Adventure Travel

What Adventure Travel does

Adventure Travel is a privately-held full-service travel agency established in 1976 and headquartered in Lawton, Oklahoma. The firm operates three branch offices — the Central Mall location in Lawton, the Ft. Sill Welcome Center branch, and the Duncan branch — and serves individual leisure travelers, families, groups, and military families through a sales-led, consultative model delivered by 8 named travel specialists. Service breadth spans ocean, luxury, Caribbean, river, adventure, and family cruising; land adventures and eco-tourism; culinary, solo, group, pilgrimage, educational, family, wellness, arts/cultural, and transatlantic/transpacific travel; destination weddings and honeymoons; Disney/Universal packages via a hosted Disney Travel Center; and routing/support for Ft. Sill military graduations. The company is an Ensemble Travel-affiliated agency and earned the operating concession for LETRA (Lake Elmer Thomas Recreation Area) cabin and RV rentals on Fort Sill military base. Revenue is generated primarily through supplier commissions on booked travel — flights, cruises, hotels, tours, vacation packages, and car rentals — with second-stream direct rental income from LETRA cabins ($90-$110/night) and RV sites ($40/night, $175/week, $445/month). Advertising claims a worldwide customer base but actual customer touchpoints are concentrated in Oklahoma with global booking delivered via third-party platforms rather than own-infrastructure expansion. The technology footprint is intentionally light: a marketing website, an external flight booking widget (travelserver.net), an AutoEurope car-rental widget, and no proprietary booking platform, mobile app, API, or AI capabilities. Ownership is independent with no disclosed institutional investors, parent company, M&A history, or funding rounds, and there is no public equity listing.

Name

Adventure Travel

Legal name

Adventure Travel

Website

https://adv-travel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Travel is a 1976-founded, Lawton, Oklahoma-based travel agency operating three branches and earning commissions on cruise, tour, flight, hotel, and car-rental bookings, plus LETRA cabin and RV rental income on Fort Sill.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Travel agency services
• Cruise bookings
• Vacation packages
• Cabin rentals
• RV park rentals

Headquarters

HQ city

Lawton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Travel Agency Commissions: Adventure Travel earns commissions from booking flights, cruises, hotels, car rentals, vacation packages, and other travel services on behalf of customers. They also provide specialized services including passport/visa assistance and travel planning consultation.
2. LETRA Cabin and RV Rentals: Direct rental revenue from Lake Elmer Thomas Recreation Area cabins (Small $90/night, Medium $100/night, Large $110/night) and RV sites (Nightly $40, Weekly $175, Monthly $445) on Fort Sill military base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Adventure Travel is a Lawton, Oklahoma-based travel agency established in 1976 that arranges tours, cruises, flights, hotels, car rentals, and provides passport/visa assistance for individual and group travelers. The agency also operates LETRA cabin and RV rentals at Fort Sill military base, serving military families and visitors. It operates multiple physical office locations in Oklahoma.

Product overview

Adventure Travel is a travel agency established in 1976 offering a comprehensive portfolio of travel services rather than a unified software product. The core offerings include cruise booking services (Ocean, Luxury, Caribbean, River, Adventure, and Family cruises), land adventures (hiking, camping, road trips, and adrenaline activities), culinary tours, solo and group travel, pilgrimage and heritage tours, educational travel, weddings and honeymoons, eco-tourism, arts and cultural travel, family travel, and wellness retreats. The company also manages LETRA (Lake Elmer Thomas Recreation Area) cabin rentals and RV parks at Fort Sill, provides rental car bookings, flight and vacation package services, Disney vacation packages through a partner, and specialized Ft. Sill graduation services. Additional offerings include travel resources, bridal registries, and access to special deals. The agency operates multiple physical locations in Oklahoma and serves a worldwide customer base.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Bookings
• Land Adventures and Tours
• Flights and Vacation Packages
• Hotel Reservations
• Rental Cars
• Disney Vacations
• LETRA Cabin Rentals
• LETRA RV Park
• Fort Sill Graduation Services
• Passport and Visa Assistance
• Bridal Registry

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Disney Travel CentercoreChannel Partner/ Reseller/ DistributorAdventure Travel hosts Disney Travel Center, an authorized Disney vacation planning service. The partnership allows Adventure Travel to offer Disney destinations, Disney Cruise Line vacations, and Universal Studios packages with certified Disney specialists.
• Auto EuropeminorChannel Partner/ Reseller/ DistributorAuto Europe provides car rental services integrated into Adventure Travel's booking platform, enabling customers to rent vehicles as part of their travel packages.
• Ama WaterwaysminorChannel Partner/ Reseller/ DistributorAdventure Travel agent Kim Schmitt completed a Rhine River cruise with Ama Waterways, and the company offers Ama Waterways river cruise bookings to customers.
• Fort Sill Military BasecoreStrategic or Co-development PartnerAdventure Travel operates a branch office at Ft. Sill Welcome Center and manages LETRA (Lake Elmer Thomas Recreation Area) cabin and RV rentals on the military base. They also provide travel services specifically for military families attending graduations at Fort Sill.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Liberty Travel: Traditional retail travel agency chain with brick-and-mortar storefronts that sells cruises, tours, flights, and vacation packages through commissioned agents, mirroring Adventure Travel's in-person consultation model.
• Cruise Planners: Cruise-specialist travel agency franchise network with home-based advisors selling primarily ocean, river, and luxury cruises — overlapping directly with Adventure Travel's strongest product category.
• Avoya Travel: Network of independent travel advisors selling cruise and land vacations through a centralized booking and lead-generation platform; comparable agency-network model with commissioned agents.
• MEI Travel: Travel agency focused on Disney, Universal, and theme-park vacations with Earmarked specialists, directly comparable to Adventure Travel's Disney Travel Center partnership.
• KHM Travel Group: Host agency for independent home-based travel agents, particularly focused on cruise and resort vacations; comparable commissioned-advisor business model.

Broad incumbents

• AAA Travel: Established national travel services division of AAA, offering full-service trip planning through club offices; competes with Adventure Travel for leisure and cruise bookings from a much broader membership base.
• Travel Leaders Network: Large host-agency network supplying independent travel advisors with back-office, marketing, and supplier access; serves the same commissioned-advisor model Adventure Travel operates within.
• American Express Travel: Premium full-service travel agency serving Card Members with cruises, tours, flights, and hotel bookings; competes for the same luxury and honeymoon segments.

Others

• Ensemble Travel Group: Host agency consortium whose logo appears on Adventure Travel's website footer, indicating Adventure Travel is an Ensemble member; provides supplier contracts, marketing, and shared services.

Emerging players

• Fora Travel: Modern travel-advisor network and booking platform targeting a younger demographic; represents the next-generation competitor to legacy retail agencies like Adventure Travel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdvTrvl
• Facebookfacebook.com/AdventureTravelLawtonOK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Travel