What Cascade Lakes Brewing does

Cascade Lakes Brewing Company is a privately held, family-owned craft brewery headquartered in Redmond, Oregon, founded in 1994 by Bruce and Martha Rhine. The company operates a not-for-profit ownership model in which the Rhine family donates the brewery's entire net profit to charitable causes, positioning Cascade Lakes as Central Oregon's first and only not-for-profit brewery. Its core product is a portfolio of year-round and seasonal craft beers (including Pils, Pineapple Kush, This IPA, Blonde Bombshell, Overlander Imperial IPA, Salted Caramel Porter, Tailgate Light Lager, and seasonal releases such as Mizuumi Japanese-Style Lager, Sun Rail IPA, and Elk Camp IPA), with the portfolio gradually extending into barrel-aged beer, ciders, hard seltzers, and wines. Underlying production is traditional craft brewing centered on ingredient quality and recipe craftsmanship, with no disclosed proprietary technology beyond the not-for-profit governance architecture and a multi-cause "Beer for Good" SKU line tied to nonprofit partners.

The business generates revenue through three primary streams: on-premise sales at two company-owned brewpubs (the original 7th Street Pub in Redmond opened in 1994 and the Reed Market Pub in Bend, featuring a rooftop bar), off-premise retail distribution of canned and bottled beer across six western states (Washington, Oregon, California, Idaho, Montana, Nevada), and ancillary e-commerce merchandise and gift-card sales through the company website. A Mug Club annual membership ($125 new / $105 renewal) adds a small recurring-revenue layer. The go-to-market motion is community-driven direct-to-consumer anchored by two pubs, supported by regional wholesale distribution and a portfolio of nonprofit partnerships and pint-night fundraising events ($1 per pint donated during qualifying events). The company employs 51-100 people.

In February 2026 the Rhine family acquired Crux Fermentation Project and joined Silver Moon Brewing, GoodLife Brewing, and Tumalo Cider Co. to form the Oregon Beverage Collective, a five-brand alliance that shares Cascade Lakes' Redmond production facility for administrative, production, and distribution scale while preserving each member's brand identity. Andy Rhine serves as President of the Collective and Steve Augustyn (Silver Moon owner) as CEO. Cascade Lakes has earned regional industry recognition, including 2024 Gold Medals for Overlander Imperial IPA at Sip Magazine's Best of the Northwest and the North American Brewers Association, and a 2022 Double Gold for Blonde Bombshell at SIP Magazine.

Name

Cascade Lakes Brewing

Legal name

Cascade Lakes Brewing Company

Website

https://cascadelakes.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cascade Lakes Brewing is a family-owned, not-for-profit craft brewery founded in 1994 in Redmond, Oregon, producing year-round and seasonal craft beers sold through two company-owned brewpubs and retail distribution across six western U.S. states, with all net profit donated to charity.

Ownership category

akta.pro rank

Product category

Craft Beer & Brewpub Operations

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft brewery
• Craft beer production
• Brewpub operations
• Not-for-profit brewery
• Packaged beer distribution

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Brewpub/On-Premise Sales: Direct sales of craft beers and food at two company-owned brewpubs (7th Street in Redmond and Reed Market in Bend), with draft and packaged beer served on-site.
2. Off-Premise Retail Sales: Packaged beer (cans, bottles) sold through retail stores across six states (Washington, Oregon, California, Idaho, Montana, and Nevada).
3. Merchandise Sales: E-commerce sales of branded merchandise including apparel, accessories, and drinkware through the company website shop.
4. Mug Club Membership: Annual membership program ($125/year, $105 renewal) offering perks and exclusive benefits to loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cascade Lakes Brewing produces and sells a portfolio of craft beers, including seven year-round styles (Pils, Pineapple Kush, This IPA, Blonde Bombshell, Overlander Imperial IPA, Salted Caramel Porter, Tailgate Light Lager) and three seasonal releases (Mizuumi Japanese-Style Lager, Sun Rail IPA, Elk Camp IPA). Beers are served on-premise at the company's two brewpubs in Redmond and Bend, Oregon, and distributed as packaged cans and bottles in retail stores across six western U.S. states. The company also sells branded merchandise through e-commerce and operates an annual Mug Club membership program.

