Nu Look Home Design, Inc.

What Nu Look Home Design, Inc. does

Nu Look Home Design, Inc. is a privately held exterior home renovation company headquartered in Columbia, Maryland, founded in 2003 and operating across the Mid-Atlantic United States (Maryland, Virginia, New Jersey, Pennsylvania, Delaware, and Washington DC). The company sells integrated roofing, siding, window, door, gutter, and solar installation services directly to residential homeowners through a field-sales model centered on free in-home consultations, free 3D design renderings (powered by HOVER), and aerial roof measurement (powered by EagleView Pictometry). Pricing is project-based and individually scoped, with promotional offers (e.g., 50% off materials, 12-month no-interest financing) and a "No Money Down" policy under which the financing company does not pay Nu Look until the customer is fully satisfied. The company is positioned as a premium, quality-controlled remodeler rather than a low-cost contractor, certified as a GAF Master Elite Roofing Contractor (top 2% of North American roofing contractors) and as an Owens Corning Platinum Preferred Contractor, with materials sourced from GAF, James Hardie, CertainTeed, ProVia, and Andersen.

Underlying the service offering is a standardized 13-step production process that governs every project from site inspection through post-completion follow-up, supplemented by a lifetime workmanship warranty and a Consumer Protection Guarantee that back manufacturer warranties if the manufacturer cannot. The technology stack is not proprietary AI but rather third-party visualization and measurement tooling integrated into the sales motion, combined with a multi-channel marketing footprint (SEO, paid search, social media, SMS, GuildQuality third-party reviews). Customer trust is evidenced by a 92% GuildQuality-validated satisfaction rate, a BBB A+ rating, Google 4.7 stars, and recurring Guildmaster Awards (2014, 2015, 2017, 2022, 2024). In April 2023, founder Patrick Fingles sold the company to Nu Look Home Design Investments; the headquarters was relocated within Columbia, MD in July 2023, the GAF Master Elite certification was awarded in August 2023, and an exclusive GAF partnership (including Timberline Solar) was announced in December 2023.

Revenue mechanics are entirely project-based: each renovation is priced by scope, materials, size, and complexity, and revenue is recognized as one-time professional services fees per completed job, augmented by financing origination partnerships. The qualified Remodeler Top 500 ranking — nine consecutive years on the list, most recently #116 in 2023 — places Nu Look among the larger U.S. remodelers by revenue, though the downward ranking trajectory (#61 in 2020 to #116 in 2023) suggests relative-size contraction against faster-growing peers prior to the 2023 ownership transition. Customer concentration is negligible: the company serves individual residential homeowners with no enterprise anchors, having completed more than 50,000 projects across its 20+ year history. The principal forward-looking variables are the new ownership's investment intensity, the productivity of the GAF exclusive partnership, and whether solar penetration lifts average ticket size in a market where home-services consolidation is accelerating.

Name

Nu Look Home Design, Inc.

Legal name

Nu Look Home Design, Inc.

Website

https://nulookhomedesign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Nu Look Home Design is a privately held Mid-Atlantic exterior home renovation company, founded in 2003 in Columbia, Maryland, serving residential homeowners across MD, VA, NJ, PA, DC, and DE with roofing, siding, windows, doors, gutters, and solar installation through in-home consultations and project-based pricing.

Ownership category

akta.pro rank

Product category

Residential Exterior Home Renovation

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Exterior Painting (Siding, Trim, Doors) (HSAGADAB)

Keywords

• Exterior home renovation
• Residential roofing services
• Siding installation
• Window replacement
• Door installation

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Exterior Renovation Projects: Project-based revenue from residential home exterior renovation including roof replacement/installation, siding installation, window replacement, door installation, gutter installation, and solar panel/shingle installation. Each project is individually priced based on scope, materials, and property characteristics. Revenue is generated as one-time professional services fees per completed project, with financing options (including 0% interest periods) facilitating customer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Nu Look Home Design is a direct-to-consumer exterior home renovation contractor that sells and installs roofing, siding, windows, doors, gutters, and solar systems for residential homeowners. Projects are scoped and priced individually, delivered through in-home consultations with 3D design previews, and backed by a 13-step production process, lifetime workmanship warranties, and a Consumer Protection Guarantee.

Product overview

Nu Look Home Design is an exterior home renovation company operating as a single integrated service offering rather than a platform-plus-modules architecture. Their core service portfolio comprises six interconnected offerings: Roofing (asphalt/metal/solar shingles), Siding (vinyl and James Hardie), Windows (ProVia and Andersen), Doors (ProVia entry/patio doors), Gutters (seamless aluminum), and Solar (panels and GAF Timberline Solar shingles). The company also offers complementary material brands including GAF, James Hardie, CertainTeed, ProVia, and Andersen Windows & Doors as part of their service packages. They distinguish themselves through a 13-step production process, free 3D design renderings, flexible financing options, and lifetime warranties backed by their Consumer Protection Guarantee. The company has completed over 50,000 projects across the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Complete roof replacement and installation services for residential homeowners, including asphalt shingles, metal shingles, and GAF Timberline Solar shingles, delivered by GAF Master Elite Roofing Contractor installers.
• Siding Services Siding installation services for residential homeowners covering vinyl siding and James Hardie fiber cement siding, which is the company's original service line and core competency.
• Window Replacement Services Energy-efficient window replacement and installation services for residential homeowners, sourcing products from industry-leading manufacturers including ProVia and Andersen Windows & Doors.
• Door Installation Services Entry, storm, and patio door installation services for residential homeowners featuring ProVia doors with customization options including style, material, color, hardware, and glass.
• Gutter Installation Services Seamless aluminum gutter installation services for residential homeowners designed to protect homes from water damage while complementing exterior aesthetics.
• Solar Installation Services Solar panel and GAF Timberline Solar shingle installation services for residential homeowners combining energy-efficient roofing with aesthetic appeal.

