What BelkaCar does

BelkaCar is a Russian carsharing operator headquartered in Moscow, providing minute-by-minute, package, and long-term vehicle rentals through a self-serve mobile application (iOS, Android, Huawei AppGallery). Founded in 2016, the company serves both individual urban consumers across five Russian regions (Moscow, Saint Petersburg, Sochi, Krasnodar/Anapa/Gelendzhik/Novorossiysk, and Kaliningrad) and B2B clients through dedicated fleets serving more than 1,800 corporate accounts. As of the latest available data, the fleet exceeds 7,000 vehicles, with 2 million registered users, 1 million+ monthly active users, and 50 million+ cumulative trips completed.

The platform is built on a proprietary IT stack developed since 2014 — mobile apps (Swift/Kotlin), backend (Go/Java), telematics and safe-driving scoring systems, fleet management tools, and 1C-integrated contractor management — which the company validates as its primary efficiency lever and is positioning for external licensing. Telematics-driven driver scoring, anomaly detection, and predictive analytics operate over a data flywheel of 40M+ trips, supporting fleet utilization above 5.5 rentals per vehicle per day in Moscow.

BelkaCar monetizes through usage-based per-minute and package B2C rentals, subscription-style corporate dedicated fleets with all-inclusive pricing (parking, fuel, insurance, maintenance), prepaid corporate promo codes, IT platform licensing to external operators, and BelkaTestTech — a service letting automotive OEMs test new vehicles and features in real carsharing conditions. All-inclusive pricing, 20-minute document verification, partnerships with major Russian OEMs (Moskvich, Solaris, Chery, EXEED, HAVAL, BAIC, Geely) and ecosystem integrations (Gazprom Neft fuel, MTS, RZD Bonus, PPS, KAMAZ/K5 Drive) constitute the core commercial engine. The company is privately held by its three co-founders, led by Loriana Sardar as CEO (returned September 2025), with Dmitry Potapov as Senior Vice President.

Name

BelkaCar

Legal name

Aktsionernoe obshchestvo «Karshering» (Joint Stock Company Carsharing)

Website

https://belkacar.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

BelkaCar is a Russian carsharing operator running a 7,000+ vehicle fleet across five regions, offering minute-by-minute and long-term rentals to individual consumers and 1,800+ corporate clients through its proprietary mobile-app platform.

Ownership category

akta.pro rank

Product category

Carsharing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Local City / In-Town Car Rental (THADAAAC)

Keywords

• Carsharing services
• Fleet management software
• Telematics solutions
• Corporate mobility services
• Vehicle rental platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per-minute and package rentals (B2C): Usage-based per-minute rental with package options including hourly, daily, and multi-day plans. Revenue from time and distance charges. Users pay for usage time while fuel, parking, washing, and insurance are included.
2. Corporate carsharing (B2B): Dedicated fleet services for businesses with 7,000+ vehicles available 24/7. Includes parking, fuel, washing, insurance, and maintenance. Corporate clients get online trip management, VAT refund, and unified expense control.
3. Promocodes for businesses: Corporate clients can purchase promotional codes to gift trips to employees and clients in any denomination and quantity. Revenue from prepaid ride credits.
4. IT platform and technology licensing: BelkaCar IT products are offered to external partners. The fleet management system successfully manages 7,000+ vehicles and could be offered as a service to other operators.
5. BelkaTestTech - test drive technology service: New product direction allowing users to experience car technology features in the app before purchase. First partner was Suzuki with Vitara and SX4 models.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BelkaCar operates a self-serve carsharing platform offering minute-by-minute and package-based vehicle rentals through a mobile app in Moscow, Saint Petersburg, Sochi, Krasnodar region, and Kaliningrad. The all-inclusive rental covers fuel, parking, insurance, washing, and maintenance, with a separate corporate fleet line (dedicated vehicles, promo codes, VAT-refundable expense control) and licensed IT/telematics/fleet-management products offered to external partners.

