Nu Look Home Design, Inc.
Nu Look Home Design is a privately held Mid-Atlantic exterior home renovation company, founded in 2003 in Columbia, Maryland, serving residential homeowners across MD, VA, NJ, PA, DC, and DE with roofing, siding, windows, doors, gutters, and solar installation through in-home consultations and project-based pricing.
- Company typePrivate
- Founded2003
- HeadquartersColumbia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Nu Look Home Design, Inc. does
Nu Look Home Design, Inc. is a privately held exterior home renovation company headquartered in Columbia, Maryland, founded in 2003 and operating across the Mid-Atlantic United States (Maryland, Virginia, New Jersey, Pennsylvania, Delaware, and Washington DC). The company sells integrated roofing, siding, window, door, gutter, and solar installation services directly to residential homeowners through a field-sales model centered on free in-home consultations, free 3D design renderings (powered by HOVER), and aerial roof measurement (powered by EagleView Pictometry). Pricing is project-based and individually scoped, with promotional offers (e.g., 50% off materials, 12-month no-interest financing) and a "No Money Down" policy under which the financing company does not pay Nu Look until the customer is fully satisfied. The company is positioned as a premium, quality-controlled remodeler rather than a low-cost contractor, certified as a GAF Master Elite Roofing Contractor (top 2% of North American roofing contractors) and as an Owens Corning Platinum Preferred Contractor, with materials sourced from GAF, James Hardie, CertainTeed, ProVia, and Andersen.
Underlying the service offering is a standardized 13-step production process that governs every project from site inspection through post-completion follow-up, supplemented by a lifetime workmanship warranty and a Consumer Protection Guarantee that back manufacturer warranties if the manufacturer cannot. The technology stack is not proprietary AI but rather third-party visualization and measurement tooling integrated into the sales motion, combined with a multi-channel marketing footprint (SEO, paid search, social media, SMS, GuildQuality third-party reviews). Customer trust is evidenced by a 92% GuildQuality-validated satisfaction rate, a BBB A+ rating, Google 4.7 stars, and recurring Guildmaster Awards (2014, 2015, 2017, 2022, 2024). In April 2023, founder Patrick Fingles sold the company to Nu Look Home Design Investments; the headquarters was relocated within Columbia, MD in July 2023, the GAF Master Elite certification was awarded in August 2023, and an exclusive GAF partnership (including Timberline Solar) was announced in December 2023.
Revenue mechanics are entirely project-based: each renovation is priced by scope, materials, size, and complexity, and revenue is recognized as one-time professional services fees per completed job, augmented by financing origination partnerships. The qualified Remodeler Top 500 ranking — nine consecutive years on the list, most recently #116 in 2023 — places Nu Look among the larger U.S. remodelers by revenue, though the downward ranking trajectory (#61 in 2020 to #116 in 2023) suggests relative-size contraction against faster-growing peers prior to the 2023 ownership transition. Customer concentration is negligible: the company serves individual residential homeowners with no enterprise anchors, having completed more than 50,000 projects across its 20+ year history. The principal forward-looking variables are the new ownership's investment intensity, the productivity of the GAF exclusive partnership, and whether solar penetration lifts average ticket size in a market where home-services consolidation is accelerating.
Nu Look Home Design, Inc. firmographics
Firmographics- Name
- Nu Look Home Design, Inc.
- Legal name
- Nu Look Home Design, Inc.
- Website
- https://nulookhomedesign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nu Look Home Design is a privately held Mid-Atlantic exterior home renovation company, founded in 2003 in Columbia, Maryland, serving residential homeowners across MD, VA, NJ, PA, DC, and DE with roofing, siding, windows, doors, gutters, and solar installation through in-home consultations and project-based pricing.
- Ownership category
- akta.pro rank
Nu Look Home Design, Inc. industry classification
Industry- Product category
- Residential Exterior Home Renovation
- NAICS
- Residential Remodelers (236118), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Exterior Painting (Siding, Trim, Doors) (HSAGADAB)
Keywords
Where Nu Look Home Design, Inc. is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nu Look Home Design, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Exterior Renovation Projects: Project-based revenue from residential home exterior renovation including roof replacement/installation, siding installation, window replacement, door installation, gutter installation, and solar panel/shingle installation. Each project is individually priced based on scope, materials, and property characteristics. Revenue is generated as one-time professional services fees per completed project, with financing options (including 0% interest periods) facilitating customer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based pricing with promotional materials discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Nu Look Home Design, Inc. product offering
Product offeringCore offering
Nu Look Home Design is a direct-to-consumer exterior home renovation contractor that sells and installs roofing, siding, windows, doors, gutters, and solar systems for residential homeowners. Projects are scoped and priced individually, delivered through in-home consultations with 3D design previews, and backed by a 13-step production process, lifetime workmanship warranties, and a Consumer Protection Guarantee.
