Lejour

What Lejour does

Lejour is a privately held Brazilian wedding technology company founded in 2014 and headquartered in São Paulo. It operates a self-serve platform that enables engaged couples to create free wedding websites, manage guest lists with real-time RSVP tracking, set up flexible digital gift registries, and use an in-app AI assistant called Julia for planning guidance. The company's core products include the Site de Casamento (customizable wedding website with templates and QR code integration), the Lista de Presentes (gift registry where guests purchase virtual gifts convertible to cash or Fast Shop products), the Lista de Convidados e RSVP (guest list management with WhatsApp notifications), and the Capture feature for real-time shared photo galleries. Native iOS and Android applications extend the platform with home-screen widgets for countdown timers and gift balance display.

Lejour monetizes primarily through transaction fees on gift list payments: 3.89% on the free tier and 3.29% on a Premium subscription that also removes cash withdrawal fees. The platform generates revenue in partnership with Fast Shop, Brazil's major electronics and home appliance retailer, which serves as the exclusive physical and online redemption channel for gift credits. Payment processing is handled by iugu, a payment institution licensed by Brazil's Central Bank (Banco Central do Brasil) that provides the prepaid account infrastructure. The go-to-market combines product-led self-onboarding (couples can build a site in under two minutes), content marketing through a blog of 80,000+ articles, organic social media across Instagram, TikTok, YouTube, Pinterest, and Facebook, and a community of certified wedding planners and influencer partners who refer clients. Since inception, Lejour claims to have served over 300,000 couples and reports app store ratings of 4.9 on iOS and 4.8 on Android, which it positions as the highest among Brazilian wedding platforms. The company employs 11-50 people and operates exclusively in Brazil, with no disclosed venture capital or private equity funding.

Name

Lejour

Legal name

Lejour Presentes Ltda

Website

https://lejour.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lejour is a Brazilian wedding technology platform founded in 2014 that enables couples to create free wedding websites, manage guest lists and RSVPs, and run flexible gift registries redeemable as cash or products via Fast Shop, with text-based AI planning assistance through Julia.

Ownership category

akta.pro rank

Product category

Wedding Planning Software

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning software
• Wedding gift registry
• Wedding website builder
• RSVP management platform
• Bridal planning tools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Gift List Transaction Fees: Platform charges a percentage fee on all gift payments received through the wedding gift registry. Fees are deducted at source when gifts are converted to credits. Couples can choose to absorb fees themselves or pass them to guests.
2. Premium Plan Subscription: Premium plan offers reduced transaction rate (3.29% vs 3.89% free tier) and free unlimited cash withdrawals. Tiered pricing model with value-added features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Lejour provides a free, self-serve wedding planning platform that lets couples build a customized wedding website, manage their guest list and RSVPs, and run a digital gift registry. Guests purchase virtual gifts that convert into credits, which couples redeem as cash directly to their bank account or as products at Fast Shop stores. The offering is delivered through a web platform and mobile applications (iOS/Android), with AI-driven planning assistance via the Julia assistant.

Product overview

Lejour is a comprehensive wedding platform offering an integrated suite of tools for couples planning their wedding. The core offering consists of three main products: (1) Site de Casamento - a free customizable wedding website with templates, timeline features, and RSVP; (2) Lista de Presentes - a flexible digital gift registry with 3.89% fee where gifts convert to credits redeemable as cash or Fast Shop products; and (3) Lista de Convidados - guest list management with real-time RSVP tracking. The platform also includes exclusive features like Capture for real-time guest photo sharing and Julia AI for wedding planning assistance. All services are accessible via web platform and mobile app (iOS rated 4.9, Android rated 4.8). Lejour has served over 300,000 couples since 2014 and partners exclusively with Fast Shop for gift redemption.

Differentiator

Problem solved

Functional benefit

Products and services

• Site de Casamento (Wedding Website) Free customizable wedding website where couples share event details, ceremony information, photos, story, and RSVP with guests. Includes templates, timeline features, and QR code integration. Targeted at brides and grooms planning their wedding.
• Lista de Presentes (Gift Registry) Flexible digital gift registry where guests purchase virtual gifts that convert to credits. Couples redeem credits as cash directly to their bank account or as products from Fast Shop. Charges 3.89% transaction fee on free plan, 3.29% on Premium plan. Targeted at couples planning weddings and their guests.
• Lista de Convidados e RSVP (Guest List & RSVP) Guest list management tool with real-time RSVP tracking. Couples create and manage guest lists, track confirmations, and share information with wedding planners. Includes WhatsApp notifications for guest responses.
• Lejour Mobile App (iOS & Android) Free mobile application for iOS and Android providing real-time notifications, home screen widgets with countdown and balance display, and full wedding site/gift management on the go. Rated 4.9 on iOS and 4.8 on Android.

