Manifold Data Mining
Manifold Data Mining is a Toronto-based private data and analytics firm that builds proprietary Canadian consumer datasets and predictive models at the 6-digit postal code level, delivered through its Polaris Intelligence SaaS platform and custom consulting services to over 1,000 businesses across 600+ industries.
- Company typePrivate
- Founded2001
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Manifold Data Mining does
Manifold Data Mining Inc. is a Toronto-based private data and analytics company founded in 2001 by Dr. Zhen Mei, operating exclusively in the Canadian market with a staff of 11-50. The firm builds and maintains proprietary modeled consumer datasets at the 6-digit postal code level covering all of Canada, including geo-demographic, household spending, financial, product usage, media usage, shopping pattern, behavioral, psychographic, insurance, housing, healthcare, cannabis, donor, travel, sports fan, and weather data, with the CanaCode Lifestyle Clusters serving as its flagship segmentation system. These assets are exposed to clients through two channels: Polaris Intelligence, a self-serve online research and analytics platform with modules for customer profiling, trade area analysis, targeting, mapping, and predictive modeling, and a parallel custom consulting service delivering bespoke segmentation, risk models, and predictive analytics for individual client problems. The customer base spans over 1,000 businesses across 600+ industries, including enterprise clients in banking (Scotiabank, Ally, Duca, JN Bank), insurance (JN General Insurance), automotive (Audi, Mazda, CAA), telecommunications (Rogers), retail (Sobeys, Cleo, Bootlegger, Rick's), and not-for-profit (Centraide of Greater Montreal, Canadian Red Cross), alongside a long tail of SMBs using the platform for trade area and acquisition analytics. The firm has not raised external capital, is founder/management-owned, and has been led since at least recent years by CEO Jannis Mei. Methodological IP is co-developed with university partners (University of Sherbrooke, York University) under NSERC research support, and data inputs are sourced from partners including Vividata, Numeris, Statistics Canada, and Weather Source LLC. The company is PIPEDA-compliant and does not process directly identifiable personal information; all products are modeled estimates and projections.
Manifold Data Mining firmographics
Firmographics- Name
- Manifold Data Mining
- Legal name
- Manifold Data Mining Inc.
- Website
- https://manifolddatamining.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manifold Data Mining is a Toronto-based private data and analytics firm that builds proprietary Canadian consumer datasets and predictive models at the 6-digit postal code level, delivered through its Polaris Intelligence SaaS platform and custom consulting services to over 1,000 businesses across 600+ industries.
- Ownership category
- akta.pro rank
Manifold Data Mining industry classification
Industry- Product category
- Consumer Data Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Surveying and Mapping (except Geophysical) Services (54137), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Manifold Data Mining is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Manifold Data Mining business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Products and SaaS Subscriptions: Subscription-based access to Polaris Intelligence platform providing online analytics, consumer data, and reporting tools. Customers can access data products including CanaCode Lifestyle Clusters, geo-demographic data, spending data, and behavioral data.
- Custom Consulting Projects: Tailored consulting providing custom data, analytics, and mapping for each project. Consulting is tailored to client needs with custom predictive analytic services to solve specific business problems.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Manifold Data Mining product offering
Product offeringCore offering
Manifold Data Mining builds and sells Polaris Intelligence, an online SaaS analytics platform that provides customer profiling, trade area analysis, targeting, mapping, and data mining at the 6-digit Canadian postal code level. The platform is supported by a portfolio of proprietary consumer data products (notably the CanaCode Lifestyle Clusters, geo-demographic, spending, financial, product usage, media usage, shopping, and psychographics data) and by custom consulting/data mining services tailored to individual client projects.
Product overview
Manifold Data Mining offers a comprehensive analytics platform centered around Polaris Intelligence, an online research platform that provides strategic consumer data, spatial intelligence, and analytical intelligence. The product portfolio includes a wide range of data products (Consumer Lifestyle Clusters, Geo-Demographic Data, Spending Data, Financial Data, Product Usage, Media Usage, Shopping Patterns, Behaviour & Psychographics, Insurance, Housing, Healthcare, Travel, Sports Fans, and Weather) modeled to the 6-digit postal code level for all of Canada, supplemented by custom data products (Neighbourhood Scores, Crime Risk Scores, Home Rebuild Scores, Vaccine Hesitancy Scores, Mobile Location Data) and consulting services for custom analytics projects. The company serves over 600 industries and has assisted more than 1,000 businesses with two decades of analytics experience.
Differentiator
Problem solved
Functional benefit
Brands
- Polaris Intelligence: An online reporting and analytics platform for customer profiling, trade area analysis, targeting, mapping, and data mining.
- CanaCode Lifestyle Clusters
- SuperDemographics
- OnPoint Weather
Products and services
- Polaris Intelligence Online SaaS research and analytics platform for businesses to access strategic consumer data, spatial intelligence, and analytical intelligence. Includes modules for Customer Profiling, Trade Area Analysis, Point of Interest Analysis, Targeting Prospects, Mapping Centre, Data Mining, Analytical Models, Trend Analysis, and Weather Analysis.
