ShopYourLikes

What ShopYourLikes does

ShopYourLikes, founded in 2017 and headquartered in Santa Monica, California, operates as the dedicated creator monetization division of Connexity, Inc. — a 20+ year ecommerce pioneer that drives approximately $4 billion in annual sales to US retailers and £3 billion to UK retailers. The platform enables social media content creators on Instagram, TikTok, YouTube, and Facebook to earn revenue by generating shoppable affiliate links across 600+ retail brands including Walmart, Target, Wayfair, Ulta, Macy's, Kohl's, Nike, Adidas, QVC, and Sephora. Core technology includes a Link Generator that converts product URLs into monetizable links, deep-linking integrations for in-app purchases at major retailers, automated deep linking, a Link Journal for managing converted links, Collections and Storefronts for evergreen curation (up to 10 products per Collection), and an iOS Safari Extension App for on-the-go link creation.

Revenue is generated through multiple streams: CPA affiliate commissions (e.g., 7% on Target full-cart, 15% on QVC) with a disclosed administrative fee of up to 5%, Cost-Per-Click programs with retailers such as Wayfair, Kohl's, Michael Kors, and e.l.f. Cosmetics that often pay more than commission alone, flat-fee brand sponsorships intermediated between brands and creators, a milestone-based Bonus Program (live since September 2025), and a Referral Rewards Program (live since April 2025) paying 7.5–10% of referred creators' affiliate revenue for 12 months. The platform is free to join and selective, accepting only creators with quality content and established communities, with payouts issued approximately 45 days after month-end on a $25 minimum — materially faster than the industry-standard 3–6 months.

Go-to-market is product-led and community-led: creators self-apply through a registration portal, growth is reinforced via creator testimonials, an Ambassador Program, exclusive in-person events (e.g., Cara Hotel LA dinners), Spanish-language dedicated alliance managers, and 1:1 Creator Partnerships Managers who curate deals directly into creator inboxes. Brands and retailers reach the platform via direct outreach to sponsorships@ and affiliates@ addresses. The US and UK are the only disclosed operating geographies. The company operates without external institutional investors under its parent Connexity (which also owns Skimlinks) and is not separately funded.

Name

ShopYourLikes

Legal name

Connexity, Inc.

Website

https://shopyourlikes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ShopYourLikes is the creator monetization division of Connexity, Inc., enabling Instagram, TikTok, YouTube, and Facebook influencers to earn through affiliate commissions across 600+ retailers, cost-per-click programs, brand sponsorships, and milestone bonuses, supported by 1:1 coaching and a 45-day payout cycle.

Ownership category

akta.pro rank

Product category

Creator Monetization / Affiliate Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Affiliate marketing platform
• Creator monetization tools
• Shoppable link generation
• Influencer brand partnerships
• Cost-per-click programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions (CPA): Creators earn commissions when their audience clicks links and completes purchases. Commission rates vary by retailer (e.g., QVC offers 15%, Target offers 7% on full cart). Commissions are tracked through cookies and paid out 45 days after month end. Net Revenue is calculated as revenue less up to 5% administrative fee.
2. Cost-Per-Click (CPC): Unique CPC model where creators earn a set rate per click driven, regardless of whether a sale occurs. For retailers like Wayfair, Kohl's, Michael Kors, and e.l.f. Cosmetics, creators can earn per-click payments that often exceed commission earnings. Top performers can achieve 'rate increases' or 'price-ups' based on conversion rate and average order value performance.
3. Brand Sponsorships: Creators receive exclusive sponsorship opportunities through the platform, connecting them with brands for flat-fee campaigns in addition to affiliate earnings. Examples include partnerships with The New Primal (meat sticks and granola bars), QVC, and fashion brands. ShopYourLikes acts as intermediary between brand and creator.
4. Referral Rewards Program: Existing creators earn 7.5% of their referred users' affiliate revenue for 12 months when those referrals join ShopYourLikes using their referral code. Maximum annual Rewards cap of $200,000 per Qualified User. Rewards are disbursed monthly approximately 45 days after earnings month close.
5. Bonus Program: Monthly bonus rewards on top of affiliate earnings. Creators automatically start earning bonuses once monthly earnings hit $100. Each milestone unlocks the next level of bonus, with the program resetting at the beginning of every month. Bonuses are automatically added to regular payouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

