COPE Content Performance Group

What COPE Content Performance Group does

COPE Content Performance Group GmbH is Austria's leading full-service content marketing agency and operates the country's largest premium online media network. Founded on January 1, 2021, through the merger of styria digital one (sd one) and Styria Content Creation (SCC) — both previously subsidiaries of Styria Media Group AG — COPE combines strategy consulting, content production, social media management, performance marketing, and media distribution under one roof with approximately 100 experts across offices in Vienna (headquarters) and Graz (Styria Media Center). The company's flagship asset is the COPE Network, a proprietary network of 100+ premium Austrian publisher portals (Die Presse, Kleine Zeitung, AutoScout24, Vogue, GamePro, GameStar, Sky Sport Austria, etc.) reaching 92.4% of Austrian internet users (~6.7 million) monthly.

COPE generates revenue through three primary streams: (1) content marketing professional services covering strategy, content production across video, print, social, podcast, and infographic formats, plus corporate publishing for clients like SPAR (Mahlzeit! magazine, 100+ editions), A1 Telekom, dm drogerie (ACTIVE BEAUTY), voestalpine (myMAGAZINE), and Universität Graz; (2) digital advertising and native advertising placement across the COPE Network; and (3) distribution-media revenue from media agency partnerships with dentsu, Mediaplus, OMD, Havas, and Publicis. The company sells through direct enterprise sales teams, supplemented by its COPE+ extension into German publisher inventory (bunte.de, gala.de, kicker.de) via Equativ. Pricing is custom-quoted and not publicly disclosed.

The company's technical infrastructure includes proprietary First-Party-Data Targeting capabilities (privacy-compliant, 3x higher reported success rates), Mega Ad high-impact advertising format, and the COPE-Targeting suite integrating weather-based advertising via UBIMET (100x100m precision), geo, time, contextual, and retargeting signals. Brand safety is enforced via certified partnerships with Integral Ad Science (IAS) and DoubleVerify. COPE operates BeyondGaming as a specialized gaming/eSports sub-brand. The company has accumulated 300+ international awards and has held the LOUT #1 Content Marketing Agency ranking in Austria (and DACH in 2023), with leadership under Managing Directors Xenia Daum and Eva Maria Kubin, Chief Creative Consultant Lukas Kircher, and Chief Client Managers Marion Stelzer-Zöchbauer and Pierre Greber.

Name

COPE Content Performance Group

Legal name

Content Performance Group GmbH

Website

https://copegroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

COPE Content Performance Group is Austria's leading full-service content marketing agency and operates the country's largest premium online media network of 100+ publisher portals reaching 92.4% of Austrian internet users. It serves 100+ enterprise and public-sector clients with integrated strategy, content production, social media, performance marketing, and distribution services under Styria Media Group.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Content marketing services
• Premium media network
• Digital advertising agency
• Corporate publishing services
• Performance marketing campaigns

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Marketing Services: Full-service content marketing including strategy, content production, social media management, and performance marketing for enterprise clients
2. Digital Advertising & Media Network: Display advertising, native advertising, and sponsored content placement through the COPE network of 100+ premium publisher portals
3. Corporate Publishing: Magazine production, corporate publications, and branded content creation for B2B and B2C clients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

COPE Content Performance Group is Austria's leading full-service content marketing agency and operates the country's largest premium online media network (COPE Network) with over 100 publisher portals reaching 92.4% of Austrian internet users (6.7 million) monthly. The company bundles six integrated service units—Marketing Strategy, Content Production, Social Media, Performance Marketing, Media Network / Native Advertising, and BeyondGaming—delivering end-to-end content marketing, corporate publishing, social media management, and data-driven digital advertising campaigns for enterprise, public-sector, and consumer-brand clients.

Product overview

COPE Content Performance Group is Austria's leading full-service content marketing agency and premium online media network, operating as a unified platform combining six specialist units under one roof. The core offering is anchored by the COPE-Netzwerk (COPE Network), Austria's #1 media network with over 100 premium publisher portals reaching 92.4% of Austrian internet users monthly, complemented by six integrated service modules: Marketing Strategie (strategy and consulting), Content Produktion (content creation powerhouse producing award-winning magazines, videos, podcasts, and infographics), Social Media Agentur (social media management and advertising), Performance Marketing Agentur (data-driven SEM, display, and affiliate marketing as a verified Google Partner), Mediennetzwerk/Native Advertising (native and sponsored content), and BeyondGaming (gaming and eSports specialist unit). Key proprietary products include First-Party-Targeting (privacy-compliant audience targeting with up to 3x higher success rates), Mega Ad (high-impact advertising format), and the comprehensive COPE-Targeting suite (weather, geo, time, contextual, and retargeting). COPE also publishes the enzyCOPEdie thought leadership guide and runs regular DIGITAL INNOVATION SESSIONS events. The company resulted from the January 2021 merger of styria digital one and Styria Content Creation (both part of Styria Media Group).