Quantifiable outcome

• 92% customer satisfaction rate (validated by independent third-party GuildQuality)
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• GAF (America's premier roofing manufacturer)flagshipStrategic or Co-development Partner · 1 December 2023Nu Look Home Design joined forces with GAF in a landmark exclusive partnership (December 2023). As a GAF Master Elite Roofing Contractor (awarded to less than 2% of North American roofing contractors), Nu Look offers GAF's full product line including Timberline HDZ shingles, Timberline Solar shingles, and other GAF roofing materials. The partnership provides enhanced warranty protection and consumer guarantees backed by GAF's manufacturing excellence.
• James Hardie (Fiber Cement Siding)coreTechnology or IntegrationJames Hardie is featured as a key brand partner on Nu Look's website, supplying fiber cement siding products. James Hardie siding is recognized for durability, aesthetic variety, and resistance to weather conditions in the Mid-Atlantic climate.
• CertainTeedcoreTechnology or IntegrationCertainTeed logo is featured on the Nu Look homepage indicating a product/material supply partnership for roofing and exterior products. CertainTeed is a leading manufacturer of building materials including roofing, siding, and insulation.
• ProVia (Doors and Windows)coreTechnology or IntegrationProVia is a key brand partner supplying entry doors, storm doors, and patio doors as well as windows. Nu Look highlights ProVia's extensive customization options (style, material, color, hardware, glass options) and the company's industry-leading window installation services.
• Andersen Windows & DoorscoreTechnology or IntegrationAndersen Windows & Doors logo is featured on the homepage, indicating a materials supply partnership for replacement windows. Andersen is known for energy-efficient and attractive windows.
• HOVERcoreTechnology or IntegrationNu Look uses HOVER technology to deliver an easy, accurate, and straightforward home improvement experience. HOVER provides 3D measurement and design technology enabling precise material estimates and visual previews of finished projects for homeowners.
• EagleView PictometrycoreTechnology or IntegrationNu Look uses EagleView Pictometry aerial photography technology to accurately measure the amount of materials needed for roofing projects. This reduces waste and ensures more affordable, accurate estimates for homeowners.
• GuildQualitycoreGTM or Marketing PartnerGuildQuality is an independent third-party company that follows up with homeowners who have used Nu Look for their home improvement projects, collecting and publishing verified customer reviews. This partnership drives credibility and provides ongoing customer satisfaction feedback that underpins Nu Look's Guildmaster Award wins.
• WMAL DCminorGTM or Marketing PartnerNu Look created breast cancer awareness through its partnership with WMAL DC, a local radio station. CEO Patrick Fingles was also interviewed on the WMAL Saturday Morning Update show to discuss topics important to homeowners considering roof replacement.
• Owens CorningcoreTechnology or IntegrationNu Look holds Owens Corning Platinum Preferred Contractor status, indicating a certification and supply partnership with Owens Corning for roofing materials and systems.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Power Home Remodeling: Large US exterior home remodeling company offering roofing, siding, windows, and doors with a direct-to-consumer field sales model. Closest analog to Nu Look in scope, GTM, and product breadth.
• Long Home Products: Mid-Atlantic-based exterior remodeling firm covering roofing, siding, windows, doors, and baths with similar field-sales and promotional financing tactics. Directly overlapping footprint and offering with Nu Look.
• Thompson Creek Window & Siding: Mid-Atlantic window and siding replacement specialist headquartered in the same DMV region, with direct-to-consumer sales and product partnerships with leading manufacturers.
• Window Nation: Mid-Atlantic-originated window, door, and siding replacement company with similar GTM and premium product positioning (Andersen, ProVia). Direct competitor for replacement window contracts.
• LeafGuard (K-Group / Englert): Nationally branded seamless gutter and roofing replacement franchise, often bundling gutter installation with roof replacement under one sales process. Overlaps with Nu Look's gutter + roofing offering.
• Roofing Corp of America (RCA): Residential roofing consolidator operating multiple regional brands with GAF Master Elite and Owens Corning Preferred credentials. Comparable in services, certifications, and acquisition-driven growth thesis.
• TruBlue Roofing & Remodeling (PFS / Power Home parent family): Regional exterior remodeler brands under PFS that directly compete for premium roofing/siding contracts in overlapping East Coast territories.

Broad incumbents

• Home Depot Installation Services: National big-box retailer connecting homeowners to vetted installation pros for roofing, windows, doors, siding, and gutters. Competes for the same homeowner lead pool across the Mid-Atlantic.
• Lowe's Installation Services (Lowe's Home Improvement): National home improvement retailer bundling installation with product purchase. Competes for homeowners researching roofing and exterior renovation purchases, especially via insurance claims.

Others

• ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building materials. Counterparty supplier to Nu Look and adjacent partner in the value chain rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NuLookHome
• YouTubeyoutube.com/@nulookroofing
• Facebookfacebook.com/nulookhomedesign
• LinkedInlinkedin.com/company/nu-look-home-design
• Instagraminstagram.com/nulookhomedesign

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu Look Home Design, Inc.