Electronic Living

What Electronic Living does

Electronic Living is a privately held Australian smart-technology integration company founded in 2007 by Managing Director Damian Cavanagh and headquartered in Virginia, Brisbane. The company designs, supplies, and installs integrated smart-home, commercial, hospitality, and marine technology systems for high-net-worth residential, superyacht, and premium commercial clients across Australia. Core services span smart-home control, home theatre/cinema, security and access control, audio-visual technology, IT networking, lighting control, CCTV surveillance, workplace technology, marine integration, and NDIS/assisted living solutions, executed primarily as certified integrators of third-party automation platforms including Control4 (Premier Diamond Dealer, 2019 Dealer of the Year), Crestron/Crestron Home, and Savant. The technology stack combines these platforms with premium audio brands under exclusive or long-tenured vendor partnerships: Sonance (29-year partnership), L-Acoustics (Australian Authorised Dealer, 2025), Bang & Olufsen (exclusive Australian collaboration), and Kaleidescape (exclusive Australian integrator, 2025), alongside Lutron, C-Bus, and bespoke keypad brands.

Revenue is generated almost entirely through one-time project contracts plus ongoing maintenance and professional services, with project values ranging from a few thousand dollars (e.g., Mirror TVs from A$4,500) to in excess of A$2 million per luxury installation, and select clients spending well over A$1 million per fitout. The go-to-market is enterprise field sales: dedicated smart-technology consultants guide clients through consultation, design (cabling plans, schematics), installation, and post-installation service, supported by an award-winning appointment-only showroom in Virginia, a multi-channel digital presence, industry events (Brisbane HomeShow), and earned media from 45+ industry awards including CEDIA Asia Pacific wins and global Control4 recognition. The firm employs 11-50 staff (28 full-time as of 2019) and has delivered more than A$60 million of technology solutions into high-end homes cumulatively since inception. Electronic Living operates with no disclosed parent company, private equity backing, or external investors, and remains founder-owned.

Name

Electronic Living

Legal name

Electronic Living

Website

https://electronicliving.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Living is a privately held Australian smart-technology integrator founded in 2007 and based in Brisbane, designing and installing premium home automation, AV, security, lighting, and marine technology systems for high-net-worth residential, commercial, and superyacht clients Australia-wide.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)

Keywords

• Smart home integration
• Home automation services
• Audio visual installation
• Lighting control systems
• Security access control

Headquarters

HQ city

Virginia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Installation & Integration: Design, installation and configuration of comprehensive smart home technology systems including automation, security, audio visual, and networking. Projects range from thousands to millions of dollars per installation.
2. Consultation & Design Services: Professional consulting services including detailed cabling plans, floor plan overlays, elevations, and schematics preparation.
3. Service & Maintenance: Ongoing preventative maintenance and servicing of smart technology solutions post-installation.
4. Control4 Products & Licensing: Sale and integration of Control4 home automation products as a Premier Diamond dealer.
5. L-Acoustics Audio Products: Sale and installation of L-Acoustics Home & Yacht audio solutions as an Authorised Dealer in Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Electronic Living is an Australian smart technology integration company that designs, installs, and services premium home automation, audio-visual, lighting, security, and IT networking systems for luxury residential, commercial, marine, and hospitality clients. The company operates as a certified integrator of leading third-party platforms including Control4 (Premier Diamond Dealer), Crestron Home, and Savant, and as an authorised dealer for premium audio brands such as Sonance, L-Acoustics, Bang & Olufsen, and Kaleidescape.

Product overview

Electronic Living is an Australian smart technology integration company offering a portfolio of home automation and installation services rather than a single software product. Their core offering spans smart home control, home theatre, security and access control, audio visual technology, IT networking, lighting control, CCTV surveillance, workplace technology, marine technology, and NDIS/assisted living solutions. They operate primarily as certified integrators of third-party automation platforms — Control4 (Premier Diamond dealer, 2019 Dealer of the Year), Crestron/Crestron Home, and Savant — combined with premium audio brands (Sonance with a 29-year partnership, L-Acoustics as Australian authorised dealer, Bang & Olufsen under exclusive partnership, Kaleidescape as exclusive Australian integrator). Their lighting solutions feature Lutron Alisse and Palladiom keypads, Luhkee switch covers, and Ideare OHM keypads, all integrated through Crestron Home. Additional products include Mirror TVs, Chime video doorbells, C-Bus lighting control, Control4 NEEO remotes, and Elite HTS cinema seating. The company serves residential, commercial, hospitality, marine, apartments, NDIS/assisted living, and works with builders, developers, architects, and interior designers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $60 million in technology solutions delivered into high-end homes
• +3 more outcomes

