What REI Super does

REI Super is an Australian industry superannuation fund established in 1974 and operated by REI Superannuation Fund Pty Ltd as trustee under AFSL 240569 and RSE licence L0000314, regulated by APRA. The fund exclusively serves real estate industry professionals and their employers, offering a unified platform that combines MySuper-compliant accumulation accounts, transition-to-retirement and retirement pension accounts, and MetLife-backed insurance (Death, TPD, Salary Continuance). Its investment menu includes a Balanced (MySuper) option, Growth, Growth Plus (launched 1 July 2024), Balanced Pension, and International Shares options, with FY24/25 net returns ranging from 10.3% to 14.9%.

The technology platform comprises a Member Online portal (account.reisuper.com.au) with mandatory Multi-Factor Authentication as of December 2025, a SuperStream-compliant Employer Portal at employerpay.com.au, a Risk Profile Quiz across six risk levels, and digital insurance and retirement planning calculators. Fund administration was migrated from Mercer Outsourcing (Australia) Pty Ltd to SS&C Bluedoor Pty Ltd effective 1 December 2025, with the legacy mobile app retired. REI Super holds SuperRatings AAA Quality Rating and Choice Gold awards in 2025 and 2026.

As a not-for-profit industry fund, REI Super returns all surpluses to members rather than shareholders. Revenue mechanics derive from administration fees, investment management fees on member balances, and insurance premiums paid through MetLife. Distribution combines direct digital onboarding for individuals, an online employer application flow, a regional Business Development Manager team covering NSW/ACT (Khyati Halani), VIC/TAS/SA (Chris D'Astoli), and VIC/TAS (Glenn Rodwell), and free workplace education seminars. The fund's primary office postal address is in Newcastle (NSW), with operational support referenced in Melbourne, and is currently preparing employer-facing capabilities for the Payday Super reforms taking effect July 2026.

Name

REI Super

Legal name

REI Superannuation Fund Pty Ltd

Website

https://reisuper.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

REI Super is an Australian not-for-profit industry superannuation fund, established 1974, providing accumulation accounts, pensions, insurance, and tailored workplace education exclusively to real estate industry professionals and their employers across Australia.

Ownership category

akta.pro rank

Product category

Industry Superannuation Fund

NAICS

Pension Funds (525110), Insurance and Employee Benefit Funds (5251)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

Keywords

• Industry superannuation fund
• Retirement savings accounts
• Superannuation investment options
• Group insurance super
• Employer super contributions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Superannuation Contributions: REI Super accumulates member superannuation contributions from employers (Superannuation Guarantee) and voluntary contributions. As an industry fund, all profits are returned to members rather than distributed to shareholders.
2. Investment Management: Returns generated from investment of member superannuation balances across various asset classes including shares, property, fixed income, and cash.
3. Insurance Premiums: Insurance fees charged to members for Death, Total and Permanent Disablement (TPD), and Salary Continuance coverage provided through MetLife.

Pricing tiers

Distribution channels7 records

Marketing channels10 records

Core offering

REI Super is an Australian industry superannuation fund that provides accumulation and pension superannuation accounts, multiple investment options, group insurance (Death, TPD, Salary Continuance via MetLife), employer contribution management, and in-house financial advice to real estate industry professionals and their employers. All profits are returned to members as a not-for-profit industry fund.

