Teach Active
Teach Active Ltd is a UK-based subscription platform delivering 3,500+ active learning lesson plans for primary school Maths and English, mapped to the National Curriculum. It sells annual school subscriptions, a 3-month Kickstart trial, and an AI Lesson Assistant, serving primary schools, MATs, and local authority initiatives.
- Company typePrivate
- Founded2014
- HeadquartersChester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Teach Active does
Teach Active Ltd is a privately-held UK education technology company that operates an online subscription platform delivering active learning lesson plans and resources for primary school Maths and English, mapped to the UK National Curriculum and select international curricula from Reception through Year 6. Founded in 2014 and launched in 2015 at the Youth Sport Trust conference under the name Maths of the Day, the company rebranded to Teach Active in 2019 when English resources were added alongside the original maths offering. The platform hosts more than 3,500 lesson plans (over 2,000 Maths and over 1,500 English) plus roughly 280 active homework activities, a continuous professional development library, and an AI Lesson Assistant launched in January 2024 that generates lesson plans from teacher input. Content is delivered through a curriculum-aligned filter system, with downloadable PDF and Word resources, and is distinguished from PE software by its positioning as curriculum delivery through movement rather than standalone physical education, supported by a research partnership with Loughborough University that has reported children are 33% more active when using the platform.
The company monetises through annual school subscriptions (£975+VAT for full Maths and English access, £575+VAT for a single subject) with a 3-year option offering savings, complemented by a £149+VAT three-month Kickstart trial that includes online staff training and has no auto-renewal. Distribution combines a self-serve online subscription flow via teachactive.org with an inside-sales motion using Calendly-booked 1:1 demos and a customer success layer that supports implementation, twilight sessions, and INSET training. Teach Active is headquartered in Rossett, Wrexham, and serves a diversified base of more than 1,000 UK primary schools alongside Multi-Academy Trust deployments (Aspire Academy Trust, 36 schools), a borough-wide partnership in Bury with Greater Manchester Moving and Bury Council covering 42 schools and 10,000+ pupils, and international customers including HSV International Primary School in The Hague.
Operational positioning is heavily credential-led: the company has won the Bett Award (2021), Education Resources Award (2021), Teach Primary 4-star award (2019), and Digital Education Platform of the Year (2025), and holds endorsements from the Association for Physical Education (AfPE) and recognition from the UK Parliament. It is registered with the ICO (ZA085602) as data controller and operates as Teach Active Ltd, a private limited company in England and Wales, with founder Jon Smedley acting as Managing Director and leading school-facing relationships alongside named National Tutors. Teaching outcomes are marketed through an extensive case study library; named examples include Kensington Primary (curriculum integration), Aspire Academy Trust (whole-MAT deployment), Holy Family Catholic School (Year 6 SATs attainment), Duckmanton English Primary (98% SPAG pass rate), and The Beacon Pupil Referral Unit (SEND/SEMH improvements).
Teach Active firmographics
Firmographics- Name
- Teach Active
- Legal name
- Teach Active Ltd
- Website
- https://teachactive.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teach Active Ltd is a UK-based subscription platform delivering 3,500+ active learning lesson plans for primary school Maths and English, mapped to the National Curriculum. It sells annual school subscriptions, a 3-month Kickstart trial, and an AI Lesson Assistant, serving primary schools, MATs, and local authority initiatives.
- Ownership category
- akta.pro rank
Teach Active industry classification
Industry- Product category
- Educational Technology (EdTech)
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Teach Active is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Teach Active business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual School Subscriptions: Annual subscription model providing full access to lesson plans and resources. Schools can choose full Maths & English access or single subject. 1-year and 3-year subscription options available with savings on longer commitments.
