Discount Ramps
- Company typePrivate
- Founded2000
- HeadquartersWest Bend, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Discount Ramps firmographics
Firmographics- Name
- Discount Ramps
- Legal name
- Discount Ramps
- Website
- https://discountramps.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Discount Ramps industry classification
Industry- Product category
- Loading & Transportation Equipment
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH)
Keywords
Where Discount Ramps is headquartered
LocationHeadquarters
- HQ city
- West Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Discount Ramps business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Discount Ramps generates revenue through direct product sales across multiple categories including powersports, mobility, commercial, automotive, recreation, and pet products. The business model is primarily one-time purchase transactions with no recurring subscription component. They offer financing options through Affirm for larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across 7 main categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Discount Ramps product offering
Product offeringCore offering
Discount Ramps is an online retailer selling ramps, carriers, lifts, dollies, covers, tie-downs, and related loading/transportation equipment across seven product categories: Powersports (motorcycle, ATV, snowmobile, UTV, PWC), Mobility (wheelchair ramps, scooter lifts, accessibility aids), Commercial (loading dock, warehouse, traffic safety), Automotive (car/truck ramps, roof racks, hitch products), Recreation (biking, boating, hunting, kayaking, pet), Truck & Trailer (heavy-duty ramps, cargo control), and Overstock/Clearance. The company manufactures its proprietary Black Widow house brand of steel and aluminum motorcycle loading and maintenance equipment.
Product overview
Discount Ramps operates as an e-commerce platform offering one of the largest online selections of ramps and accessories across seven primary product categories: Powersports (motorcycle, ATV, snowmobile, UTV/golf cart, PWC transport equipment), Mobility (wheelchair ramps, lifts, carriers, scooters, bathroom safety), Commercial (loading dock equipment, traffic safety, landscaping), Automotive (car ramps, roof racks, hitch products, truck accessories, shop equipment), Recreation (biking, boating, hunting, kayaking, pet products), Truck & Trailer (heavy-duty loading ramps, cargo control), and Overstock/Clearance. The company's house brand Black Widow provides motorcycle-specific products including ramps, carriers, lifts, jacks, stands, dollies, wheel chocks, shop kits, and covers. Major third-party brands include Big Boy/EZ Rizer, Titan Ramps, HD Ramps, Apex, Guardian, Harmar, and Let's Go Aero. The platform also offers educational how-to guides, buyers guides, and calculators as resources. Products range from entry-level consumer ramps to professional-grade lift tables and shop equipment with capacities up to 2,500 lbs.
Differentiator
Problem solved
Functional benefit
Products and services
- Discount Ramps E-Commerce Platform Online retail platform selling ramps, carriers, lifts, dollies, covers, tie-downs, and related loading/transportation equipment to consumer and small commercial buyers; shipped domestically within the USA, plus phone sales support at 888-651-3431.
- Powersports Equipment (Motorcycle, ATV, Snowmobile, UTV/Golf Cart, PWC) Comprehensive loading, transport, securing, maintenance, and storage equipment for motorcycles, ATVs, snowmobiles, UTVs/golf carts, and personal watercraft (jet skis), including ramps, carriers, dollies, lifts/jacks/stands, covers, tie-down straps, shop kits, and trike accessories.
- Mobility & Accessibility Equipment Wheelchair ramps (portable, modular, threshold, van/vehicle), lifts and carriers, scooters and power chairs, mobility aids (stair lifts, manual wheelchairs, rollators), bathroom safety products, and daily living aids including medical beds, bedding, and fitness equipment.
- Commercial & Utility Equipment Loading dock and warehouse equipment (forklift/yard ramps, dock plates, boards and levelers, edge-of-dock levelers, container ramps, curb ramps, bumpers, forklift attachments, wheel risers, dock door gates), traffic and safety products (cable/hose ramps, parking stops, speed bumps/humps, bollards and barriers, wheel chocks, wall/corner guards), and landscaping ramps (lawn mower ramps, shed ramps).
- Automotive Vehicle & Cargo Equipment Car and truck service ramps and loading ramps, roof racks, cargo carriers, pickup truck accessories, hitch-mounted products, trailer hitches, car/truck covers, and shop equipment.
- Recreation & Outdoor Equipment Equipment for outdoor recreation activities including biking, boating, kayaking, canoeing, skiing, snowboarding, hunting, pet-related gear, and skateboard ramps for transporting and storing recreational gear.
- Truck, Trailer & Cargo Control Equipment Heavy-duty loading ramps, truck and trailer accessories, auto hauler products, and cargo control gear including tie-down straps, chains, hooks, and load binders.
- Black Widow House Brand (Steel & Aluminum Powersport Equipment) Proprietary Discount Ramps house brand covering steel and aluminum motorcycle and powersport products including ramps, carriers, dollies, lifts, jacks, stands, covers, shop kits, and accessories, positioned as an affordable quality alternative to premium competing brands.
- Black Widow Motorcycle Shop Kits Bundled shop solution packages under the Black Widow house brand, combining motorcycle lift tables, tire bead breakers, wheel balancers, dollies, jacks, and accessories in Essential, Deluxe, and Professional tiers for home garage and small-shop mechanics.