Quantifiable outcome

• 3.89% transaction fee (vs competitors at 3.99%-4.95%), saving couples approximately R$332 on R$20k gift lists compared to Wedy

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Fast ShopflagshipStrategic or Co-development Partner · 1 January 2014Official gift list partnership since 2014. Fast Shop serves as the exclusive retail partner for gift product redemption. Lejour powers Fast Shop's online wedding gift registry platform. Couples can redeem credits as cash or purchase products from Fast Shop stores and website. Fast Shop's loyalty cashback program (minimum 4% back on purchases) integrates with Lejour's gift system.
• iugu Instituição de Pagamento S/AcoreTechnology or IntegrationLicensed payment institution authorized by Brazil's Central Bank (Banco Central do Brasil). Provides prepaid payment accounts for couples, processes gift payments, manages credit transfers, and handles cash withdrawals. CNPJ: 15.111.975/0001-64.
• Manoela Cesar WeddingsminorGTM or Marketing PartnerWedding consultant and community curator for Lejour + Fast Shop. Acts as brand ambassador and speaker at community events. Provides expertise in wedding etiquette and destination wedding consulting.
• Central da NoivaminorGTM or Marketing PartnerWedding planning influencer and partner who recommends Lejour to clients. Provides testimonials about partnership quality and client experience.
• Cantinho de Noiva BlogminorGTM or Marketing PartnerWedding blog partner providing mutual promotional collaboration. Recommends Lejour to blog audience and participates in community events.
• Lorenza PozzaminorGTM or Marketing PartnerWedding professional who created exclusive Botânico site template for Lejour. Brand ambassador participating in community events and marketing initiatives.
• Rodrigo MestrescoreOthersCEO and co-founder who represents Lejour at community events and provides strategic leadership for partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joy: Joy is a US-based wedding platform offering free websites, registries, and planning tools, similar in product scope to Lejour. It is a relevant functional comp for the website + registry model though it operates in North America rather than Brazil.
• iCasei: iCasei is one of Brazil's largest wedding platforms offering free wedding websites, gift lists, and RSVP tools. It directly competes with Lejour across website creation, gift registry, and guest management, with similar freemium pricing and a 4.2 app rating cited as Lejour's benchmark.
• Casar.com: Casar.com is a Brazilian wedding planning platform providing websites, gift lists, and vendor connections. It is a direct competitor referenced in Lejour's own competitive comparison on app-store ratings.
• Zola: Zola is a leading US wedding registry and planning platform combining cash funds, group gifting, and wedding websites. Comparable to Lejour on integrated gift-to-cash redemption and free site creation, and a useful proxy for scale of the model.
• Honeyfund: Honeyfund pioneered cash-based honeymoon and home gift registries. Lejour's flexible gift list that converts into cash for honeymoons directly mirrors this model, making Honeyfund a category-defining reference peer.
• Wedy: Wedy is a Brazilian wedding platform offering customizable sites and gift registries with a higher transaction fee (around 4.95%) that Lejour uses as a comparison benchmark. It competes head-to-head on pricing and feature set.

Regional players

• Casamentos.com.br: Casamentos.com.br is part of the Wed门户网站 group and serves Brazilian couples with a directory and planning tools. Comparable to Lejour as a wedding vertical destination, though more directory than transaction-led.

Broad incumbents

• Lista de Casamento Ponto Distribuidor (Magazine Luiza, etc.): Magazine Luiza and other large Brazilian retailers offer competing online gift-list programs that overlap with Lejour's Fast Shop-powered cash/product redemption. They are broad incumbents posing substitution risk at scale.
• The Knot: The Knot is a broad US wedding marketplace offering websites, registry, planning tools, and vendor directory. While geographically distinct, it represents the incumbency model Lejour would face if it scaled across Latin America.

Emerging players

• Bossabox (Noiva): Bossabox is a Brazilian loyalty and gift-card platform used by retailers for gift list integrations. Overlap with Lejour's gift redemption and Fast Shop partnership makes it an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lejouroficial
• Facebookfacebook.com/Lejourapp
• LinkedInlinkedin.com/company/lejour
• Instagraminstagram.com/lejouroficial
• TikToktiktok.com/@lejouroficial
• Pinterestbr.pinterest.com/LejourOficial
• Xx.com/lejourapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lejour