1CRM
1CRM provides an all-in-one CRM and business management platform combining sales, marketing, project management, order management, eCommerce, and accounting integrations for small and mid-sized businesses, sold via cloud subscription or on-premise license worldwide.
- Company typePrivate
- Founded1997
- HeadquartersVictoria, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What 1CRM does
1CRM Systems Corp. is a privately held Canadian software company, founded in 1997 (originally as The Long Reach Corp.) and headquartered in Victoria, British Columbia, that develops and sells an all-in-one CRM and business management platform targeting small and mid-sized businesses. The company's core offering, the 1CRM System, combines customer relationship management with extended business management functionality including sales and opportunity tracking, marketing automation, order management, project management (with Kanban and Gantt charts), customer service, design studio, and eCommerce integration. It is sold in three editions — a free Startup Edition (on-premise, up to 5 users), a Professional Edition, and a premium Enterprise Edition that adds Module Designer, PDF Form Designer, Price Books, iOS client, and Advanced Reporting — and is deployed either as a cloud-hosted subscription on Microsoft Azure (with a 99.5% uptime guarantee) or as a perpetual on-premise software license.
Underlying the product is the proprietary 1CRM Engine — a PHP/MySQL-based web application with single-tenant database architecture for data segregation, an open REST API for custom integrations, FIPS 140-2 compliant encryption, and GDPR-compliant hosting (including an EU datacenter in the Netherlands). The platform differentiates through deep customization tooling (Studio, Module Designer, PDF Form Designer, Personality Packs for verticalization) and a broad integration catalog spanning accounting (QuickBooks, Xero), payments (Stripe, PayPal), communication (Microsoft Outlook, Gmail, Zoom, Microsoft Teams, RingCentral, Slack), eCommerce (WooCommerce, WordPress), and automation (Zapier, Make). Companion offerings include the 1CRM Customer Connection WordPress portal, Lead Guerrilla marketing automation, and mobile clients for iOS, Android, and macOS.
The company generates revenue through a mix of cloud subscriptions (Cloud Professional at $35/user/month), perpetual on-premise licenses ($270/user), mandatory first-year support subscriptions ($90/user/year), and optional professional services for implementation, training, and custom development. Distribution combines direct self-serve via 1crm.com (30-day free trial, Startup Edition download, live demos, guided tours) with channel partners worldwide (e.g., CRMonCall for Azure deployments, visual4 GmbH in Europe) and marketplace listings on Microsoft Azure and mobile app stores. The company reports 45,000+ cumulative users, 35,000+ active licenses, and 2,000+ customers distributed across North America, Oceania, Asia, and Europe (34% USA, 10% Australia, 3% Canada, 53% other), with sales primarily to small and mid-sized businesses plus occasional enterprise logos such as Lufthansa Technik. 1CRM was acquired on March 1, 2022 by Portage CyberTech Inc, a subsidiary of Converge Technology Solutions Corp, and continues to operate as a subsidiary under the 1CRM brand.
1CRM firmographics
Firmographics- Name
- 1CRM
- Legal name
- 1CRM Systems Corp.
- Website
- https://1crm.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1CRM provides an all-in-one CRM and business management platform combining sales, marketing, project management, order management, eCommerce, and accounting integrations for small and mid-sized businesses, sold via cloud subscription or on-premise license worldwide.
- Ownership category
- akta.pro rank
1CRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where 1CRM is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
1CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Subscription (1CRM Cloud): Monthly or annual subscription for cloud-hosted CRM service. Includes access to 1CRM Cloud with 99.5% uptime guarantee, automatic updates, and managed infrastructure on Microsoft Azure.
- On Premise Software License: One-time perpetual license fee for installing 1CRM on customer's own server. Includes mobile access and Self-Service Portal with eStore.
- Support and Updates: Annual support subscription required in first year (optional thereafter for on premise). Covers end-user issues, includes free updates while under support. Additional incidents charged at $150 each.