- Kickstart Subscription: 3-month trial subscription at £149 providing full access to 3,500+ resources. Designed to demonstrate impact before committing to annual subscription. If continued, £149 is deducted from annual subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Kickstart Subscription - 3 month trial access |
| Subscription | Annual | Teach Active Maths & English - Full School Access |
| Subscription | Annual | Single Subject - Maths Only |
| Subscription | Annual | Single Subject - English Only |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Teach Active product offering
Product offeringCore offering
Teach Active operates an online subscription platform that delivers curriculum-aligned active learning lesson plans and resources for primary school Maths and English (Reception through Year 6). Schools subscribe to access 3,500+ downloadable lesson plans, homework activities, CPD/training materials, and an AI Lesson Assistant that integrates physical movement into core curriculum delivery across UK and International curricula.
Product overview
Teach Active is an online educational platform offering active learning resources for primary school Maths and English. The core product is the Teach Active Maths & English annual subscription (£975 + VAT), which provides access to over 3,500 lesson plans and resources including 2,000+ Maths lesson plans, 1,500+ English lesson plans, 280 Active Maths homework activities, a CPD/Training library, and the AI Lesson Assistant. Single-subject subscriptions (Teach Active Maths at £575 or Teach Active English) are also available. For schools wanting to trial the platform, the Kickstart Subscription provides 3-month access for £149 + VAT with included staff training. All resources are mapped to the UK and International curriculums for Reception through Year 6.
Differentiator
Problem solved
Functional benefit
Products and services
- Teach Active Maths & English Annual subscription providing full school access to 3,500+ active learning resources including 2,000+ Maths lesson plans, 1,500+ English lesson plans, 280 Active Maths homework activities, CPD/training library, and the AI Lesson Assistant. Mapped to UK and International curricula for Reception through Year 6.
- Teach Active Maths Single-subject annual subscription providing 2,000+ Maths lesson plans covering all National Curriculum objectives plus 250+ homework activities, mapped to the National Curriculum for Reception to Year 6.
- Teach Active English Single-subject annual subscription covering English curriculum objectives including grammar activities (text level, sentence, punctuation, handwriting, spelling, word work) and reading skills covering all KS1 and KS2 content domains with texts included.
- Kickstart Subscription 3-month trial subscription providing full access to 3,500+ active learning resources for £149 + VAT. Includes online staff training, full platform access for all teachers and support staff, with no auto-renewal. If continued, the £149 is deducted from the annual subscription price.
- AI Lesson Assistant AI-powered lesson planning tool that automatically generates curriculum-aligned lesson plans, activity instructions, and learning objectives to support teachers. Launched January 2024 and included with the Teach Active Maths & English annual subscription.
Quantifiable outcome
- Children are 33% more active
- +4 more outcomes
Companies that use Teach Active
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Teach Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Teach Active partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Greater Manchester MovingflagshipLead partner in 'Let's Get Bury Moving' project - a groundbreaking borough-wide initiative. Greater Manchester Moving leads this partnership with Bury Public Health, Bury Council, and Bury School Sport Partnership to embed active learning across 42 schools.
- Loughborough UniversitycoreResearch partnership providing scientific backing for Teach Active's effectiveness. Created animation video in 2023 showcasing benefits. Research shows children are 33% more active and attain better in Maths and English.
- Youth Sport TrustflagshipFounding partnership established at Youth Sport Trust conference in 2015 where Maths of the Day was launched. Ongoing strategic partnership promoting active school days and physically active learning across UK schools.
- AfPE (Association for Physical Education)coreOfficial endorsement by Association for Physical Education, validating Teach Active as a quality resource for physical activity in education.
- Bury Public HealthflagshipPartnership in Let's Get Bury Moving project - a borough-wide initiative across Bury to improve physical activity and educational outcomes.
- Bury CouncilflagshipMunicipal partner in Let's Get Bury Moving project, supporting implementation across Bury's primary schools.
- Bury School Sport PartnershipflagshipEducation partner in Let's Get Bury Moving project, providing local school network and sports education expertise.
