Unholster

What Unholster does

Unholster is a privately held Chilean technology company headquartered in the Ñuñoa district of Santiago, operating since 2008 with a team of 11–50 employees. It provides custom software development, data science and AI consulting, strategic and Event Storming consulting, and a portfolio of proprietary software products spanning transcription (Scanner), entity relationship mapping (Audiencias), governance/risk/compliance (GRC), and an AI chatbot (uBot). The company also operates civic-data platforms DecideChile (electoral intelligence since 2013, covering more than 15 elections and 60,000+ candidate histories) and DecidePerú (launched for the 2026 Peruvian cycle with El Comercio and Transparencia).

Unholster's technology stack centers on applied AI/ML — including fine-tuned GPT and BERT NLP models, speech and audio processing, computer vision, anomaly detection, and predictive analytics — combined with bespoke web platforms and data infrastructure described as managing petabytes across thousands of unified sources for 18+ industry sectors. Its AI usage is internally measured at a high degree of leverage, with 63.4% of production code AI-assisted via Cursor and a 93.8% task approval rate across 47,333 AI-delegated tasks.

The business model is a hybrid of professional services revenue (custom software, data science / AI consulting, strategic consulting, data warehousing) and recurring subscription revenue from four software products (Scanner, uBot, Audiencias, GRC), with an additional open-data monetization stream through DecideChile and DecidePerú distributed via exclusive media partnerships (El Comercio in Peru; CNN Chile, Chilevisión, La Tercera, ADN Radio, Diario Financiero, Radio Pauta in Chile). Go-to-market combines direct enterprise sales (quote-based B2B engagement via WhatsApp and website consultation), self-serve product onboarding, and channel distribution through media partners for electoral platforms. Customer concentration is spread across government and electoral bodies (Servel), healthcare institutions (CENS), academia (Universidad del Desarrollo, CEP), non-profits (Defensa Deudores), and enterprise clients across multiple sectors, with a separate Ventures portfolio (fitMetrics, Enterstep, beClassmates) exploring adjacent consumer and SMB markets.

Name

Unholster

Legal name

Unholster

Website

https://unholster.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Unholster is a Santiago-based Chilean technology firm offering custom software development, data science and AI consulting, and proprietary products including Scanner, Audiencias, GRC, uBot, and the DecideChile and DecidePerú electoral intelligence platforms serving government, media, and enterprise clients.

Ownership category

akta.pro rank

Product category

Data Science and AI Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Other Computer Related Services (541519), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Data science consulting
• Custom software development
• AI and machine learning
• Electoral data analytics
• Governance risk compliance

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Custom Software Development: Bespoke software development services tailored to client needs, including UX/UI design, robust and scalable development, and rigorous quality standards with automated testing and continuous integration.
2. Professional Services - Data Science & AI: Data science consulting including data exploration, quality assurance, visualization, and AI/machine learning implementation. Services include exploratory data analysis, NLP, image processing, and custom model development.
3. Professional Services - Strategic Consulting: Strategic consulting with expert advisors, Event Storming workshops for innovation, and legacy system migration services to future-ready technology architectures.
4. Software Products - Scanner: Automated transcription platform for audio and video with AI-powered features including speaker identification, tagging, and search. Sold as a product/service subscription.
5. Software Products - uBot: AI chatbot platform with integrated intelligence based on client content, providing customer support and navigation assistance.
6. Software Products - Audiencias: Audience analysis and relationship mapping platform with API integration capabilities for connecting multiple data sources.
7. Software Products - GRC: Governance, Risk, and Compliance platform with audit management, risk tracking, document management, and regulatory compliance features including a declarant mobile app.
8. Open Data - DecideChile: Electoral intelligence platform providing public access to election data, visualizations, and analysis. Revenue generated through media partnerships, government contracts, and public sector engagements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Unholster develops and sells proprietary AI-powered software products (Scanner for transcription, Audiencias for entity mapping, GRC for compliance, uBot for chatbots) and the DecideChile/DecidePerú electoral intelligence platforms. The company also delivers professional services including custom software development, data science and AI consulting, strategic consulting with Event Storming workshops, and data warehouse solutions for enterprise and government clients.

Product overview

Unholster is a Chilean technology company offering a portfolio of data, AI, and custom software solutions. The core product portfolio includes Scanner (automated audio/video transcription with AI-tagging), Audiencias (relationship visualization between entities), GRC (governance, risk, and compliance platform), and uBot (AI chatbot). The company also operates public data platforms including DecideChile (Chilean electoral intelligence since 2013) and DecidePerú (Peruvian electoral platform for 2026). Professional services encompass custom software development, Data Science & AI consulting, strategic consulting with Event Storming workshops, and Data Warehouse services. The company has processed 15+ elections and manages petabytes of data across 18+ industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• DecideChile: Electoral data analysis and visualization platform for Chilean elections
• DecidePerú
• Scanner
• Audiencias
• GRC
• uBot
• Candidaturas Chile
• fitMetrics
• Ventures