- Custom Projects / Consulting Services Tailored consulting providing custom data, analytics, and mapping for each project, including descriptive modelling, custom segmentation, risk modelling, and predictive modelling services designed to specific client requirements.
- Consumer Lifestyle Clusters (CanaCode) Two-tier cluster system of consumer lifestyles describing consumer behaviours at each 6-digit Canadian postal code, covering households sharing traits within geography, demographics, psychographics, household spending, product usage, media usage, and shopping behaviour.
- Geo-Demographic Data Current year estimates of population statistics including age, dwelling, household, family, education, immigration, ethnicity, minority, labour force, employment, occupation, mobility, income, and religion data at the 6-digit postal code level.
- Household Spending Patterns Estimated dollar amounts of annual household spending on categories including food, clothing, shelter, transportation, household operations, health care, personal care, recreation, education, tobacco products, alcoholic beverages, financial services, insurance, and RRSP.
- Financial Data Data describing the financial state of Canadian households including disposable, discretionary, and investment income, mortgages, vehicle and student loans, credit cards, lines of credit, savings, bonds, stocks, RRSP, pension plans, and consumer investments.
- Product Usage Data Consumer product usage and behaviour data including automobile usage, beverage, snack, and food consumption, health and personal care, telecommunication usage, restaurant visits, and leisure activities.
- Media Usage Data Consumer media consumption data including internet and social media usage, newspaper and magazine reading habits, radio-listening habits, TV viewing/streaming habits, flyer usage, and cross-media usage.
- Shopping Patterns Data Consumer shopping patterns data for online and brick-and-mortar stores across categories including grocery, convenience, department-store, pharmacy, clothing, furniture, home improvement, and big-ticket items.
- Behaviour & Psychographics Data Information on consumers' interests, values, opinions, attitudes, and lifestyles covering advertising attitudes, health consciousness, brand loyalty, cost sensitivity, social networks, and lifestyle preferences.
- Cannabis Usage Data Consumer attitudes towards and usage patterns of Cannabis at the 6-digit postal code level including personal usage, medical usage, method of consumption, acquisition, and opinions on legalization and regulation.
- Insurance Behaviour Data Consumer insurance knowledge, abilities, and behaviour data including demographics, income, dwelling information, insurance ownership, switching behaviour, spending, and psychographics related to insurance.
- Housing Activities Data Canadian housing activities data including number of dwellings sold, home improvement spending, dwelling age, rebuild score, home ownership, dwelling value, and mortgages.
- Healthcare Patterns Data Consumer healthcare data including health conditions, sun safety, pain relievers, maternal experience, and health-related spending and patterns.
- CanaCode Donor Clusters Cluster system of Canadian donors segmented by 6-digit postal code based on giving patterns, demographics, geography, and consumer behaviour, designed for not-for-profit fundraising organizations.
- Canadian Travel Patterns Data Data on where and when Canadians travel, including domestic and international trips, transportation, accommodations, travel packages, activities, and costs.
- Sports Fans and Followers Data Consumer sports and eSports data including favourite teams, time spent following teams, likelihood to attend games, and eSports gaming preferences.
- OnPoint Weather Data Historical, current, and forecast weather data from Weather Source LLC including temperature, precipitation, wind speed, cloud cover, humidity, solar radiation, surface pressure, and storm warnings.
- CanaCode Insurance Clusters and CanaCode Financial Clusters New 2025 additions to the CanaCode cluster family providing insurance-specific and financial-specific consumer lifestyle clusters at the 6-digit postal code level.
- Neighbourhood/Liveability Scores Custom data product with over 50 key metrics about residential 6-digit postal codes across Canada including geography, business presence, socio-economic status, culture, amenity, transit access, healthcare access, crime, and climate for use with machine learning and AI algorithms.
- Crime Risk Scores Custom data product providing relative scores for violent, property and other crime categories for Canadian neighbourhoods, based on standardized crime statistics from hundreds of municipalities.
- Home Rebuild Score Custom data product providing Home Rebuild and Renovation scores for 6-digit postal codes based on past rebuilt activities and future renovation potential.
- COVID Risk Score & Vaccine Hesitancy Score Custom data product predicting which areas are most likely to hesitate getting COVID-19 vaccination based on key demographic traits including age group, immigrant status, geography, presence of children, and other defining features.
- Mobile Location Data Custom data product combining consumer mobile location data with modelled consumer data to understand spending patterns, product consumption, demographics, and behaviours of those who visit stores or pass by Out of Home ads.
Quantifiable outcome
- Served over 1,000 businesses with analytics, consulting, and research services
- +2 more outcomes
Companies that use Manifold Data Mining
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
Manifold Data Mining technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Manifold Data Mining partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- VividatacoreManifold partnered with Vividata, Canada's leader in consumer and cross media research, to deliver market insights within Manifold's Polaris Intelligence platform. Manifold applies collaborative filtering and supervised deep learning techniques to Vividata's Survey of the Canadian Consumer and Consumer Cannabis Study, extrapolating the survey data to the 6-digit postal code level.
