Humble Juice Co.
- Company typePrivate
- Founded2015
- HeadquartersThousand Oaks, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Humble Juice Co. firmographics
Firmographics- Name
- Humble Juice Co.
- Legal name
- Humble Juice Co. LLC
- Website
- https://humblejuiceco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Humble Juice Co. industry classification
Industry- Product category
- Vape and E-Liquid Manufacturing
- NAICS
- Tobacco Manufacturing (312230), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industries
- Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Online Tobacco & Nicotine Retail (Delivery/Click & Collect) (CRANADAI)
Keywords
Where Humble Juice Co. is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Humble Juice Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-Liquid Sales: Sale of e-liquid products in various formats (120ml, 30ml, disposables) to consumers and retailers at price points of $20-$24.99 per unit.
- Wholesale/B2B Sales: Wholesale program for retail partners to purchase Humble products for resale. Registration required through wholesale inquiry form.
- International Distribution: Products available internationally through distributors in Europe, UK, South Africa, Brazil, Mexico, Netherlands, and Russia via humbejuiceinternational.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HMBL X Fifty Disposable Vapes - $20.00 per unit |
| Unit Pricing | Pay-as-you-go | 120ml E-Liquid - $24.99 per bottle |
| Unit Pricing | Pay-as-you-go | 30ml Nicotine Salts - $24.99 per bottle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Humble Juice Co. product offering
Product offeringCore offering
Humble Juice Co. manufactures and sells flavored nicotine e-liquid and disposable vape products, including the HMBL X Fifty disposable line, 120ml traditional e-liquids, and 30ml nicotine salts. Products use synthetic tobacco-free nicotine in 19+ flavor profiles and are sold via direct e-commerce (paused under PACT Act), authorized online retailers, a wholesale program for vape shops, and international distributors.
Product overview
Humble Juice Co. is an e-liquid and vape products company operating three core product lines: (1) the HMBL X Fifty Disposable collaboration offering 11 flavors with up to 20,000 puffs per device; (2) 120ml E-liquids in 19 tobacco-free flavors with a 70VG/30PG ratio available in 0mg, 3mg, and 6mg strengths; and (3) 30ml Nicotine Salts in 19 flavors with a 50VG/50PG ratio designed for pod systems under 40 watts. The company filed a PMTA with the FDA in September 2020 covering over 80 SKUs, though 120ml products were not included in the filing. Due to PACT Act shipping restrictions, direct-to-consumer online sales are temporarily disabled, with ejuicestore.com serving as the trusted online retailer partner.
Differentiator
Problem solved
Functional benefit
Brands
- HMBL X Fifty: A collaborative disposable vape product line created with Fifty Bar, offering up to 20,000 puffs with various flavors.
Products and services
- HMBL X Fifty Disposable Vapes Collaboration disposable vape line with Fifty Bar offering up to 20,000 puffs per device, available in 11 flavors including Blue Slush, Banana Funnel Cake, Peach Sweet Tea, Watermelon Lychee, Watermelon Lemon, Vanilla Tobacco, Sweet Mint, Strawberry Banana, Orange Mango Sherbet, Golden Mango, and Bluerazz Bubble Gum. Sold individually at $20.00 or as a 5-pack. Designed for adult nicotine consumers seeking a ready-to-use device.
- 120ml E-liquid (Tobacco-Free Nicotine) Traditional sub-ohm e-liquid in 120ml bottles blended with a 70% VG / 30% PG ratio using tobacco-free synthetic nicotine. Available in 19 flavor profiles (Donkey Kahn, Smash Mouth, Fruit Punch, Peach Pleasure, Berry Blow Doe, Blue Slushee, Strawberry Waffle, Fried Banana, Guava Kahn, Black Lemonade, VTR, Sweater Puppets, Pee Wee Kiwi, Hop Scotch, American Dream, Humble Crumble) and three nicotine strengths (0mg, 3mg, 6mg). Priced at $24.99 per bottle.
- 30ml Nicotine Salts (Tobacco-Free Nicotine) Nicotine salt e-liquid in 30ml bottles with a 50% VG / 50% PG ratio, designed for pod systems and low-wattage mouth-to-lung devices under 40 watts. Available in 19 flavors matching the 120ml line at 48mg nicotine strength. Priced at $24.99 per bottle.
- Wholesale Program Registration-based wholesale program for retailers and distributors to purchase Humble e-liquid and disposable products for resale. Customers submit a wholesale inquiry form, receive approval within 1-2 business days, then log in to place bulk orders at wholesale pricing.
Quantifiable outcome
- 4.6 star average rating from 27,177 customer reviews
Companies that use Humble Juice Co.
