180

What 180 does

180 Inc. (180株式会社, also styled as 180° / ワンエイティー / One Hundred Eighty Inc.) is a privately held Japanese design and circular-commerce company headquartered in Osaka, founded by Representative Director Shogo Uenaka (上仲 昌吾), who is also the company's UI/UX designer. The firm operates a dual business model: it sells design services directly to enterprise and SMB clients (UI/UX design, brand identity, service design, video and presentation design, and Google Workspace / organizational IT implementation), and it operates the 180° circular e-commerce platform (180resale.com) — a Resale-as-a-Service offering that lets consumer brands embed Peer-to-Peer gifting, Trade-In, and Consignment marketplaces inside their own official e-commerce sites under the company's "Resale 3.0" framework.

The 180° platform is built on Shopify and Framer for brand-side deployments, with the gift-economy ("yuzuriai") mechanic — zero-price transfers rewarded with brand credit — as a differentiating design choice rooted in Japanese cultural norms rather than Western discount resale. The company's secondary consumer-facing product, Slide Doctor (slidedoctor.design), is an online presentation-design clinic built on Nuxt 3 / Vue.js 3 / Tailwind CSS and hosted on Netlify, with standard (10-day) and urgent (2-day) delivery tiers. The platform's first reference deployment is nino loop, the branded resale marketplace for children's apparel brand nino (Three Arrows Inc.).

180 Inc. generates revenue through professional-services fees (project-based and retainer design engagements), platform service fees and resale commissions on the 180° marketplace (with the nino loop case currently structured around brand-funded zero-fee P2P), and university-linked community programs such as the Shinken Seminar produced with CEMENT PRODUCE DESIGN at Kinri University's THE GARAGE. The company holds an Osaka Prefectural antiques dealer license (古物商許可証 No. 62106R070778) required for second-hand goods resale in Japan, and is a member of METI's Circular Partners, the Shopify Partner Program, and the Google Workspace implementation partner ecosystem.

Name

180

Legal name

ｗ180株式会社（One Hundred Eighty Inc.）

Website

https://180-inc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Branded Resale Platform

akta.pro primary industry

Luxury & Designer Resale (CRAFAGAB)

Keywords

• Branded resale platform
• Circular commerce services
• UI/UX design
• Presentation design
• Service design consulting

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 180° Platform / Branded Resale as a Service (RaaS): Provides a resale marketplace platform (Peer-to-Peer sales, Trade-In, Consignment) embedded within brand official EC sites. Generates revenue through platform service fees, commission on resale transactions, or subscription fees from brand clients. The nino loop case shows zero-fee P2P with brand credit incentives funded by the brand.
2. UI/UX Design & Visual Design Services: Design project engagements including corporate website design, EC site design, brand identity, slide/presentation design (Slide Doctor), photography, video production. Billed per project or retainer.
3. Service Design & Business Design Consulting: UX design partner engagements covering business design, new venture design, and organizational IT implementation (e.g., Google Workspace setup). Long-term project-based engagements.
4. Community & Event Programs: Revenue from organizing and running university-linked programs like '真剣ゼミ' (Shinken Seminar) in partnership with KINDAl University and CEMENT PRODUCE DESIGN, and participation in startup/pitch events.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

180 Inc. operates a brand-led circular commerce platform called "180°" that enables brands to run Peer-to-Peer resale, Trade-In, and Consignment marketplaces inside their own e-commerce sites. Alongside the platform, the company provides professional design services spanning UI/UX design, brand design, service design, organizational design, and the Slide Doctor online presentation design consultation service.

Product overview

180 Inc. (One Eighty / ワンエイティー) is a design and circular commerce company offering two distinct product lines: (1) The 180° circular commerce platform, a brand-led resale-as-a-service (RaaS) solution enabling brands to facilitate secondary circulation of their products through Peer-to-Peer gifting/resale, Trade-In, and Consignment services; and (2) Design services spanning UI/UX design, brand design, service design, and organizational design, including a dedicated Slide Doctor presentation design sub-service. The company also serves as a Shopify store construction partner for e-commerce implementations.

