Martinizing Dry Cleaning

What Martinizing Dry Cleaning does

Martinizing Dry Cleaning, founded in 1949 in Buffalo, New York by Henry Martin, is a franchise-based dry cleaning and laundry service network operating more than 350 retail locations across at least seven countries (U.S., Canada, Ecuador, Hong Kong, Indonesia, Japan, Peru). The company offers a comprehensive garment-care service suite including professional dry cleaning, wash/dry/fold, shirt laundry, alterations and repairs, gown and wedding dress preservation, leather and suede care, shoe cleaning and repair, rug cleaning, and professional wet cleaning. Service is delivered via in-store counter service, home and office pickup and delivery, and — at many locations — 24/7 secure lockers. The brand differentiates through the licensed GreenEarth Cleaning process, a non-toxic liquid-silicone (liquefied sand) technology used at participating locations as an alternative to traditional petrochemical solvents.

The business operates on a pure franchise model: independently owned franchisees run individual retail locations and generate revenue through per-item transaction-based pricing, while the franchisor — Martinizing International, LLC, headquartered in Naples, Florida — collects franchise fees, royalties, and technology/marketing fees. Since Spring 2021, Martinizing has been owned by Clean Franchise Brands (CFB), a multi-brand franchisor whose portfolio also includes Lapels Dry Cleaning, 1-800-DryClean, Pressed4Time, Dry Cleaning Station, and Bizziebox, collectively operating 500+ stores across 40 states and nine countries. CFB provides shared technology, marketing, and operational support and enables cross-brand plant utilization (e.g., Martinizing franchisees leveraging Lapels cleaning plants). Kevin DuBois serves as CEO and President of the parent CFB.

Customer segmentation is dominated by individual residential consumers, with secondary exposure to special-occasion customers (wedding/formal wear), busy professionals using pickup/delivery, and small commercial accounts (e.g., corporate uniform and office-route programs). The company has expanded through measured de novo franchising in markets such as Tomball TX (2024), Marysville OH (2025), and the Minneapolis suburbs (2026), supplemented by acquisition-based conversions of independents — notably Lindeman's Cleaning in Green Bay (February 2026). Brand heritage (75+ years, consistent Entrepreneur Franchise 500 ranking) and franchise infrastructure are the principal sources of competitive position; the dry cleaning category itself is mature, with growth dependent on convenience-led service extensions and consolidation of independent operators into the franchise system.

Name

Martinizing Dry Cleaning

Legal name

Martinizing International, LLC

Website

https://martinizing.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Martinizing Dry Cleaning is a 75-year-old franchise-based dry cleaning and laundry network operating 350+ locations across seven countries, offering garment care, pickup/delivery, and specialty cleaning services to individual consumers and small commercial accounts under Clean Franchise Brands ownership.

Ownership category

akta.pro rank

Product category

Dry Cleaning and Laundry Services

NAICS

Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (81232)

akta.pro primary industry

Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)

akta.pro secondary industry

Leather & Shearling Outerwear Cleaning (Coats, Jackets, Vests) (HSAJAHAL)

Keywords

• Dry cleaning services
• Laundry services
• Garment care
• Pickup and delivery
• Franchise dry cleaning

Headquarters

HQ city

Berkley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dry Cleaning Services: Per-item transaction-based pricing for professional dry cleaning services including garments, household items, comforters, and specialty items.
2. Laundry Services: Wash, dry and fold services charged per load or item, providing recurring transactional revenue.
3. Franchise Fees: Franchise Disclosure Document (FDD) available for prospective franchise buyers to purchase franchise locations. Franchise ownership provides recurring revenue from local operations.
4. Alterations and Repairs: Professional alteration and repair services for garments, charged per service/item.
5. Specialty Services: Gown preservation, wedding dress cleaning, leather and suede cleaning, shoe repair - premium specialty services with higher price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Martinizing Cleaners provides professional dry cleaning, wash-dry-fold laundry, alterations and repairs, specialty garment care (gown preservation, leather and suede, shoe repair, shirt laundry, rug cleaning), and pickup and delivery services to residential consumers and select commercial accounts through a 350+ location franchise network. The network differentiates through the licensed GreenEarth Cleaning process, which uses non-toxic liquid silicone in place of petrochemical solvents at participating locations.