- Professional Services: Training services, implementation services, and custom development available at additional cost beyond basic subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Startup Edition - Free tier for small businesses |
| Subscription | Monthly | Cloud Professional - Subscription cloud service |
| One time/ perpetual license | Annual | On Premise Professional - Perpetual license with support |
| Subscription | Annual | Annual Cloud Subscription - Discounted rate |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
1CRM product offering
Product offeringCore offering
1CRM sells an all-in-one CRM and business management platform that combines customer relationship management with extended back-office capabilities including sales/opportunity management, marketing automation, order management, project management, customer service, design studio and eCommerce integration. The platform is delivered as a cloud-hosted subscription on Microsoft Azure or as an on-premise perpetual license, and is targeted primarily at small and medium businesses seeking an affordable alternative to enterprise CRM suites such as Salesforce. Supporting offerings include the Customer Connection WordPress portal, Lead Guerrilla marketing automation, 1CRM Studio customization, and mobile apps for iOS and Android.
Product overview
1CRM offers an all-in-one CRM and business management platform built as a single unified system. The core 1CRM System combines customer relationship management with extended business management capabilities including order management, accounting/ERP, eCommerce, project management, customer service, and human resources. The product is available in three editions: Startup Edition (free, limited to 5 users), Professional Edition (mainstream offering), and Enterprise Edition (premium tier with advanced customization tools). 1CRM Cloud provides cloud-hosted subscription access while On-Premise deployments use perpetual licensing. Supporting products include 1CRM Customer Connection (WordPress portal plugin), Lead Guerrilla (marketing automation), 1CRM Studio (customization tools), and mobile apps for iOS and Android. The platform integrates with popular business tools including accounting software (QuickBooks, Xero), payment processors (Stripe, PayPal), communication platforms (Zoom, Microsoft Teams, RingCentral), and offers an open REST API for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- 1CRM Startup Edition: Free for use On Premise edition limited to 5 Users, 500 Accounts, 1,000 Leads, 1,000 Contacts, and 1,000 Targets.
- 1CRM Professional Edition
- 1CRM Enterprise Edition
Products and services
- 1CRM System All-in-one CRM and business management platform that combines customer relationship management with accounting/ERP, eCommerce, project management, customer service, design studio, and HR capabilities for small and medium businesses.
- 1CRM Cloud Cloud-hosted subscription CRM service running on Microsoft Azure with a 99.5% uptime guarantee, automatic updates and managed infrastructure, priced at $35/user/month for the Professional tier.
- 1CRM Startup Edition Free on-premise edition of 1CRM limited to 5 users and capped record counts, offering full Professional Edition features without support or updates for very small businesses and startups.
- 1CRM Professional Edition Mainstream small business CRM offering conventional CRM features plus extended business management capabilities including Service Management, Project Management and Order Management.
- 1CRM Enterprise Edition Premium edition of 1CRM offering all Professional Edition features plus Module Designer, PDF Form Designer, Price Books, iOS client and Advanced Reporting for larger customers and partners needing advanced customization.
- Customer Connection (WordPress Portal)
Quantifiable outcome
- Payback period under 90 days vs Salesforce approach
- +2 more outcomes
Companies that use 1CRM
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
1CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature10 records
1CRM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core infrastructure, regional and core.
- Microsoft Azurecore infrastructure1CRM Cloud is available for purchase on Microsoft Azure Cloud platform. Leverages Azure's global data center infrastructure (USA, Canada, Australia, Singapore, EU) for hosting. Provides customers with choice in cloud deployment and 99.5% uptime guarantee.
- CRMonCallregionalValue added reseller that deploys 1CRM on Microsoft Azure for clients. Provides flexible and robust CRM solutions without clients managing hardware themselves.
- visual4 GmbHregionalGerman distributor of 1CRM. CEO Björn Rafreider has been instrumental in launching multiple 1CRM versions at CeBIT trade shows and growing European market share.
- Google AppscoreNative integration with Google Apps including Gmail, Google Maps, Google Calendar sync, Google Contacts sync, and Google Docs 2-way integration. Part of standard 1CRM offering.
- StripecorePayment processing integration with Stripe for automated payments within order management. Manages orders, inventory, and automated payments.
- XerocoreAccounting integration that synchronizes Accounts, Invoices, Bills, and Payments with additional features for Tax Codes and Product Category modules. Supports multiple currencies.
- QuickBookscoreComprehensive QuickBooks sync option for accounting. Synchronizes quotes, invoices into QuickBooks for administrative tracking while enabling quick customer-facing responses.
- WooCommercecoreeCommerce integration with WooCommerce for online store synchronization. Product catalog, orders, and customer data sync with 1CRM.
- WordPresscore1CRM Customer Connection portal for WordPress allows customers to access self-service portal on their own WordPress sites. Requires 1CRM Professional or Enterprise Edition.