Differentiator

Problem solved

Functional benefit

Brands

• 180°リセールプラットフォーム: Circular commerce platform enabling brand-owned resale within brand websites - brand公式リセールプラットフォーム
• nino loop（ニノループ）
• スライドドライバー（Slide Doctor）

Products and services

• 180° Circular E-Commerce Platform A brand-led circular commerce (Resale-as-a-Service) platform enabling brands to facilitate secondary circulation of their own products within their official brand websites. Implements the RESALE 3.0 framework with Peer-to-Peer (P2P) resale marketplace, Trade-In, and Consignment services. Built to prevent uncontrolled secondary market price collapse and maintain brand value.
• Slide Doctor (スライドドクター) Online presentation design clinic service for clients needing proposal documents, pitch decks, corporate profile materials, training materials, white papers, IR materials, and sales presentations. Functions as a self-serve design consultation offering standard and urgent delivery options.
• UI/UX Design Services Professional design engagement covering corporate website design, e-commerce site design and development (Shopify-based), brand identity, presentation/slide design, video production, and photography for SMB and enterprise clients. Sold directly through portfolio presentations and client referrals.
• Service Design & Business Design Consulting UX and business design partner engagements covering research, hypothesis formulation, prototyping, user testing, UI design execution, new venture design, and organizational IT implementation (including Google Workspace setup and Chatwork rule creation). Long-term project-based engagements targeting SMBs and startups.