Product overview

REI Super is an Australian industry superannuation fund serving real estate professionals, offering a unified platform combining accumulation super, retirement pensions, employer contribution management, insurance, and investment options. The core offering consists of Member Online for individual account management, Employer Portal for SuperStream-compliant contribution processing, and MetLife-backed insurance products. Investment options range from low-risk balanced to high-growth portfolios including Balanced/MySuper, Growth, Growth Plus, and International Shares. The fund supplements its core services with in-house financial advice, workplace education programs, and digital planning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• REI Super Accumulation Account Superannuation accumulation account for real estate professionals offering competitive fees, strong investment returns, and death/disability insurance. Members can make contributions, select investment options, and track super online.
• REI Super Pension Account Retirement income stream account offering tax-effective pension payments via TTR Pension and Retirement Pension options with flexible investment choices and tax-free earnings for members in or approaching retirement.
• Member Online Portal Secure online portal enabling members to access their super account, view balances, manage contributions, change investment options, and update personal details with multi-factor authentication.
• Employer Portal SuperStream-compliant online clearing house enabling employers to manage employee super contributions, add or remove employees, make payments via direct credit or direct debit, and access transaction reports.
• REI Super Insurance Group insurance cover provided through MetLife including Death only, Death and Total & Permanent Disablement (TPD), and Salary Continuance for temporary disablement, tailored to the income profile of real estate industry members.
• Balanced (MySuper) Investment Option Default diversified MySuper investment option with a balanced risk profile, delivering 10.3% net returns for FY2024-25.
• Growth Plus Investment Option Higher-growth investment option with elevated risk/return profile delivering 14.2% net returns for FY2024-25 in its first year.
• Growth Investment Option Growth-focused investment option targeting higher returns with elevated risk, delivering 12.5% net returns for FY2024-25.
• Balanced Pension Investment Option Balanced investment option designed for pension phase members with moderate risk profile, delivering 11.4% net returns for FY2024-25.
• International Shares Investment Option International shares investment option with higher growth potential and risk, delivering 14.9% net returns for FY2024-25.
• Financial Advice Services In-house financial advice for members covering super, retirement, insurance, and investment planning, including free initial consultations and fee-based comprehensive advice with no commissions or sales targets.
• Workplace Education Program Free workplace seminars, workshops, and individual meetings for employer clients and their employees covering super basics, investment options, insurance, and retirement planning.

Quantifiable outcome

• 10.3% return for Balanced (My Super) Option in FY24/25
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SS&C Bluedoor Pty LtdcoreImplementation/ SI/ Consulting Partner · 1 December 2025Fund administrator appointed 1 December 2025, replacing Mercer Outsourcing (Australia) Pty Ltd. SS&C Bluedoor manages day-to-day administration of REI Super member accounts including contributions processing, account maintenance, and member communications. Administered from processing centre in India under strict privacy compliance.
• MetLifecoreStrategic or Co-development PartnerInsurance provider for REI Super members offering Death only, Death and Total & Permanent Disablement (TPD), and Salary Continuance coverage. MetLife 360Health Virtual Care service also available to employer groups.
• Mercer Outsourcing (Australia) Pty LtdminorImplementation/ SI/ Consulting PartnerPrevious fund administrator that managed REI Super account administration until 30 November 2025, when administration transitioned to SS&C Bluedoor Pty Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UniSuper: Industry super fund dedicated to the higher education and research sector. Comparable industry-fund structure but materially larger AUM and broader product set; sets the bar for member experience and digital capabilities.
• AustralianSuper: Largest Australian super fund with a broad cross-industry membership base. Competes directly with REI Super for default-fund designations and member balances; benchmark for investment performance and fees.
• Aware Super: Large industry super fund formed from mergers of public-sector and broader-industry funds. Broader incumbent with overlapping MySuper, pension, and advice offerings targeting similar employer channels.

Direct peers

• Cbus: Industry super fund for the construction, building and related industries. Closest structural peer to REI Super: industry-vertical mandate, accumulation + pension phases, MySuper offering, BDM-led employer engagement model.
• Hostplus: Industry super fund for hospitality, tourism, sport and related sectors. Same industry-fund, vertical-niche model with employer-driven acquisition and member-as-owner economics; comparable scale and product mix to REI Super.
• REST Industry Super: Industry super fund serving retail, fast food and broader industries. Comparable vertical-anchored super fund with accumulation/pension, insurance, and financial advice offerings — directly comparable business model.
• First Super: Industry super fund covering real estate, property services, clerical, administrative and related industries. Directly overlaps REI Super's real estate vertical and competes for the same employer relationships.
• HESTA: Industry super fund for health and community services. Comparable industry-vertical, member-owned super fund with accumulation, pension, insurance and advice offerings and similar regulatory positioning.
• NGS Super: Industry super fund for non-government education and associated industries. Comparable niche industry-fund structure with accumulation, pension, advice and insurance under MySuper authorization.
• Prime Super: Industry super fund covering multiple industries including agriculture, transport and related verticals. Closely comparable industry-fund model and member scale to REI Super, with overlapping employer engagement motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reisuper

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Super