Wefabric

What Wefabric does

Wefabric is a privately held Dutch web development and marketing agency operating as a vennootschap onder firma (partnership), co-owned by Svea Reekers and Leo Flapper, and headquartered in Sneek, Friesland. The firm sells a three-pillar service catalogue to Dutch SMB and mid-market B2B clients: Web (custom websites, web applications, customer portals, ordering systems, API integrations, data dashboards, calculation tools, and technical maintenance), Online Marketing (SEO/GEO, paid search and social advertising, email automation, B2B lead generation, server-side tagging, and recruitment marketing), and Creative (strategy, branding, social media management, video, design, copywriting, email marketing, events, and training). The technology stack spans WordPress, Laravel, Craft CMS, Statamic, and Filament on the development side, with ActiveCampaign, Brevo, HubSpot, Mailchimp, Mollie, Leadinfo, and Google Ads for marketing automation, payments, lead capture, and paid acquisition.

Service delivery is structured as a mix of project-based engagements and recurring marketing subscriptions (Online Marketing Abonnement and Marketingabonnement), executed by a roughly ten-person team covering front-end and back-end development, online marketing, strategic advisory, and creative production. Wefabric targets five named verticals — Agriculture, Construction & Engineering, Transport, Healthcare, and Business Services — and has published case studies with customers including Byzondr (disability care matching platform), Zijlstra Beroepskleding, Rondaan (maritime/industrial, client since 2019), IDEAL Fastener, De Optisjen, and Sonesto. The firm reports use of generative AI tools (ChatGPT, Gemini) for content production, AI-assisted visual creation, and a dedicated GEO practice targeting LLM-mediated search discovery. Distribution is direct via phone (085 401 4628), email ([email protected]), the website contact form, and the Wecademy content/workshop channel; long-term community visibility is maintained through sponsorships of Friese sports and cultural organisations including Sneekweek, KWS Sneek, De Freulepartij, and JongKFPS. Revenue figures, funding history, and pricing are not publicly disclosed.

Name

Wefabric

Legal name

Vennootschap onder firma Wefabric

Website

https://wefabric.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wefabric is a privately held Dutch web development and online marketing agency in Sneek, Friesland, serving Dutch SMB and mid-market B2B clients across agriculture, construction, transport, healthcare, and business services with custom web builds, SEO/GEO, paid advertising, and creative services delivered via projects and recurring subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Development Services: Custom website development, web applications, e-commerce/order functionality, customer portals, API integrations, data dashboards, and calculation tools. Services are project-based and quoted per engagement.
2. Online Marketing Services: SEO (including GEO), online advertising (Google Ads), email automation, B2B lead generation, server-side tagging, and recruitment marketing. Offered as recurring subscriptions and project-based engagements.
3. Creative & Branding Services: Branding, social media management, video production, design, copywriting, email marketing, events, and training services. Can be structured as project work or ongoing marketing subscription.
4. Marketing Subscription Plans: Recurring marketing subscription plans (Marketingabonnement) covering ongoing online marketing and creative services for sustained client engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wefabric is a Dutch web and marketing bureau that designs, builds, and markets digital properties for B2B clients. Its services span custom website and web application development (on WordPress, Laravel, Craft CMS, Statamic, and Filament), online marketing (SEO/GEO, Google Ads, email automation, B2B lead generation, server-side tagging, recruitment marketing), and creative services (strategy, branding, social media, video, design, copywriting, email marketing, events, training). Engagements are delivered as project-based work or recurring marketing subscription plans (Online marketing abonnement and Marketingabonnement).

Product overview

Wefabric is a Dutch B2B web and marketing agency headquartered in Sneek, Friesland. Its offering is organized around three service pillars: Web (custom websites, web applications, customer portals, ordering systems, API integrations, data dashboards, and calculation tools), Online Marketing (SEO/GEO, paid advertising, email automation, B2B lead generation, server-side tagging, and recruitment marketing), and Creative (strategy, branding, social media, video production, design, copywriting, email marketing, events, and training). Services are delivered through both project-based engagements and recurring subscription models (Online Marketing Abonnement and Marketingabonnement). The portfolio includes specialized offerings for verticals such as agriculture, construction, transport, healthcare, and business services.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Custom website development, web applications, customer portals, ordering/e-commerce functionality, API integrations, data dashboards, and calculation tools for B2B clients, built on WordPress, Laravel, Craft CMS, Statamic, and Filament. Includes discovery/scoping (Waardeverkenning) and ongoing technical development services.
• Online Marketing Services End-to-end online marketing for B2B clients, including SEO (including GEO for AI discoverability), paid online advertising (Google Ads), email automation, B2B lead generation, server-side tagging, and recruitment marketing. Available as project work or as a recurring Online Marketing Subscription (Online marketing abonnement).
• Creative Services Strategy, branding, social media management, video production, design, copywriting, email marketing, events, and training services for B2B clients. Available as project work or as a recurring Marketingabonnement covering the full creative marketing scope.
• Live Results Web Application for De Freulepartij Custom interactive web application delivering real-time live match results and a winner-prediction feature for De Freulepartij's traditional Frisian kaats competition, including a Friese (Frisian) language version, built as a live scoring system serving participants and remote viewers.

