FoxyCart
FoxyCart (operating as Foxy Commerce) is a PCI compliant hosted cart and checkout platform that integrates into existing websites via links, buttons, or API, serving merchants, developers, and SaaS platforms with support for physical products, subscriptions, donations, and digital delivery.
- Company typePrivate
- Founded2007
- HeadquartersBrentwood, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FoxyCart does
FoxyCart, operating as Foxy Commerce, is a privately held PCI compliant hosted cart and checkout platform founded in 2007 and based in Brentwood, United States. The company is led by Brett Florio, CEO and Product Manager, and operates with a 1–10 employee team. Foxy provides an embedded commerce layer rather than a full storefront, enabling merchants to add purchasing functionality to existing websites via simple links, buttons, or embedded HTML forms. Its core technology is an API-first architecture that integrates with more than 20 website builders and content management systems—including Webflow, Squarespace, Wix, WordPress, Framer, Webstudio, Carrd, Drupal, ClickFunnels, Leadpages, Unbounce, and Weebly—allowing merchants to retain existing site infrastructure while adding transactional capability.
The platform supports a broad range of product types within a single account: physical goods, digital products with automated delivery, subscriptions with self-service management, donations, services, tickets, and parent/child product bundles, alongside configurable product builders with real-time pricing and image rendering. All checkout is processed through Foxy's hosted, PCI DSS compliant checkout page, which supports more than 100 payment gateways and methods including Stripe, PayPal, Apple Pay, Square, Authorize.net, Adyen, Braintree, BlueSnap, Checkout.com, Amazon Pay, and regional methods such as iDEAL. Named customers span enterprise (Bayer, Berklee Online, University of California Press, Absorb), small business (Quagga Designs, Colina Coffee Co, Brian Crain, Velographs, Dash-Board, Fifth & Broad, Berkshire Blanket) and nonprofit (Spark of Hope Foundation) segments, with cumulative transactions processed exceeding $3 billion worldwide.
Foxy generates revenue primarily through transaction fees on volume processed through its platform, complemented by a freemium pricing model with a free trial that does not require a credit card. Specific tier pricing and fee schedules are not publicly disclosed. The go-to-market motion is self-serve and product-led: merchants sign up directly, integrate via documentation and APIs, and operate independently, while a parallel enterprise sales motion targets organizations with complex or high-volume requirements. Distribution is driven by organic discovery through integration directories on partner platforms, content marketing, and developer community engagement rather than paid advertising.
FoxyCart firmographics
Firmographics- Name
- FoxyCart
- Legal name
- Foxy Commerce
- Website
- https://foxycart.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FoxyCart (operating as Foxy Commerce) is a PCI compliant hosted cart and checkout platform that integrates into existing websites via links, buttons, or API, serving merchants, developers, and SaaS platforms with support for physical products, subscriptions, donations, and digital delivery.
- Ownership category
- akta.pro rank
FoxyCart industry classification
Industry- Product category
- Ecommerce Checkout Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Payment Gateways & Orchestration (BPAMAFAA), Smart Routing, Cascading & Payment Optimization (FSAMACAJ)
Keywords
Where FoxyCart is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Markets served
FoxyCart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Transaction Processing: Foxy processes ecommerce transactions for merchants and earns revenue from the transaction volume processed through its platform. Over $3B has been processed for merchants worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available with no credit card required |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FoxyCart product offering
Product offeringCore offering
FoxyCart (Foxy Commerce) provides a hosted, PCI-compliant cart and checkout platform that integrates into any existing website or CMS via simple links, buttons, or embedded HTML forms. It supports physical products, digital products, subscriptions, donations, services, tickets, bundles, and product configurators, with 100+ payment gateways and methods. The platform is sold primarily as a self-serve SaaS to merchants, developers, agencies, SaaS platforms, and enterprises.
Product overview
Foxy Commerce is a unified ecommerce platform that provides hosted cart and checkout functionality. The core offering is Foxy Commerce itself, which integrates with existing websites and website builders (Webflow, Squarespace, Wix, WordPress, Framer, Webstudio, and others) to add ecommerce capabilities. The platform supports multiple product types including physical products, digital products, subscriptions, donations, product builders/configurators, and bundles. All purchases are processed through Foxy's hosted checkout page, with support for 100+ payment methods and gateways.
Differentiator
Problem solved
Functional benefit
Products and services
- Foxy Commerce Hosted cart and checkout SaaS platform that integrates into any existing website or CMS to enable selling of physical products, digital products, subscriptions, donations, services, tickets, bundles, and configurable products; includes PCI-compliant hosted checkout, 100+ payment methods, product configurators, subscription management, digital auto-delivery, and a public developer API. Targeted at merchants, developers, agencies, SaaS platforms, and enterprises.
Quantifiable outcome
- Over $3B in transactions processed for merchants worldwide
Companies that use FoxyCart
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
FoxyCart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature9 records
FoxyCart partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- WebflowcoreDeep integration partnership with Webflow, one of the leading no-code website builders. Foxy is positioned as a native ecommerce solution for Webflow sites, allowing users to add cart and checkout via Foxy's hosted solution.
- StripecorePrimary payment gateway partner integrated with Foxy's platform, enabling credit card processing and digital wallet payments through Stripe's infrastructure.
- PayPalcorePayment method integration enabling PayPal as a checkout option for Foxy merchants, expanding payment flexibility for customers.
- SquarecorePayment gateway integration allowing Foxy merchants to process payments through Square's payment infrastructure.
- SquarespacecoreIntegration partnership with Squarespace's website building platform, enabling Foxy as an ecommerce solution for Squarespace users.
- WixcoreIntegration with Wix website builder allowing Foxy to power ecommerce functionality on Wix sites.
- WordPresscoreIntegration partnership with WordPress, the world's largest CMS platform, enabling Foxy-powered ecommerce for WordPress sites.
- FramerflagshipFeatured integration partnership with Framer, a modern website builder. Foxy is highlighted as Framer's commerce solution for sites needing robust ecommerce.
- WebstudioflagshipFeatured integration partnership with Webstudio. Foxy has created a dedicated demo store and tutorials showcasing Foxy + Webstudio integration.
- CarrdcoreIntegration with Carrd, a simple site builder, enabling Foxy as the commerce layer for Carrd-based businesses (e.g., Colina Coffee Co example on site).
- Apple PaycoreDigital wallet payment method integration enabling Apple Pay as a checkout option for Foxy merchants.
- AdyencorePayment gateway integration with Adyen, providing enterprise-grade payment processing for Foxy merchants requiring global payment acceptance.
- Authorize.netcoreLong-standing payment gateway integration with Authorize.net, one of the original payment processors in the US market.
- BraintreecorePayment gateway integration with Braintree (PayPal subsidiary), enabling credit card processing and PayPal options.
- iDEALcoreInternational payment method integration for Dutch customers, enabling iDEAL bank transfers as a payment option.
- Amazon PaycorePayment method integration enabling Amazon Pay as a checkout option, leveraging Amazon customer accounts.
- BlueSnapcorePayment gateway integration with BlueSnap, providing global payment processing and card management capabilities.
- Checkout.comcorePayment gateway integration with Checkout.com, enabling global payment processing for Foxy merchants.
- BayerflagshipEnterprise customer and integration partner. Bayer uses Foxy for complex ecommerce requirements, with Florent Aubry noting 'truly world-class' service and support with 'extremely specific requirements' being met.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
FoxyCart competitors and assessment
Company assessmentDirect peers
- Snipcart: Snipcart is a headless/embedded shopping cart and checkout platform that integrates into existing websites and static sites via HTML/JS snippets, directly competing with Foxy's universal integration approach for developers and SMBs.
- Commerce Layer: Commerce Layer is a headless commerce API platform providing checkout, cart, and order management for developers building custom storefronts on any CMS, making it a direct API-first competitor to Foxy.
- Ecwid: Ecwid is an embeddable ecommerce widget that adds a shopping cart and storefront to any existing website (including WordPress, Wix, Squarespace, Weebly), closely mirroring Foxy's integration-first model.
Broad incumbents
- Shopify (Buy Button / Headless): Shopify offers Buy Button embeds, Shopify Functions, and Hydrogen headless storefronts as part of a much broader commerce platform, overlapping with Foxy for merchants wanting embedded checkout.
- Stripe Checkout: Stripe Checkout and Stripe Payment Links provide hosted, embeddable checkout experiences for merchants selling via websites and CMSs, competing directly with Foxy's hosted checkout layer.
- Wix Stores: Wix's native ecommerce offering includes cart, checkout, subscriptions, and payments, competing with Foxy for merchants building on the Wix platform.
- Squarespace Commerce: Squarespace's built-in commerce features (subscriptions, digital products, donations) compete directly with Foxy's integrations targeted at Squarespace merchants seeking advanced functionality.
- Webflow Ecommerce: Webflow's native ecommerce plans offer built-in checkout and cart, partially overlapping with Foxy's flagship Webflow integration for merchants who prefer one-vendor solutions.
- Square Online: Square Online offers hosted online stores with integrated payment processing, providing an end-to-end alternative for SMBs that might otherwise combine Foxy with Square for payments.
- PayPal Commerce Platform: PayPal's broader commerce platform includes checkout, buttons, and merchant services that overlap with Foxy's hosted checkout for merchants already integrated with PayPal infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FoxyCart social profiles
Digital presenceFoxyCart compliance and trust
Trust signalCompliance1 record
FoxyCart financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoxyCart leadership team
Management profileNumber of profiles
Profiles1 record
FoxyCart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoxyCart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoxyCart
What does FoxyCart do?
FoxyCart (Foxy Commerce) provides a hosted, PCI-compliant cart and checkout platform that integrates into any existing website or CMS via simple links, buttons, or embedded HTML forms. It supports physical products, digital products, subscriptions, donations, services, tickets, bundles, and product configurators, with 100+ payment gateways and methods. The platform is sold primarily as a self-serve SaaS to merchants, developers, agencies, SaaS platforms, and enterprises.
Is FoxyCart a public or private company?
FoxyCart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoxyCart founded?
FoxyCart was founded in 2007. It employs 1 to 10 people.
Where is FoxyCart based?
FoxyCart is headquartered in Brentwood, United States, in the North America region.
How does FoxyCart make money?
One revenue line is on record: transaction Processing.
Who are FoxyCart's main competitors?
Direct peers on record are Snipcart, Commerce Layer and Ecwid. Broad incumbents are Shopify (Buy Button / Headless), Stripe Checkout, Wix Stores, Squarespace Commerce, Webflow Ecommerce, Square Online and PayPal Commerce Platform.
Does FoxyCart have an API?
Yes. FoxyCart offers a public API that allows developers to integrate ecommerce functionality into existing websites and platforms. The API enables programmatic management of stores, products, customers, transactions, subscriptions, and digital products. Developers can use the API to build custom checkout experiences, automate administrative tasks, and connect FoxyCart with third-party systems. Developer documentation is at api.foxycart.com.
What industry is FoxyCart in?
FoxyCart's product category is Ecommerce Checkout Platform. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of BPAMAFAA, Payment Gateways & Orchestration. Its NAICS code is 522320 and its SIC code is 7370.