HyprMX
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
HyprMX firmographics
Firmographics- Name
- HyprMX
- Legal name
- HyprMX
- Website
- https://hyprmx.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HyprMX industry classification
Industry- Product category
- Mobile Ad Network / Mobile Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where HyprMX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HyprMX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Brand Advertising - CPV Model: HyprMX generates revenue by delivering brand advertising campaigns from Fortune 500 advertisers to mobile app publishers. The company pays publishers on a Cost Per View (CPV) basis, meaning payouts occur for every completed view rather than app installs. Brand campaigns from advertisers like Intel, Sony, BMW, McDonald's, Pepsi, and Fendi are sold and delivered through the HyprMarketplace platform.
- Ad Network Services: As an ad network, HyprMX aggregates brand advertising demand and distributes it across a network of mobile app publishers. The company connects publishers with direct-sold brand campaigns, earning revenue through the spread or fees associated with delivering brand impressions and video completions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for publisher and brand partnerships |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HyprMX product offering
Product offeringCore offering
HyprMX operates a brand-only mobile ad network that delivers Fortune 500 brand advertising campaigns (rewarded video, interstitial, and banner) to premium mobile app publishers through its HyprMarketplace platform. Publishers integrate the HyprMX SDK directly or via major mediation services (AdMob, Chartboost, MAX/Ironsource, Digital Turbine) to access brand demand and are paid on a cost-per-view (CPV) basis for completed views rather than installs. The company has operated this CPV-based brand monetization offering since 2012.
Product overview
HyprMX is a brand-only mobile ad network that operates as a unified platform connecting Fortune 500 advertisers with premium mobile app publishers. The core product consists of the HyprMX ad network itself, powered by HyprMarketplace which functions as the brand demand marketplace. Publishers access the platform through the HyprMX SDK, which enables integration with leading mediation services including AdMob, Chartboost, MAX, and Digital Turbine. The product suite offers three primary ad formats: rewarded video (30-60 second video completions with CPV payouts), interstitial ads (full-screen brand placements), and banner ads (display advertising). All campaigns are exclusively brand-focused with no performance-based app-install requirements, ensuring users remain within the publisher's app.
Differentiator
Problem solved
Functional benefit
Brands
- HyprMarketplace: Brand marketplace focusing on delivering brand campaigns that pay out upon completion.
Products and services
- HyprMX Brand-Only Mobile Ad Network A brand-only mobile ad network delivering rewarded video, interstitial, and banner advertising campaigns from Fortune 500 advertisers (Intel, Sony, BMW, McDonald's, Pepsi, Fendi, Emirates, Ford, Kellogg's and others) to premium mobile app and game publishers, paid on a cost-per-view (CPV) basis through the HyprMX SDK.
- HyprMarketplace HyprMarketplace is the brand-demand marketplace within HyprMX that delivers 100% brand campaigns (no install requirements) to mobile publishers, paying out on completed views (CPV) and serving Fortune 500 brand advertisers seeking mobile gaming audiences.
Quantifiable outcome
- 95%+ video completion rate for brand interstitials
- +3 more outcomes
Companies that use HyprMX
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
HyprMX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
HyprMX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Jun Group (Parent Company)coreHyprMX is part of Jun Group, which is an Advantage Solutions company. Jun Group provides the corporate umbrella and resources for HyprMX's mobile brand advertising operations.
- Admob (Google)coreHyprMX integrates directly with Admob, Google's mobile advertising platform, allowing publishers using Admob mediation to access HyprMX's brand advertising demand.
- ChartboostcoreHyprMX integrates with Chartboost's mediation platform, one of the largest mobile game advertising platforms, enabling access to HyprMX's brand demand for Chartboost publishers.
- MAX (AppLovin)coreHyprMX integrates with MAX (Mobile Accelerated by AppLovin), allowing publishers using MAX mediation to access HyprMX's brand advertising inventory.
- IronsourcecoreHyprMX integrates with Ironsource's mediation platform, enabling publishers to access brand advertising demand through Ironsource's mobile game monetization solutions.
- Digital TurbinecoreHyprMX integrates with Digital Turbine's platform, which distributes mobile apps and advertising solutions across carrier and OEM relationships.
Scale indicators3 records
Recent moves6 records
HyprMX competitors and assessment
Company assessmentEmerging players
- Moloco: Moloco operates a programmatic mobile ad network and DSP for in-app advertising, emerging as a competitor in mobile gaming and app monetization with machine-learning-driven buying.
- Persona.ly: Persona.ly is a programmatic mobile ad network focused on user acquisition and brand demand in mobile apps, an emerging player with overlapping rewarded video and interstitial inventory.
Direct peers
- Chartboost: Chartboost runs a mobile gaming ad network and mediation platform overlapping directly with HyprMX's rewarded video and interstitial formats for mobile game publishers.
- ironSource (Unity): ironSource operates a mobile ad network and mediation platform that directly competes with HyprMX in rewarded video and interstitial monetization for app publishers.
- AdColony: AdColony operates a mobile ad network focused on video and rich-media brand advertising in apps, directly comparable to HyprMX's brand-only mobile video positioning.
- Vungle (Liftoff): Vungle, now part of Liftoff, is a mobile in-app video ad network specializing in rewarded video and interstitial formats — a direct competitor in mobile gaming and brand video monetization.
- Unity Ads (Unity Technologies): Unity Ads is a leading mobile gaming ad network and monetization SDK that competes directly with HyprMX for in-app rewarded video and interstitial inventory across mobile game publishers.
Broad incumbents
- Google AdMob: Google AdMob is both a mediation partner for HyprMX and the dominant broad incumbent in mobile in-app advertising, with its own brand and performance ad inventory competing for the same publisher demand.
- AppLovin (MAX mediation): AppLovin's MAX mediation platform and in-house ad network serve as both a distribution partner for HyprMX and a direct competitor with its own rewarded video and brand-demand inventory.
- Digital Turbine: Digital Turbine is both an integration partner for HyprMX and a broader mobile ad-tech platform with its own mediation and brand-demand capabilities, making it an adjacent incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HyprMX social profiles
Digital presenceHyprMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
HyprMX leadership team
Management profileNumber of profiles
Profiles2 records
HyprMX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HyprMX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HyprMX
What does HyprMX do?
HyprMX operates a brand-only mobile ad network that delivers Fortune 500 brand advertising campaigns (rewarded video, interstitial, and banner) to premium mobile app publishers through its HyprMarketplace platform. Publishers integrate the HyprMX SDK directly or via major mediation services (AdMob, Chartboost, MAX/Ironsource, Digital Turbine) to access brand demand and are paid on a cost-per-view (CPV) basis for completed views rather than installs. The company has operated this CPV-based brand monetization offering since 2012.
Is HyprMX a public or private company?
HyprMX is a private company. It is classified as corporate owned and is currently operating.
When was HyprMX founded?
HyprMX was founded in 2012. It employs 11 to 50 people.
Where is HyprMX based?
HyprMX is headquartered in New York, United States, in the North America region.
How does HyprMX make money?
Two revenue lines are on record. Brand Advertising - CPV Model is the primary driver. The others are ad Network Services.
Who are HyprMX's main competitors?
Emerging players on record are Moloco and Persona.ly. Direct peers are Chartboost, ironSource (Unity), AdColony, Vungle (Liftoff) and Unity Ads (Unity Technologies). Broad incumbents are Google AdMob, AppLovin (MAX mediation) and Digital Turbine.
Does HyprMX have an API?
No public API is recorded for HyprMX.
What industry is HyprMX in?
HyprMX's product category is Mobile Ad Network / Mobile Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7310.