Race Ramps
Race Ramps LLC is a US manufacturer of high-density expanded foam vehicle ramps and accessories for loading, servicing, storing, and displaying low-clearance performance vehicles, selling direct-to-consumer, through US wholesalers, and via international dealers across 20+ countries.
- Company typePrivate
- Founded2004
- HeadquartersEscanaba, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Race Ramps does
Race Ramps LLC is a US-based manufacturer of vehicle loading, service, storage, and display ramps, operating as a division of the diversified e-commerce parent MOTIS BRANDS. Founded in 2004 and headquartered in Germantown, Wisconsin, with manufacturing operations in Escanaba, Michigan, the company builds its products from 100% solid high-density expanded foam with a proprietary anti-slip coating, protected by US Patent 8118280 (Modular Vehicle Ramp System) and Patent D721465 (Wheel Crib). The product portfolio spans trailer ramps, service/shop ramps, wheel cribs, car storage solutions (FlatStoppers, chocks), tow ramps, Restyler wrap ramps, and accessories (Trailer Mates, Track-Jax, Xtenders, etc.), with load capacities ranging from 1,500 lbs per tire in standard models up to 60,000 lbs per axle in heavy-duty variants.
The company sells primarily direct-to-consumer through Raceramps.com, supplemented by a wholesale distribution network (Meyer Distributing, Motor State Distributing, Turn 14, Pro-Motion, A-Tech Motorsports), retail partnerships with Summit Racing, Jegs, Amazon.com, and Eastwood, and an international dealer network covering 20+ countries across North America, Europe, Oceania, South America, Asia, and the Middle East. Pricing is unit-based across SKUs ranging from approximately $65 (wheel chocks) to $3,700 (Portable Pit Stop Ramps), with a 30-day satisfaction guarantee and 1-year warranty. There is no subscription or recurring revenue component.
Race Ramps targets five primary segments: performance car owners loading low-clearance vehicles onto trailers; auto body/service shops needing professional-grade equipment; vehicle wrapping and graphics professionals; towing companies; and vehicle storage facilities/dealerships. Marketing is driven by content (blog, customer spotlights), social media (Facebook, Instagram, YouTube, Pinterest), an affiliate program via Impact Radius, email with a 5% discount incentive, and earned media coverage in Car and Driver, Road and Track, Motor Trend, and a 2010 History Channel Modern Marvels feature. The company currently has 11–50 employees, no disclosed funding rounds, no acquisitions, and is privately held as an LLC.
Race Ramps firmographics
Firmographics- Name
- Race Ramps
- Legal name
- Race Ramps LLC
- Website
- https://raceramps.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Race Ramps LLC is a US manufacturer of high-density expanded foam vehicle ramps and accessories for loading, servicing, storing, and displaying low-clearance performance vehicles, selling direct-to-consumer, through US wholesalers, and via international dealers across 20+ countries.
- Ownership category
- akta.pro rank
Where Race Ramps is headquartered
LocationHeadquarters
- HQ city
- Escanaba
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Race Ramps business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Race Ramps generates revenue through direct sales of automotive loading, storage, and display ramps and accessories. Products are sold as one-time purchases with no subscription component. Revenue comes from direct e-commerce sales, wholesale to distributors, and retail sales through authorized resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service Ramps - Various models |
| Unit Pricing | Pay-as-you-go | Trailer Ramps - Various heights |
| Unit Pricing | Pay-as-you-go | Wheel Cribs - Various heights |
| Unit Pricing | Pay-as-you-go | Car Storage - FlatStoppers and Chocks |
| Unit Pricing | Pay-as-you-go | Lift and Specialty Ramps |
| Unit Pricing | Pay-as-you-go | Tow Ramps |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Race Ramps product offering
Product offeringCore offering
Race Ramps manufactures and sells high-density expanded foam vehicle ramps, wheel cribs, FlatStoppers, and related automotive accessories designed for low-clearance cars, trucks, and motorcycles. Its product portfolio addresses trailer loading, in-shop servicing, vehicle wrapping/PPF installation, flatbed towing, and long-term vehicle storage, manufactured in Escanaba, Michigan using a U.S.-patented process and American materials.
Product overview
Race Ramps is a manufacturer of high-density expanded foam vehicle ramps headquartered in Michigan's Upper Peninsula, offering a comprehensive product portfolio centered around its core patented foam ramp technology. The product line includes five main categories: Trailer Ramps (designed for loading low-clearance vehicles onto trailers with approach angles as low as 4.3 degrees), Service Ramps (drive-up ramps for garage and shop use including race ramps, shop ramps, rally ramps, and low-profile models), Tow Ramps (portable ramps for tow operators), Car Storage products (FlatStoppers to prevent flat spots during storage, wheel chocks), and Wrap Ramps (Restyler series for vehicle wrapping professionals). Supporting products include Wheel Cribs (8" to 14" heights replacing jack stands), Crib Cruisers (for car display), Trailer Mates (front/rear 3" lifts for trailers), Trailer Side Kick (jackless tire access), Trailer Steps, Track-Jax (trackside 3" lift), Racer Mats, Racing Scale Ramps, Show Rocks, Pro Stops, Slip Plate Stands, and Xtenders extensions. All ramps are 100% solid high-density expanded foam with anti-slip coating, supporting up to 1,500 lbs per tire, featuring a patented manufacturing process. Heavy Duty (HD) versions are available for most products with increased capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- Trailer Ramps
Quantifiable outcome
- Angle of approach as low as 4.3 degrees
- +3 more outcomes
Companies that use Race Ramps
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Race Ramps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Race Ramps partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, regional and supporting.
