LetsEndorse

What LetsEndorse does

LetsEndorse Development Pvt. Ltd. is an India-based social impact SaaS platform operating from Bengaluru (registered office in Chandigarh) that connects five user segments — NGOs, corporations, social enterprises, government bodies, and individual change agents — to discover, endorse, fund, and deploy social innovations aligned with 15+ UN Sustainable Development Goals. Its core technology stack is web-based and modular, comprising Swayam (no-code website builder for NGOs), Sahaj (donor, donation, expense, and project-lifecycle management), CSREdge (corporate CSR portfolio management with lifecycle tracking and impact analytics), and LetsEngage (employee giving, volunteering, payroll giving, and matching-gifts programs). Add-on modules include Donation Gateway, Swayantra (trainee management), B-PLAN Builder, Fundraiser, and a social-media synchronization tool, while a Matching Engine recommends solutions based on geography, demography, habit, culture, and behavior.

The company's go-to-market blends a self-serve model for NGOs (direct web registration) with direct enterprise sales for corporate CSR accounts, supplemented by named initiatives such as Udyamita (micro-entrepreneurship), Mission Swavalamban (small-business creation across 100+ districts), Paathshala (school education with Social Alpha/Tata Trust), Hasiru (Karnataka Forest Department), OPINE (with Thoughtworks), LEGACY (individual philanthropy), and SACH Impact (incubation with Subhash Chandra Foundation). Its revenue model combines a 6.9% transaction fee on donations routed through the platform (including taxes and payment gateway charges) with an unpriced SaaS subscription layer for NGO and corporate modules. No revenue, ARR, or pricing for SaaS tiers is publicly disclosed, and there are no disclosed institutional funding rounds after 2017.

Name

LetsEndorse

Legal name

LetsEndorse Development Pvt. Ltd.

Website

https://letsendorse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

LetsEndorse is an India-based social impact SaaS platform connecting NGOs, corporations, social enterprises, government bodies, and individuals to discover, fund, and deploy social innovations aligned with UN Sustainable Development Goals via an integrated multi-product suite.

Ownership category

akta.pro rank

Product category

Social Impact / CSR Management Software

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• CSR management software
• Nonprofit fundraising platform
• Social innovation marketplace
• Employee volunteering platform
• NGO operations software

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction Fee on Donations: Platform charges 6.9% (including taxes and payment gateway charges) of funds raised through the platform and transfers the rest to the beneficiary NGO within 10 days of successful fundraising
2. Technology Platform Subscriptions: SaaS platform services for NGOs (Swayam, Sahaj) and corporations (CSREdge, LetsEngage) likely operate on subscription basis based on platform offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LetsEndorse operates a web-based SaaS social impact platform that helps NGOs build websites, manage donors and donations, run crowdfunding campaigns, and helps corporations design, execute and measure CSR programs and employee volunteering. The platform also acts as a marketplace that curates social innovations across 15+ UN SDGs and matches NGOs, corporations, social enterprises, government bodies and individual change agents to co-create community interventions. Revenue is generated via a 6.9% platform fee on donations routed through the platform and via SaaS subscriptions for NGO operations (Swayam, Sahaj) and corporate CSR tooling (CSREdge, LetsEngage).

Product overview

LetsEndorse is a social impact platform offering a comprehensive ecosystem of technology products and initiatives. The core technology portfolio includes Swayam (NGO website builder), Sahaj (complete nonprofit management with donor management, donations, and impact tracking), CSREdge (corporate CSR portfolio management), and LetsEngage (employee giving and volunteering). These are complemented by specialized modules like Donation Gateway, Social Media Synchronization, and Swayantra. The platform also hosts multiple impact initiatives including Udyamita (entrepreneurship), Mission Swavalamban (small businesses), Paathshala (education), Hasiru (environment), OPINE (innovation matching), LEGACY (philanthropy), and SACH Impact (incubation), collectively aligned to UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Swayam Automated website builder for NGOs that creates professional, responsive websites without coding skills, used by non-profit organizations to establish a digital presence.
• Sahaj Complete organization, donorbase and donation management system for NGOs with real-time donation tracking, email campaigns, analytics, birthday reminders, task assignments, expense management and project lifecycle reporting.
• CSREdge CSR portfolio management platform that enables corporations to access fitting opportunities, design interventions, trace the lifecycle of CSR investments, and analyze financial and impact metrics aligned with UN SDGs.
• LetsEngage Employee engagement platform for workplace giving and team volunteering, including tools for annual/seasonal campaigns, matching gifts programs, payroll giving, relief programs and impact weeks/months.
• Donation Gateway Payment integration module enabling instant fundraising through NGO websites, with itemized projects, instant tax-exemption receipts and flexible donation options.
• Swayantra Trainee management system launched in 2022 under the #Tech4Good portfolio to track and manage training programs and participants.
• Social Media Synchronization Social media management tool that pushes updates to all connected social media channels with one click, ensuring consistent branding across platforms.
• B-PLAN Builder Business plan builder tool available on nf.letsendorse.com for entrepreneurs and startups to create structured business plans.
• Fundraiser Personal fundraising tool that lets individuals create fundraisers for social causes, with team fundraising and project-linked donations options.
• Udyamita Program focused on democratizing entrepreneurship by creating a mass and rapid movement of nano and micro-entrepreneurship, operating its own site at udyamita.org.
• Mission Swavalamban Initiative aiming to create 10,000 small businesses across 100+ districts of India through self-employment acceleration.
• Paathshala Flagship initiative to improve quality of school education and learning outcomes for children from low-income communities in India, run in association with Social Alpha (a Tata Trust initiative).
• Hasiru Joint initiative with the Karnataka Forest Department to increase green cover in Karnataka, enabling Bangalore citizens to reserve tree saplings from nurseries at subsidized rates.
• OPINE (Open Innovation Engine) Open innovation platform run in partnership with Thoughtworks that connects ground-validated community challenges with innovation builders.
• LEGACY Trust-based network of committed individuals channelizing individual philanthropy towards irreversible community change.
• SACH Impact Incubator initiative run in partnership with the Subhash Chandra Foundation to nurture powerful social innovations.
• Idealist Program that lets individuals pick a social solution and power its deployment in local communities, including hands-on science labs, infrastructure and educational innovations.
• Swavalamban Express Experiential 7,000+ km train journey that accelerates the self-employment and micro-entrepreneurship movement across India.