- Active CheshirecorePartnership with Active Cheshire on project to raise standards through active Maths and English lessons in Cheshire schools.
- NCETMminorFeatured on NCETM (National Centre for Excellence in the Teaching of Mathematics) resources and communications.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Teach Active competitors and assessment
Company assessmentDirect peers
- Purple Mash (2Simple): Primary-focused online learning platform with topic-based activities and content tools widely used in UK schools. Comparable on primary-school customer base, subscription model, and broad content library approach.
- Twinkl: UK-headquartered subscription platform providing downloadable and digital teaching resources for primary schools, including lesson plans across multiple subjects. Closest comparable to Teach Active on business model, primary-school audience, and curriculum-aligned content.
- Mathletics (3P Learning): Online maths platform serving primary schools globally with curriculum-aligned activities and progress tracking. Directly comparable to Teach Active's Maths subscription in target customer (primary schools), curriculum alignment, and digital subscription delivery.
- Times Tables Rock Stars (Maths Circle): Subscription maths-fluency platform for primary schools in the UK and internationally. Comparable on primary-school audience, UK curriculum alignment, and school-wide subscription deployment model.
- EdPlace: UK subscription learning platform covering English, Maths, and Science for primary and secondary students. Comparable on UK curriculum alignment, subscription model, and parent/teacher purchase funnel.
- PlanBee: UK-based provider of curriculum-mapped lesson plans and teaching resources for primary schools sold via subscription. Highly comparable to Teach Active in product type (curriculum-aligned lesson plans), pricing model, and primary-school target buyer.
- Hamilton Trust: UK charity producing free and subscription-based primary lesson plans mapped to the National Curriculum. Comparable on curriculum-aligned primary content and UK primary-school teacher audience.
Broad incumbents
- Oak National Academy: Government-backed online lessons and resources across primary and secondary subjects in the UK. Broader incumbent offering free alternatives that compete for the same teacher planning time and school budgets.
- ActiveLearn (Pearson): Pearson's digital learning platform bundling curriculum-aligned primary content with assessment tools. Comparable on digital primary content delivery and school subscriptions, though operating as part of a much larger publisher portfolio.
- BBC Bitesize: Free public-broadcaster educational resource covering primary and secondary subjects in the UK. Sets the free baseline against which any paid subscription resource (including Teach Active) must justify its price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Teach Active social profiles
Digital presenceTeach Active compliance and trust
Trust signalCompliance5 records
Teach Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teach Active leadership team
Management profileNumber of profiles
Profiles6 records
Teach Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teach Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teach Active
What does Teach Active do?
Teach Active operates an online subscription platform that delivers curriculum-aligned active learning lesson plans and resources for primary school Maths and English (Reception through Year 6). Schools subscribe to access 3,500+ downloadable lesson plans, homework activities, CPD/training materials, and an AI Lesson Assistant that integrates physical movement into core curriculum delivery across UK and International curricula.
Is Teach Active a public or private company?
Teach Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teach Active founded?
Teach Active was founded in 2014. It employs 1 to 10 people.
Where is Teach Active based?
Teach Active is headquartered in Chester, United Kingdom, in the Europe region.
How does Teach Active make money?
Two revenue lines are on record. Annual School Subscriptions are the primary driver. The others are kickstart Subscription.
Who are Teach Active's main competitors?
Direct peers on record are Purple Mash (2Simple), Twinkl, Mathletics (3P Learning), Times Tables Rock Stars (Maths Circle), EdPlace, PlanBee and Hamilton Trust. Broad incumbents are Oak National Academy, ActiveLearn (Pearson) and BBC Bitesize.
Does Teach Active have an API?
No public API is recorded for Teach Active.
What industry is Teach Active in?
Teach Active's product category is Educational Technology (EdTech). Its primary akta.pro industry code is EDAGAKAA, K–12 Instructional Design & Curriculum Development Services, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 611710 and its SIC code is 8200.