brandbassador is a SaaS platform that connects eCommerce and direct-to-consumer (DTC) brands with brand ambassadors to run marketing campaigns and reward user-generated content. The platform enables brands to recruit, onboard, and manage ambassadors at scale, automate commission and discount-code-based rewards, and track referral-driven sales through integrations with eCommerce back-ends such as Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Brandbassador Platform Cloud-based brand ambassador marketing SaaS platform for eCommerce and DTC brands that enables ambassador recruitment, mission assignment, UGC content collection, affiliate discount-code and tracking-link management, tiered rewards and commissions, and Shopify/eCommerce integration for tracking ambassador-driven sales and ROI from a single dashboard.
Quantifiable outcome
- Ambassador marketing ROI tracked through referral revenue, UGC volume and reach, and conversion rates
- +1 more outcomes
Companies that use Brandbassador
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles1 record
Brandbassador technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Brandbassador partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreNative integration with Shopify eCommerce platform enabling brands to connect their stores with Club in minutes. Integration supports automated product seeding to creators, affiliate discount codes, tracking links, and ambassador-driven sales analytics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Brandbassador competitors and assessment
Company assessmentDirect peers
- GRIN: GRIN is a creator marketing platform focused on influencer relationship management, gifting, and content rights — directly comparable to Brandbassador as a SaaS platform that helps DTC and eCommerce brands run ambassador/influencer programs at scale.
- Aspire: Aspire is an influencer marketing platform for creator partnerships and UGC, serving many of the same DTC and eCommerce brand buyers that Brandbassador targets, with overlapping capabilities around ambassador recruitment, content management, and affiliate payouts.
- Club: Club is a community-led growth platform offering brand ambassador, affiliate, UGC, and loyalty workflows for DTC brands. It directly competes for the same enterprise customers (Samsung, Celsius, Fabletics, Daniel Wellington) that anchor Brandbassador's customer base.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with end-to-end creator discovery, relationship management, and measurement — directly competitive with Brandbassador for larger DTC and consumer brand customers seeking ambassador program infrastructure.
- Upfluence: Upfluence offers influencer marketing and ambassador program software for eCommerce brands, with comparable features around affiliate links, UGC collection, and ambassador management targeted at the same DTC buyer persona.
- Refersion: Refersion is an affiliate and influencer marketing platform built specifically for DTC and Shopify-based brands. It overlaps with Brandbassador's discount code engine, tracking links, and Shopify integration capabilities.
- Impact: Impact is a partnership management platform covering affiliates, influencers, and ambassadors at enterprise scale. It competes with Brandbassador for large DTC brands seeking consolidated partner economics with tracking and payout automation.
Broad incumbents
- Klaviyo: Klaviyo is a leading marketing automation and customer data platform deeply embedded in the DTC and Shopify ecosystem. While focused on email/SMS, it represents an incumbent that DTC brands already rely on and could absorb ambassador/UGC functionality over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Brandbassador social profiles
Digital presenceBrandbassador financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandbassador leadership team
Management profileNumber of profiles
Profiles2 records
Brandbassador funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandbassador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandbassador
What does Brandbassador do?
Brandbassador is a SaaS platform that connects eCommerce and direct-to-consumer (DTC) brands with brand ambassadors to run marketing campaigns and reward user-generated content. The platform enables brands to recruit, onboard, and manage ambassadors at scale, automate commission and discount-code-based rewards, and track referral-driven sales through integrations with eCommerce back-ends such as Shopify.
Is Brandbassador a public or private company?
Brandbassador is a private company. It is classified as unknown and is currently operating.
When was Brandbassador founded?
Brandbassador was founded in 2015. It employs 101 to 250 people.
Where is Brandbassador based?
Brandbassador is headquartered in Oslo, Norway, in the Europe region.
How does Brandbassador make money?
One revenue line is on record: subscription Platform Fees.
Who are Brandbassador's main competitors?
Direct peers on record are GRIN, Aspire, Club, CreatorIQ, Upfluence, Refersion and Impact. Klaviyo is listed as a broad incumbent.
Does Brandbassador have an API?
No public API is recorded for Brandbassador.
What industry is Brandbassador in?
Brandbassador's product category is Brand Ambassador Marketing Software. Its primary akta.pro industry code is MPAAAJAG, Field Sales & Brand Ambassador Programs, with a secondary code of CRAFACAA, Apparel, Footwear & Accessories DTC. Its NAICS code is 541810 and its SIC code is 7311.