Product overview

Cascade Lakes Brewing Co. is Central Oregon's first and only not-for-profit brewery, founded in 1994 and locally/family owned by the Rhine family. The company operates a portfolio of craft beer products alongside two brewpub locations. Beer offerings include seven year-round styles (Pils, Pineapple Kush, This IPA, Blonde Bombshell, Overlander Imperial IPA, Salted Caramel Porter, Tailgate Light Lager) and three seasonal releases (Mizuumi Japanese-Style Lager, Sun Rail IPA, Elk Camp IPA). The company distributes canned and bottled beer across six states (WA, OR, CA, ID, MT, NV) while operating two Central Oregon pubs in Redmond and Bend. Merchandise includes apparel, accessories, and the Mug Club membership program. As a not-for-profit, the company donates all net profits to charitable causes focused on stewardship, conservation, and animal welfare, hosting quarterly Pint Night Fundraising events for partner nonprofits. In February 2026, the company joined the Oregon Beverage Collective, a coalition of five Central Oregon craft beverage brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pils Year-round Czech-style pilsner with crisp, bright, floral characteristics; 4.8 ABV, 20 IBU; brewed with Bohemian Pilsner Malt and Lotus hops. For craft beer consumers.
• Pineapple Kush Year-round tropical and dank IPA with indulgent pineapple notes; 7.1 ABV, 37 IBU; brewed with 2 Row, Crystal malts and Centennial, Mosaic, Idaho 7 hops. For craft beer consumers.
• This IPA Year-round IPA with piney, juicy, floral characteristics; 7.2 ABV, 70 IBU; made with Centennial, Amarillo, Mosaic, Citra hops and Pale 2-Row, Malted White Wheat, Munich, Rolled Oats malts. Voted best IPA in Central Oregon at Beer Wars 2022.
• Blonde Bombshell Year-round light-bodied blonde ale with crisp, refreshing finish; 4.3 ABV, 14 IBU; made with 2 Row, Wheat malts and Liberty hops. Double Gold Medal Winner, 2022 Best Of SIP Magazine.
• Overlander Imperial IPA Year-round imperial IPA with citrus-hopped, stone-fruit, balanced profile; 8.9 ABV, 65 IBU; also available in 19.2 fl oz cans. 2024 Gold Medal winner at both Sip Magazine's Best of the Northwest and North American Brewers Association (American Strong Ale).
• Salted Caramel Porter Year-round porter with toffee notes, roasted, smooth finish; 5.8 ABV, 37 IBU; brewed with 2-Row, Munich, Chocolate Wheat, Crystal malts and Centennial and Willamette hops.
• Tailgate Light Lager Year-round light lager with light, crisp, crushable characteristics; 4.3 ABV; part of the Beer for Good line supporting Dam Nation Collective.
• Mizuumi Japanese-Style Lager Seasonal Japanese-style lager available April–August; crisp, dry, floral; 4.7 ABV; made with Pilsner, Acidulate, Calrose Rice malts and Tettnang hops.
• Sun Rail IPA Seasonal IPA available January–March; lively, bright, sippable; 5.5 ABV; brewed with Great Western 2-Row, Great Western Munich, Great Western White Wheat malts and Eureka! and Strata hops.
• Elk Camp IPA Seasonal dry-hopped IPA available August–October; juicy with legendary profile; 6.4 ABV, 65 IBU; $0.10 per can sold in Oregon donated to the Oregon Hunters Association.
• Cascade Lakes Pub at 7th Street Original brewpub location in Redmond, Oregon serving Cascade Lakes craft beer and food; features indoor/outdoor seating, fire pit, and family-friendly dining.
• Cascade Lakes Pub on Reed Market 5,000-square-foot pub in Bend, Oregon featuring a rooftop bar with Cascade views, rotating specials, house-made ciders, and a dog- and kid-friendly lawn.
• Mug Club Membership Annual membership ($125 new, $105 renewal) offering exclusive perks and benefits to loyal customers at Cascade Lakes brewpubs.
• Branded Merchandise Cascade Lakes branded merchandise including apparel, accessories, drinkware, and gift cards sold via the company e-commerce shop.