Differentiator

Problem solved

Functional benefit

Brands

• BeyondGaming: Gaming & eSports marketing unit specializing in gaming and esports campaigns
• COPE Netzwerk
• enzyCOPEdie
• DIGITAL INNOVATION SESSIONS
• COPE+

Products and services

• COPE-Netzwerk (COPE Network) Austrian premium online media network of over 100 publisher portals (including Die Presse, Kleine Zeitung, AutoScout24, ARBÖ, Elle, Vogue, GamePro, Sky Sport Austria) reaching 92.4% of Austrian internet users (6.7 million) monthly; used by advertisers for display, native, and sponsored content distribution across premium news and lifestyle environments.
• Marketing Strategy Consulting Marketing and content strategy consulting including content strategy, social media strategy, technology consultation, data-science advisory, and automation for B2B and B2C clients.
• Content Production Full-service content creation covering text, video, podcasts, graphics, infographics, and award-winning magazines, drawing on a pool of dozens of in-house employees and more than 150 freelance creatives for B2B and B2C clients.
• Social Media Marketing Social media marketing and management including content creation, community management, paid social advertising on Facebook, Instagram, LinkedIn, TikTok, X/Twitter, Snapchat, and BeReal, plus influencer marketing.
• Performance Marketing Data-driven performance marketing including Search Engine Advertising (Google Ads as a verified Google Partner), affiliate marketing, email marketing, SEM, social advertising, display, influencer marketing, and continuous campaign optimization.
• Native Advertising / Mediennetzwerk Distribution through the COPE Network combined with native advertising and sponsored content creation, including the COPE+ extension through Equativ enabling additional German-traffic portals with AT or DE targeting.
• BeyondGaming (Gaming & eSports Marketing) Dedicated gaming and eSports marketing unit leveraging the COPE gaming publisher network (GamePro, GameStar, Mein MMO, NinoTaku, Filmstarts) and specialized booking options for gaming and Gen-Z audiences across Austria.
• Corporate & Customer Publishing Production of customer magazines, employee magazines, corporate magazines, and branded print publications (e.g., SPAR Mahlzeit! customer loyalty magazine, dm drogerie markt's ACTIVE BEAUTY at 1 million copies per edition, voestalpine's myMAGAZINE for 50,000+ employees, Universität Graz alumni magazine, Stadt Wien and Land Steiermark public-sector magazines).

Quantifiable outcome

• 92.4% of Austrian internet users reached monthly
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Lukas Kircher (C3 Creative Code and Content)flagshipStrategic or Co-development Partner · 22 July 2021Content marketing pioneer and founder of C3 Germany serves as Chief Creative Consultant (C4) for COPE. Brings strategic guidance and top-client consulting on content marketing strategy and digital transformation. Exclusively for Austria.
• Styria Media GroupcoreOthers · 1 January 2021Parent company of COPE Content Performance Group. Created through merger of styria digital one and Styria Content Creation, both subsidiaries of Styria Media Group. Provides corporate infrastructure including LEED Platin certified headquarters at Styria Media Center.
• Die PressecoreGTM or Marketing PartnerPremium publisher partner in COPE Network - major Austrian quality newspaper and digital platform
• Kleine ZeitungcoreGTM or Marketing PartnerPremium publisher partner in COPE Network - leading Austrian regional newspaper with strong digital presence
• AutoScout24coreGTM or Marketing PartnerPremium publisher partner in COPE Network - major Austrian automotive marketplace
• Equativ (Adserver)coreTechnology or IntegrationAd server platform powering COPE+ network expansion with additional quality portals from Germany (bunte.de, gala.de, eltern.de, kicker.de, etc.)
• KikaminorStrategic or Co-development PartnerSocial media and content marketing strategy partnership for brand repositioning - website content and digital formats for customer journey
• 100+ Premium Publisher PortalscoreGTM or Marketing PartnerCOPE Network comprises over 100 premium Austrian online media portals including Elle, Filmstarts, Freundin, GamePro, GameStar, Vogue, Sky Sport Austria, and many more for comprehensive reach

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jung von Matt: Leading DACH creative and content marketing agency with integrated brand storytelling, content production, and digital services — directly comparable in offering to COPE's six-unit content marketing model and in geographic footprint (Germany/Austria/Switzerland).
• Serviceplan Group: Germany's largest independent agency group offering full-service content, media, digital and performance marketing under one roof; comparable to COPE as an integrated content-marketing-plus-media-network operator serving enterprise clients across DACH.
• Territory (Glow): Hamburg-based content marketing and brand communications network owned by Bertelsmann; comparable to COPE as a multi-specialist content marketing group combining strategy, editorial, video, social media and influencer marketing for enterprise clients in DACH.
• Scholz & Friends: German creative agency network with strong content marketing and brand storytelling capabilities serving large enterprise clients; directly comparable to COPE in offering and DACH geographic focus, with similar award-driven positioning.
• Thjnk: Independent German agency specializing in brand strategy and creative content marketing; comparable to COPE in its integrated strategy-plus-content production model and DACH enterprise client base.

Emerging players

• denkwerk: Cologne-based independent agency combining digital content, performance marketing and technology services; an emerging direct competitor for COPE's performance and content production work in the DACH region.
• Kolle Rebbe: Hamburg creative and content marketing agency known for integrated campaigns and award-winning content; comparable as a smaller specialist competing for similar enterprise content briefs in the DACH market.

Broad incumbents

• Accenture Song: Global digital and content marketing arm of Accenture competing for large enterprise content and customer-experience engagements; broad incumbent overlap with COPE on multi-year, integrated content and media programs for global brands.
• Publicis Groupe: Global advertising and content services holding whose DACH media and creative agencies (Publicis Media, Leo Burnett, Saatchi) compete for the same enterprise content budgets as COPE, though with broader portfolio offerings.
• Dentsu: Global agency network (dentsu, Merkle, Carat) with content, media and CX capabilities; COPE already works with dentsu as a media agency partner, indicating its positioning as a complementary rather than competing ecosystem player for cross-sell opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@copegroup
• Facebookfacebook.com/CopeGroupcom
• LinkedInlinkedin.com/company/copegroup
• Instagraminstagram.com/cope.group
• TikToktiktok.com/@cope.group
• Xx.com/copegroupcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COPE Content Performance Group