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Humble Juice Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Humble Juice Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ejucicestore.comcoreejucicestore.com serves as the primary trusted online retailer partner for Humble Juice Co. Following PACT Act shipping restrictions that temporarily disabled direct-to-consumer sales, this partnership enables continued online sales to individual customers.
- Flawless Vape ShopcoreFlawless Vape Shop is referenced as a trusted online retailer partner. The company is highlighted on the shipping information page as an alternative purchase destination during the PACT Act compliance period.
- International Distributors NetworkcoreHumble products are available internationally through distributors in Europe, UK, South Africa, Brazil, Mexico, Netherlands, and Russia via the separate humbejuiceinternational.com website. International shipping for retail customers is not available; products can only be obtained through regional distributors.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Humble Juice Co. competitors and assessment
Company assessmentDirect peers
- Naked 100: Premium bottled e-liquid brand producing sub-ohm and salt lines in multiple flavor profiles with similar wholesale + retail distribution and a comparable price point. Direct competitor to Humble's 120ml and 30ml salt SKUs across the same vape shop channel.
- Twist E-Liquids: Flavor-forward bottled e-liquid company operating in the same mid-premium tier with multi-format product lines (60ml, 30ml salts) distributed through vape retailers. Highly comparable GTM motion and SKU breadth to Humble.
- Pachamama (Charlie's Chalk Dust): Premium e-liquid and salt brand under Charlie's Chalk Dust selling tropical/exotic flavor profiles at similar price points through vape specialty retail. Directly comparable category, packaging, and distribution model to Humble.
- Vapetasia: Bottled e-liquid manufacturer with a strong wholesale presence in vape shops and a recognized flavor catalog. Competes head-to-head with Humble in the premium e-liquid segment serving adult vapers.
- Coastal Clouds: Premium e-liquid brand producing sub-ohm and nicotine salt lines with identical bottle formats (60ml/30ml) and similar flavor-driven positioning. Operates in the same vape specialty retail channel as Humble.
- Air Factory E-Liquid: Bottled e-liquid brand with multiple sub-lines (vape juice, salts, disposables) competing on flavor variety, packaging, and wholesale distribution. Closely aligned business model and product breadth to Humble.
- Pod Juice: Nicotine salt specialist producing 30ml salt e-liquids for low-wattage pod systems; directly comparable to Humble's 30ml Nicotine Salts line on format, strength options, and target device class.
- EB Design (formerly Ebar) / Hyde Disposables: Disposable vape manufacturer producing high-puff-count devices (~5K-10K range) at sub-$20 price points in convenience and vape retail. Adjacent competitor to Humble's HMBL X Fifty disposables in the same category.
Broad incumbents
- JUUL Labs: Major US vape brand with broad retail penetration and significant PMTA history; competes across formats but operates as a pod-system incumbent at a much larger scale, providing a benchmark for category dynamics facing Humble.
- Altria / NJOY: Tobacco-company-owned vape/e-cigarette brand with FDA marketing authorizations and broad distribution muscle; illustrates the type of large incumbent resources Humble competes against for shelf space and regulatory standing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Humble Juice Co. social profiles
Digital presenceHumble Juice Co. compliance and trust
Trust signalCompliance2 records
Humble Juice Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humble Juice Co. leadership team
Management profileNumber of profiles
Humble Juice Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humble Juice Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humble Juice Co.
What does Humble Juice Co. do?
Humble Juice Co. manufactures and sells flavored nicotine e-liquid and disposable vape products, including the HMBL X Fifty disposable line, 120ml traditional e-liquids, and 30ml nicotine salts. Products use synthetic tobacco-free nicotine in 19+ flavor profiles and are sold via direct e-commerce (paused under PACT Act), authorized online retailers, a wholesale program for vape shops, and international distributors.
Is Humble Juice Co. a public or private company?
Humble Juice Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humble Juice Co. founded?
Humble Juice Co. was founded in 2015. It employs 11 to 50 people.
Where is Humble Juice Co. based?
Humble Juice Co. is headquartered in Thousand Oaks, United States, in the North America region.
How does Humble Juice Co. make money?
Three revenue lines are on record. Direct E-Liquid Sales are the primary driver. The others are wholesale/B2B Sales and international Distribution.
Who are Humble Juice Co.'s main competitors?
Direct peers on record are Naked 100, Twist E-Liquids, Pachamama (Charlie's Chalk Dust), Vapetasia, Coastal Clouds, Air Factory E-Liquid, Pod Juice and EB Design (formerly Ebar) / Hyde Disposables. Broad incumbents are JUUL Labs and Altria / NJOY.
Does Humble Juice Co. have an API?
No public API is recorded for Humble Juice Co..
What industry is Humble Juice Co. in?
Humble Juice Co.'s product category is Vape and E-Liquid Manufacturing. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRANAEAI, Disposable Vape Retail. Its NAICS code is 312230 and its SIC code is 2100.