Quantifiable outcome

• $0.10 per can of Elk Camp IPA sold in Oregon donated to Oregon Hunters Association
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oregon Beverage Collective (OBC)coreStrategic or Co-development Partner · 12 February 2026Cascade Lakes serves as the hub of the Oregon Beverage Collective, a not-for-profit alliance of five Central Oregon craft beverage companies. The collective combines administrative, production, and distribution operations while member brands maintain distinct identities. Cascade Lakes' Redmond production facility provides shared resources, purchasing power, and scalability for all member breweries.
• Crux Fermentation ProjectcoreStrategic or Co-development Partner · 12 February 2026Cascade Lakes Brewing (owned by Rhine family) acquired Crux Fermentation Project as part of forming the Oregon Beverage Collective. Crux continues operating as an independent company within the Collective, maintaining its distinct brand identity while sharing production facilities and costs.
• Silver Moon BrewingcoreStrategic or Co-development Partner · 12 February 2026Member of the Oregon Beverage Collective. Steve Augustyn (owner of Silver Moon) serves as CEO of the Collective, which aims to increase operational efficiency by combining administrative, production, and distribution operations.
• GoodLife BrewingcoreStrategic or Co-development Partner · 12 February 2026Member of the Oregon Beverage Collective, a coalition of five Central Oregon craft beverage brands collaborating on sustainability and community investment. The alliance aims to preserve local legacy brands and expand operations.
• Tumalo Cider Co.coreStrategic or Co-development Partner · 12 February 2026Member of the Oregon Beverage Collective, a coalition of five Central Oregon craft beverage brands collaborating on sustainability and community investment. The five brands maintain distinct identities while sharing production facilities and costs.
• Oregon Hunters AssociationminorGTM or Marketing PartnerCascade Lakes created Elk Camp IPA with $0.10 per can sold in Oregon donated to the Oregon Hunters Association. OHA focuses on sound scientific wildlife management and conservation efforts.
• Street Dog HerominorGTM or Marketing PartnerCreated Street Dog IPA beer to support Street Dog Hero, an organization serving dogs in need through rescue, adoption, wellness, spay/neuter, and education programs around the world.
• Dam Nation CollectiveminorGTM or Marketing PartnerCreated Tailgate Light Lager beer to support Dam Nation Collective's mission related to outdoor recreation and community building.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BridgePort Brewing: Oregon-founded craft brewery with broad Pacific Northwest distribution. Comparable craft beer heritage and wholesale model, though operating at a larger and more established scale than Cascade Lakes.
• Rogue Ales & Spirits: Independent Oregon craft brewery and distillery with national distribution and on-premise brewpubs. Comparable craft portfolio and Pacific Northwest heritage, but at meaningfully larger scale and broader geographic footprint.

Direct peers

• GoodLife Brewing Company: Bend-based craft brewery and OBC alliance partner sharing production and distribution operations with Cascade Lakes. Directly comparable craft portfolio and Central Oregon footprint.
• Worthy Brewing Company: Bend, Oregon craft brewery and brewpub with sustainability focus and comparable craft beer lineup. Direct local peer competing for the same Central Oregon on-premise customers and wholesale accounts.
• Silver Moon Brewing: Central Oregon craft brewery and OBC member; comparable brewpub/retail model and craft beer lineup. Peer through both direct competition and shared Collective infrastructure.
• 10 Barrel Brewing Co. Bend-based craft brewery with brewpub locations across the West Coast, now owned by Anheuser-Busch InBev. Directly comparable regional peer with brewpub format and broad craft beer portfolio.
• Boneyard Beer: Bend-based craft brewery focused on hop-forward ales distributed regionally. Comparable as a fellow Central Oregon craft producer competing for the same on-premise and retail accounts in the local market.
• Deschutes Brewery: Iconic Bend, Oregon craft brewery operating a large brewpub and producing year-round craft beers distributed nationally. Most direct competitive peer given shared geography, brewpub/retail model, and craft portfolio overlap with Cascade Lakes.
• Tumalo Cider Co. Bend-based cidery and OBC member. Comparable as a fellow Central Oregon beverage producer sharing OBC production resources with Cascade Lakes, though focused on cider rather than beer.
• Crux Fermentation Project: Bend-based craft brewery now wholly owned by Cascade Lakes' parent. Retains distinct brand identity while sharing OBC production resources. Comparable craft portfolio and distribution footprint within the Pacific Northwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CascadeLakesBrewingCo
• Instagraminstagram.com/cascadelakesbrewingco
• Xx.com/CascadeLakesAle

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Lakes Brewing