- Summit Racing EquipmentcoreMajor automotive performance retailer selling Race Ramps products. One of the top named retailers mentioned as a key distribution channel for Race Ramps.
- JegscoreMajor automotive performance retailer selling Race Ramps products. Listed as a top retailer alongside Summit Racing.
- Amazon.comcoreOnline marketplace retailer distributing Race Ramps products to a broad consumer audience.
- Meyer DistributingmajorWholesale distributor serving the automotive aftermarket industry with Race Ramps products.
- Motor State DistributingmajorWholesale distributor serving the automotive aftermarket with Race Ramps products.
- Turn 14majorWholesale distributor in the automotive performance sector carrying Race Ramps.
- Pro-Motion DistributingmajorWholesale distributor serving the automotive aftermarket with Race Ramps products.
- A-Tech MotorsportsmajorWholesale distributor and reseller in the motorsports sector.
- DX Ramps (Europe)regionalEuropean wholesale distributor for Race Ramps products.
- JRP Online (Canada)regionalCanadian wholesale distributor for Race Ramps products.
- ESM / Race Ramps UKregionalUK-based reseller and distributor for Race Ramps products.
- Impact RadiussupportingAffiliate marketing platform managing the Race Ramps affiliate program for commission-based referrals.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Race Ramps competitors and assessment
Company assessmentDirect peers
- RaceDeck: RaceDeck makes modular garage flooring and related workshop accessories targeting the same automotive enthusiast and pro shop buyer as Race Ramps, often co-purchased in garage builds.
- Rhino Ramps: Rhino Products makes heavy-duty vehicle loading ramps and related accessories, directly competing with Race Ramps in the trailer-loading and service-ramp category for trucks, trailers, and automotive applications.
- Pittsburgh Automotive: Pittsburgh Automotive, Harbor Freight's in-house automotive brand, sells low-cost plastic and steel ramps and service accessories that compete with Race Ramps at the value end of the same vehicle ramp category.
Others
- Black Widow: Another MOTIS BRANDS-owned brand focused on motorcycle and powersports loading equipment; comparable in that it sells foam/aluminum ramps into enthusiast segments adjacent to Race Ramps' automotive base.
- Discount Ramps: Sister brand under MOTIS BRANDS offering a broader and lower-priced ramp and loading-equipment catalog; overlaps heavily with Race Ramps in product category but serves a more value-oriented buyer.
Emerging players
- Powerbuilt: Powerbuilt sells a range of automotive service equipment including jacks, stands, and ramps, competing at the value/mid tier of the same vehicle service equipment category that Race Ramps occupies.
- QuickJack: QuickJack sells portable mid-rise car lifts that compete with Race Ramps' lift and service ramps for the same low-clearance vehicle service use case among enthusiasts and small shops.
- MaxJax: MaxJax offers portable two-post lifts for home garages and small shops, addressing the same low-clearance vehicle service use case as Race Ramps' lift and service ramp products.
Broad incumbents
- BendPak: BendPak is a large, established manufacturer of vehicle lifts, ramps, and shop equipment for professional and enthusiast garages; competes broadly in the vehicle service/elevation category where Race Ramps plays.
- Blue Ox: Blue Ox manufactures towing and flat-tow equipment including tow bars, baseplates, and related accessories, overlapping with Race Ramps' tow-ramp product line and RV/automotive aftermarket customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Race Ramps social profiles
Digital presenceRace Ramps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Race Ramps leadership team
Management profileNumber of profiles
Race Ramps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Race Ramps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Race Ramps
What does Race Ramps do?
Race Ramps manufactures and sells high-density expanded foam vehicle ramps, wheel cribs, FlatStoppers, and related automotive accessories designed for low-clearance cars, trucks, and motorcycles. Its product portfolio addresses trailer loading, in-shop servicing, vehicle wrapping/PPF installation, flatbed towing, and long-term vehicle storage, manufactured in Escanaba, Michigan using a U.S.-patented process and American materials.
Is Race Ramps a public or private company?
Race Ramps is a private company. It is classified as corporate owned and is currently operating.
When was Race Ramps founded?
Race Ramps was founded in 2004. It employs 11 to 50 people.
Where is Race Ramps based?
Race Ramps is headquartered in Escanaba, United States, in the North America region.
How does Race Ramps make money?
One revenue line is on record: product Sales.
Who are Race Ramps's main competitors?
Direct peers on record are RaceDeck, Rhino Ramps and Pittsburgh Automotive. Others are Black Widow and Discount Ramps. Emerging players are Powerbuilt, QuickJack and MaxJax. Broad incumbents are BendPak and Blue Ox.
Does Race Ramps have an API?
No public API is recorded for Race Ramps.