Product overview

Martinizing Dry Cleaning is a franchise-based dry cleaning and laundry service network offering a comprehensive suite of garment care services. The core offering includes Professional Dry Cleaning, Wash/Dry/Fold, Pickup & Delivery, Alterations & Repairs, Gown Preservation, Shirt Laundry, Shoe Cleaning & Repair, Leather & Suede care, Professional Wet Cleaning, and Rug Cleaning. The company operates through independently owned franchise locations under the Martinizing brand, which is part of Clean Franchise Brands (alongside Lapels Dry Cleaning, 1-800-DryClean, Pressed4Time, Dry Cleaning Station, and Bizziebox). The business differentiates through its proprietary GreenEarth Cleaning process—a non-toxic silicone-based alternative to traditional petrochemical dry cleaning—and offers convenient pickup/delivery services and 24/7 secure lockers. Martinizing Cleaners celebrated its 75th anniversary in 2024, having been founded in 1949, and operates more than 350 locations across seven countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Dry Cleaning Core dry cleaning service for garments using professional-grade cleaning processes to remove stains and refresh clothing items, with the GreenEarth Cleaning liquid silicone process available at participating locations.
• Wash, Dry & Fold Laundry service that washes, dries, and folds everyday items such as sweatpants, gym shorts, T-shirts, undergarments, and socks, with items returned ready for drawers or closets.
• Pickup & Delivery Convenient door-to-door pickup and delivery service allowing customers to have garments collected from and returned to their home or office without visiting a physical store, with 24/7 secure lockers available at many locations.
• Comforters & Household Items Professional cleaning service for large household items including comforters and other bulky home textiles.
• Alterations & Repairs Garment alteration and repair services including hemming, resizing, and structural repairs to extend clothing life.
• Gown Preservation Specialized preservation service for wedding dresses and formal gowns to maintain their condition over time.
• Shirt Laundry Professional shirt washing and starching service ensuring crisp, clean dress shirts.
• Shoe Cleaning & Repair Professional cleaning and repair services for shoes to restore their appearance and extend their lifespan.
• Leather & Suede Specialized cleaning and care services for leather and suede garments and accessories.
• Professional Wet Cleaning Water-based professional cleaning process that is gentler on garments than traditional dry cleaning while being environmentally friendly.
• Rug Cleaning Professional area rug and carpet cleaning service to remove dirt, stains, and allergens.
• Counter Service Traditional in-store drop-off and pickup service at retail franchise locations for dry cleaning and laundry needs.
• Wedding Dress Cleaning & Preservation Specialized cleaning and preservation service for wedding gowns, offered with promotional discounts such as $25 off.
• B2B Partnerships (Commercial Accounts) Business-to-business partnerships providing recurring commercial garment cleaning, uniform services, and corporate account programs for enterprise clients.
• Martinizing Franchise License Licensed franchise opportunity that allows independent operators to open a Martinizing dry cleaning location under multiple formats: plant with retail store, satellite store, pickup and delivery route, or conversion of an existing independent dry cleaning business.