Quantifiable outcome

• Wefabric helped De Freulepartij transition to a modern website and live scoring web application, enabling real-time results for participants and remote viewers.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• KWS SneekminorStrategic or Co-development Partner · 1 January 2021Wefabric has been a proud sponsor of KWS Sneek since 2021. KWS is a Friesland-based sailing association and organiser of Sneekweek, the largest inland water sailing event in Europe. Sponsorship includes support for Sneekweek.
• De FreulepartijminorStrategic or Co-development Partner · 1 January 2021Wefabric sponsors De Freulepartij since 2021, the kaats (Frisian ball sport) competition for boys up to 18 years in Wommels with over 100 years of history. Wefabric built the modern website and live scoring web application for the event, including a Friese (Frisian) language translation.
• ActiveCampaigncoreTechnology or IntegrationActiveCampaign is listed as a tool Wefabric works with for email marketing and automation. Wefabric uses this platform to build automated email flows and customer journey sequences for clients.
• BrevocoreTechnology or IntegrationBrevo (formerly Sendinblue) is listed as a tool Wefabric uses for email marketing and automation services for clients.
• WordPresscoreTechnology or IntegrationWordPress is used as a primary CMS and development platform for client websites. Wefabric builds custom WordPress solutions.
• LaravelcoreTechnology or IntegrationLaravel is used as the primary PHP framework for custom web applications and backend development. Wefabric builds custom web applications using Laravel.
• HubSpotcoreTechnology or IntegrationHubSpot is used as an all-in-one marketing automation and CRM platform. Wefabric mentions it as a preferred marketing automation tool alongside Mailchimp for smaller-scale automation.
• MailchimpcoreTechnology or IntegrationMailchimp is used for email marketing and smaller-scale automation. Wefabric recommends it as a suitable alternative for businesses wanting to implement marketing automation at a smaller scale.
• Craft CMScoreTechnology or IntegrationCraft CMS is used as a headless CMS option for custom web projects, providing flexibility for complex content management needs.
• StatamiccoreTechnology or IntegrationStatamic is used as a Laravel-based flat-file CMS for custom web development projects.
• FilamentcoreTechnology or IntegrationFilament is used alongside Laravel for building admin panels and custom web application interfaces.
• Google AdscoreTechnology or IntegrationGoogle Ads is used as the primary paid search and display advertising platform for client campaigns, including Display, Branding, Search Network, Shopping, and App advertising.
• JongKFPSminorStrategic or Co-development PartnerWefabric built a website with member management system for JongKFPS, a Frisian horse lovers association targeting youth between 16 and 35 years old.
• Skutsje De Trije DoarpenminorStrategic or Co-development PartnerWefabric built a sponsorship fundraising website for Skutsje De Trije Doarpen, a traditional Frisian sailing vessel, to support sponsor recruitment efforts.
• Femke VroegeminorStrategic or Co-development PartnerWefabric supports Femke Vroege, a young sailor participating in the School at Sea talent development programme who is sailing around the world at age 14.
• SneekweekminorStrategic or Co-development PartnerWefabric sponsors Sneekweek, the largest and most enjoyable inland water sailing event in Europe. Partnership is part of the company's local community engagement in Friesland.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Online Company: Dutch digital agency providing web development, online marketing and e-commerce services. Similar full-service positioning and target segment to Wefabric.
• Freshheads: Dutch digital agency delivering web platforms, online marketing and digital strategy to B2B clients. Overlapping service portfolio and Dutch mid-market focus make it a direct comparable.
• Yonego: Dutch digital marketing agency offering SEO, SEA, social advertising, web development and marketing automation. Comparable in service breadth and Dutch SMB/mid-market B2B positioning.
• DutchWebDesign: Dutch web design and online marketing agency focused on building websites and digital marketing campaigns for B2B clients. Closely matches Wefabric's web-plus-marketing positioning.
• Nuvane: Dutch digital agency focused on web development, SEO, online advertising and marketing automation for SMB and mid-market clients. Highly comparable offering and customer profile to Wefabric.
• Tam Tam: Dutch digital agency offering web development, online marketing and creative services to B2B clients across the Netherlands. Directly comparable to Wefabric in service mix and mid-market B2B target audience.

Broad incumbents

• Dept: Large global digital agency headquartered in the Netherlands offering creative, technology and media services. Overlaps with Wefabric's full-service offering but operates at much larger scale across enterprise clients.
• Valtech: International digital agency with significant Dutch presence delivering web development, marketing technology and digital transformation. Comparable capability set but operates at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wefabric
• Instagraminstagram.com/wefabric

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wefabric