What ClarkPowell does

ClarkPowell Associates, Inc., founded in 1983 and headquartered in Winston-Salem, NC, is a privately held audiovisual systems integrator that designs, builds, and supports integrated commercial AV environments for corporate, education, government, healthcare, broadcast, and house of worship clients. The firm operates four offices across North and South Carolina (Winston-Salem, Garner/Raleigh, Charlotte, Columbia) and extends delivery nationwide through its PSNI Global Alliance affiliation. Its offering spans the full AV lifecycle — needs assessment, system design, integration of platforms from Microsoft Teams Rooms, Zoom Rooms, Crestron, Extron, Poly, Sony, Planar, Biamp, Shure, Avid, and other leading manufacturers, installation, and post-installation service.

Revenue is generated through two intertwined streams: project-based AV system design and integration (one-time, ranging from individual rooms to 60+ room campus deployments, with documented projects of $2.4M) and recurring service contracts via Assurance Service Plans (annual subscriptions with tiered response SLAs) and Block Service Hours. The go-to-market is enterprise field sales anchored by account managers and supported by CTS/CTS-D/CTS-I credentialed design and installation staff; the firm runs a dedicated Customer Experience Center in Winston-Salem for hands-on Microsoft Teams and Zoom Rooms demonstrations, maintains an AQAV AV9000 quality management certification, and is a recognized PSNI 'Best Places to Work in AV' employer.

Customer concentration is distributed across named enterprise and institutional logos — HanesBrands, Wells Fargo (corporate and Charlotte Tower), Premier Health (20+ year partner), Atrium Health, The Citadel, UNC School of Medicine, ACC (24+ year broadcast partner), City of Wilmington (28-year government partner), Komatsu, and engagement on the $50M USC Football Practice Facility — with multi-decade retention evidence and a SC State Contract that provides a public-sector channel. The business model is therefore balanced between large, infrequent capital projects and predictable recurring service revenue, with switching costs reinforced by deep institutional knowledge of client AV standards.

Name

ClarkPowell

Legal name

ClarkPowell Associates, Inc.

Website

https://clark-powell.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

ClarkPowell Associates is a privately held audiovisual systems integrator, founded 1983, that designs, builds, and supports integrated commercial AV environments for enterprise, education, government, healthcare, broadcast, and worship clients across the Carolinas and nationwide via PSNI.

Ownership category

akta.pro rank

Product category

Commercial Audiovisual Systems Integration

NAICS

Commercial and Institutional Building Construction (236220)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Audiovisual system integration
• Commercial AV design
• Video conferencing solutions
• Unified communications integration
• AV service contracts

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. AV System Integration & Installation: One-time revenue from designing, building, and installing integrated audiovisual systems for corporate, education, government, healthcare, broadcast, and worship clients. Projects range from single room installations to enterprise-wide deployments across dozens of spaces.
2. Assurance Service Plans: Annual service contracts providing ongoing maintenance, priority support, and unlimited service calls. Tiers include Assurance (2-day response, 2 preventive visits) and Assurance Plus (next-day response, 4 preventive visits). Revenue is recurring and predictable, offering cost-effective support compared to time-and-materials billing.
3. Block Service Hours: Flexible, prepaid blocks of service hours available for use over 12-month periods for service calls or routine maintenance. Provides discounted pricing and helps clients maximize uptime while avoiding unexpected repair costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ClarkPowell designs, builds, and supports integrated commercial audiovisual systems for corporate, education, government, healthcare, broadcast, and house of worship environments. The company's deliverables span AV system design, installation and integration of video conferencing, video walls, digital signage, broadcast production, and command center infrastructure, complemented by recurring annual Assurance Service Plans and Block Service Hours support contracts for ongoing maintenance.

Product overview

ClarkPowell is an audiovisual technology design, build, and support firm founded in 1983, serving corporate, education, government, broadcast, healthcare, and house of worship markets. The company's core offering is integrated commercial audiovisual system design and installation, complemented by its Customer Experience Center (Demo Room) for hands-on UC platform demonstrations (Microsoft Teams Rooms, Zoom Rooms) and Assurance Service Plans providing ongoing maintenance and support. Beyond standard AV integration, ClarkPowell delivers specialized solutions including broadcast systems, command center AV, digital signage, video walls, and hybrid meeting technology. The portfolio includes case studies across diverse sectors such as healthcare (UNC School of Medicine, Atrium Health, Premier Health), higher education (The Citadel, NC State, UNC), government (City of Wilmington, Concord, Danville, Greensboro), corporate (HanesBrands, Wells Fargo tower), and broadcast (Atlantic Coast Conference, Surry County PEG channels).

