Dagens Næringsliv

What Dagens Næringsliv does

Dagens Næringsliv (DN) is Norway's leading business newspaper, founded in 1889/1890 and headquartered in Oslo, operating as a multi-platform business media company and a privately held subsidiary of NHST Media Group under the legal entity Dagens Næringsliv AS. DN serves Norwegian business professionals, executives, investors, and lifestyle readers with news, analysis, and market data covering Norwegian industries, companies, and macroeconomic developments.

The product stack is anchored by a tiered digital subscription offering — DN Basis (449 NOK/month), DN Total (579 NOK/month), DN Total Helg (799 NOK/month) with the D2 and DN Helg lifestyle magazines, and DN Total Heluke (1,199 NOK/month) for full print + digital — all on a no-binding monthly auto-renew model with 6-week introductory pricing. The ecosystem bundles DN Investor (real-time market data, technical analysis, and portfolio tracking sourced from Oslo Børs, Euronext, Infront, ICE, Morningstar, and Millistream), the Smak food/wine vertical including the Vinsøk wine database, the eAvis PDF digital edition, DNtv video/podcast content, the D2 weekly lifestyle supplement, the DN Helg weekend magazine, and DN Jobb recruitment advertising at dnjobb.no.

DN's business model combines three revenue streams: recurring subscription revenue across the tiered product matrix, display advertising through programmatic partnerships with 45+ ad-tech providers (with consent-based personalization), and recruitment advertising via DN Jobb. Distribution spans owned channels (web, mobile app, email newsletters, print, social media on Facebook, LinkedIn, and Instagram) and a self-serve digital subscription funnel, with editorial leadership under Editor-in-Chief and Managing Director Janne Johannessen and a headcount of 251–500 employees.

Name

Dagens Næringsliv

Legal name

Dagens Næringsliv AS

Website

https://dn.no

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Dagens Næringsliv is Norway's leading business newspaper, founded in 1889 and headquartered in Oslo, operating a tiered digital subscription business (449–1,199 NOK/month) that bundles business news, the DN Investor real-time market data platform, lifestyle sub-brands (D2, DN Helg, Smak), and the DN Jobb recruitment platform for Norwegian professionals and investors.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Business news media
• Financial journalism
• Market data services
• Newspaper subscription
• Recruitment advertising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription revenue from tiered digital and print products. Multiple subscription tiers (Basis, Total, Total helg, Total heluke) with monthly billing. No binding period, auto-renewal model.
2. Advertising Revenue: Digital advertising revenue through programmatic advertising partnerships with 45+ ad tech providers. Personalized and non-personalized ad targeting based on user consent preferences.
3. Recruitment Advertising: DN Jobb platform provides job listing services with dedicated recruitment advertising solutions for employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dagens Næringsliv is Norway's leading business newspaper, publishing daily news, analysis, and commentary on Norwegian and Nordic business, finance, and policy. The company sells tiered digital and print subscription products (Basis, Total, Total helg, Total heluke) and operates adjacent sub-brands including DN Investor (real-time market data), DN Jobb (recruitment), D2 (lifestyle magazine), DN Helg (weekend magazine), and Smak (wine and food).

Product overview

Dagens Næringsliv is Norway's premier business newspaper (founded 1890) operating as a multi-platform media company with a tiered digital subscription model. The core offering includes DN Basis (449 kr/month), DN Total (579 kr/month), and DN Total Helg (799 kr/month) tiers. Key products include the main Dagens Næringsliv news platform, DN Investor (real-time market data with technical analysis, portfolio tracking, and financial calendar), Smak wine database, D2 weekly lifestyle magazine, and DN Helg weekend magazine. DN Jobb provides recruitment services, while Eavis offers digital PDF editions. All tiers include the DN-app, newsletters, and Investor with real-time data sourced from Oslo Børs, Euronext, Infront, ICE, Morningstar, and Millistream.

Differentiator

Problem solved

Functional benefit

Brands

• D2: A weekly magazine supplement covering culture, lifestyle, design, and society topics for a younger audience.
• DN Helg
• Smak
• DN Investor
• DN Jobb

Products and services

• Dagens Næringsliv (DN) Norway's leading business newspaper providing daily news, analysis, and coverage of industries, companies, and people shaping Norwegian society, delivered via digital subscription with all articles, the DN-app, newsletters, and Investor real-time market data.
• DN Investor Real-time financial market platform providing stock quotes, indices, currencies, commodities, crypto prices, fund data, technical analysis, portfolio tracking, financial calendar, and market news, with data sourced from Oslo Børs, Euronext, Infront, ICE, Morningstar, and Millistream.
• Smak (Vindatabasen) Wine database and culinary section offering wine reviews, restaurant guides, recipe searches, and wine selection tools, including a subscription newsletter and a digital wine course.
• D2 Weekly lifestyle magazine supplement covering architecture, design, food, travel, photography, and culture, published on Fridays.
• DN Helg Weekend magazine covering long-form journalism, documentaries, portraits, and in-depth lifestyle features, published on Saturdays.
• DN Jobb Job recruitment platform integrated with Dagens Næringsliv, featuring job listings across sectors including finance, technology, energy, and public sector, with dedicated recruitment advertising solutions for employers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DN Media GroupflagshipStrategic or Co-development PartnerDagens Næringsliv is part of DN Media Group, Norway's leading business media group. DN Media Group operates multiple media brands including Dagens Næringsliv, DN Jobb, and related digital platforms. The group provides shared infrastructure, technology, and administrative services across its portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E24: Norwegian financial and business news outlet (owned by Amedia) targeting the same Norwegian executive/investor audience as DN with a primarily digital subscription model. Closest direct competitor in Norwegian business news.
• Dagens Industri: Sweden's leading business newspaper with subscription and advertising model nearly identical to DN. Most directly comparable Nordic peer in product, pricing, and audience of business professionals and investors.
• Hegnar.no: Norwegian business and finance media brand offering news, stock data, and analysis to Norwegian investors and professionals. Competes with DN for the same business readership, particularly on Investor/financial data.
• Finansavisen: Norwegian financial newspaper (published by NHST Media Group, the same parent as DN) covering markets, companies, and personal finance. Directly comparable product, business model, and Norwegian business-news audience.

Broad incumbents

• Financial Times: Global business newspaper with subscription model and digital/print bundles analogous to DN's. Operates at much larger scale but represents the international reference point for DN's subscription and Investor platform strategy.
• Bloomberg Media: Global business and financial news, data, and analytics brand competing for the same executive/investor audience as DN, with overlapping DN Investor-style market data products at far larger scale.
• The Wall Street Journal: Global business newspaper with tiered digital and print subscription model structurally identical to DN. Competes for internationally-minded Norwegian business readers and sets pricing benchmarks for premium business news.
• Aftenposten: Norway's largest newspaper (Schibsted/Amedia group) covering general news including substantial business coverage. Broader portfolio than DN but overlaps significantly in Norwegian business readership and B2B advertising.
• Amedia: Norway's largest local media group operating 80+ titles including E24. Direct competitor to DN Media Group at the corporate level and operator of the closest direct peer (E24) to Dagens Næringsliv.
• Forbes: Global business news and rankings brand with subscription and advertising revenue streams. Comparable in vertical (business/finance) and audience (executives, investors), though with much broader international reach than DN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/dagens-n-ringsliv
• Instagraminstagram.com/dagensnaeringsliv
• Xx.com/dn_no

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagens Næringsliv