Product overview

BelkaCar is a carsharing platform offering minute-by-minute and package-based vehicle rentals through its mobile app (iOS, Android, AppGallery) across Moscow, St. Petersburg, Sochi, and Kaliningrad. The service follows an 'all-inclusive' model covering parking, fuel, insurance, and car wash. The product portfolio includes: core carsharing (BelkaCar mobile app with minute-by-minute, package tariffs, and BelkaCar X premium tier), corporate solutions (corporate car sharing, dedicated fleet, and promo codes), and proprietary IT platforms (carsharing platform, telematics/safe driving system, and fleet management system). Additional offerings include BelkaTestTech for automotive partners, long-term rental tariffs for tourism regions, and a two-account bonus system.

Differentiator

Problem solved

Functional benefit

Products and services

• BelkaCar mobile application Self-serve mobile application for iOS, Android, and AppGallery that enables vehicle search, booking, digital key access, in-app payment, and trip management for individual consumers and corporate users across Moscow, Saint Petersburg, Sochi, Krasnodar region, and Kaliningrad.
• Minute-by-minute carsharing rental (B2C) Core carsharing service for individual consumers with all-inclusive per-minute billing covering fuel, parking, insurance, and car wash; available 24/7 across five Russian cities/regions.
• Long-term rental (Долгие аренды) Extended rental tariff for 8+ hours to multiple days aimed at tourists and longer trips, with no deposit, competitive pricing, wide driving zones, and no vehicle branding; available in resort regions.
• Corporate carsharing (B2B) Business carsharing service for enterprise clients with 7,000+ vehicles available 24/7, including parking, fuel, insurance, and maintenance; provides online trip management, personal account dashboard, VAT refund processing, and unified expense control.
• Dedicated corporate fleet (Выделенный автопарк) Long-term vehicle allocation exclusively assigned to a single company, accessible only by designated employees through the corporate account, with unlimited travel zones and full-service maintenance.
• Corporate promo codes Gift codes for businesses to reward employees and clients with carsharing rides in any quantity and denomination; sold as prepaid ride credits to corporate clients.
• BelkaIT carsharing platform (B2B technology) Proprietary IT platform developed since 2014, offered to external partners; includes mobile app, vehicle security and management systems, business process automation, and ERP. Validated through 40M+ trips and 2M+ users and supports best-in-class revenue-per-vehicle performance.
• BelkaIT telematics and safe-driving system (B2B technology) Big-data telematics system for driving quality assessment, scoring, and technical condition monitoring; detects dangerous maneuvers and speeding, providing transparent assessment of driver behavior for licensing to external fleet operators.
• BelkaIT fleet management system (B2B technology) IT solution for operational fleet management of 7,000+ vehicles, including web service, admin app, ticket management, and contractor management via 1C; available for licensing to other fleet operators.
• BelkaTestTech Service for automotive manufacturer partners to test new cars and options within the BelkaCar carsharing environment, gathering real user feedback on technology features; first partner was Suzuki (Vitara and SX4 in Sochi).

Quantifiable outcome

• 94% revenue growth YoY in 2021
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

24 partnerships are on record, tiered minor, core and flagship.

