Identity Public Relations
Identity Public Relations is a founder-owned, integrated PR, marketing, and creative agency founded in 1998, serving 100+ enterprise and mid-market clients across 12+ industries from offices in Birmingham, MI, Chicago, and Tampa via tiered monthly retainers and in-house creative production.
- Company typePrivate
- Founded1998
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Identity Public Relations does
Identity Public Relations (legal entity: Identity Marketing & Public Relations, LLC) is a privately held, founder-owned integrated communications agency founded in 1998 and headquartered in Birmingham, Michigan, with additional regional offices in Chicago, Illinois and Tampa, Florida. The firm operates as a full-service public relations, marketing, and creative agency organized around three core service pillars—Awareness + Reputation, Marketing + Growth, and Brand Strategy + Creative—supplemented by a dedicated Crisis Communications practice, an "EOS PR Firm" service line for companies running on the Entrepreneurial Operating System, and a six-month Apprenticeship Program. Its technology stack centers on HubSpot (as a certified HubSpot Solutions Partner) for CRM, marketing automation, and sales enablement, supplemented by standard collaboration tools (Slack, Zoom, Microsoft Teams) and media monitoring/analytics platforms. The agency's in-house creative team produces more than 1,200 projects annually, and its proprietary "Modern PR Mix" framework, custom "Awareness Plan" roadmap, layered Partner/Manager/Specialist account structure, and Front of House/Back of House crisis model constitute its named operational IP.
The business model is retainer-based professional services. Identity publicly discloses four monthly pricing tiers ranging from under $6,000 to $20,000+ per engagement, with the mid-market ($6k–$12k) and upper mid-market ($12k–$20k) tiers representing its core positioning. Customers span 12+ industries including Real Estate, Retail & Restaurants, Hospitality, Automotive & Mobility, Education, Professional Services, Attractions, Technology, Private Equity, and Nonprofit, with named enterprise clients such as Hudsonville Ice Cream, Aimbridge Hospitality, Motown Museum, Easton Town Center, Steiner + Associates, Pentastar Aviation, Pangea, City of Sterling Heights, Absopure, and Team Schostak Family Restaurants. The firm serves 100+ active engagements, employs nearly 40 specialist professionals, and operates with no disclosed institutional funding, parent company, or M&A activity. Distribution is direct and partner-led, supported by an industry award program (50+ national/regional wins, including 2x PRNEWS Agency of the Year finalist), content marketing, social media, and an apprenticeship-driven talent pipeline.
Identity Public Relations firmographics
Firmographics- Name
- Identity Public Relations
- Legal name
- Identity Marketing & Public Relations, LLC
- Website
- https://identitypr.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Identity Public Relations is a founder-owned, integrated PR, marketing, and creative agency founded in 1998, serving 100+ enterprise and mid-market clients across 12+ industries from offices in Birmingham, MI, Chicago, and Tampa via tiered monthly retainers and in-house creative production.
- Ownership category
- akta.pro rank
Identity Public Relations industry classification
Industry- Product category
- Public Relations and Integrated Communications Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Product & Brand PR (Consumer & B2B) (BPAFADAH), Brand Strategy & Identity Systems (MPAAAEAA)
Keywords
Where Identity Public Relations is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Identity Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services Retainers: Identity operates on a retainer-based professional services model, charging monthly fees for ongoing PR, marketing, and communications services. Pricing tiers from the contact form indicate service tiers starting below $6k/month up to $20k+/month, suggesting monthly retainer agreements with clients. Services span integrated communications programs, media relations, creative production, social media management, and crisis counsel.
- Project-Based Creative and Campaign Work: In-house creative team produces more than 1,200 projects annually for clients, including website design, branding, photography, videography, copywriting, and campaign creative. This represents both project-based one-time deliverables and ongoing creative production embedded in retainer agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level engagement under $6,000/month |
| Subscription | Monthly | Mid-market engagement $6,000–$12,000/month |
| Subscription | Monthly | Upper mid-market engagement $12,000–$20,000/month |
| Subscription | Monthly | Enterprise engagement $20,000+/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Identity Public Relations product offering
Product offeringCore offering
Identity Public Relations is an integrated public relations, marketing, and creative agency that sells retainer-based communications services to organizations. Its core deliverables span three service pillars — Awareness + Reputation (media relations, thought leadership, crisis communications, influencer marketing, executive visibility, M&A communications), Marketing + Growth (social media, content, advertising, HubSpot/CRM deployment, marketing automation, demand generation), and Brand Strategy + Creative (awareness planning, campaign ideation, brand and logo design, website design, copywriting, photography, videography) — supported by a dedicated Crisis Communications practice.
Product overview
Identity is a national public relations, marketing, and creative agency offering a comprehensive integrated communications service portfolio organized around three core pillars: Awareness + Reputation Services, Marketing + Growth Services, and Brand Strategy + Creative Services. These core offerings are supported by specialized Crisis Communications Services, an EOS-aligned service line for companies running on the Entrepreneurial Operating System, and an Apprenticeship Program for emerging talent development. The agency serves clients across 12+ industries including Detroit, Chicago, Tampa, Real Estate, Retail & Restaurants, Education, Professional Services, Hospitality, Automotive, Attractions, Technology, Private Equity, and Nonprofit sectors, with operations spanning Birmingham, MI (headquarters), Chicago, IL, and Tampa, FL.
Differentiator
Problem solved
Functional benefit
Products and services
- Awareness + Reputation Services Strategic PR and communications services that help companies build visibility, credibility, and influence across earned, owned, and shared media, for enterprise and mid-market organizations.
- Marketing + Growth Services Sales and marketing operations services spanning social media, content, paid advertising, HubSpot/CRM deployment, marketing automation, and demand generation, for organizations seeking measurable marketing outcomes tied to revenue.
- Brand Strategy + Creative Services Strategic planning, messaging, and brand design services delivered by Identity's in-house creative team, producing more than 1,200 projects annually for clients across branding, websites, photography, videography, and copywriting.
- Crisis Communications Services Comprehensive crisis management services for organizations facing reputation threats, combining real-time counsel, media triage, monitoring technology, and stakeholder communications under a dual-team operating model.
- EOS PR Firm Services PR, marketing, and brand strategy services tailored for companies running on the Entrepreneurial Operating System, integrating communications into the EOS V/TO framework for EOS-implementing leadership teams.
Quantifiable outcome
- 5B+ media impressions generated for RAPID + TCT event PR campaign
- +6 more outcomes
Companies that use Identity Public Relations
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles3 records
Identity Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Identity Public Relations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreIdentity is a certified HubSpot Solutions Partner. The agency helps clients maximize HubSpot CRM deployment, marketing automation, sales enablement, and lead scoring. HubSpot partnership is a core differentiator enabling Identity to deliver integrated marketing and sales technology services to professional services, automotive, technology, and other B2B clients.
- EOS (Entrepreneurial Operating System)coreIdentity has utilized EOS for nearly two decades and was one of the first professional service companies to adopt the system. EOS Founder Gino Wickman served as Identity's original implementer for many years and featured Identity Founder Mark Winter in his book 'Decide! The One Common Denominator of All Great Leaders.' Identity actively markets itself as 'The Original EOS PR Firm' targeting companies running on EOS. The agency helps EOS companies integrate PR, communications, and brand strategy into their V/TO framework.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Identity Public Relations competitors and assessment
Company assessmentDirect peers
- Lambert Global: Detroit-headquartered integrated communications firm offering PR, marketing, and creative services. Closest geographic and service-line peer to Identity, with similar mid-market enterprise client base and integrated in-house creative capabilities.
- Franco Public Relations Group: Detroit-based integrated PR and marketing agency serving similar Midwest enterprise clients. Comparable in size, scope, and emphasis on integrated PR plus creative production for regional brands.
- Truscott Rossman: Michigan-based PR and public affairs firm with strong public-sector, association, and corporate communications practice. Competes with Identity for Midwest enterprise and government-adjacent accounts.
- Mower: Syracuse- and Buffalo-based integrated marketing and PR agency with analytics-driven approach. Comparable integrated model combining PR, creative, digital, and media services for mid-market enterprise clients.
- Zeno Group: Mid-sized integrated communications agency with strong earned-media, influencer, and crisis capabilities. Comparable service portfolio and pricing tier to Identity's enterprise retainers.
- 5W Public Relations: Mid-sized independent PR firm offering integrated PR, digital, and social services to consumer, corporate, and crisis clients. Closely comparable in scale, model, and client-mix philosophy to Identity.
- Cramer-Krasselt: Midwest-headquartered integrated creative and PR agency with comparable mid-market enterprise positioning. Direct competitor for integrated communications mandates in the Midwest and beyond.
- PMK*BNC: Mid-sized integrated PR and brand agency with strong executive thought-leadership and entertainment practice. Comparable in size and client-mix orientation, particularly in executive visibility and reputation management.
Broad incumbents
- Edelman: World's largest independent PR firm with global footprint and integrated capabilities spanning PR, digital, creative, and research. Sets the competitive ceiling for Identity in enterprise RFPs and offers an M&A benchmark for independent PR scale.
- Weber Shandwick: Top-tier global PR agency within IPG with deep crisis, corporate, and consumer practices. Represents the holding-company-backed competitive threat Identity faces in larger enterprise pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Identity Public Relations social profiles
Digital presenceIdentity Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Public Relations leadership team
Management profileNumber of profiles
Profiles7 records
Identity Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Public Relations
What does Identity Public Relations do?
Identity Public Relations is an integrated public relations, marketing, and creative agency that sells retainer-based communications services to organizations. Its core deliverables span three service pillars — Awareness + Reputation (media relations, thought leadership, crisis communications, influencer marketing, executive visibility, M&A communications), Marketing + Growth (social media, content, advertising, HubSpot/CRM deployment, marketing automation, demand generation), and Brand Strategy + Creative (awareness planning, campaign ideation, brand and logo design, website design, copywriting, photography, videography) — supported by a dedicated Crisis Communications practice.
Is Identity Public Relations a public or private company?
Identity Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Identity Public Relations founded?
Identity Public Relations was founded in 1998. It employs 11 to 50 people.
Where is Identity Public Relations based?
Identity Public Relations is headquartered in Detroit, United States, in the North America region.
How does Identity Public Relations make money?
Two revenue lines are on record. Professional Services Retainers are the primary driver. The others are project-Based Creative and Campaign Work.
Who are Identity Public Relations's main competitors?
Direct peers on record are Lambert Global, Franco Public Relations Group, Truscott Rossman, Mower, Zeno Group, 5W Public Relations, Cramer-Krasselt and PMK*BNC. Broad incumbents are Edelman and Weber Shandwick.
Does Identity Public Relations have an API?
No public API is recorded for Identity Public Relations.
What industry is Identity Public Relations in?
Identity Public Relations's product category is Public Relations and Integrated Communications Services. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7310.