Advisor Armor
Advisor Armor is a Scottsdale-based SaaS company providing automated cybersecurity compliance and regulatory examination-readiness software for registered investment advisers, broker-dealers, and wealth managers subject to SEC and FINRA rules.
- Company typePrivate
- Founded2016
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Advisor Armor does
Advisor Armor is a Scottsdale, Arizona-based private software company that provides automated cybersecurity compliance solutions for financial services firms, principally registered investment advisers (RIAs), broker-dealers, and wealth managers. Founded in 2016 (per company history; the firmographics record lists 2014 as year_founded), the company operates with 1-10 employees and reports 1,000+ financial services firms on its platform with 20,000+ endpoints under continuous monitoring.
The company's core product is the Advisor Armor Platform, a cloud-based compliance automation system that delivers external perimeter assessment, continuous 24/7 monitoring, automated evidence and documentation collection, and automatic updates aligned to evolving SEC Regulation S-P, FINRA, FTC, NASAA, NYDFS, AICPA and IRS standards. The platform is designed to operate externally without accessing client data, and is layered with Applets — installable compliance modules that extend the platform to address specific regulatory requirements. The company claims a 100% regulatory examination pass rate across its client base. Pricing is delivered as a no-contract SaaS subscription with a free SEC cyber exam checklist used as a top-of-funnel lead magnet; onboarding takes approximately 20-30 minutes and monthly maintenance approximately 15 minutes.
Go-to-market combines direct digital sales (website + Calendly demo scheduling) with a three-tier channel program spanning compliance consulting firms, cybersecurity consulting firms, and managed service providers, with white-label and reseller/referral options. Content marketing and SEO are anchored to specific SEC regulatory deadlines, including the June 3, 2026 Regulation S-P compliance date for smaller advisers (<$1.5B AUM) and the December 2025 date for advisers with $1.5B+ AUM. No funding rounds, revenue figures, executive team, or AI/ML capabilities are disclosed in the available source material.
Advisor Armor firmographics
Firmographics- Name
- Advisor Armor
- Legal name
- Advisor Armor
- Website
- https://advisorarmor.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advisor Armor is a Scottsdale-based SaaS company providing automated cybersecurity compliance and regulatory examination-readiness software for registered investment advisers, broker-dealers, and wealth managers subject to SEC and FINRA rules.
- Ownership category
- akta.pro rank
Advisor Armor industry classification
Industry- Product category
- Regulatory Compliance Software (Financial Services Cybersecurity)
- NAICS
- Security Systems Services (except Locksmiths) (561621), Other Scientific and Technical Consulting Services (54169)
- akta.pro primary industry
- OT/ICS & Critical Infrastructure Cybersecurity Services (BPAKAHAN)
- akta.pro secondary industries
- Insider Threat Program Design & Risk Assessments (BPAKADAM), Fraud Risk & Financial Crime Controls Advisory (BPAKADAL)
Keywords
Where Advisor Armor is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advisor Armor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Compliance Platform: Advisor Armor provides an automated cybersecurity compliance platform on a subscription basis. Firms create a 'No Contract' account, indicating a low-commitment entry model, then pay for ongoing platform access and monitoring services. The platform handles onboarding in 20-30 minutes and requires approximately 15 minutes per month to maintain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free checklist available as lead magnet |
| Subscription | Monthly | No-contract subscription platform account |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Advisor Armor product offering
Product offeringCore offering
Advisor Armor provides a cloud-based, automated cybersecurity compliance platform built specifically for financial services firms (RIAs, broker-dealers, wealth managers). The platform continuously monitors endpoints and perimeter, automatically generates and maintains compliance evidence and documentation aligned with SEC, FINRA, FTC, NASAA, NYDFS, AICPA, IRS, and state/federal standards, and helps firms prepare for and pass regulatory examinations without collecting client data. It is sold on a no-contract subscription basis with modular compliance applets available for specific regulatory tasks.
Product overview
Advisor Armor offers a unified cybersecurity compliance platform designed specifically for financial services firms. The core Advisor Armor Platform provides automated evidence collection and documentation to help firms achieve 100% regulatory examination pass rates. The platform is complemented by Applets, which are installable modules that extend functionality for specific compliance requirements. The offering integrates compliance monitoring, documentation management, and regulatory examination preparation into a single solution for RIAs, broker-dealers, and investment advisers.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisor Armor Platform Automated cybersecurity compliance platform that provides continuous perimeter monitoring, automated evidence collection, and documentation management to help registered investment advisers, broker-dealers, and wealth managers pass SEC, FINRA, and state regulatory cybersecurity examinations. Sold as a no-contract subscription; does not collect client data.
- Applets Installable compliance modules available through the Advisor Armor platform that extend core functionality to address specific regulatory requirements and discrete compliance tasks (e.g., particular SEC, FINRA, state, or industry-standard controls).
Quantifiable outcome
- 100% regulatory examination pass rate across all platform clients
- +3 more outcomes
Companies that use Advisor Armor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Advisor Armor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Advisor Armor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Compliance Consulting Firms (Partner Type)coreAdvisor Armor partners with compliance consulting firms to enhance their consulting practice with automated cybersecurity solutions. Partner benefits include white-label platform options, reseller & referral programs, co-marketing opportunities, and dedicated training and certification. Compliance consulting firms can offer comprehensive, automated compliance solutions to their financial services clients through the Advisor Armor platform.