Quantifiable outcome

• 20,000+ Five Star Reviews across the franchise network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Clean Franchise BrandscoreStrategic or Co-development Partner · 1 March 2021Parent company acquisition in Spring 2021. Clean Franchise Brands (CFB), now the largest dry cleaning and laundry company on the planet, purchased Martinizing Cleaning along with 1-800-Dry Clean, Pressed4Time, and Dry Cleaning Station. CFB provides technology, marketing, and operational support while Martinizing maintains its brand identity and franchise structure.
• GreenEarth CleaningcoreTechnology or IntegrationLicensed GreenEarth Cleaning technology using liquid silicone as a 100% non-toxic, environmentally friendly alternative to petrochemical dry cleaning solvents. GreenEarth silicone is essentially liquefied sand - non-hazardous and non-toxic to the environment. Some but not all Martinizing locations utilize this cleaning process.
• Pressed4TimeminorChannel Partner/ Reseller/ DistributorPickup and delivery focused brand operating under Clean Franchise Brands umbrella. John Rush's Pressed4Time route in Denver was connected to Brad Ambridge's Martinizing Cleaning Denver plant for seamless customer transitions during franchise transitions.
• 1-800-DryCleanminorChannel Partner/ Reseller/ DistributorNational dry cleaning brand under Clean Franchise Brands umbrella, adding to the collective network of 500+ stores across 40 states and 9 countries.
• Dry Cleaning StationminorChannel Partner/ Reseller/ DistributorDry cleaning brand under Clean Franchise Brands umbrella network, part of the consolidated franchise system providing various dry cleaning service models.
• Lapels Dry CleaningminorChannel Partner/ Reseller/ DistributorEco-friendly focused dry cleaning brand also owned by Clean Franchise Brands. Martinizing franchisees can utilize Lapels plants for cleaning services, creating cross-brand operational synergies.
• Franchisees (Independent Owners)coreChannel Partner/ Reseller/ DistributorIndependently owned and operated franchisees within the Martinizing System. Each franchisee operates their own retail location(s) providing dry cleaning services. Franchisees are separate legal entities responsible for their own operations, data handling, and local marketing while benefiting from brand recognition and corporate support.
• The Catalyst Center for Business & EntrepreneurshipminorStrategic or Co-development PartnerNon-profit organization serving entrepreneurs in Alabama. Partnered with Martinizing through the Vetrepreneur of the Year award recognizing veteran franchise owner Marvinia Adams, demonstrating community engagement and local business support.
• Derby Chamber of CommerceminorStrategic or Co-development PartnerLocal business organization in Derby, Kansas that partnered with Martinizing for ribbon-cutting ceremony at new franchise location opening.
• Neurofibromatosis ResearchminorOthersClean Giving initiative under Clean Brands partnered with Shawnee, KS Martinizing franchisee to support the fight against Neurofibromatosis, a genetic disorder causing tumors on nerve endings. GreenEarth Cleaning team participated in 5K fundraising event.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Lapels Dry Cleaning: Lapels is a sister brand under Clean Franchise Brands, operating an environmentally focused dry cleaning franchise network with comparable services and shared corporate backing. Its overlap with Martinizing's GreenEarth proposition makes it the closest franchise-sibling peer.
• 1-800-DryClean: 1-800-DryClean is a sister brand under Clean Franchise Brands, operating national-call-center intake dry cleaning franchise locations. It directly overlaps with Martinizing's storefront franchise model and customer base.
• Pressed4Time: Pressed4Time is a sister pickup-and-delivery dry cleaning brand under Clean Franchise Brands. It targets the same residential and small-business customers with a route-based model that intersects Martinizing's pickup-and-delivery service.
• Tide Dry Cleaners: Tide Dry Cleaners is a P&G-affiliated dry cleaning franchise network with multi-unit franchisee expansion and similar service breadth (dry cleaning, laundry, alterations). Its consumer-brand backing makes it one of Martinizing's strongest direct franchise competitors.
• CD One Price Cleaners: CD One Price Cleaners operates a multi-unit dry cleaning franchise model with standardized flat-rate pricing. Its franchise structure and service mix (dry cleaning, laundry, alterations) closely parallel Martinizing.
• Mulberrys Garment Care: Mulberrys Garment Care is a growing dry cleaning and laundry franchise offering free pickup and delivery with a hospitality-forward brand. Its franchise model and service portfolio directly overlap Martinizing's residential and commercial value proposition.

Emerging players

• Rinse: Rinse is a digitally-native pickup-and-delivery dry cleaning and laundry service with subscription pricing and strong app/web experience. It overlaps with Martinizing's pickup-and-delivery service but competes primarily via technology and convenience.

Regional players

• Comet Cleaners: Comet Cleaners is a multi-unit U.S. dry cleaning franchise chain offering traditional dry cleaning and laundry services. Its franchise footprint and service scope mirror Martinizing's neighborhood-store positioning.

Broad incumbents

• UniFirst: UniFirst is a large, publicly-traded uniform rental and route-based garment services provider. Its commercial uniform cleaning and pickup-and-delivery operations overlap with Martinizing's B2B uniform and route services, though it serves much larger enterprise accounts.
• Cintas: Cintas is a major publicly-traded provider of uniform rentals, route-based supplies, and facility services. While not a direct consumer dry cleaning competitor, its commercial uniform and route laundry operations intersect Martinizing's B2B commercial accounts segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/laytondryclean
• Facebookfacebook.com/MartinizingCleanersCorp
• LinkedInlinkedin.com/company/martinizing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinizing Dry Cleaning