ShopYourLikes operates a creator monetization platform that enables social-media influencers and content creators to earn revenue through affiliate commissions, cost-per-click payouts, and exclusive brand sponsorships across more than 600 retail partners including Walmart, Target, Wayfair, Ulta, QVC, Macy's, Kohl's, Nike and Adidas. The platform provides a Link Generator that converts retailer product URLs into monetizable shoppable links, a reporting dashboard, Collections and Storefronts for evergreen content, an iOS Safari extension, and 1:1 human coaching from Creator Partnerships Managers. Revenue is generated for the company through a percentage of creator affiliate commissions and sponsorship intermediation fees.

Product overview

ShopYourLikes is a creator monetization platform under Connexity, a 20+ year ecommerce pioneer driving $4 billion in annual sales. The platform offers a unified ecosystem where creators earn through affiliate commissions (600+ retailers), cost-per-click programs, exclusive brand sponsorships, and bonuses. Key modules include the Link Generator for creating shoppable links, Collections for organizing products into themed groups, a Storefront for showcasing curated offerings, a Reporting Dashboard for analytics, and the Safari-based Extension App for mobile link creation. The platform differentiates through dedicated Creator Partnerships Managers, 1-on-1 coaching, and faster payouts (45-day cycle vs industry standard 3-6 months).

Differentiator

Problem solved

Functional benefit

Products and services

• ShopYourLikes Creator Monetization Platform Free-to-join creator monetization platform enabling social media influencers to earn through affiliate commissions, cost-per-click programs, and exclusive brand sponsorships across 600+ retail partners including Walmart, Target, Wayfair, Ulta, QVC, Macy's, Kohl's, Nike and Adidas. Includes Link Generator, Reporting Dashboard, Collections and Storefronts, predictive product recommendations, and access to 1:1 Creator Partnerships Managers.
• ShopYourLikes iOS Safari Extension App iOS Safari browser extension that allows creators to generate monetizable affiliate links directly from any retailer website on iPhone by integrating with the creator's Publisher ID and API Key. Sold as a standalone companion app to the core platform.
• Bonus Program Monthly milestone-based bonus program layered on top of creator affiliate earnings; creators automatically start earning bonus rewards once their monthly earnings reach $100, with tiered milestones that unlock higher bonuses each month.
• Referral Rewards Program Creator referral program that pays a percentage of referred users' affiliate revenue for 12 months (10% per current marketing copy, 7.5% per Terms), with a maximum annual Rewards cap of $200,000 per Qualified User. Rewards are disbursed monthly, approximately 45 days after the earnings month close.