- Cybersecurity Consulting Firms (Partner Type)coreAdvisor Armor partners with cybersecurity consulting firms to scale their solutions with specialized compliance expertise tailored for RIAs, alternative investment firms, and advisory firms. Benefits include financial services expertise transfer, cybersecurity training modules, platform integration support, and joint go-to-market strategies. These partners resell or refer the platform to their financial services client base.
- Managed Service Providers / MSPs (Partner Type)coreMSPs add cybersecurity compliance as a premium service offering to their financial services clients using the Advisor Armor platform. Benefits include technology integration support, recurring revenue opportunities, client retention enhancement, and comprehensive training programs. MSPs serve as a distribution channel reaching mid-market financial services firms.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Advisor Armor competitors and assessment
Company assessmentBroad incumbents
- Vanta: Leading generalist compliance automation platform covering SOC 2, ISO 27001, HIPAA, and increasingly vertical-specific frameworks. While not specialized in financial services the way Advisor Armor is, Vanta is the most likely generalist to absorb RIA/BD demand through framework expansion.
- Drata: Automated compliance and trust management platform competing directly in continuous monitoring, evidence collection, and audit readiness. Overlaps heavily with Advisor Armon's core automation workflow, though Drata's framework library is broader and not financial-services-specialized.
- Secureframe: Compliance automation platform offering automated evidence collection, continuous monitoring, and framework coverage. Competes for the same mid-market compliance buyer as Advisor Armor and could expand into financial advisor verticals.
- Smarsh: Compliance and communications archiving vendor serving broker-dealers, RIAs, and other regulated financial firms. Overlaps with Advisor Armon's regulatory compliance scope from the records/archiving angle and serves the same RIA/BD buyer base.
- Tugboat Logic (OneTrust): Now part of OneTrust, Tugboat Logic offers automated evidence collection, policy management, and audit readiness. Comparable automation playbook to Advisor Armor, though typically adopted by larger enterprises rather than SMB RIAs.
Direct peers
- RIA in a Box: Compliance platform purpose-built for registered investment advisers, covering cybersecurity, AML, code of ethics, and regulatory filings. The closest direct vertical peer to Advisor Armor — same buyer, overlapping feature set, deeper RIA workflow coverage.
Emerging players
- Apptega: GRC and cybersecurity compliance platform offering framework management, evidence collection, and continuous monitoring. Comparable in automation philosophy to Advisor Armor though broader across frameworks and less financially-specialized.
- ComplianceForge: Cybersecurity documentation and policy specialist serving regulated industries including financial services. Provides written policies and procedures that complement Advisor Armor's automated evidence platform.
- Sprinto: Compliance automation platform focused on fast-growing tech companies, offering continuous monitoring and automated evidence collection. Comparable architecture and value proposition to Advisor Armor, primarily competing for SMB compliance buyers.
Regional players
- A-LIGN: Cybersecurity and compliance audit/advisory firm offering SOC 2, ISO 27001, HITRUST, and FedRAMP assessments. Comparable in the regulatory examination readiness space, though A-LIGN is services-led and targets larger organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advisor Armor social profiles
Digital presenceAdvisor Armor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advisor Armor leadership team
Management profileNumber of profiles
Advisor Armor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advisor Armor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advisor Armor
What does Advisor Armor do?
Advisor Armor provides a cloud-based, automated cybersecurity compliance platform built specifically for financial services firms (RIAs, broker-dealers, wealth managers). The platform continuously monitors endpoints and perimeter, automatically generates and maintains compliance evidence and documentation aligned with SEC, FINRA, FTC, NASAA, NYDFS, AICPA, IRS, and state/federal standards, and helps firms prepare for and pass regulatory examinations without collecting client data. It is sold on a no-contract subscription basis with modular compliance applets available for specific regulatory tasks.
Is Advisor Armor a public or private company?
Advisor Armor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advisor Armor founded?
Advisor Armor was founded in 2016. It employs 1 to 10 people.
Where is Advisor Armor based?
Advisor Armor is headquartered in Scottsdale, United States, in the North America region.
How does Advisor Armor make money?
One revenue line is on record: saaS Subscription - Compliance Platform.
Who are Advisor Armor's main competitors?
Broad incumbents on record are Vanta, Drata, Secureframe, Smarsh and Tugboat Logic (OneTrust). RIA in a Box is listed as a direct peer. Emerging players are Apptega, ComplianceForge and Sprinto. A-LIGN is listed as a regional player.
Does Advisor Armor have an API?
No public API is recorded for Advisor Armor.
What industry is Advisor Armor in?
Advisor Armor's product category is Regulatory Compliance Software (Financial Services Cybersecurity). Its primary akta.pro industry code is BPAKAHAN, OT/ICS & Critical Infrastructure Cybersecurity Services, with a secondary code of BPAKADAM, Insider Threat Program Design & Risk Assessments. Its NAICS code is 561621.