Quantifiable outcome

• nino loop sharing community generates positive user feedback with users describing emotional connections to the sharing culture
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 繊研新聞社 (Senken)minorGTM or Marketing Partner · 20 November 2025Featured in Senken newspaper (fashion business trade paper) digital edition (November 20, 2025) covering brand official EC circular commerce services. Senken is Japan's No.1 fashion business trade newspaper.
• リユース経済新聞社 (Reuse Economic News)minorGTM or Marketing Partner · 26 September 2025Featured in Reuse Economic News (2025 November 25 issue) covering the brand second-hand resale support service 180°. Reuse Economic News covers the reuse and circular economy industry.
• さくらインターネット株式会社coreStrategic or Co-development Partner · 24 April 2025Selected for Sakura Internet's startup support program 'Link up' providing technical and management mentorship. The program supports the 180° platform's further expansion and social impact improvement, including networking and co-creation opportunities with other startups.
• 京都芸術大学 (Kyoto University of the Arts) — KUA ART-INCUBATORSminorStrategic or Co-development Partner · 19 February 2025Participating as a mentor in the KUA ART-INCUBATORS entrepreneurship education program organized by Kyoto University of the Arts. The program supports students and young creators in developing practical business skills and sustainable business creation.
• 経済産業省 サーキュラーパートナーズ (Ministry of Economy, Trade and Industry — Circular Partners)coreStrategic or Co-development Partner · 15 January 2025Joined 'Circular Partners (CPs)' a public-private-academic partnership platform led by METI and operated in cooperation with the Ministry of Environment. The platform promotes circular economy through industry-government-academia collaboration. 180 Inc. contributes its expertise in brand-led resale as a circular commerce model.
• 学校法人近畿大学 (Kinri University)coreStrategic or Co-development Partner · 19 December 2024Long-running partnership with Kinri University's THE GARAGE maker space for crowdfunding advisory, student consultation, and the Shinken Seminar co-production program. THE GARAGE is a cross-disciplinary maker space connecting students, local businesses, and faculty with 30,000+ students across 15 faculties.
• Shopify (Partner Program)coreTechnology or Integration · 8 November 2024Participating in the Shopify Partner Program as a store build partner, providing EC site construction and operation support using the Shopify platform. Specializes in brand-customized theme development using Liquid templating language, custom page creation, and SEO optimization for brand clients like nino.
• 大阪イノベーションハブ / 大阪産業局coreGTM or Marketing Partner · 23 April 2024Participated in Osaka Innovation Hub's 'STARTERS PITCH' and 'Startup Initial Program OSAKA (SIO) 2024.' Osaka Innovation Hub (OIH) is a regional innovation support organization that runs pitch events and accelerator programs connecting startups with investors and ecosystem players.
• Gochiso株式会社 (Mamoru)minorStrategic or Co-development Partner · 13 October 2021Partnership with Gochiso株式会社 to promote the sustainability map app 'Mamoru (まもる)' which helps users discover eco-friendly shops. The partnership aims to increase the number of social ventures and address societal issues through business. Both companies collaborate to expand the social business ecosystem.
• 有限성은 セメントプロデュースデザイン (CEMENT PRODUCE DESIGN)coreStrategic or Co-development PartnerOngoing co-development collaboration on the 'Shinken Seminar (真剣ゼミ)' product development program held at Kinri University's THE GARAGE. CEO Kanatani Tsutomu of CEMENT visits over 70 small businesses annually for product development support. 180 Inc. co-organizes the program covering about 10 months of practical product development with students and companies.
• 学校法人近畿大学 OKonomi ProgramcoreStrategic or Co-development PartnerOngoing participation as a mentor in Kinri University's 'OKonomi' entrepreneurship support program since 2021. The program supports all students aspiring to entrepreneurship with networking activities and useful information dissemination. Named after 'okonomiyaki' reflecting individual expression in entrepreneurship.
• 株式会社Review (macci)minorStrategic or Co-development PartnerBusiness委托 contract with Review Co., Ltd., developer of the local information service 'macci.' Both companies pursue synergy for new business立案 and execution, and mutual business idea refinement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trove: US-based branded resale-as-a-service platform enabling brands to launch and operate their own resale channels; the most direct functional comparable to 180°'s Resale 3.0 model for fashion and apparel brands.
• Reflaunt: Singapore-headquartered branded resale technology provider serving global fashion brands with peer-to-peer and trade-in marketplace integrations; competes head-to-head with 180° for the same brand-led resale proposition.
• Archive: US-based branded resale platform powering resale storefronts for fashion brands, with inventory authentication and marketplace operations; directly comparable in offering peer-to-peer brand-controlled resale infrastructure.
• The Folde: White-label resale operations partner for brands, handling end-to-end resale including authentication, photography, and fulfillment; competes with 180°'s platform-plus-services model for brand resale programs.
• Recurate: Branded peer-to-peer resale SaaS platform (now part of Trove) that built its business on white-labeled brand marketplaces — same architecture and GTM motion as 180°'s 180° platform.

Emerging players

• ReCircled: Tech-enabled platform providing branded recommerce and resale operations for fashion and apparel brands; an emerging competitor in the same branded circular commerce category as 180°.

Broad incumbents

• Mercari: Japan's largest consumer-to-consumer resale marketplace; while operating an open marketplace (Resale 1.0/2.0) rather than brand-controlled resale, it dominates consumer secondary-market mindshare that branded resale platforms must overcome.
• ZOZOUSED: Resale operation by ZOZO, Japan's largest fashion e-commerce platform; an established incumbent competing for the same consumer resale behavior and brand-partnership mindshare.
• Vestiaire Collective: Global luxury and designer resale marketplace; competes in the same designer/brand resale space where 180°'s branded resale model operates, though at a much larger scale and with authenticated third-party listings.

Regional players

• RAGTAG: Japanese designer/luxury fashion resale specialist operating offline and online resale of branded apparel; a Japan-based comparable for the brand-controlled resale model with similar premium fashion positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/180inc_jp
• YouTubeyoutube.com/channel/UCAjOVeSWmtc0gP5X83VQ3Jw
• LinkedInlinkedin.com/company/180-inc
• Facebookfacebook.com/180.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180