Named customers27 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• L-AcousticscoreTechnology or Integration · 1 January 2025Electronic Living appointed as Authorised Dealer for L-Acoustics Home & Yacht solutions range in Australia. L-Acoustics is the global benchmark in concert-grade sound, chosen by world's most iconic artists and venues. Partnership strengthens vision to deliver next-generation concert level experiences at home.
• SonancecoreTechnology or Integration · 1 January 199529-year partnership (since 1995) designing and specifying Sonance Architectural Speaker solutions. Managing Director Damian Cavanagh and Design Engineer Shaikh Basit visited Sonance Design Studio in San Clemente, California. The partnership is described as built on authentic connection, aligned purpose, and lifelong friendships.
• KaleidescapecoreTechnology or IntegrationElectronic Living partnered with Audio Active and Kaleidescape to offer premium movie playback platform to Australian clients. Kaleidescape is the world's most revered premium movie playback platform with video fidelity exceeding Blu-ray.
• Audio ActiveminorChannel Partner/ Reseller/ DistributorPartnership with Audio Active and Kaleidescape to offer premium movie playback platform to Australian clients.
• Control4coreTechnology or IntegrationPremier Diamond Dealer status for Control4 - the most prestigious accolade possible. Electronic Living is Queensland's only Control4 Diamond Dealer and one of only three nationally. Awarded Circle of Excellence at CEDIA Convention in San Diego.
• CrestroncoreTechnology or IntegrationElectronic Living is an authorized Crestron dealer with multiple awards including Best Residential Home of the Year. Crestron automation recognized for excellence in residential projects.
• SAVANTcoreTechnology or IntegrationWinner of SAVANT Dealer of the Year 2013. Electronic Living provides premium home automation systems with personalized features.
• GrayacoreStrategic or Co-development PartnerOngoing collaboration with Graya on luxury residential projects including Dune, Skyline, and Laurent. Multiple award-winning projects delivered together over 10+ years.
• Shaun Lockyer ArchitectscoreStrategic or Co-development PartnerClose collaboration on contemporary residential projects like V House on Sunshine Coast. Managing technological requirements from design through installation.
• Hear and SayminorOthersNot For Profit organisation assisting hearing impaired children and adults with hearing technology and specialised speech therapy. Electronic Living donates funding annually and Managing Director Damian Cavanagh is an Ambassador. His son Archie received Cochlear implants with Hear and Say's support.
• GingerCloud FoundationminorOthersOrganisation celebrating greatness in every child, helping young people with Autism or learning and perceptual disabilities. Electronic Living provides funding and support annually through Modified Rugby Program and other initiatives.
• The Zig Zag FoundationminorOthersCharity close to Electronic Living's hearts. Damian Cavanagh is a foundation ambassador supporting children suffering chronic debilitating rare illness like Juvenile Idiopathic Arthritis.
• Zoe's AngelsminorOthersCharity bringing awareness to children suffering Juvenile Idiopathic Arthritis. Electronic Living attended 2017 Moulin Rouge Gala Fundraiser which raised $101,450.
• LutroncoreTechnology or IntegrationIntegration partner for Lutron Alisse Keypads, Lutron Palladiom Keypads, and smart lighting solutions. Luxury keypad products integrated through Crestron Home control system.
• Bang & OlufsencoreTechnology or IntegrationExclusive collaboration with one of the world's most coveted AV brands. Partnership for luxury audio solutions and BeoSound Shape speaker systems.
• Project 20 - Architectural LightingminorStrategic or Co-development PartnerReferral partner for architectural lighting solutions. Electronic Living refers clients for all lighting needs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LifeStyle Technologies: Australian luxury smart home and AV integrator specialising in Control4, Crestron, lighting control, cinema, and security across high-end residential projects in Sydney/Melbourne. Directly comparable to Electronic Living on platforms, services, and target HNW client base, making it the closest head-to-head competitor.
• Sensory Audio Visual Systems: Queensland-based smart home automation and AV integrator delivering home theatre, multi-room audio, lighting control, and networking for residential and commercial clients. Same Control4/Crestron-led integration model, overlapping service offering, and similar mid-sized integrator profile.
• Nisi Group: Australian smart home and AV integration company focused on residential and marine automation, including home cinema and lighting systems. Directly comparable services and target customer profile as a fellow premium Australian integrator.
• Automated Solutions Australia: Australian home automation and AV company delivering integrated Control4/Crestron systems, theatre, and security solutions to residential and commercial customers. Comparable scope, customer segment, and vendor mix to Electronic Living.
• Smart Home Integration (SHI Group): Brisbane/Sydney-area luxury smart home integrator offering design, installation, and programming of integrated automation and AV systems. Closely mirrors Electronic Living's service model and target HNW residential market in overlapping geographies.
• CEC Group / Custom Electronic Concepts: Australian custom electronics and smart home integrator delivering AV, cinema, automation, and networking across residential and commercial projects. Comparable integration services, premium positioning, and project-based revenue model.
• McCormick Concepts (Audio Visual & Smart Home): Australian audio visual and smart home specialist focused on high-end residential and commercial clients, offering cinema, automation, and lighting. Same vendor relationships (Control4, Crestron) and project profile as Electronic Living.
• Integrated Custom Audio Video (ICAV) / Reference Audio Visual: Australian premium AV and smart home installation specialist focused on luxury residential clients with services spanning home cinema, multi-room audio, lighting, and automation. Closely comparable project scope and high-end positioning to Electronic Living.

Broad incumbents

• Harvey Norman Smart Home & AV: Australia's largest consumer electronics retailer has been expanding into the smart home and integrated AV installation category, leveraging massive scale and an existing retail footprint. A broader incumbent rather than a luxury specialist, it represents potential competitive pressure on mid-market projects but not at the ultra-luxury tier where Electronic Living competes.
• AVI-SPL: Global, scaled AV and workplace technology integrator serving enterprise, government, and large commercial venues. Broader incumbent in the AV integration space; overlaps with Electronic Living on commercial and workplace technology delivery but operates at far greater scale and does not focus on luxury residential or marine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@electronicliving
• Facebookfacebook.com/electronicliving
• LinkedInlinkedin.com/company/electronic-living
• Instagraminstagram.com/electronicliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Living