• ОТПУСК EXPO&FEST exhibitionminorGTM or Marketing Partner · 5 June 2025Official transport partner for camping and auto-tourism exhibition in Krasnodar (June 5-7, 2025). Special branded parking at venue. Event supported by State Duma Tourism Committee and Krasnodar Region Administration.
• Art-Usadba VeretevominorGTM or Marketing Partner · 30 April 202510% discount on accommodation at Art-Usadba Veretevo for BelkaCar users until June 30, 2025. Estate is 100km from Moscow on Dubna river, within driving zone. Promo code ЕдувВеретьево.
• Station Hotels (Saint Petersburg)minorGTM or Marketing Partner · 11 April 20257 Station Hotels locations in Saint Petersburg city center offer 10% discount on accommodation for BelkaCar users. Promo code BELKASH available on booking website.
• RZD Bonus (Russian Railways loyalty program)coreGTM or Marketing Partner · 23 December 202415% discount on all per-minute and package tariffs (except promo tariffs) for RZD Bonus loyalty program members. Discount valid for 7 days after activation, can be used twice per year. New users also receive welcome bonuses.
• Silk Road (Сибирский шелковый путь) / General PartnerminorGTM or Marketing Partner · 8 November 2024Joint car raffle campaign where BelkaCar users who complete 3+ trips enter to win a BAIC U5 vehicle. Raffle results announced December 12, 2024.
• Ecosystem Environmental Movement (Экосистема)minorGTM or Marketing Partner · 30 August 2024Joint environmental project featuring 'Red Book' animals (Far Eastern leopard, Snow leopard, Amur tiger) on vehicle wraps in Saint Petersburg. Raises awareness about endangered species conservation.
• National Project 'Ecology' (нацпроект 'Экология')minorGTM or Marketing Partner · 30 August 2024Federal environmental initiative supporting endangered species conservation. Partnered on 'Red Book' animal vehicle wraps campaign in Saint Petersburg.
• ОТПУСК EXPO&FEST exhibitionminorGTM or Marketing Partner · 31 May 2024Official transport partner for international camping industry and auto-tourism exhibition. Event at ExpoGrad Yug Krasnodar, June 2024. Promo code HOLIDAY24 for 350₽ on first ride.
• Gazprom Neft (Gazpromneft)coreStrategic or Co-development Partner · 19 March 2024Launched QR code fueling service integrated into BelkaCar app. Virtual fuel card 'ОПТИ 24' allows users to refuel at Gazprom Neft gas stations without personal payment. Significantly expanded fueling station geography for users and simplified logistics. API integration synchronized accounting systems of both companies.
• K5 Drive (KAMAZ Digital Platform)flagshipChannel Partner/ Reseller/ Distributor · 18 March 2024Unique corporate carsharing service in Naberezhnye Chelny. KAMAZ subsidiary KAMAZ-Spets-trans operates locally. Available via K5 Drive app with access to BelkaCar fleet in Moscow, Saint Petersburg, and Sochi.
• HAVAL (Great Wall Motor)coreTechnology or Integration · 19 April 2023Supply partnership for HAVAL Jolion crossovers entering Moscow fleet. 5-seater with 1.5L turbo engine, 143hp, 7-speed DCT. Available in Moscow and Moscow region with traditional BelkaCar branding.
• PPS (Peredovye Platezhnye Resheniya)coreChannel Partner/ Reseller/ Distributor · 22 March 2023Integration allows PPS clients to connect BelkaCar service and pay from unified PPS account. Enables 20% VAT refund for corporate clients. Fleet management, expense control, and closing documents in single window.
• EXEED (Chery premium brand)coreTechnology or Integration · 29 August 2022Supply partnership for premium EXEED LX and TXL crossovers. First Russian carsharing to offer premium Chinese brand. 100 vehicles in Moscow and Sochi.
• ATOM electric car brandminorGTM or Marketing Partner · 1 August 2022BelkaCar vehicles available in virtual city 'Atomville' in Minecraft. Users can drive BelkaCar in digital environment and win promotional codes and NFT prizes.
• MTS (Mobile TeleSystems)flagshipGTM or Marketing Partner · 1 June 2022Launched joint special tariff for MTS Premium subscribers: 10% discount on per-minute rental, 30% discount on insurance, additional 5 free minutes. Also launched free audio travel guides in MTS Music app covering routes from Moscow and Sochi to popular destinations.
• Chery AutomobilecoreTechnology or Integration · 31 March 2022Supply partnership for Chery Tiggo 4 crossovers. 100 vehicles launched March 2022. Features include winter package, remote engine start, multimedia with Android Auto/Bluetooth.
• Moskvich (Moscow Automobile Plant)coreTechnology or Integration · 6 October 2021Moskvich 3 crossover (1.5L turbo, 150hp, CVT) added to fleet from April 2023. One of first carsharing services to offer Moskvich. First major Russian brand partnership.
• KiacoreTechnology or Integration · 6 October 2021Supply partnership for Kia Rio and Rio X-Line models. 130+ vehicles launched in Krasnodar region.
• Krasnodar region cities (Anapa, Gelendzhik, Novorossiysk)coreGTM or Marketing Partner · 6 October 2021Extended driving zone connecting Krasnodar, Anapa, Gelendzhik, and Novorossiysk as single rental zone. Allows multi-city tourism travel in the Black Sea coast region.
• PorschecoreTechnology or Integration · 1 January 2021Premium fleet expansion in Sochi with Porsche Macan, Cayman, and Boxster sports cars. Also introduced first minivans: Peugeot Traveller and Citroen Jumpy.
• PeugeotcoreTechnology or Integration · 1 January 2021Supply of Peugeot Traveller minivans for Sochi fleet and Krasnodar region. 10 vehicles at launch.
• VolkswagencoreTechnology or Integration · 1 January 2021Supply partnership for Volkswagen Tiguan in Moscow fleet.
• RenaultcoreTechnology or Integration · 1 January 2021Supply partnership for Renault Arcana in Moscow fleet.
• Mercedes-BenzcoreTechnology or Integration · 1 January 2021Supply of Mercedes CLA and GLA for premium fleet segment.

Scale indicators14 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Yandex Drive: Largest free-floating carsharing operator in Russia, also owned by Yandex. Operates in Moscow, St. Petersburg and other Russian cities with a comparable per-minute model and a similar B2B offering — directly competes with BelkaCar for users, fleet pricing, and OEM partnerships.
• CityDrive (Delimobil): One of the largest Russian free-floating carsharing operators (formerly Delimobil), running a per-minute service across Russian cities with similar fleet scale and B2B products. Closest direct competitor to BelkaCar on free-floating urban carsharing.
• YouDrive: Russian carsharing operator offering per-minute rentals with a focus on premium and electric vehicles. Directly overlaps BelkaCar's premium tier (EXEED, Porsche) and urban mobility use case in Moscow and other cities.

Broad incumbents

• Zipcar: Global carsharing pioneer (owned by Avis Budget Group) operating station-based and free-floating models in the US, UK, Canada and Spain. Comparable business model (per-minute, app-based, B2B corporate programs) but materially larger and more geographically diversified than BelkaCar.
• Share Now: Free-floating carsharing joint venture between BMW and Mercedes-Benz (now largely European). Closest international comparable to BelkaCar's free-floating carsharing model — though it operates primarily in EU cities with premium European fleets.
• Sixt: Large European car rental and mobility operator expanding into carsharing and subscription. Competes with BelkaCar in the broader car rental / mobility services category, with overlapping B2B and corporate fleet offerings.
• Enterprise Mobility: World's largest car rental operator (Enterprise, Alamo, National) with growing mobility and carsharing services. Comparable to BelkaCar on corporate fleet management and short-term rentals, but at much greater global scale and with broader service portfolio.

Emerging players

• Getaround: Peer-to-peer and connected-car carsharing platform operating in Europe and North America. Comparable in product (short-term car rental via app) but uses a P2P fleet model rather than BelkaCar's owned fleet, so it is a partial rather than direct competitor.
• Turo: Largest peer-to-peer carsharing marketplace in North America. Comparable to BelkaCar in product (short-term car access via app) but operates a P2P model with no owned fleet — useful as a benchmark for digital, app-led mobility platforms.

Regional players

• MOIA (Volkswagen Group): Volkswagen Group's mobility unit offering ride-pooling and corporate shuttle services in Germany and select European cities. Comparable as a corporate-mobility / shared-fleet operator, though focused on pooled rides rather than free-floating carsharing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/channel/UC7ZV8vglB4SnuYaTQQaiCiw
• Xx.com/belkacar_ru
• Facebookfacebook.com/belkacarrus
• LinkedInlinkedin.com/company/belkacar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BelkaCar