Southern Supply
Southern Supply is a privately held Springfield, Missouri building materials distributor, founded in 1934, that sells premium-brand windows, doors, decking, millwork, siding, and hardware to builders and homeowners across the Ozarks region through a physical showroom and online channels.
- Company typePrivate
- Founded1934
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Southern Supply does
Southern Supply is a privately held building materials distributor founded in 1934 and headquartered at 3216 E. Division St., Springfield, Missouri. The company sells windows, doors, outdoor decking, specialty millwork, siding, building materials, and hardware through a single physical showroom, with Matterport-powered 360° virtual tours extending the showroom experience to remote buyers. Its product portfolio spans both premium finished brands (TimberTech, Marvin, JamesHardie, Jeld Wen, Trex, AZEK, Schlage, Emtek, Kwikset, Baldwin) and structural/envelope lines (Simpson Strong-Tie, Typar, Perma R Products, Huber Engineered Woods including AdvanTech and ZIP System).
The company operates a sales-led go-to-market model targeting builders (primary segment) and homeowners (secondary segment) across the Ozarks region. Expert associates guide product selection in-person, by phone, and through the online showroom, while the website and a presence on Facebook, Instagram, YouTube, Pinterest, and Houzz support top-of-funnel awareness. Pricing is not publicly disclosed and operates on a quote-based system consistent with project-driven building materials sales.
Revenue is generated through one-time sales of building materials with no subscription, recurring, or licensing component. The company employs 11-50 people and is privately held with no disclosed funding rounds, acquisitions, or subsidiaries. The business model is a conventional specialty distribution operation whose principal differentiator is exclusive regional access to a curated set of premium brands combined with nearly nine decades of local market presence.
Southern Supply firmographics
Firmographics- Name
- Southern Supply
- Legal name
- Southern Supply
- Website
- https://southernsupply.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Supply is a privately held Springfield, Missouri building materials distributor, founded in 1934, that sells premium-brand windows, doors, decking, millwork, siding, and hardware to builders and homeowners across the Ozarks region through a physical showroom and online channels.
- Ownership category
- akta.pro rank
Southern Supply industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Building Materials & Lumber Distribution (CRAOAFAD)
- akta.pro secondary industry
- Windows, Doors & Millwork Distribution (CRAOAFAI)
Keywords
Where Southern Supply is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Building Materials Sales: Southern Supply generates revenue through the sale of building materials including windows, doors, outdoor decking, specialty millwork, siding, building materials, and hardware to builders and professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Southern Supply product offering
Product offeringCore offering
Southern Supply is a building materials distributor founded in 1934, supplying windows, doors, decking, specialty millwork, siding, and construction hardware to professional builders and homeowners in the Springfield, MO region. The company operates a physical showroom complemented by an online showroom with 360-degree virtual tours, and partners with premium brands including TimberTech, Marvin, JamesHardie, Jeld Wen, Trex, AZEK, Schlage, and Simpson Strong-Tie. Pricing is quote-based rather than publicly listed, reflecting a consultative sales approach across both professional and consumer segments.
Product overview
Southern Supply is a building materials supply company offering a comprehensive portfolio of products for residential and commercial construction. The company operates as a physical retail showroom and distributor based in Springfield, Missouri, providing Windows, Doors, Outdoor Decking, Specialty Millwork, Siding, Building Materials, and Hardware. Southern Supply positions itself as a destination for premium brands including TimberTech, Marvin, JamesHardie, Jeld Wen, Trex, AZEK, Schlage, Emtek, Kwikset, Baldwin, Simpson Strong-Tie, Typar, Perma R Products, and Huber Engineered Woods. The product portfolio spans composite and natural wood decking, door and window products, fiber cement siding, structural hardware, weather barriers, and sheathing. The company serves builders and homeowners across the Ozarks region through its showroom and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Windows Premium residential windows distributed through partnerships with Marvin, offered to professional builders and homeowners for new construction and replacement projects.
- Doors
- Outdoor Decking
- Specialty Millwork
- Siding
- Building Materials
Companies that use Southern Supply
Customer profileSegments2 records
Ideal customer profiles2 records
Southern Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Supply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- TimberTechcoreComposite decking partner providing advanced technological breakthroughs in decking materials with incomparable performance.
- MarvincorePremium window brand partner offering quality windows.
- JamesHardiecoreSiding partner providing fiber cement siding products.
- Jeld WencoreDoor and window partner providing quality door products.
- TrexcoreComposite decking partner offering technologically advanced decking solutions.
