The Relationship

What The Relationship does

The Relationship Corp, founded in 2019 by Steve Happas (CEO) and Ophir Laizerovich (President) and operating as a dba of Conversion Squared Corporation out of Dallas, Texas, is a hybrid B2B/D2C dating industry company that monetizes the online dating customer acquisition funnel. The company runs a proprietary lead generation engine that produces tens of thousands of daily customer signups targeting relationship-minded singles aged 35 and older, distributed across 16 niche lead generation sites (Relationship.com, BrowseSingles, FindMyMatches, MatureQualitySingles, RealMatureSingles, ChristianMatches, EducatedSinglesOnly, AreYouInterested, SinglesOver30, SinglesOver45, DateSinglesOnly, FindSeniorsOnly, FindSinglesOnly, TheBestMatchMaker, MatchChristianSingles, SinglePeopleOnly) and 3 owned subscription dating sites/apps (eDate, Jigsaw, Friended). It also explicitly acquires dating platforms or takes equity stakes in complementary companies.

The company's revenue model spans four streams: transaction-fee lead generation for client dating platforms (including core partnerships with Match and eHarmony), recurring subscription revenue from its owned dating brands, advertising placements across its owned properties reaching "millions" of singles, and affiliate/referral commissions from third-party traffic partners. It also operates a 7+ year-old lead delivery channel to professional matchmakers in the US and Canada, giving it a distinct vertical beyond mainstream dating apps. The proprietary lead gen platform is positioned as the "#1 lead generation provider in the US," with customizable campaigns tuned to age, gender, geo-location, and demographic attributes, and serves markets across North America, Europe, and Australia.

The business operates with 11–50 employees, remains privately held with no disclosed external funding rounds, and is structured as a founder-owned operating company. Its go-to-market combines top-of-funnel audience capture through owned domain portfolios (SEO/content sites) with downstream conversion via both third-party dating platforms (Match, eHarmony) and owned subscription properties, creating a dual-revenue model that benefits from volume-driven lead economics while capturing subscription margin on its owned traffic.

Name

The Relationship

Legal name

Conversion Squared Corporation

Website

https://therelationshipcorp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Relationship Corp is a Dallas-based dating industry company operating a proprietary lead generation engine and a portfolio of owned subscription dating sites, serving major dating platforms (Match, eHarmony), professional matchmakers, advertisers, and consumers seeking relationship-minded singles aged 35+ across North America, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Online Dating Lead Generation and Subscription Dating Services

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

akta.pro secondary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Dating lead generation
• Subscription dating services
• Online matchmaking platforms
• Customer acquisition services
• Digital advertising networks

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Lead Generation Services: Provides high-quality singles leads to client dating sites, charging per signup or registration. Targets relationship-minded singles 35+ across multiple demographic attributes.
2. Subscription Dating Sites: Operates owned or partially-owned subscription dating sites and apps (eDate, Jigsaw, Friended) that generate recurring subscription revenue from users.
3. Advertising: Sells advertising placements across their owned platforms reaching millions of engaged singles. Offers targeted audience selection based on demographics.
4. Affiliate/Referral Revenue: Partners with affiliates who drive traffic to their platforms and earn commissions on subscription sales or cost per registration.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

The Relationship Corp is a B2B lead generation provider for the online dating industry, supplying tens of thousands of daily customer signups to client dating platforms such as Match and eHarmony through its proprietary, demographically-targeted lead generation engine. In parallel, the company owns and operates subscription dating sites/apps (eDate, Jigsaw, Friended) and a network of niche lead generation sites targeting relationship-minded singles ages 35+ across North America, Europe, and Australia.

Product overview

The Relationship Corp operates as a lead generation platform for the online dating industry. The company runs a portfolio of 3 owned subscription dating sites/apps (eDate, Jigsaw, Friended) and 16 lead generation sites (including Relationship.com, BrowseSingles, FindMyMatches, MatureQualitySingles, RealMatureSingles, ChristianMatches, EducatedSinglesOnly, AreYouInterested, SinglesOver30, SinglesOver45, DateSinglesOnly, FindSeniorsOnly, FindSinglesOnly, TheBestMatchMaker, MatchChristianSingles, SinglePeopleOnly). Their proprietary lead gen engine creates tens of thousands of customer signups daily for both their owned sites and client dating platforms, targeting relationship-minded singles ages 35 plus across North America, Europe & Australia. The company also partners with major dating companies like Match and eHarmony, and acquires dating platforms or takes equity stakes in complementary companies.