- Microsoft Outlookcore1CRM Plug-in for Microsoft Outlook included in standard price. Provides email integration and calendar synchronization.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
1CRM competitors and assessment
Company assessmentDirect peers
- Freshsales (Freshworks): Freshworks' Freshsales CRM is an SMB-focused, value-priced CRM with built-in phone, email, and AI assistant features. Competes head-to-head with 1CRM for budget-constrained growing businesses.
- Pipedrive: Pipedrive is a sales-focused CRM for SMBs and startups with a strong product-led growth motion, overlapping 1CRM's core SMB use case of pipeline and opportunity management.
- Bitrix24: Bitrix24 is an all-in-one SMB platform combining CRM with project management, collaboration, and basic ERP — closely mirroring 1CRM's bundled positioning with a free tier and per-user pricing.
- SugarCRM: SugarCRM is a direct peer: 1CRM's original product was built on SugarCRM's architecture before being replaced by the proprietary 1CRM Engine. SugarCRM targets a similar mid-market and SMB segment with customizable CRM.
- Insightly: Insightly is a CRM aimed at SMB and mid-market with built-in project management, similar to 1CRM's combined CRM-plus-project-management value proposition. Competes for small/mid-sized B2B and B2C companies.
- HubSpot: HubSpot is a leading CRM platform targeting SMBs and mid-market with a freemium/freemium-to-paid motion similar to 1CRM's Startup Edition. Both bundle marketing, sales, and service hubs and compete for the same value-conscious SMB buyer.
- Zoho CRM: Zoho offers an all-in-one suite (CRM, Books, Invoice, Projects) with aggressive SMB pricing that mirrors 1CRM's integrated, value-priced positioning. Most direct competitor on bundling and price.
Broad incumbents
- Salesforce: Salesforce is the dominant CRM incumbent and the price benchmark 1CRM explicitly contrasts against. Competes via Sales/Service Cloud and increasingly bundled Slack, Tableau, and Einstein AI; mostly targets enterprise and mid-market but extends down-market via Essentials.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad incumbent offering CRM plus ERP/finance, project operations, and tight Microsoft 365/Azure integration — directly overlapping 1CRM's all-in-one bundle, especially for buyers already on Azure.
Emerging players
- Apptivo: Apptivo is an SMB-focused all-in-one platform bundling CRM with invoicing, project management, and supply chain — comparable to 1CRM in target buyer and bundled offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
1CRM social profiles
Digital presence1CRM compliance and trust
Trust signalCompliance2 records
1CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
1CRM leadership team
Management profileNumber of profiles
Profiles3 records
1CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1CRM
What does 1CRM do?
1CRM sells an all-in-one CRM and business management platform that combines customer relationship management with extended back-office capabilities including sales/opportunity management, marketing automation, order management, project management, customer service, design studio and eCommerce integration. The platform is delivered as a cloud-hosted subscription on Microsoft Azure or as an on-premise perpetual license, and is targeted primarily at small and medium businesses seeking an affordable alternative to enterprise CRM suites such as Salesforce. Supporting offerings include the Customer Connection WordPress portal, Lead Guerrilla marketing automation, 1CRM Studio customization, and mobile apps for iOS and Android.
Is 1CRM a public or private company?
1CRM is a private company. It is classified as corporate owned and is currently operating.
When was 1CRM founded?
1CRM was founded in 1997. It employs 1 to 10 people.
Where is 1CRM based?
1CRM is headquartered in Victoria, Canada, in the North America region.
How does 1CRM make money?
Four revenue lines are on record. Cloud Subscription (1CRM Cloud) is the primary driver. The others are on Premise Software License, support and Updates and professional Services.
Who are 1CRM's main competitors?
Direct peers on record are Freshsales (Freshworks), Pipedrive, Bitrix24, SugarCRM, Insightly, HubSpot and Zoho CRM. Broad incumbents are Salesforce and Microsoft Dynamics 365. Apptivo is listed as an emerging player.
Does 1CRM have an API?
Yes. 1CRM provides an industry-leading open REST API with flexibility to support custom integrations. The API enables developers to extend and customize the CRM functionality. Additional web services API available with comprehensive SugarCRM compatibility. Studio: Module Designer available as an additional cost option for channel partners and third-party developers to design new modules that extend the system.
What industry is 1CRM in?
1CRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 513210 and its SIC code is 7372.