Products and services

• Scanner Automated audio and video transcription platform that generates precise transcriptions with AI-tagging, speaker identification, and advanced search capabilities for content analysis, targeted at organizations needing to process large volumes of audio/video content.
• Audiencias Platform for discovering and analyzing connections between people, companies, and entities with intuitive visualization, digital DNA profiling, and customizable query catalogs with API integration, aimed at organizations needing strategic relationship intelligence.
• GRC Governance, Risk, and Compliance platform for audit management, regulatory compliance, whistleblower channels, and corporate documentation management with a declarant mobile app, designed for regulated industries and compliance teams.
• uBot AI-integrated chatbot virtual assistant that provides intelligent responses based on customer-supplied content, guides website navigation, and captures contact information for sales and marketing teams.
• DecideChile Open data electoral intelligence platform providing real-time election results, historical electoral data visualization, and political analysis for Chile since 2013, serving media organizations, government agencies, and the general public.
• DecidePerú Electoral intelligence platform for Peruvian elections 2026, offering real-time results, historical data, and analysis through app, web, and iFrame formats, distributed in partnership with El Comercio and Transparencia.
• Software a Medida (Custom Software Development) Custom software development service with UX/UI design, robust quality standards, agile methodologies, and continuous integration for tailored enterprise solutions across multiple industries.
• Data Science & IA Data science and artificial intelligence consulting services including exploratory data analysis, data quality management, visualization, machine learning, and NLP for strategic business decisions across enterprise clients.
• Consultoría Estratégica (Strategic Consulting) Strategic consulting with expert advising, Event Storming workshops for innovation, and legacy system migration services to future-ready technology architectures for enterprise digital transformation.
• Data Warehouse Data infrastructure service for centralizing and managing petabyte-scale data volumes from thousands of sources for informed enterprise decision-making.

Quantifiable outcome

• 63.4% of production code created with AI assistance (internal measurement using Cursor tool)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• AzertacoreStrategic or Co-development PartnerStrategic partnership with Chilean political analysis consultancy Azerta for the Candidaturas Chile initiative, producing joint electoral analysis reports on congressional candidacies. The partnership combines Unholster's data science capabilities with Azerta's political analysis expertise.
• fitMetricsminorOthersfitMetrics is a venture/health tracking application developed by Unholster, offering health data empowerment solutions. Part of Unholster's venture portfolio focused on innovative health technology.
• EnterstepminorOthersEnterstep is a venture company under Unholster's portfolio, representing the company's strategy of forging strategic alliances to accelerate development and create leading technology solutions.
• beClassmatesminorOthersbeClassmates is a venture company in Unholster's portfolio, representing collaborative innovation and growth through strategic partnerships in the technology ecosystem.
• El Comercio (Perú)coreGTM or Marketing PartnerExclusive media partnership with El Comercio, Peru's newspaper with the highest circulation, for DecidePerú platform distribution. El Comercio integrates the platform into its electoral coverage across multiple channels, providing massive visibility during the 2026 Peruvian general election process.
• Transparencia (Perú)coreStrategic or Co-development PartnerPartnership with Transparencia, Peru's electoral observation organization dedicated to promoting democracy and electoral integrity. Transparencia is the only local organization accredited to publicly certify that electoral processes are conducted with legitimacy, lending credibility to the DecidePerú platform.
• CNN ChilecoreGTM or Marketing PartnerMedia partnership for DecideChile electoral coverage, providing data visualization and real-time election analysis for CNN Chile's political programming including the Magic Wall and PautaDeAnálisis show.
• ChilevisióncoreGTM or Marketing PartnerMedia partnership for DecideChile platform distribution during Chilean elections, with integration into election night coverage and political analysis programming.
• La TerceramajorGTM or Marketing PartnerOngoing media partnership with La Tercera newspaper for publication of electoral analysis, data journalism, and Unholster research findings. Regular publication of DecideChile data and expert commentary.
• ADN RadiomajorGTM or Marketing PartnerMedia partnership for electoral analysis content distribution through ADN Radio's political programming and coverage.
• Diario FinancieromajorGTM or Marketing PartnerBusiness media partnership for publication of financial and political analysis based on DecideChile data and Unholster research.
• Radio PautamajorGTM or Marketing PartnerMedia partnership with Radio Pauta for distribution of electoral analysis content and political commentary featuring Unholster experts.
• ESE Business School - Círculo de DirectoresminorStrategic or Co-development PartnerJoint research partnership with the Círculo de Directores at ESE Business School, Universidad de Los Andes, studying elite perception gaps regarding economic and social inequality in Chile.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NTT Data Chile:
• Globant: Globant is a large LatAm-headquartered IT and digital services firm offering AI, data engineering, and custom software development globally. It is comparable to Unholster's professional services arm but at vastly greater scale and with broader geographic reach.
• Accenture Chile:
• Deloitte Chile:
• DataRobot:

Direct peers

• Cerebra: Cerebra is a Chilean data analytics and AI services firm serving enterprise and government clients with custom ML, data engineering, and analytics solutions. It is the closest head-to-head competitor to Unholster's data science/AI services business in the Chilean market.
• Thoughtworks:

Regional players

• Baufest:
• Inmetrics:

Emerging players

• Prediktia:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unholster

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unholster