Differentiator

Problem solved

Functional benefit

Products and services

• ClarkPowell AudioVisual Solutions (Integrated Commercial AV Systems) End-to-end audiovisual integration services including design, build, and support of integrated commercial AV systems for corporate, education, government, broadcast, healthcare, and house of worship environments. Covers video conferencing (Microsoft Teams Rooms and Zoom Rooms), video walls, digital signage, professional audio, broadcast production, and command center infrastructure.
• Customer Experience Center / Demo Room A fully equipped demonstration conference space replicating a real-world meeting environment where prospective clients can explore, test, and experience certified Microsoft Teams Rooms and Zoom Rooms solutions including AI-powered noise suppression, speaker tracking, auto-framing, video bars, speakerphones, control panels, and scheduling screens.
• Assurance Service Plans Comprehensive annual service contracts providing priority telephone support, on-site response (2-day or next-day), unlimited service visits, preventive maintenance visits, real-time ticket updates, and 24/7 online ticket booking. Two tiers: Assurance (2-day response, 2 preventive visits/year) and Assurance Plus (next-day response, 4 preventive visits/year).
• Block Service Hours Flexible, prepaid blocks of service hours valid for use over 12-month periods for service calls or routine maintenance. Provides discounted pricing versus time-and-materials billing and helps clients avoid unexpected repair costs.
• Corporate AV Solutions Corporate audiovisual environments including huddle spaces, conference rooms, executive boardrooms, command centers, training facilities, digital signage, video walls, sound masking, and hybrid meeting technology for enterprise and mid-market organizations.
• Education AV Solutions Education-focused AV solutions including classroom AV systems, hybrid learning technology, interactive displays and whiteboards, lecture capture and streaming, audio and video conferencing, and training room solutions for K-12 and higher education institutions.
• Government AV Solutions Secure, mission-ready AV systems for state and local government, law enforcement, and judicial systems, including command centers, council chambers, courtrooms, press briefing rooms, and PEG channel broadcast infrastructure.
• Healthcare AV Solutions High-performance audiovisual solutions for healthcare and medical education environments, including medical simulation labs (SIM labs with cameras, microphones, and patient monitors for medical mannequins), training auditoriums, professional conferencing for medical education, and AV-over-IP surgical observation connectivity.
• Broadcast Solutions Cutting-edge broadcast solutions including studio and control room design, PTZ and robotic camera systems, NDI and IP video workflows, Avid editing platforms (MediaCentral UX, Interplay), post-production suites, streaming infrastructure, and centralized storage solutions for broadcasters, sports conferences, and PEG channels.
• House of Worship AV Solutions AV solutions for houses of worship including worship space AV design, sanctuary sound reinforcement, live video production and streaming (including multi-language streaming with interpretation rooms and Dante-protocol digital stage boxes), projection and LED displays, overflow rooms, and volunteer-friendly control systems.
• Sports Facility AV Solutions AV systems for sports and athletic facilities including locker rooms, executive suites, large-format video walls, surround sound systems, wireless control systems, and weight-room and training-area AV (e.g., University of South Carolina $50M football practice facility with 27ft x 12ft two-story video wall and 20,000 sq-ft weight room with six 2x2 video walls).
• Museum AV Solutions AV solutions for museums and cultural institutions including interactive touchscreens, digital content and wayfinding systems, immersive environments, exhibit AV, and rolling digital content for visitor engagement.
• Command Center Solutions Mission-critical AV environments for command centers and Emergency Operations Centers featuring dynamic video walls (e.g., 126' x 4.5' Planar LED deployments), intuitive control interfaces, unified communications, and integration with AI-driven analytics platforms.