Product overview
Nu Look Home Design is an exterior home renovation company operating as a single integrated service offering rather than a platform-plus-modules architecture. Their core service portfolio comprises six interconnected offerings: Roofing (asphalt/metal/solar shingles), Siding (vinyl and James Hardie), Windows (ProVia and Andersen), Doors (ProVia entry/patio doors), Gutters (seamless aluminum), and Solar (panels and GAF Timberline Solar shingles). The company also offers complementary material brands including GAF, James Hardie, CertainTeed, ProVia, and Andersen Windows & Doors as part of their service packages. They distinguish themselves through a 13-step production process, free 3D design renderings, flexible financing options, and lifetime warranties backed by their Consumer Protection Guarantee. The company has completed over 50,000 projects across the Mid-Atlantic region.
Differentiator
Problem solved
Functional benefit
Products and services
- Roofing Services Complete roof replacement and installation services for residential homeowners, including asphalt shingles, metal shingles, and GAF Timberline Solar shingles, delivered by GAF Master Elite Roofing Contractor installers.
- Siding Services Siding installation services for residential homeowners covering vinyl siding and James Hardie fiber cement siding, which is the company's original service line and core competency.
- Window Replacement Services Energy-efficient window replacement and installation services for residential homeowners, sourcing products from industry-leading manufacturers including ProVia and Andersen Windows & Doors.
- Door Installation Services Entry, storm, and patio door installation services for residential homeowners featuring ProVia doors with customization options including style, material, color, hardware, and glass.
- Gutter Installation Services Seamless aluminum gutter installation services for residential homeowners designed to protect homes from water damage while complementing exterior aesthetics.
- Solar Installation Services Solar panel and GAF Timberline Solar shingle installation services for residential homeowners combining energy-efficient roofing with aesthetic appeal.
Quantifiable outcome
- 92% customer satisfaction rate (validated by independent third-party GuildQuality)
- +4 more outcomes
Companies that use Nu Look Home Design, Inc.
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Nu Look Home Design, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Nu Look Home Design, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- GAF (America's premier roofing manufacturer)flagshipNu Look Home Design joined forces with GAF in a landmark exclusive partnership (December 2023). As a GAF Master Elite Roofing Contractor (awarded to less than 2% of North American roofing contractors), Nu Look offers GAF's full product line including Timberline HDZ shingles, Timberline Solar shingles, and other GAF roofing materials. The partnership provides enhanced warranty protection and consumer guarantees backed by GAF's manufacturing excellence.
- James Hardie (Fiber Cement Siding)coreJames Hardie is featured as a key brand partner on Nu Look's website, supplying fiber cement siding products. James Hardie siding is recognized for durability, aesthetic variety, and resistance to weather conditions in the Mid-Atlantic climate.
- CertainTeedcoreCertainTeed logo is featured on the Nu Look homepage indicating a product/material supply partnership for roofing and exterior products. CertainTeed is a leading manufacturer of building materials including roofing, siding, and insulation.
- ProVia (Doors and Windows)coreProVia is a key brand partner supplying entry doors, storm doors, and patio doors as well as windows. Nu Look highlights ProVia's extensive customization options (style, material, color, hardware, glass options) and the company's industry-leading window installation services.
- Andersen Windows & DoorscoreAndersen Windows & Doors logo is featured on the homepage, indicating a materials supply partnership for replacement windows. Andersen is known for energy-efficient and attractive windows.
- HOVERcoreNu Look uses HOVER technology to deliver an easy, accurate, and straightforward home improvement experience. HOVER provides 3D measurement and design technology enabling precise material estimates and visual previews of finished projects for homeowners.
- EagleView PictometrycoreNu Look uses EagleView Pictometry aerial photography technology to accurately measure the amount of materials needed for roofing projects. This reduces waste and ensures more affordable, accurate estimates for homeowners.
- GuildQualitycoreGuildQuality is an independent third-party company that follows up with homeowners who have used Nu Look for their home improvement projects, collecting and publishing verified customer reviews. This partnership drives credibility and provides ongoing customer satisfaction feedback that underpins Nu Look's Guildmaster Award wins.