- Motorcycle Tie-Down Straps Ratchet straps, cam straps, soft loops, and E-Track tie-down systems in 1-inch and 2-inch widths with zinc-coated hardware, designed for securing motorcycles in trailers and trucks during transport.
- Motorcycle Covers & Shelters Waterproof, water-resistant, and deluxe motorcycle covers featuring UV protection, elastic hems, vents, and grommets for storage and transport protection of motorcycles.
- Overstock & Clearance Sale Discounted overstock, open-box, and limited-time clearance items spanning all product categories (powersports, mobility, commercial, automotive, recreation, truck & trailer), featuring third-party brands such as Apex, B/A Products, Guardian, HD Ramps, Titan Ramps, and others, with discounts up to 80% off.
Quantifiable outcome
- 100% Satisfaction Guaranteed
- +1 more outcomes
Companies that use Discount Ramps
Customer profileSegments6 records
Ideal customer profiles4 records
Discount Ramps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Discount Ramps partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Discount Ramps competitors and assessment
Company assessmentDirect peers
- Raceramps: A specialty e-commerce brand focused on race car and motorcycle/UTV loading ramps under the same MOTIS BRANDS parent. Directly competes in the powersports ramp category with overlapping SKU lines and similar DTC e-commerce model, making it the closest same-segment comp.
- Rage Powersports: Powersports-focused retailer of winches, tie-downs, ramps, and trailer accessories online. Same target customer (powersports and trailer owners), comparable product mix and DTC fulfillment, with a similar house-brand-led positioning.
- Harmar: Manufacturer and supplier of mobility lifts, ramps, and vehicle carriers for accessibility. Directly comparable in the mobility segment (wheelchair lifts, scooter carriers, vehicle ramps) and distributed through Discount Ramps' mobility category.
- Titan Ramps: Manufacturer and online retailer of heavy-duty loading ramps for trucks, trailers, and equipment. Comparable product category, customer base (powersports/commercial), and DTC e-commerce model; also distributed through Discount Ramps' overstock assortment.
- HD Ramps: Heavy-duty loading ramp specialist under MOTIS BRANDS serving commercial and industrial customers. Overlaps directly with Discount Ramps' commercial-and-utility category (forklift/yard/container ramps) and shares parent company infrastructure.
Broad incumbents
- RevZilla: Large specialty e-commerce retailer of motorcycle gear, parts, and accessories with strong content marketing. Overlaps with Discount Ramps' motorcycle/powersports buyers and competes in adjacent ownership-lifecycle SKUs, though it does not specialize in transport equipment.
- Harbor Freight Tools: Discount retailer of tools, equipment, and material handling products via stores and e-commerce. Overlaps with Discount Ramps' commercial and automotive categories, competing on value pricing with a much larger footprint.
- Amazon: Largest general online marketplace carrying most of Discount Ramps' product categories. Sets price benchmarks, owns search demand, and competes on selection, Prime delivery, and increasingly first-party ramps and carriers across motorsports, mobility, and commercial SKUs.
- Uline: Major distributor of shipping, warehouse, and material handling supplies including loading dock equipment, ramps, and safety products. Directly comparable to Discount Ramps' commercial/utility category at the B2B and SMB buyer level.
- Northern Tool + Equipment: Large multi-category retailer of tools, equipment, ramps, trailers, and material handling supplies with strong DTC + store footprint. Overlaps with Discount Ramps' commercial/automotive/recreation categories and competes for similar prosumer and small-business buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Discount Ramps social profiles
Digital presenceDiscount Ramps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Ramps leadership team
Management profileNumber of profiles
Profiles1 record
Discount Ramps funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Ramps M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Ramps
What does Discount Ramps do?
Discount Ramps is an online retailer selling ramps, carriers, lifts, dollies, covers, tie-downs, and related loading/transportation equipment across seven product categories: Powersports (motorcycle, ATV, snowmobile, UTV, PWC), Mobility (wheelchair ramps, scooter lifts, accessibility aids), Commercial (loading dock, warehouse, traffic safety), Automotive (car/truck ramps, roof racks, hitch products), Recreation (biking, boating, hunting, kayaking, pet), Truck & Trailer (heavy-duty ramps, cargo control), and Overstock/Clearance. The company manufactures its proprietary Black Widow house brand of steel and aluminum motorcycle loading and maintenance equipment.
Is Discount Ramps a public or private company?
Discount Ramps is a private company. It is classified as private equity controlled and is currently operating.
When was Discount Ramps founded?
Discount Ramps was founded in 2000. It employs 11 to 50 people.
Where is Discount Ramps based?
Discount Ramps is headquartered in West Bend, United States, in the North America region.
How does Discount Ramps make money?
One revenue line is on record: product Sales.
Who are Discount Ramps's main competitors?
Direct peers on record are Raceramps, Rage Powersports, Harmar, Titan Ramps and HD Ramps. Broad incumbents are RevZilla, Harbor Freight Tools, Amazon, Uline and Northern Tool + Equipment.
Does Discount Ramps have an API?
No public API is recorded for Discount Ramps.
What industry is Discount Ramps in?
Discount Ramps's product category is Loading & Transportation Equipment. Its primary akta.pro industry code is CRAMANAH, ATV/UTV (Side-by-Side) Riding Gear Retail. Its NAICS code is 441227 and its SIC code is 3714.