Quantifiable outcome

• 20+ years of ongoing partnership with Premier Health supporting multi-state, multi-facility growth
• +3 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Teams Rooms certified integration partner. ClarkPowell deploys standardized Microsoft Teams environments across enterprise client headquarters, including Premier Health (20+ locations) and HanesBrands (50+ conference rooms).
• ZoomcoreTechnology or IntegrationCertified Zoom Rooms integration partner. ClarkPowell's Customer Experience Center showcases Zoom Rooms solutions with certified equipment including video bars, control panels, and scheduling screens.
• ExtroncoreTechnology or IntegrationAuthorized reseller and certified partner for Extron control systems, switching, matrix routers, cable cubbies, touch panels, and audio processors. Extron technology used across government, corporate, and education installations.
• CrestroncoreTechnology or IntegrationAuthorized reseller and certified partner for Crestron control systems, DigitalMedia switchers, NVX AV-over-IP platforms, and touch panels. Used in major projects including HanesBrands headquarters and government council chambers.
• Poly (Plantronics)coreTechnology or IntegrationTechnology partner for conferencing systems. Poly Android-based systems deployed for Premier Health's Microsoft Teams Rooms. Video bars and speaker systems featured in customer demos.
• SonycoreTechnology or IntegrationAuthorized reseller for Sony professional displays, projectors, and cameras. Sony BRAVIA non-glare displays used in healthcare and corporate environments. PTZ cameras deployed in government and education installations.
• SamsungcoreTechnology or IntegrationAuthorized reseller for Samsung professional displays and video wall technology. Displays used in various corporate and education environments.
• PlanarcoreTechnology or IntegrationTechnology partner for Direct View LED video walls. Planar LED walls deployed in command centers (126' x 4.5' installation), healthcare auditoriums (219' 4K seamless), and financial services NOCs.
• BiampcoreTechnology or IntegrationCertified partner for Biamp Tesira audio DSP, ceiling speakers, and TesiraLUX AV-over-IP. Used in government council chambers, community centers, and corporate environments.
• ShurecoreTechnology or IntegrationTechnology partner for professional microphones including MXCW wireless conference, MXA ceiling arrays, and Microflex Complete discussion systems. Deployed in government chambers and healthcare facilities.
• BarcocoreTechnology or IntegrationBarco ClickShare certified partner for wireless presentation systems. ClickShare CX deployed in government and corporate environments for seamless wireless collaboration.
• PanasoniccoreTechnology or IntegrationAuthorized reseller for Panasonic projectors and cameras. PTZ cameras with NDI support used in government and education installations.
• AvidcoreTechnology or IntegrationAvid certified partner providing post-production workflow support for broadcast clients. MediaCentral UX and Interplay systems supported for ACC's production environment.
• LGcoreTechnology or IntegrationTechnology partner for LG video walls and professional displays. All-in-one video wall solutions featured in blog content and deployments.
• CablecastcoreTechnology or IntegrationTechnology partner for broadcast and PEG channel solutions. VIO Lite broadcast servers deployed for Surry County and City of Greensboro government television.
• NewTek/NDIcoreTechnology or IntegrationNDI (Network Device Interface) certified partner. NDI video-over-IP technology deployed in government broadcast upgrades for camera routing and live production.
• VaddiocoreTechnology or IntegrationTechnology partner for RoboSHOT PTZ cameras used in government council chambers including City of Concord (6-camera system) and other municipal installations.
• DrapercoreTechnology or IntegrationAuthorized reseller for Draper projector lifts, screens, and mounting solutions. Used in government, education, and corporate installations.
• Da-LitecoreTechnology or IntegrationTechnology partner for projection screens. Da-Lite screens used in The Citadel's standardized classrooms and other education installations.
• ScreenBeamcoreTechnology or IntegrationWireless presentation partner for ScreenBeam solutions enabling BYOD presentation in classrooms and conference spaces at The Citadel and other installations.
• MediasitecoreTechnology or IntegrationLecture capture technology partner for Mediasite platforms used in higher education installations for recording and streaming classroom content.
• VisixcoreTechnology or IntegrationDigital signage partner for Visix powered signage zones. 9 digital signage zones deployed at The Citadel for campus-wide communication.
• PSNI Global AlliancecoreStrategic or Co-development PartnerPSNI is an alliance of elite technology integrators enabling ClarkPowell to deliver AV solutions nationwide. CSP network spans over 65 countries and extends reach through peer-reviewed affiliates.
• AVIXAcoreStrategic or Co-development PartnerAVIXA is the audiovisual industry's international trade association. Membership provides access to standards, certification, training, and thought leadership resources. CTS credentials administered through AVIXA.
• SC State ContractcoreChannel Partner/ Reseller/ DistributorClarkPowell is a trusted South Carolina State Contract AV partner (Contract 4400038865) providing reliable audiovisual solutions for government, education, and public sector environments. Contact: Joanne Nall.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avidex: West Coast-headquartered AV integration and managed services firm serving enterprise, healthcare, and government. Comparable in its emphasis on recurring managed service contracts and Microsoft/Zoom platform certifications.
• Vistacom: East Coast-based commercial AV integrator focused on control rooms, command centers, education, and corporate environments. Closely comparable mid-market peer with similar video wall, AV-over-IP, and government vertical exposure.
• AVI Systems: One of the largest US commercial AV integrators offering design-build-service across corporate, education, government, and healthcare. Directly comparable to ClarkPowell in service model, vendor mix (Crestron/Extron/Microsoft), and recurring service contracts.
• Cenero: AV integration and managed services firm (Cenero + Constant) specializing in collaboration, command centers, and managed AV services. Highly comparable recurring-service business model to ClarkPowell's Assurance Plans.
• Whitlock: Commercial AV integration and collaboration services firm serving enterprise, government, and education clients nationwide. Direct competitor on Microsoft Teams Rooms and Zoom Rooms deployments with comparable service contract monetization.
• Diversified: National AV/UC integrator serving enterprise, broadcast, and government clients with design-build-support capabilities and a similar Assurance-style managed service offering. Comparable in vertical breadth, though larger and more geographically dispersed than ClarkPowell.
• CCS Presentation Systems: Multi-regional AV integrator serving corporate, education, and government with design-build and managed services. Direct mid-market peer with similar vertical mix and Microsoft/Zoom certification strategy.
• Ford Audio-Video: Regional commercial AV integrator based in the Southwest with design-build-service offerings across corporate, worship, education, and government. Comparable business model and project size profile to ClarkPowell.
• Spinitar: Commercial AV integrator providing design, build, and managed services across corporate, education, and worship. Comparable mid-size peer with similar vertical diversification and recurring service revenue emphasis.

Others

• PSNI Global Alliance (peer integrators): Alliance of independent AV integrators (including ClarkPowell) sharing best practices and project referrals. Represents a pool of direct peers and potential collaborators rather than a single competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clarkpowell_av
• Facebookfacebook.com/117806145379561
• LinkedInlinkedin.com/company/susan-pinch-b9b42614

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClarkPowell