FoxyCart

What FoxyCart does

FoxyCart, operating as Foxy Commerce, is a privately held PCI compliant hosted cart and checkout platform founded in 2007 and based in Brentwood, United States. The company is led by Brett Florio, CEO and Product Manager, and operates with a 1–10 employee team. Foxy provides an embedded commerce layer rather than a full storefront, enabling merchants to add purchasing functionality to existing websites via simple links, buttons, or embedded HTML forms. Its core technology is an API-first architecture that integrates with more than 20 website builders and content management systems—including Webflow, Squarespace, Wix, WordPress, Framer, Webstudio, Carrd, Drupal, ClickFunnels, Leadpages, Unbounce, and Weebly—allowing merchants to retain existing site infrastructure while adding transactional capability.

The platform supports a broad range of product types within a single account: physical goods, digital products with automated delivery, subscriptions with self-service management, donations, services, tickets, and parent/child product bundles, alongside configurable product builders with real-time pricing and image rendering. All checkout is processed through Foxy's hosted, PCI DSS compliant checkout page, which supports more than 100 payment gateways and methods including Stripe, PayPal, Apple Pay, Square, Authorize.net, Adyen, Braintree, BlueSnap, Checkout.com, Amazon Pay, and regional methods such as iDEAL. Named customers span enterprise (Bayer, Berklee Online, University of California Press, Absorb), small business (Quagga Designs, Colina Coffee Co, Brian Crain, Velographs, Dash-Board, Fifth & Broad, Berkshire Blanket) and nonprofit (Spark of Hope Foundation) segments, with cumulative transactions processed exceeding $3 billion worldwide.

Foxy generates revenue primarily through transaction fees on volume processed through its platform, complemented by a freemium pricing model with a free trial that does not require a credit card. Specific tier pricing and fee schedules are not publicly disclosed. The go-to-market motion is self-serve and product-led: merchants sign up directly, integrate via documentation and APIs, and operate independently, while a parallel enterprise sales motion targets organizations with complex or high-volume requirements. Distribution is driven by organic discovery through integration directories on partner platforms, content marketing, and developer community engagement rather than paid advertising.

Name

FoxyCart

Legal name

Foxy Commerce

Website

https://foxycart.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

FoxyCart (operating as Foxy Commerce) is a PCI compliant hosted cart and checkout platform that integrates into existing websites via links, buttons, or API, serving merchants, developers, and SaaS platforms with support for physical products, subscriptions, donations, and digital delivery.

Ownership category

akta.pro rank

Product category

Ecommerce Checkout Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Payment Gateways & Orchestration (BPAMAFAA), Smart Routing, Cascading & Payment Optimization (FSAMACAJ)

Keywords

• Hosted ecommerce checkout
• Shopping cart software
• PCI compliant payments
• Subscription billing platform
• Headless commerce API

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction Processing: Foxy processes ecommerce transactions for merchants and earns revenue from the transaction volume processed through its platform. Over $3B has been processed for merchants worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FoxyCart (Foxy Commerce) provides a hosted, PCI-compliant cart and checkout platform that integrates into any existing website or CMS via simple links, buttons, or embedded HTML forms. It supports physical products, digital products, subscriptions, donations, services, tickets, bundles, and product configurators, with 100+ payment gateways and methods. The platform is sold primarily as a self-serve SaaS to merchants, developers, agencies, SaaS platforms, and enterprises.

Product overview

Foxy Commerce is a unified ecommerce platform that provides hosted cart and checkout functionality. The core offering is Foxy Commerce itself, which integrates with existing websites and website builders (Webflow, Squarespace, Wix, WordPress, Framer, Webstudio, and others) to add ecommerce capabilities. The platform supports multiple product types including physical products, digital products, subscriptions, donations, product builders/configurators, and bundles. All purchases are processed through Foxy's hosted checkout page, with support for 100+ payment methods and gateways.

Differentiator

Problem solved

Functional benefit

Products and services

• Foxy Commerce Hosted cart and checkout SaaS platform that integrates into any existing website or CMS to enable selling of physical products, digital products, subscriptions, donations, services, tickets, bundles, and configurable products; includes PCI-compliant hosted checkout, 100+ payment methods, product configurators, subscription management, digital auto-delivery, and a public developer API. Targeted at merchants, developers, agencies, SaaS platforms, and enterprises.

Quantifiable outcome

• Over $3B in transactions processed for merchants worldwide

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core and flagship.

• WebflowcoreTechnology or IntegrationDeep integration partnership with Webflow, one of the leading no-code website builders. Foxy is positioned as a native ecommerce solution for Webflow sites, allowing users to add cart and checkout via Foxy's hosted solution.
• StripecoreTechnology or IntegrationPrimary payment gateway partner integrated with Foxy's platform, enabling credit card processing and digital wallet payments through Stripe's infrastructure.
• PayPalcoreTechnology or IntegrationPayment method integration enabling PayPal as a checkout option for Foxy merchants, expanding payment flexibility for customers.
• SquarecoreTechnology or IntegrationPayment gateway integration allowing Foxy merchants to process payments through Square's payment infrastructure.
• SquarespacecoreTechnology or IntegrationIntegration partnership with Squarespace's website building platform, enabling Foxy as an ecommerce solution for Squarespace users.
• WixcoreTechnology or IntegrationIntegration with Wix website builder allowing Foxy to power ecommerce functionality on Wix sites.
• WordPresscoreTechnology or IntegrationIntegration partnership with WordPress, the world's largest CMS platform, enabling Foxy-powered ecommerce for WordPress sites.
• FramerflagshipTechnology or IntegrationFeatured integration partnership with Framer, a modern website builder. Foxy is highlighted as Framer's commerce solution for sites needing robust ecommerce.
• WebstudioflagshipTechnology or IntegrationFeatured integration partnership with Webstudio. Foxy has created a dedicated demo store and tutorials showcasing Foxy + Webstudio integration.
• CarrdcoreTechnology or IntegrationIntegration with Carrd, a simple site builder, enabling Foxy as the commerce layer for Carrd-based businesses (e.g., Colina Coffee Co example on site).
• Apple PaycoreTechnology or IntegrationDigital wallet payment method integration enabling Apple Pay as a checkout option for Foxy merchants.
• AdyencoreTechnology or IntegrationPayment gateway integration with Adyen, providing enterprise-grade payment processing for Foxy merchants requiring global payment acceptance.
• Authorize.netcoreTechnology or IntegrationLong-standing payment gateway integration with Authorize.net, one of the original payment processors in the US market.
• BraintreecoreTechnology or IntegrationPayment gateway integration with Braintree (PayPal subsidiary), enabling credit card processing and PayPal options.
• iDEALcoreTechnology or IntegrationInternational payment method integration for Dutch customers, enabling iDEAL bank transfers as a payment option.
• Amazon PaycoreTechnology or IntegrationPayment method integration enabling Amazon Pay as a checkout option, leveraging Amazon customer accounts.
• BlueSnapcoreTechnology or IntegrationPayment gateway integration with BlueSnap, providing global payment processing and card management capabilities.
• Checkout.comcoreTechnology or IntegrationPayment gateway integration with Checkout.com, enabling global payment processing for Foxy merchants.
• BayerflagshipTechnology or IntegrationEnterprise customer and integration partner. Bayer uses Foxy for complex ecommerce requirements, with Florent Aubry noting 'truly world-class' service and support with 'extremely specific requirements' being met.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Snipcart: Snipcart is a headless/embedded shopping cart and checkout platform that integrates into existing websites and static sites via HTML/JS snippets, directly competing with Foxy's universal integration approach for developers and SMBs.
• Commerce Layer: Commerce Layer is a headless commerce API platform providing checkout, cart, and order management for developers building custom storefronts on any CMS, making it a direct API-first competitor to Foxy.
• Ecwid: Ecwid is an embeddable ecommerce widget that adds a shopping cart and storefront to any existing website (including WordPress, Wix, Squarespace, Weebly), closely mirroring Foxy's integration-first model.

Broad incumbents

• Shopify (Buy Button / Headless): Shopify offers Buy Button embeds, Shopify Functions, and Hydrogen headless storefronts as part of a much broader commerce platform, overlapping with Foxy for merchants wanting embedded checkout.
• Stripe Checkout: Stripe Checkout and Stripe Payment Links provide hosted, embeddable checkout experiences for merchants selling via websites and CMSs, competing directly with Foxy's hosted checkout layer.
• Wix Stores: Wix's native ecommerce offering includes cart, checkout, subscriptions, and payments, competing with Foxy for merchants building on the Wix platform.
• Squarespace Commerce: Squarespace's built-in commerce features (subscriptions, digital products, donations) compete directly with Foxy's integrations targeted at Squarespace merchants seeking advanced functionality.
• Webflow Ecommerce: Webflow's native ecommerce plans offer built-in checkout and cart, partially overlapping with Foxy's flagship Webflow integration for merchants who prefer one-vendor solutions.
• Square Online: Square Online offers hosted online stores with integrated payment processing, providing an end-to-end alternative for SMBs that might otherwise combine Foxy with Square for payments.
• PayPal Commerce Platform: PayPal's broader commerce platform includes checkout, buttons, and merchant services that overlap with Foxy's hosted checkout for merchants already integrated with PayPal infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/foxycart
• Facebookfacebook.com/foxycart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoxyCart