What Lindsey & Associates, Inc. does

Lindsey & Associates, Inc. is a privately held, full-service real estate brokerage founded in 1973 by Jim Lindsey and J.W. Gabel, headquartered at 1200 E. Joyce Blvd, Fayetteville, Arkansas, with a second office at 3801 W. Walnut St in Rogers. The firm is licensed in Arkansas, Oklahoma, and Missouri, and operates with 155+ full-time agents (210 agents listed on the website) across its two physical locations, providing residential, commercial, land/lot, rental, and open house listing services. The company is family-led: founder Jim Lindsey's son John David Lindsey serves as Principal Broker and General Manager of the Fayetteville office, and Suzett Sparks serves as Managing Broker of the Rogers office after building the firm's formal relocation department in 2006.

The business model is transaction-fee commission-based revenue across four streams: residential sales commissions, commercial real estate sales and leasing, rental property management, and corporate relocation services. Distribution is omnichannel — the company invests in full/half-page newspaper advertising in the NWA Democrat Gazette, sponsors University of Arkansas Athletics, places ads in regional magazines, runs billboard and social campaigns, and syndicates listings to 300+ third-party websites including Zillow, Realtor.com, and Trulia, while its own lindsey.com platform recorded 1.7M+ pageviews between May 2020 and May 2021. Ancillary revenue and lead-generating assets include the Lindsey School of Real Estate (an in-house agent training program), monthly market reports, a community blog, and a dedicated Explore the Area tool. Custom web and application software is developed by Sharp Hue.

Underlying competitive advantages rest on a 50-year NWA operating history, the largest relocation department in the region (with claimed hundreds of millions in corporate-transfer closings), long-standing relationships with area lenders, title companies, inspectors, and appraisers that streamline transactions, and consecutive regional "Best Real Estate Company" awards spanning 2012-2024 from Celebrate Arkansas, Citiscapes, and Arkansas Money & Politics. The firm is private, family-controlled, has no disclosed external investors or parent company, and operates without published financials.

Name

Lindsey & Associates, Inc.

Legal name

Lindsey & Associates, Inc.

Website

https://lindsey.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Lindsey & Associates is a privately held, family-founded real estate brokerage founded in 1973, serving Northwest Arkansas with 200+ agents across offices in Fayetteville and Rogers, licensed in Arkansas, Oklahoma, and Missouri. It provides residential, commercial, land, rental, and corporate relocation services on a transaction-commission model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Corporate relocation services
• Property management

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from residential, commercial, and land property sales transactions. Agents earn commissions on closed transactions.
2. Property Rental Management: Rental property listing and management services generating revenue from tenant placement and property management fees.
3. Commercial Real Estate Services: Commercial property sales and leasing services including office, retail, industrial, and multifamily transactions.
4. Relocation Services: Corporate relocation department handling transferee moves, connected to major relocation companies with hundreds of millions in closings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Lindsey & Associates is a full-service real estate brokerage facilitating residential, commercial, land, and rental property transactions through 200+ licensed agents operating from offices in Fayetteville and Rogers, Arkansas. The company provides property search, agent representation, rental management, and corporate relocation services, supported by an MLS-fed listing platform and digital marketing infrastructure distributed to more than 300 third-party real estate websites.