- Weather Source LLCsupportingWeather Source LLC provides OnPoint Weather and Climate data - comprehensive weather and climate data on historical, current, and forecast basis. Variables include temperature, precipitation, wind speed, cloud cover, humidity, solar radiation, surface pressure, wet & dry bulb, perils and storm warnings, average, and standard deviation.
- Natural Sciences and Engineering Research Council of Canada (NSERC)supportingNSERC supports Manifold's research projects and algorithms on big data, machine and artificial intelligence for consumer behavioral analysis. Projects and algorithms have been supported and endorsed by NSERC for advanced analytics research.
- University of SherbrookesupportingActive joint research projects with university professors on big data analytics, supported by NSERC.
- York UniversitysupportingActive joint research projects with university professors on big data analytics, supported by NSERC. Additionally, Joseph Zhao serves as research assistant at Faculty of Environmental Studies at York University.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Manifold Data Mining competitors and assessment
Company assessmentDirect peers
- Environics Analytics: Canadian analytics firm offering demographic data, segmentation, and trade-area analytics at granular geographic levels. Direct competitor in Canadian consumer geo-demographics, with overlapping customer base in retail, banking, and public sector.
- Esri Canada: Canadian distributor of Esri's ArcGIS platform and provider of GIS data, demographics, and spatial analytics. Competes with Manifold's Polaris Intelligence in the mapping, trade-area, and GIS analytics space.
- DMTI Spatial (DMTI): Canadian provider of location intelligence, geocoding, postal-code data, and geospatial analytics. Closely comparable offering to Manifold's GIS and trade-area products, focused on Canadian enterprise and government buyers.
Broad incumbents
- Pitney Bowes Software (now Precisely): Global location intelligence and data quality vendor offering geocoding, postal data, and geo-demographic analytics. Provides overlapping capabilities to Manifold but at a global scale and as part of a much broader data infrastructure portfolio.
- Ipsos: Global market research firm operating in Canada with consumer segmentation, brand tracking, and audience analytics. Competes with Manifold's custom consulting and survey-derived insights, but with much broader service breadth and international reach.
- NielsenIQ: Global consumer data and measurement firm providing consumer panels, retail analytics, and audience segmentation. Provides overlapping trade-area, consumer, and retail analytics, but at a much larger scale and with global coverage.
- TransUnion Canada: Major Canadian credit bureau providing consumer financial data, risk scores, and marketing segmentation. Comparable in its consumer-data and financial-services focus, but with much broader scale and global infrastructure.
Regional players
- Numeris: Canada's broadcast and consumer measurement bureau providing cross-media and consumer research data. Both a Manifold data supplier and an adjacent provider of consumer insights, with a unique mandate covering media measurement across Canada.
Emerging players
- Placer.ai: US-based location intelligence platform offering foot-traffic analytics, trade-area analysis, and audience insights. Comparable technology overlap to Manifold's Mobile Location Data and trade-area products, primarily serving North American retail and real estate clients.
- SafeGraph: US-based provider of geospatial and points-of-interest data used for trade-area analysis, site selection, and audience modeling. Adjacent technology stack with overlap in POI, mobility, and location-based consumer insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Manifold Data Mining social profiles
Digital presenceManifold Data Mining compliance and trust
Trust signalCompliance1 record
Manifold Data Mining financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manifold Data Mining leadership team
Management profileNumber of profiles
Profiles10 records
Manifold Data Mining funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manifold Data Mining M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manifold Data Mining
What does Manifold Data Mining do?
Manifold Data Mining builds and sells Polaris Intelligence, an online SaaS analytics platform that provides customer profiling, trade area analysis, targeting, mapping, and data mining at the 6-digit Canadian postal code level. The platform is supported by a portfolio of proprietary consumer data products (notably the CanaCode Lifestyle Clusters, geo-demographic, spending, financial, product usage, media usage, shopping, and psychographics data) and by custom consulting/data mining services tailored to individual client projects.
Is Manifold Data Mining a public or private company?
Manifold Data Mining is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manifold Data Mining founded?
Manifold Data Mining was founded in 2001. It employs 1 to 10 people.
Where is Manifold Data Mining based?
Manifold Data Mining is headquartered in Toronto, Canada, in the North America region.
How does Manifold Data Mining make money?
Two revenue lines are on record. Data Products and SaaS Subscriptions are the primary driver. The others are custom Consulting Projects.
Who are Manifold Data Mining's main competitors?
Direct peers on record are Environics Analytics, Esri Canada and DMTI Spatial (DMTI). Broad incumbents are Pitney Bowes Software (now Precisely), Ipsos, NielsenIQ and TransUnion Canada. Numeris is listed as a regional player. Emerging players are Placer.ai and SafeGraph.
Does Manifold Data Mining have an API?
No public API is recorded for Manifold Data Mining.
What industry is Manifold Data Mining in?
Manifold Data Mining's product category is Consumer Data Analytics Software. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals). Its NAICS code is 541910 and its SIC code is 7370.