Quantifiable outcome

• 100+ districts targeted in Mission Swavalamban initiative
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Karnataka Forest DepartmentcoreStrategic or Co-development PartnerJoint initiative called HASIRU to increase green cover in Karnataka. Bangaloreans can reserve tree saplings from various nurseries across the city through the LetsEndorse platform. Government provides subsidy for citizens to procure and plant more saplings.
• Social Alpha (Tata Trust Initiative)coreStrategic or Co-development PartnerSocial Alpha is a Tata Trust initiative. LetsEndorse partners with Social Alpha for Project Paathshala aimed at improving quality of school education in Government, Government-aided and Affordable Private Schools in India. Also associated with SACH Impact incubator initiative.
• National Skill Development Corporation (NSDC)minorStrategic or Co-development PartnerNSDC is listed as an empowering partner/organization, likely supporting skill development and livelihood initiatives under programs like Mission Swavalamban.
• AshokaminorStrategic or Co-development PartnerAshoka is listed as an empowering partner, supporting social entrepreneurship and innovator networks.
• Subhash Chandra FoundationcoreStrategic or Co-development PartnerSACH Impact initiative - nurturing powerful social innovations in partnership with Subhash Chandra Foundation. Incubator initiative for entrepreneurs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodera: India-founded employee volunteering and CSR management platform offering corporate CSR program design, NGO matching and impact reporting — directly comparable to CSREdge and LetsEngage and targeting the same Indian corporate CSR buyer.
• GlobalGiving: Global crowdfunding and grants marketplace for nonprofits, conceptually similar to LetsEndorse's Solutions Exchange and donation gateway for cross-border social-cause funding.
• GiveIndia / Give Foundation: India's largest online donation platform connecting individual donors with vetted NGOs — overlaps directly with LetsEndorse's donation gateway, NGO discovery and crowdfunding transactions.

Broad incumbents

• Benevity: Global incumbent in corporate giving, volunteering and grantmaking software, competing head-on with CSREdge/LetsEngage for multinational CSR budgets and offering a much broader enterprise platform.
• YourCause (Blackbaud): Corporate social responsibility and employee engagement SaaS within Blackbaud's nonprofit tech stack, overlapping with LetsEngage and CSREdge functionality for workplace giving and CSR reporting.
• Blackbaud: Large US-listed provider of nonprofit and CSR software (CRM, fundraising, grantmaking, employee giving) — a broad incumbent whose SaaS suite competes with LetsEndorse's NGO and corporate modules.

Others

• United Way: Global federated giving organization aggregating corporate and individual donations to fund community programs — thematically comparable to LetsEndorse's federated NGO/corporate/individual giving model.
• Charities Aid Foundation (CAF): International charity operating donor-advised funds, giving accounts and philanthropy advisory services — adjacent comparable for LetsEndorse's LEGACY philanthropy network and CSR advisory offering.

Regional players

• Ketto: India-focused online crowdfunding platform for social, medical and personal causes; comparable to LetsEndorse's Fundraiser/Donation Gateway module and Indian social-cause crowdfunding market.
• Milaap: India-based crowdfunding platform primarily for medical and social-cause fundraising, competing for the same pool of Indian cause-driven donors and NGOs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/letsendorse
• YouTubeyoutube.com/channel/UCudD0n9OYThdLW1OOMEiCBg
• Facebookfacebook.com/letsendorse
• LinkedInlinkedin.com/company/5400225
• Instagraminstagram.com/letsendorse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LetsEndorse