- SchlagecoreDoor hardware partner providing locks, levers, knobs, and related hardware.
- EmtekcoreDoor hardware partner offering decorative hardware options.
- KwiksetcoreDoor hardware partner providing residential hardware solutions.
- BaldwincorePremium door hardware partner offering high-end hardware options.
- Simpson Strong-TiecoreStructural hardware partner providing hardware solutions for construction projects.
- TyparcoreWeather barrier products for enhanced energy efficiency and moisture control.
- Perma "R" ProductscoreWeather barrier products providing quality protection from the elements.
- Huber Engineered WoodscoreSheathing products including AdvanTech Subflooring and zip board for consistent quality construction.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Southern Supply competitors and assessment
Company assessmentDirect peers
- US LBM: Leading national distributor of specialty building materials including lumber, millwork, windows, and interior products, with a network of locations serving professional contractors. Comparable as a wholesale building materials distributor with multi-category scope.
- Lansing Building Products: Specialty distributor of exterior building products including windows, doors, siding, and roofing, focused on professional builders and remodelers across multiple U.S. regions. Directly comparable business model and product portfolio to Southern Supply.
- Foundation Building Materials: Specialty distributor of building products including insulation, roofing, siding, and complementary categories serving professional contractors. Comparable in pro-builder customer orientation and exterior envelope product focus.
- BMC Stock Holdings: Major U.S. distributor and supplier of building materials, including lumber, millwork, windows, doors, and structural components, serving professional builders. Directly comparable in both product breadth and builder-led GTM.
- ABC Supply Co. The largest wholesale distributor of roofing, siding, windows, and exterior building products in North America, serving professional contractors through a multi-branch network. Highly comparable to Southern Supply in product mix (windows, doors, siding, decking) and pro-builder customer focus.
- 84 Lumber: Wholesale distributor of lumber, building materials, doors, windows, and millwork serving professional builders and contractors, with component manufacturing capabilities. Comparable as a lumber- and millwork-focused distributor with pro-builder GTM.
Broad incumbents
- Lowe's: National home improvement retailer with comparable product categories and pro-contractor services. A broader, mass-market incumbent that competes for the same Ozarks-region builder and homeowner demand.
- Home Depot: National home improvement retailer carrying windows, doors, decking, siding, hardware, and building materials with strong pro-contractor programs. Competes with Southern Supply for the same builder and homeowner demand, especially on brands like JamesHardie, Marvin, and Simpson Strong-Tie.
- Boise Cascade: Vertically integrated manufacturer and distributor of engineered wood products, plywood, and building materials supplying pro-dealer and retail channels. Overlaps with Southern Supply in lumber, panels, and structural building materials distribution but operates at vastly larger scale.
- Menards: Regional home improvement chain with strong Midwest presence offering lumber, windows, doors, decking, siding, and hardware. Adjacent competitor in the broader building materials retail and pro-serve space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Southern Supply social profiles
Digital presenceSouthern Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Supply leadership team
Management profileNumber of profiles
Southern Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Supply
What does Southern Supply do?
Southern Supply is a building materials distributor founded in 1934, supplying windows, doors, decking, specialty millwork, siding, and construction hardware to professional builders and homeowners in the Springfield, MO region. The company operates a physical showroom complemented by an online showroom with 360-degree virtual tours, and partners with premium brands including TimberTech, Marvin, JamesHardie, Jeld Wen, Trex, AZEK, Schlage, and Simpson Strong-Tie. Pricing is quote-based rather than publicly listed, reflecting a consultative sales approach across both professional and consumer segments.
Is Southern Supply a public or private company?
Southern Supply is a private company. It is classified as unknown and is currently operating.
When was Southern Supply founded?
Southern Supply was founded in 1934. It employs 11 to 50 people.
Where is Southern Supply based?
Southern Supply is headquartered in Springfield, United States, in the North America region.
How does Southern Supply make money?
One revenue line is on record: building Materials Sales.
Who are Southern Supply's main competitors?
Direct peers on record are US LBM, Lansing Building Products, Foundation Building Materials, BMC Stock Holdings, ABC Supply Co. and 84 Lumber. Broad incumbents are Lowe's, Home Depot, Boise Cascade and Menards.
Does Southern Supply have an API?
No public API is recorded for Southern Supply.
What industry is Southern Supply in?
Southern Supply's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAOAFAD, Building Materials & Lumber Distribution, with a secondary code of CRAOAFAI, Windows, Doors & Millwork Distribution. Its NAICS code is 42331 and its SIC code is 5030.