Product overview

Lindsey & Associates is a real estate brokerage company providing a comprehensive platform of property listing and real estate services in Northwest Arkansas. The company offers residential, commercial, land, rental, and open house listings through its searchable website, supplemented by relocation services, monthly market reports, a blog with community news and tips, and real estate training through the Lindsey School of Real Estate. The core offering consists of property search and transaction facilitation, with supporting services for buyers, sellers, and those relocating to the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Listings Searchable property listings for residential homes (single-family homes, condos, townhomes, and mobile homes) in Northwest Arkansas, filterable by price, beds, baths, square footage, and amenities.
• Commercial Real Estate Listings Commercial property listings for retail, office, industrial, life science, medical, hospitality, specialty, multifamily, and mixed-use properties available for sale or lease across Northwest Arkansas.
• Land & Lots Listings Listings for vacant land, farms, and acreage throughout Northwest Arkansas, with 3,098 active land and lot listings on the platform.
• Rentals Rental property listings including residential homes and apartments for lease in Northwest Arkansas, with 846 active listings and supporting tenant placement services for landlords.
• Open Houses Schedule of upcoming open house events for residential properties, allowing prospective buyers to tour homes on specific dates and times.
• Relocation Services Full-service relocation assistance for individuals and families moving to Northwest Arkansas, including buyer-agent representation, area orientation (cities, government, schools, utilities, local attractions), and coordination with corporate relocation programs and major relocation companies.
• Real Estate Brokerage and Agent Representation Full-service residential, commercial, land, and rental real estate brokerage provided by 200+ licensed agents operating seven days a week from the Fayetteville and Rogers offices, with marketing support and transaction management through to closing.
• Monthly Market Reports Subscription-based monthly market reports providing historical and current status of the Northwest Arkansas housing market, available as PDF downloads and via email newsletter.
• Lindsey School of Real Estate Real estate training school operated by Lindsey & Associates offering pre-licensure and ongoing education courses for individuals seeking to become licensed real estate agents in Arkansas, Oklahoma, Missouri, and surrounding states.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Area LenderscoreOthersLong-standing relationships with area lenders that facilitate mortgage financing for buyers, essential for transaction completion before closing
• Title CompaniescoreImplementation/ SI/ Consulting PartnerEstablished relationships with title companies necessary for property title searches and title insurance for real estate closings
• Home InspectorscoreImplementation/ SI/ Consulting PartnerNetwork of trusted home inspectors providing inspection services required before closing to meet contract terms
• Termite CompaniesminorImplementation/ SI/ Consulting PartnerRelationships with termite and pest inspection companies required for loan requirements and contract terms
• AppraiserscoreImplementation/ SI/ Consulting PartnerWorking relationships with appraisers necessary for lender-required property appraisals in financing transactions
• Major Relocation CompaniescoreStrategic or Co-development PartnerEstablished relationships with all major relocation companies and departments; company claims largest relocation department in NWA with hundreds of millions in closings from corporate transferees
• Tradesmen and ContractorsminorOthersRelationships with tradesmen necessary to meet contract terms before closing including repairs and modifications

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RE/MAX: Global franchise brokerage with significant Arkansas market share. Competes with Lindsey for the same residential sellers and agents in NWA, and offers comparable MLS-driven listing syndication and relocation networks.
• Coldwell Banker: National legacy brokerage franchise with established NWA agent rosters. Comparable across residential and luxury residential brokerage, brand-led marketing, and corporate relocation programs.
• Century 21 Real Estate: Long-established national franchise with material Arkansas market share. Directly comparable across residential brokerage, agent training, and global referral/relocation networks that compete with Lindsey's regional relocation franchise.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with strong NWA presence. Overlaps with Lindsey across residential brokerage, agent training (Keller Williams University parallels Lindsey School of Real Estate), and relocation services.
• Better Homes and Gardens Real Estate: National franchise affiliated with Realogy (now Anywhere) competing for NWA agents and listings. Overlaps with Lindsey across residential brokerage, lifestyle-driven marketing, and relocation services.
• Berkshire Hathaway HomeServices: National franchise brokerage competing in NWA's mid-to-upper residential and luxury segments. Overlaps with Lindsey on residential, relocation, and affiliated services, leveraging a strong national brand against Lindsey's local brand moat.

Emerging players

• Redfin: Tech-enabled discount brokerage with national consumer brand and growing NWA presence. Competes with Lindsey on the demand side (consumer listing inquiries) and exerts fee-pressure on the listing-side commission structure.
• eXp Realty: Cloud-based brokerage with aggressive agent-recruiting model and revenue-sharing economics. Competes with Lindsey primarily on the supply side (agent poaching) rather than directly on local brand.
• Compass: Tech-forward national brokerage aggressively recruiting top-producing agents and investing heavily in proprietary platform tooling. Represents the principal long-run competitive threat to Lindsey's agent retention and seller-side dominance in NWA.

Direct peers

• Crye-Leike Real Estate Services: Large privately-held regional brokerage headquartered in Memphis with deep roots across the South and Midwest. Directly comparable to Lindsey as a dominant regional independent competing against national franchise brands on local brand strength and agent count.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/124643694250936_937576199624344
• Instagraminstagram.com/lindseyassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindsey & Associates, Inc.