- WMAL DCminorNu Look created breast cancer awareness through its partnership with WMAL DC, a local radio station. CEO Patrick Fingles was also interviewed on the WMAL Saturday Morning Update show to discuss topics important to homeowners considering roof replacement.
- Owens CorningcoreNu Look holds Owens Corning Platinum Preferred Contractor status, indicating a certification and supply partnership with Owens Corning for roofing materials and systems.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Nu Look Home Design, Inc. competitors and assessment
Company assessmentDirect peers
- Power Home Remodeling: Large US exterior home remodeling company offering roofing, siding, windows, and doors with a direct-to-consumer field sales model. Closest analog to Nu Look in scope, GTM, and product breadth.
- Long Home Products: Mid-Atlantic-based exterior remodeling firm covering roofing, siding, windows, doors, and baths with similar field-sales and promotional financing tactics. Directly overlapping footprint and offering with Nu Look.
- Thompson Creek Window & Siding: Mid-Atlantic window and siding replacement specialist headquartered in the same DMV region, with direct-to-consumer sales and product partnerships with leading manufacturers.
- Window Nation: Mid-Atlantic-originated window, door, and siding replacement company with similar GTM and premium product positioning (Andersen, ProVia). Direct competitor for replacement window contracts.
- LeafGuard (K-Group / Englert): Nationally branded seamless gutter and roofing replacement franchise, often bundling gutter installation with roof replacement under one sales process. Overlaps with Nu Look's gutter + roofing offering.
- Roofing Corp of America (RCA): Residential roofing consolidator operating multiple regional brands with GAF Master Elite and Owens Corning Preferred credentials. Comparable in services, certifications, and acquisition-driven growth thesis.
- TruBlue Roofing & Remodeling (PFS / Power Home parent family): Regional exterior remodeler brands under PFS that directly compete for premium roofing/siding contracts in overlapping East Coast territories.
Broad incumbents
- Home Depot Installation Services: National big-box retailer connecting homeowners to vetted installation pros for roofing, windows, doors, siding, and gutters. Competes for the same homeowner lead pool across the Mid-Atlantic.
- Lowe's Installation Services (Lowe's Home Improvement): National home improvement retailer bundling installation with product purchase. Competes for homeowners researching roofing and exterior renovation purchases, especially via insurance claims.
Others
- ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building materials. Counterparty supplier to Nu Look and adjacent partner in the value chain rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nu Look Home Design, Inc. social profiles
Digital presenceNu Look Home Design, Inc. compliance and trust
Trust signalCompliance6 records
Nu Look Home Design, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nu Look Home Design, Inc. leadership team
Management profileNumber of profiles
Nu Look Home Design, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nu Look Home Design, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nu Look Home Design, Inc.
What does Nu Look Home Design, Inc. do?
Nu Look Home Design is a direct-to-consumer exterior home renovation contractor that sells and installs roofing, siding, windows, doors, gutters, and solar systems for residential homeowners. Projects are scoped and priced individually, delivered through in-home consultations with 3D design previews, and backed by a 13-step production process, lifetime workmanship warranties, and a Consumer Protection Guarantee.
Is Nu Look Home Design, Inc. a public or private company?
Nu Look Home Design, Inc. is a private company. It is classified as family owned and is currently operating.
When was Nu Look Home Design, Inc. founded?
Nu Look Home Design, Inc. was founded in 2003. It employs 101 to 250 people.
Where is Nu Look Home Design, Inc. based?
Nu Look Home Design, Inc. is headquartered in Columbia, United States, in the North America region.
How does Nu Look Home Design, Inc. make money?
One revenue line is on record: home Exterior Renovation Projects.
Who are Nu Look Home Design, Inc.'s main competitors?
Direct peers on record are Power Home Remodeling, Long Home Products, Thompson Creek Window & Siding, Window Nation, LeafGuard (K-Group / Englert), Roofing Corp of America (RCA) and TruBlue Roofing & Remodeling (PFS / Power Home parent family). Broad incumbents are Home Depot Installation Services and Lowe's Installation Services (Lowe's Home Improvement). ABC Supply Co. is listed as an others.
Does Nu Look Home Design, Inc. have an API?
No public API is recorded for Nu Look Home Design, Inc..
What industry is Nu Look Home Design, Inc. in?
Nu Look Home Design, Inc.'s product category is Residential Exterior Home Renovation. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAGADAB, Exterior Painting (Siding, Trim, Doors). Its NAICS code is 236118 and its SIC code is 1520.