Differentiator

Problem solved

Functional benefit

Products and services

• eDate Subscription dating site owned by The Relationship Corp, targeting relationship-minded singles seeking meaningful connections. Part of the company's owned portfolio of dating properties.
• Jigsaw Subscription dating site owned by The Relationship Corp, targeting relationship-minded singles seeking meaningful connections. Part of the company's owned portfolio of dating properties.
• Friended Subscription dating site owned by The Relationship Corp, targeting relationship-minded singles seeking meaningful connections. Part of the company's owned portfolio of dating properties.
• B2B Lead Generation for Dating Platforms B2B service that delivers tens of thousands of daily customer signups from relationship-minded singles ages 35+ to client dating platforms such as Match and eHarmony. Campaigns are customized by age, gender, geography, and other demographic attributes to match each client's desired subscriber profile.
• Lead Generation Site Network Network of 16 owned lead generation sites targeting niche demographics such as mature singles, Christian singles, educated singles, and seniors. Each site captures customer signups that are routed to client dating platforms via the proprietary lead gen engine.
• Professional Matchmaker Lead Delivery B2B service delivering geo-targeted, high-quality customer signups to professional matchmakers in the US and Canada to support in-person consultations. Active for over seven years and operated at both corporate and individual matchmaker levels.
• Advertising Placements Advertising inventory sold to brands across The Relationship Corp's owned platforms, reaching millions of engaged singles. Offers selective audience targeting via multiple ad placements with support from a dedicated advertisers team.
• Affiliate Program Affiliate partnership program that enables website operators with relevant traffic to earn commissions on subscription sales or cost per registration driven to The Relationship Corp's owned dating properties.

Quantifiable outcome

• Tens of thousands of daily customer signups

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MatchcoreStrategic or Co-development PartnerMajor dating platform partner that The Relationship Corp works with to provide high-quality subscriber leads. Match is one of the largest dating companies globally.
• eHarmonycoreStrategic or Co-development PartnerMajor dating platform partner that The Relationship Corp works with to provide high-quality subscriber leads. eHarmony is known for relationship-focused matching algorithms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Venntro Media Group (WhiteLabelDating.com): Venntro / WhiteLabelDating operates a white-label dating platform powering thousands of niche dating sites worldwide and generates leads for its partner network. It is the closest analogue to The Relationship Corp's combined model of operating owned dating properties while supplying subscriber leads to partner platforms.
• Dating Factory: Dating Factory provides white-label dating software and affiliate/lead-generation infrastructure to niche dating operators globally. It is comparable to The Relationship Corp in combining owned dating site operations with B2B lead flow and affiliate monetization targeting relationship-minded singles.
• CrakRevenue: CrakRevenue is a performance-marketing and affiliate network with a strong focus on the dating vertical, connecting advertisers (including dating platforms) with affiliates via CPA and revenue-share. It overlaps directly with The Relationship Corp's B2B lead-generation and affiliate/referral revenue streams.

Emerging players

• Adcombo: Adcombo is a CPA affiliate network with a significant dating and sweepstakes vertical, monetizing traffic through lead generation for subscription dating offers. It is comparable to The Relationship Corp's lead-gen engine targeting singles 35+ and its affiliate/referral revenue model.
• Three Day Rule: Three Day Rule is a US matchmaking service that combines a curated matchmaker network with an online dating platform. It is comparable to The Relationship Corp's professional-matchmaker channel, where the company has supplied geo-targeted, qualified leads to matchmakers for over seven years.
• ClickDealer: ClickDealer is a global performance-marketing network with a strong dating vertical, supplying leads and CPA traffic to subscription dating offers. It overlaps with The Relationship Corp's lead-generation engine serving dating platforms and its affiliate/referral monetization model.
• Inner Circle: Inner Circle is a selective dating app targeting ambitious, relationship-minded singles 30+, with a paid subscription model. It is comparable to The Relationship Corp's owned subscription dating sites (eDate, Jigsaw, Friended) targeting the 35+ relationship-minded demographic, though focused on a single premium brand rather than a portfolio.

Broad incumbents

• Match Group: Match Group is the parent of Tinder, Hinge, Match.com, eHarmony, PlentyOfFish, OkCupid and other major dating brands. It is both a major lead-generation client of The Relationship Corp (Match, eHarmony) and a broad incumbent whose portfolio competes with The Relationship Corp's owned dating sites (eDate, Jigsaw, Friended).
• Bumble Inc. Bumble operates Bumble, Badoo and Fruitz, leading dating and social-discovery apps. It is a broad incumbent competitor to The Relationship Corp's owned subscription dating properties and a potential acquirer of dating-lead demand, but does not operate a B2B lead-generation service.
• Spark Networks: Spark Networks operates a portfolio of faith- and demographic-focused dating brands including Christian Mingle, JDate, EliteSingles and SilverSingles. It is comparable to The Relationship Corp in its niche (Christian, mature, educated) dating portfolio strategy, though at much larger scale and as a publicly listed operator rather than a lead-gen platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/therelationshipcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Relationship