Quantifiable outcome

• Creators who switch to ShopYourLikes see 20-40% increase in earnings
• +10 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• WalmartflagshipStrategic or Co-development PartnerMajor retail partner with deep linking integration. Creators earn affiliate commissions on Walmart product links. Part of 'Deep-Rooted Brand Partnerships' featured prominently on homepage. One of the top retailers creators use for monetization.
• WayfairflagshipStrategic or Co-development PartnerLeading homeware retailer partner with over 18 million products. Offers cost-per-click (CPC) program in addition to commissions. Deep linking enabled for creators. Seasonal sales and promotions drive high creator engagement.
• TargetflagshipStrategic or Co-development PartnerMajor retail partner offering 7% commission on full cart purchases (not just linked products). Automated deep linking includes in-app purchases. Extensive cookie window for delayed purchase credit. Featured in multiple creator success stories.
• Ulta BeautycoreStrategic or Co-development PartnerPremium beauty retailer partner featured alongside Walmart, Wayfair, and Target on homepage. Creators promote Ulta products for affiliate commissions. Featured in testimonials as top-performing retailer.
• QVCcoreStrategic or Co-development PartnerPremier partner offering highest commission rate at 15% on ShopYourLikes. QVC offers exclusive sponsorship opportunities through the platform. Wide product diversity spanning all demographics and categories. Creators have landed major sponsorships through ShopYourLikes-QVC partnership.
• Macy'scoreStrategic or Co-development PartnerMajor department store partner with strong fashion and home offerings. Recently added cost-per-click (CPC) program alongside Kohl's for home decor creators. Featured in Multi-Category Retailers section.
• Kohl'scoreStrategic or Co-development PartnerMajor retail partner recently added to CPC program for home decor creators. Featured alongside Macy's as emerging revenue stream for creators. Strong promotional calendar drives creator engagement.
• NikecoreStrategic or Co-development PartnerPremium sportswear brand partner featured on homepage alongside other major retailers. Featured in testimonials as brand creators have worked with through ShopYourLikes.
• AdidascoreStrategic or Co-development PartnerPremium sportswear and athletic brand partner. Featured on homepage. Creator testimonials mention working with Adidas through ShopYourLikes brand sponsorship opportunities.
• Michael KorscoreStrategic or Co-development PartnerLuxury fashion brand with CPC program. Creators can earn notably more through CPC than commission-only models. Frequent 80% off promotions create compelling content opportunities.
• e.l.f. CosmeticscoreStrategic or Co-development PartnerAffordable beauty leader with CPC program ideal for beauty influencers. Strong following among beauty content creators. Free shipping at $35 incentivizes cart optimization and higher conversions.
• SephoracoreStrategic or Co-development PartnerPremium beauty retailer partner. Featured alongside Ulta in beauty category. Strong brand recognition drives conversions for beauty content creators.
• ConnexityflagshipOthersParent company of ShopYourLikes. 20+ year ecommerce pioneer driving $4 billion (US) / £3 billion (UK) in annual sales to retailers. Part of Skimlinks brands family. ShopYourLikes is the 'influencer division at Connexity'.
• SkimlinksflagshipOthersPart of the Skimlinks brands alongside Connexity. ShopYourLikes is described as 'part of the Connexity and Skimlinks brands, 20+ year pioneers in ecommerce'.
• The New PrimalcoreStrategic or Co-development PartnerClean meat sticks and granola bar brand actively partnering with ShopYourLikes creators for flat-fee sponsorship campaigns. Unique brand-deal-only partnership where creators are always paid for campaigns. Known for clean ingredients and broad appeal for wellness, food, and parenting content.
• HollisterminorStrategic or Co-development PartnerFashion brand featured in creator testimonials as brand sponsorship opportunity. Creators have landed campaigns through ShopYourLikes.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LTK: Largest direct competitor in creator-led commerce / affiliate marketing; serves influencers and brand partners with similar shoppable link and brand-sponsorship tooling, competing for the same creator and retailer relationships.
• ShareASale: Long-standing affiliate network connecting creators and merchants; offers shoppable link tooling, per-sale commissions, and direct brand-recruitment capabilities analogous to ShopYourLikes' core product.

Broad incumbents

• Rakuten Advertising: Global affiliate network with deep retailer integrations and cashback/loyalty mechanics; competes head-on for the same brand and creator budgets and offers a similar commission + CPC construct across a large merchant base.
• Impact: Enterprise partnership management platform covering affiliate, influencer, and B2B payouts; overlaps with ShopYourLikes on creator affiliate tracking, brand sponsorship workflows, and CPC/CPA program administration.
• Awin: Global affiliate network (parent of ShareASale) with thousands of retailer programs and a creator-facing offering; directly competitive on retailer breadth and commission terms.
• Amazon Influencer Program: Amazon's native creator monetization program with shoppable links and commission payouts; massive catalog scale and a direct competitive threat to multi-retailer affiliate strategies.
• TikTok Shop: TikTok's native in-app commerce and creator monetization product; increasingly absorbs creator commission economics inside a single platform and competes for creator time/links that historically routed through multi-retailer networks.

Emerging players

• MagicLinks: Creator commerce platform focused on sustainable and ethical brands; competes for the same creator audience with shoppable links and brand-deal monetization, but with a narrower retail focus.
• Refersion: Affiliate/influencer marketing platform for DTC brands; overlaps on creator onboarding, link generation, and commission payouts, with a more SMB/DTC brand tilt.

Others

• Skimlinks: Sister company under Connexity and a commerce content monetization platform for publishers; operates an adjacent affiliate model for editorial sites and publishers, making it the closest ecosystem partner and a directly comparable business line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/shopyourlikes
• YouTubeyoutube.com/@shopyourlikes
• Facebookfacebook.com/shopyourlikes
• Instagraminstagram.com/shopyourlikes
• LinkedInlinkedin.com/company/shopyourlikes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopYourLikes