What Soak Digital Ltd does

Soak Digital Ltd is a Norwich-headquartered digital design and data visualisation agency founded in 2009, operating as a private limited company registered in England and Wales. It delivers bespoke integrated digital experiences across four core service lines: data visualisation, UX/design/development, motion and animation, and campaign creative. The company works with established content management and digital experience platforms including WordPress, Drupal, Contentful, and Adobe Experience Manager, and delivers fully in-house from discovery through deployment, covering front-end and back-end development alongside creative production.

The firm serves a globally distributed client base of large enterprises and institutions, including the World Bank, Swiss Re, HSBC, NHS, Harvard University, LSE, The Royal Society, the Climate Change Committee, Betfred, and TotalJobs. Notable project work includes the Silver-winning IDRIC Decarbonisation Visualisation Tool (Creativepool Annual Awards 2025), the Swiss Re Climate Economics Index covering 48 countries, and data-driven scrollytelling for TotalJobs' Social Mobility Research Study. Recent engagements demonstrate particular depth in climate and sustainability communications alongside financial services, higher education, and international development sectors.

Soak generates revenue through project-based professional services engagements with bespoke quotation per scope. Pricing is described as providing no-obligation quotes for any budget level, with multi-year contracts referenced as typical billing cadence. Go-to-market is sales-led and direct, primarily via the company website contact form, phone outreach, and consultation, supported by a content marketing programme across LinkedIn, Instagram, and an active blog. The company operates as a 11-50 person team without disclosed external investment, partnerships, or parent-company relationships.

Name

Soak Digital Ltd

Legal name

Soak Digital Limited

Website

https://soak.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Soak Digital Ltd is a Norwich-based digital design and data visualisation agency delivering bespoke web, motion, and data-driven experiences for global enterprises and institutions including the World Bank, Swiss Re, and Harvard. Founded in 2009, it operates as a 11-50 person project-based professional services firm with in-house end-to-end delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Design & Development Services: Soak Digital generates revenue through project-based professional services engagements. Clients commission the agency for specific deliverables including website design and development, data visualisation projects, motion graphics, and campaign creative. Pricing is quote-based with no-obligation quotes provided for any budget level, indicating bespoke project scoping rather than standardised pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Soak Digital Ltd is a Norwich-based digital experience and design agency that delivers bespoke digital projects across four disciplines: data visualisation, UX/design/development, motion and animation, and campaign creative. The agency builds data-driven websites, interactive dashboards, microsites and content hubs for global brands, universities and public-sector organisations using platforms such as WordPress, Drupal, Contentful, Adobe Experience Manager, Power BI, Tableau and Looker Studio.

Product overview

Soak Digital Ltd is a digital design and data visualisation agency offering integrated services across four core disciplines: Data Visualisation (infographics, interactive reports, dashboards, benchmarking tools, annual reports, and data-driven animation), UX/Design & Development, Motion and Animation, and Campaign Creative. The company operates a service-based model rather than a packaged software product, delivering bespoke digital solutions for global clients including The World Bank, Swiss Re, NHS, HSBC, Harvard University, and Climate Change Committee. Notable project work includes the IDRIC Decarbonisation Visualisation Tool (Silver winner, Creativepool Annual Awards 2025), Swiss Re Climate Economics Index Tool, TM Forum Interactive Data Visualisation, and TotalJobs scrollytelling experience. The agency works with various content management systems including WordPress, Drupal, Contentful, and Adobe Experience Manager to deliver client solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Visualisation Services Bespoke data visualisation and interactive dashboard design service that turns complex datasets into accessible visual stories, delivered using Power BI, Tableau, Looker Studio and D3. Built for enterprise, university and public-sector clients that need to communicate data to broad audiences.
• UX, Design and Development Services End-to-end UX research, interface design and front-end development service covering websites, microsites and content hubs built on WordPress, Drupal, Contentful, Adobe Experience Manager and Sitecore. Designed for global brands, universities and public-sector organisations that need technically credible digital builds.
• Motion and Animation Services Motion design and animation production service covering brand films, animated content and motion graphics to support digital campaigns and brand storytelling. Targeted at brands and organisations that need to add movement and narrative to their digital presence.
• Campaign Creative Services Creative campaign service delivering end-to-end campaign concepts, art direction and rollout assets for brand and marketing teams. Designed for organisations running integrated marketing campaigns that require creative consistency across digital and motion channels.

Quantifiable outcome

• +30% increase in website engagement for Norwich University of the Arts
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• ustwo: ustwo is a digital product studio with comparable boutique scale, offering integrated design, development, and storytelling work for global brands. Like Soak, it blends creative and engineering under one roof and targets premium enterprise and public-interest clients.
• Work & Co: Work & Co is a digital product studio focused on designing and engineering flagship digital experiences for major brands. It is comparable to Soak as a comparable-sized, multidisciplinary studio emphasizing design-led product engineering for global enterprise clients.
• Huge: Huge is a digital experience agency combining strategy, design, data, and technology for global brands. It is comparable to Soak in offering integrated creative + data storytelling capabilities, though at a much larger scale.
• Fantasy (Fantasy Interactive): Fantasy is a digital product design and engineering studio building web experiences for major brands. It is a close peer to Soak in size, integrated capabilities, and emphasis on rich, data-driven storytelling and design quality.
• Koto: Koto is an independent branding and design studio with deep experience in identity, digital, and motion for global brands. It is comparable to Soak as a similarly scaled, design-led studio handling integrated brand and digital mandates.

Broad incumbents

• Dept Agency: Dept is a large global digital agency delivering end-to-end creative, engineering, and data services. It overlaps Soak's disciplines (UX, dev, motion, data) at much greater scale and breadth, including data visualization and campaign creative.
• AKQA: AKQA is a large global design and innovation agency serving enterprise clients on digital experiences, brand, and campaigns. It is comparable as a full-service creative + technology agency competing for the same premium RFPs Soak targets.
• R/GA: R/GA is a global digital agency and product studio known for innovative brand and product experiences. It overlaps with Soak's mix of design, data storytelling, and integrated digital builds for major brands.
• Pentagram: Pentagram is the world's largest independently owned design firm, working across brand, digital, motion, and editorial design. It is comparable to Soak's design-led, multidisciplinary approach but at substantially greater scale and prestige.

Emerging players

• The Information Lab: The Information Lab is a UK-based data consultancy specializing in Tableau, Power BI, and data visualization. It directly overlaps with Soak's data visualization discipline as a niche competitor in turning data into interactive visuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soak-digital-ltd.
• Xx.com/soak
• Facebookfacebook.com/SoakDigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soak Digital Ltd